Email Marketing in Your Industry

Reckless eating habits fueled by empty calories, fast food and unhealthy snacking has created a thriving market for nutrition and diet business products and services. This industry encompasses a wide range of companies, nearly all of which overlap with other commercial sectors. Some main nutrition and diet business categories include:

Nutrition and diet businesses overlapping with commercial sectors such as national dieting associations and organizations, registered dieticians and nutritionists, weight loss support groups, nutritional speakers and seminar leaders, diet food and beverage manufacturers, artificial sweetener manufacturers and various nutritional consultants. There are also categories of nutrition and diet businesses that have crossover into groupings not quite so specifically oriented to nutrition and diet. For example, bariatric surgeons and physicians are in the medical field; health oriented chefs and cooking Instructors are in the culinary area; personal trainers along with weight loss gyms and spas could be in the fitness sector; nutritional supplement manufacturers could be in pharmaceuticals; and naturopathic practitioners and Ayurvedic Panchkarma detoxifiers operate just as much in nutrition and diet as they do in theology or philosophy. Not all nutrition and diet businesses are involved with the prevention and remediation of obesity: nutritional consulting can also provide services to individuals who are malnourished or undernourished.

Because of the striation within the industry, it is important that nutrition and diet marketers understand the varying profiles of their customer base. The demographic, income, geographical, behavior and personal background of customers will enable a marketer to aptly configure an email newsletter campaign. For example, wellness consulting may not necessarily appeal to all people who are interested in weight loss - they may recognize it as part of the conventional physical fitness industry. Some customers intend to lose weight in order to become physically fit, while others lose weight for medical reasons and not in order to increase their athletic prowess. Some wish to gain weight to be healthier, or to seek education about a dietary program differing from their normal routine.

Tuning an email marketing newsletter to your particular readership is a milestone in the success of any nutrition and diet business. It is necessary to understanding the basic psychographics of your audience in order to craft newsletter content with precision and tact. Everyone eats but not everyone overeats; some even under eat; and every nutrition and diet business owner or manager should segment their audience into categories and approach each group with offers geared to appeal to them.

It can be difficult to determine how to grow your subscription list beyond your original customer base, but a consistent and thorough effort to collect as many email addresses as possible (with permission-based email marketing, of course) will benefit your business at the bottom line. Some locations where nutrition and diet businesses have found opportunities to gather email addresses include:


Each and every email address needs to be collected by gaining clear and express permission from the customer to be placed on your email subscription list. Maintaining your email address collection process on a wholly ethical and legal foundation will ensure your list continues its growth, allowing for critical segmentation applications that will drive sales to both new and current customers while boosting the overall profitability of your nutrition and diet business.