Email Open Rates for Nutrition & Diet Business Campaigns
Seventeen percent of all nutrition and diet businesses owners and managers claim more than 40 percent of all sent emails were opened; 27 percent claim between 25 and 40 percent of their email newsletters were read. Three percent report their opens at less than 15 percent; and nine percent claim an email open rate
of 15 to 25 percent. Forty-four percent of all nutrition and diet business owners and managers were not aware of their open rate metric.
Versus Industry Open Rates
Open rates claimed by nutrition and diet businesses are nearly a third above the average for all industries at 35 percent, compared to overall industry open rates of 25.3 percent.