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Email Marketing Statistics

Email Marketing for Fitness & Health

Fitness Business Email Marketing Statistics
Recently published studies and surveys conducted by major industry sources were the basis of statistical data contained within this report. The data was blended with answers received from the direct surveying of fitness business owners and managers.
Fitness Businesses that Engage In Email Marketing
Just over half of all fitness business owners and managers claim that they engage in email campaigns, while 36 percent report plans to utilize email marketing in the future. Eleven percent claim no plans to engage in any form of email marketing newsletter campaigns in the foreseeable future. Larger and national fitness businesses are most likely to be implementing email marketing, viewing it as fundamental to their overall promotional activities and an invaluable part of their advertising mix. Data shows that the extremes of small and large fitness industries generate a median email marketing usage average comparable to other industry averages.
Fitness Business Sending Frequency
The send frequency of fitness businesses is roughly split between monthly and greater than monthly, conveying considerable flexibility in the timing of sending email marketing newsletter campaigns. Forty-one percent send their emails more often than monthly, while 46 percent send their newsletters on a monthly basis. Other send rates include nine percent who send bi-monthly, three percent who send quarterly and one percent who send seasonally or annually.
Fitness Business Content Type
When it comes to content type, fitness businesses have a clear preference for a blended approach, with 58 percent sending both sales messaging and informational/educational content. Twenty-seven percent opt to send information-only newsletters, and 15 percent send sales-only emails.
How Fitness Businesses Obtain Email Subscribers
Fifty-one percent of fitness industry subscriber lists are made up of current clients; 22 percent of the list is subscribers gathered through promotional listings; 19 percent came from the Web; public promotional events make up seven percent of the total; and one percent comes from purchased and supplied leads.
Typical Fitness Business Email Subscriber List Size
Eighteen percent of all fitness businesses possess a list size of less than 500 subscribers. Thirty-one percent have a list size between 500 and 1,000; 38 percent state a list size between 1,000 and 3,000. Only nine percent reported a list size of 3,000 to 5,000; four percent claimed more than 5,000.
Fitness Business List Segments
Twenty-nine percent of fitness businesses reported participation in email segmentation procedures. The remaining 71 percent do not currently segment their lists.