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Email Marketing Best Practices 2011

The Trends of 2011
2010 was a breakout year for social media in the internet marketing world. So what trends do we have to look forward to in 2011? Here are some you may want to keep an eye on:
Mobile Marketing - Analysts have been talking about the inevitable explosion of mobile marketing for years. To no surprise, experts are predicting that it will make an even bigger splash in 2011. With email being one of the most widely used features across all major smartphone platforms, a mobile marketing strategy is definitely something to think about.
Marketing Automation - 2011 could potentially be the year of marketing automation systems. These fully integrated solutions are particularly useful for marketers in the B2B segment, providing a convenient way to launch and manage email campaigns, qualify leads, and nurture them through the sales cycle.
Deal-of-the-Day - Groupon is one of last year's hot trends that will undoubtedly carry over into 2011. Consumers love this new concept simply because it offers bargains and cost savings. For marketers, it offers the opportunity to create awareness and drive revenue. Some hail the Groupon model as email marketing at its best. At the very least, you may be able to observe and pick up some targeting trends that enable you to make more of an impact with your sales offers.
When it comes to email marketing and the internet world in general, new trends are emerging on the scene all the time. While some may be worthwhile, you shouldn’t be so quick to jump on every one that comes along. The above trends are hot at the moment, but keep in mind that consumers tend to adopt new technology at a much slower pace than marketers. The best practices are the ones that help you build your relationship with your customers and earn their loyalty. These are the trends that will never go out of style.