Whether you operate a small family restaurant; a nostalgic trailer diner; a tiny elegant bistro; or are at the other end of the scale and run a huge roadhouse that numbers its seats in the hundreds, your
email marketing strategies should be specifically designed to bring new patrons to your venue and enchant your current customers to encourage their repeat and ongoing business.
Short Term Goals
An effective email promotional campaign that is professionally crafted to meet the marketing prerequisites of your restaurant venue can show these types of results over the shorter term:
Customer participation
Encourage larger groups to dine
Extend online presence & authority
Location recognition
Same quarter sales
Word of mouth
Long Term Goals
Over the longer term, restaurant venues can expect that a consummately professional email marketing campaign will produce:
Diner loyalty
Gaining competitive advantage in the region
Higher traffic for a broader range (booked and/or closed parties, large groups, birthdays, etc.)
Increased cooperation from suppliers & related business (liquor, food, kitchen supply stores)
Online authority translating to local market leadership
Year on year sales
