Whether you operate a small, cozy neighborhood bar or pub or find yourself at the other end of the scale and run an Ibiza style massive “rave scene” nightclub that can easily accommodate thousands of patrons at once, your
email marketing strategy should be particularly designed to drive customers to your venue by attracting brand new fun seekers as well as informing and entertaining your current customers to encourage repeat business.
Short Term Goals
A coherent email marketing campaign that is expertly implemented to meet the requirements of your bar & nightclub venue as well as your own individual preferences can produce these types of results over the short term:
Customer participation
Encourage larger groups to visit
Extend online presence & authority
Location recognition
Same quarter sales
Word of mouth
Long Term Goals
Over the longer term, bar & nightclub venues can anticipate that mounting a professionally implemented and fully-featured email marketing campaign will produce:
Facility loyalty
Gaining competitive advantage in the region
Higher traffic for a broader range (booked and/or closed parties, anniversaries, etc.)
Increased cooperation from suppliers & related business (liquor, food, party, sporting stores)
Online authority translating to local market leadership
Year on year sales
