Introduction
The information in this report,
Consulting: Reaching Out to Both New & Current Clients through Email Marketing, was devised to provide perspective on the state of
email marketing for the benefit of consulting business brand marketers, and to assist them in bringing into focus their venture's online marketing campaigns. The information included within this report was compiled to amplify consultants' promotional efforts via these techniques:
Learning to design and implement an email and social media marketing campaign that draws in new subscribers while maintaining the interest of current ones
Explaining Web and email marketing legislation that dictates how the consulting industry can interact with online consumers
Reviewing key facts and figures about the strategies applied by other consulting business managers and owners
Launching a successful email marketing campaign specifically tailored to your consulting business to gain and sustain maximum profitability
Recently released reports supplied the figures contained in this compilation. The statistics have been culled from all levels of the consulting sector. The statistics gathered through this correlation may be reviewed in the Consulting Email Marketing Survey section.
The primary intent of this white paper is to make available a grouping of queries all consulting companies need to ask themselves to gain further understanding about their current performance in email marketing campaigns and to help them design solutions both elegant and effective to their online marketing ventures.
