for the use of manufacturing and distribution brand directors. The information in this report is designed to help members of the industry heighten their promotional efforts through the following tactics:
Enacting a social media
and email visibility campaign that will draw in new customers while upholding the loyalty of current ones
Understanding online marketing legislation for the manufacturing and distribution business
Obtaining an overview of the approaches practiced by other manufacturing and distribution online communications marketers
Practicing effective online marketing customized for your manufacturing and distribution business to generate the greatest possible benefits
This guide is based on a representative industry sample of manufacturing and distribution businesses, and contains qualitative data and current statistics on instances of email marketing in this sector. Statistical data is available in the Manufacturing and Distribution Email Marketing Survey section.
The primary purpose of this paper is to provide information to help manufacturing and distribution brand owners to assess the current condition of their email marketing practices, and encourage email marketing campaign uptake within the industry.