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Business Differentiation

Email Marketing for Energy Suppliers

There are two distinct primary business models present in the Energy Services industry today: Legally regulated monopolies and more conventional businesses characterized by competitive marketplace. For the operators of the Energy businesses unprotected by monopoly status, the volatile and competitive market is based on volume. Energy consumption can vary by consumers within billing cycles, from a few dollars for a tiny urban apartment to millions of dollars for major industries and institutional or retail complexes. While infrastructure costs required to satisfy the energy uses of the smaller consumers can often exceed the price of the energy sold, the situations of larger commercial users is vastly different.

The Energy Supply & Services industry is exceptionally internally diverse. Some elements of the Energy sector, such as pipeline and transmission grid operators, are entirely invisible to the general public - thus email marketing considerations are strictly in the field of B2B (Business to Business). Others are public utilities that may have a B2C (Business to Consumer) subscription list, numbering in the many millions of consumers. The complex nature of the Energy Supply & Services sector makes industry statistics difficult to generalize; however, this guide includes comprehensive data on the industry's application and results from email and social media marketing.