Benchmark Email Monthly Newsletter

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Summer is finally upon us. That means more time to spend out in the sunshine. For some of us, that may just mean trying to get some work done outside. Even if that just means reading some emails on your new iPad, while listening to some tunes from the iCloud. As such, it's important to know how your email marketing will be affected by these new Apple products. This newsletter will answer that question and more. We'll also address how to protect yourself from email harvesters and explain the difference between polls and surveys.

The learning doesn't stop there. Benchmark Email added several new video tutorials for visual learners. If you're not allergic to reading, we introduced a new manual on Creating an Email Marketing Plan as well. We hope you enjoy this month's newsletter and, more importantly, the start of summer!

In This Issue:
Whats New: Will iCloud and iOS 5 Change Your Email Marketing?
Email List Management: Shielding Yourself from Email Harvesters
Support Update: What Is the Difference between Polls & Surveys?
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Whats New

Will iCloud and iOS 5 Change Your Email Marketing?

How to Keep Email Subscribers Longer than a Day When Apple CEO Steve Jobs took the stage at the recent Worldwide Developers Conference, the reaction of the audience verged on rock star adulation, and that was before he even announced the big news of the day: the new iCloud paradigm. Fully embracing cloud computing unlike any other company, with the possible exception of Google, iCloud serves as a music, app, photo, document and other data synchronization process that maintains up to 10 different user devices updated with a variety of content, whether originated by the user or purchased outright. Amidst the hoopla surrounding the announcement came various other introductions to iOS 5 and Apple's new email services, which have a more immediate impact on email marketers.

Whichever email marketer first masters the art of drafting two-line combinations that will grace the top of iDevices everywhere will find themselves in a very envious, and lucrative, position. The Apple world is yours for the taking, if you're up to the task!

So Will iCloud and iOS 5 Change Your Email Marketing?

Email List Management: Shielding Yourself from Email Harvesters

Permission Email Marketing: 4 Tips for Improving Your Landing Pages Email addresses are quite valuable these days. In fact, they are so valued that spammers go out of their way to steal them in order to add them to their random lists. Although you want people to be able to contact you to inquire about your products or services, it is important to know that publishing your email address anywhere on the web makes it vulnerable to these unscrupulous thieves.

Fortunately, there are a number of actions you can take to protect yourself from email harvesters. Learn all about Shielding Yourself from Email Harvesters.


Support Update: What Is the Difference between Polls & Surveys?

Use Spam Checkers to Improve Your Delivery Rate Both polls and surveys are helpful tools to obtain information from people who come across your business. Each one may be utilized to gauge opinions and receive feedback. Satisfied customers typically become loyal customers. They come back for additional products/services, recommend you to friends and put you above the competition. Finding out what it is that satisfies your customers can help your business succeed.

But how do you decide which one to use and when? And what exactly are the Differences between Polls & Surveys?

See how easy email marketing is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
Use Spam Checkers to Improve Your Delivery Rate

Use Spam Checkers to Improve Your Delivery Rate Fonts and colors are extremely important to an email's readability. Apply the right touches and both can help your message stand out and grab attention. Screw up, and they can muddle your message and make it incredibly difficult to read.

Good to Know
Email Marketing Crash Course

Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.
Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program

Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at www.benchmarkemail.com/Partner

Industry Buzz
For non-profit fundraising associations and organizations, click-through rates increased 2.3% in 2010 and response rates also helped to offset the overall decline in email open rates by jumping up by 6.7%.
A recent survey showed that 15 percent of all major internet retailers failed in sending their new subscribers a single missive beyond their double opt-in confirmation in the first thirty days!

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