Email marketing is one of the oldest forms of online marketing and it has aged well. In the midst of tweets, clouds, and androids, email has managed to stay relevant. And with mobile mail devices and the ubiquity of globalization, even more so. Whether you are promoting a product or service, drumming up support for a non-profit cause, or providing useful information, it can act as the vehicle that drives you and your ideal audience to one another.
Here are some reasons businesses are choosing email as their marketing tool of choice:
- When compared to traditional techniques, email marketing can be considered cheap. With direct mail
, you must have a budget for printing, postage and the delivery of your marketing materials. Email costs pennies to send, making it a surefire way to enjoy major cost savings.
It's Fast - Email is incredibly fast in terms of delivery and response. An entire campaign that reaches thousands can be delivered in a matter of minutes. A compelling message can get your readers to respond quickly with the action you want them to take.
- Marketing via print, radio or TV can give you access to a large audience, but how many of them are really suited for your product or service? Email marketing
offers targeting capabilities that make it much more focused than traditional channels. It gives you an easy way to create segments from your master list of contacts based on various criteria or interests, and engage individuals with communications they are most likely to respond to.
- You do not have to be a technical wiz to succeed at email marketing. The internet gives you convenient access to software, email templates
, and a broad range of tools that make this venture easy enough for just about anyone. When your strategy is properly executed, your campaigns will contribute to managing themselves while freeing you up to plan the next move.
It Works - Email marketing is just plain old effective. A well designed campaign can drive traffic, increase sales, and foster loyalty in your audience. And even though spam has tried its best to give the industry a black eye, email is still one of the most reliable tools available for creating awareness and building a brand's reputation.
Email marketing lends its power to organizations of all sizes but is an especially good fit for small businesses. This proven method gives you the ability to connect with your audience, provide the content they desire, and prosper for your efforts. As far as value and delivering a tangible return on investment, very few even come close.