Comparing Open Rates

A total of 18 percent of all Energy businesses' owners and managers stated that more than 40 percent of all their emails were actually opened, 26 percent of whom claim between 25 and 40 percent of their email newsletters are read. Four percent of business owners stated that their opens were less than 15 percent; eight percent claimed an open rate of 15 to 25 percent. A relatively high figure of less than half or 44 percent of all Energy business owners and managers stated that they were not aware of their open rate metric. The open rates claimed by the participating Energy business owners and managers are above average. The statistics for industry open rates are: 41 percent for energy supply and services; 37 percent for food; 27 percent for manufacturing; 26 percent for Restaurants; 28 percent for retail and 25 percent for all industries.