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Sending Frequency

Marketing Online: Surveys and Email Polls

Consumers demand more control of the marketing content they interact with, and creating an email survey or poll is an easy, yet effective way to give them the control they desire. It allows you to find out how people are interacting with your content while delivering the added benefits of increased engagement levels and stronger bonds with your audience. Having said that, you do not want to abuse the power of surveying by using it too frequently. Lay it on too heavy and it might cause your subscribers to feel as if you are prying too deep and invading their privacy.

So how often should you conduct surveys? There is no right or wrong answer. In large part, it depends on how often you contact your subscribers to begin with. If you communicate with your audience through an email newsletter once a month, it probably would not be a good idea to ask them what they think about the content every week. By assessing your current sending schedule, your response rates, and immediate needs, you will not only come up with an ideal frequency, but also put yourself in the position to enjoy all the benefits email surveys have to offer.