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Shireen Qudosi

2016 外貿行銷郵件 - 創作靈感從何而來?

Jan 25 2016, 03:00 AM by

Inspirational Feeds for Your 2016 Email Campaigns提到行銷郵件 ,最困難莫過於構思內容,尤其撰寫急迫發送的郵件,或者每個禮拜固定發送的週報,即使是身經百戰的行銷經理,若在設計時毫無靈感,想必也束手無策吧?

若您是發送郵件給國外客戶,或許這篇文章能幫助文思枯竭的你,透過以下資源,激發創作靈感。

文化題材
VICE – 內容涵蓋了新聞、文化、流行趨勢等領域,Vice受矚目的原因在於,反映新世代以輕鬆詼諧的態度看待事物,即便談論戰爭, Vice 風格自成一派,抓住要點,並讓人極易融入其中。如果你的目標顧客是年輕人,以下主題便可能作為構思內容的題材:
  • What It’s Like to Be a Teenager and Homeless
  • This Is What It Looks Like When an Instagram Photographer Switches to Film
  • Miyazaki-Inspired Short Follows an AI’s Coming of Age
  • Searching for Refugee Housing in Berlin

Quartz – 近期興起的大型出版商,焦點更多投放在文化領域,對新聞的關注則次之,讀者多為已有社會歷練的人士,但他們也喜歡看即時發佈的內容,此類主題包括:
  • Here’s an “extraordinarily rare” peek inside Apple’s secretive design lab
  • A floating school in Lagos has helped bring solar power to one of the city’s oldest slums
  • How to get more done – and in less time
  • Parents are buying their kids all the wrong toys
心靈雞湯
Brain-Pickings – 創始人為Maria Popova,思維獨特敏銳,身兼作者和編輯。Brain-Pickings每日分享通俗易懂的文章,激發想像,啟迪心靈。網站主要收錄藝術、文學、科學、歷史等內容,在這裡總能找到吸引你的內容,以下是最新的文章:
  • Kandinsky on the Spiritual Element in Art and the Three Responsibilities of Artists
  • Susan Sontag on Storytelling, What it Means to be a Moral Human Being, and Her Advice to Writers
  • An Antidote to the Age of Anxiety: Alan Watts on Happiness and How to Live with Presence
  • Leisure, the Basis of Culture: An Obscure German Philosopher’s Timely 1948 Manifesto for Reclaiming Our Human Dignity in a Culture of Workaholism
  • Fixed vs. Growth: The Two Basic Mindsets that Shape Our Lives
  • The Science of Stress and How Emotions Affect Our Susceptibility to Burnout and Disease.

On Being – 談論心靈層面的題材,不涉及宗教。On Being以開放式的角度深度探討心靈層面的議題,不以制式的模式思考, 猶如現代的心靈雞湯,讀者多富有多元文化背景,近期的題材包括:
  • When Words Become Flesh: Risking Vulnerability in a Violent World
  • Reflections and Opening Questions for the New Year
  • Inheriting the Kingdom of Motherhood and Homemaking
  • The Capacity to Connect with Others

文化與心靈題材的內容既不易撰寫,也容易受到忽視,若要設計與兩個題材相關的內容,必定得大量蒐集資料,結合多元素材,寫出引人入勝又俱啟發性的內容,但是千萬記住,內容也不要太過爭議性。你還想尋找哪些類型的內容?不妨留言告訴我。

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