Home Improvement Business Subscriber Click-Through Rates
Fully 57% of all home improvement businesses cannot state their click-through rates
, which is an extremely unfortunate statistic. Of the owners and managers who are aware of this critical email metric, 11% claim a less than 5% click-through rate; 13% say 5-10%; 10% state they get 10-15%; and 9% claim over 15%.
Versus Industry Click-Through Rates
Industry click-through rates stand at 6.6% for home improvement businesses, which compares favorably with the overall industry average of 4.3%.