The owners and managers of the vast majority of bar & nightclub venues are not aware of how many of their emails are actually ever opened, and the 81% figure is certainly among the most elevated figures in any industry sector. With only 19% of all bar & nightclub interested enough to review their open rates, this figure demonstrates that there is ample room for educating venue owners and managers as to the value of these key email marketing campaign metrics
. Of the less than one fifth of all bar & nightclub venues that did keep track of this critical metric, 2% reported that their opens were over 40%; 2% stated it was 25-40%; 4% admitting 15-25%, and 11% claiming that less than 15% of their emails were opened.
Versus Industry Open Rates
The open rates stated by bar & nightclub venues (14.1%) are considerably below the medians claimed by other major industry sectors and surprisingly well below restaurants.