Email Open Rates for Consultants' Campaigns
One third of consultants were not aware of their open rates
, demonstrating the consulting industry is better informed on this key metric than the average of all sectors; however, there is much room for growth. Of the consultants aware of their open rates, 28 percent stated that more than 40 percent of their emails were opened, 23 percent claimed 25 to 40 percent opens, 10 percent claimed 15 to 25 percent and only six percent stated that they had an open rate that did not reach 15 percent.
Versus Industry Open Rates
The open rates are considerably higher than the norm for other industries at 37.5 percent and above food rates, which traditionally have a high-level of open rate at 36.6 percent.