Open Rates by Industry

The Open Rates statistics are quite surprising, not necessarily in the percentages of opens, which adhere closely to accepted sector standards, but by the more than two thirds (36%) of all real estate business owners and managers who claim to have no knowledge whatsoever as to what their open rates are on their email campaigns. The statistics speak for themselves: “Less than 15%” equals 16% of the total; “15-25%” equals 11% of the total; “25-40%” is 30%; “over 40%” comprises 7% of the whole; and the shocking Don't Know represents fully 36% of all real estate companies. Real Estate falls comfortably in the approximate median among all industries with an Industry Open Rate of 28.5%; which compares rather well with 36.6% Food; 26.7% Manufacturing; 26.2% Restaurant; 27.6% Retail; and the overall average of 25.3% for All Industries.