Introduction
This guide,
Automotive Repair Marketing: Fixing & Tuning Up Your Email Campaigns, was designed to provide an analysis of the current state of the art practices in email marketing in order to benefit online promotional efforts of auto repair business owners and managers. The conclusions in this guide should help members of the industry to:
Understand how to structure and execute an
email marketing campaign to attract new customers while maintaining the loyalty of current customers
Confront the considerable challenges of maintaining strict adherence to the stringent legislation and self-regulation standards of the auto repair industry
Interpret relevant facts and figures to gain perspective on the effectiveness of various strategies implemented by other auto repair facility business owners and managers across the U.S.A.
Obtain maximum benefits from email marketing campaigns through participation in an email marketing solution specifically tailored to your auto repair business
The information contained in this guide was selected from a recent series of prominent statistical studies surveying managers and owners of automotive repair facilities across the United States and Canada, from single-person garages to the large chain operations. The Automotive Repair Email Marketing Survey section contains data retrieved by this effort.
The primary intention of this guide is to offer a sequence of queries every auto repair business should be asking of its present participatory stake in email marketing campaigns; additionally, this guide serves to indicate potential strategies for boosting effectiveness of any current email marketing practices. Through a comprehensive survey of the current conditions and best practices in email marketing among automotive repair facilities, the guide aims to convey its thorough analysis on the performance of this marketing approach, as well as to supply objective and achievable solutions for email marketing within the auto repair industry.
