Dental & Orthodontic Subscriber Click-Through Rates
87% of dental & orthodontic owners and managers do not know what their current CTR (click-through rate
) statistics are. These directors are not able to calculate the performance of their email marketing campaigns since they lack the basic tools for this interpretation and analysis. Only 13% of all businesses were aware of their CTRs, with 1% claiming that they were getting a CTR that is greater than 15%; 2% stating 10-15%; another 2% receiving 5-10%; and 8% claiming that their CTR is less than 5%.
Versus Industry Click-Through Rates
Considering that this specific data is based on a very small percentage, the CTR of dental & orthodontic businesses of 2.9% seems to be well below average for the other industry sectors.