Short Term Goals
An expertly implemented and fully comprehensive email marketing campaign that is designed to meet and exceed the particular requirements of your dental business can be expected to show these results over a fairly short term:
Cross-promote dental hygienist's services
Customer response and participation
Encourage upgraded & more frequent dental products & services
Extend online presence & authority
Facility recognition
Increase customer confidence
Increase customer knowledge of services available
Same quarter sales
Word of mouth
Long Term Goals
Over the longer term, dental businesses can expect that a truly professional email marketing campaign will produce:
Facility loyalty
Gaining competitive advantage
Higher traffic for a broader range of dental & orthodontic work
Increased cooperation from suppliers and related businesses
Online authority translating to local market leadership
Year on year sales
Repeat sales
Diversification
