{"id":49286,"date":"2026-02-16T11:12:41","date_gmt":"2026-02-16T11:12:41","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?page_id=49286"},"modified":"2026-04-17T10:42:22","modified_gmt":"2026-04-17T10:42:22","slug":"nxg-email-marketing-benchmarks","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/tw\/nxg-email-marketing-benchmarks\/","title":{"rendered":"NXG Email marketing benchmarks"},"content":{"rendered":"\n

\n\t\t\t\u5404\u7522\u696d\u8207\u5730\u5340\u7684 EDM \u884c\u92b7\u57fa\u6e96\t<\/h1>\n\t

\u5728\u8ffd\u8e64EDM \u884c\u92b7\u6295\u8cc7\u5831\u916c\u7387<\/u><\/a>\u6642\uff0c\u6709\u8a31\u591a\u56e0\u7d20\u9700\u8981\u8003\u91cf\u3002EDM \u884c\u92b7<\/u><\/a>\u7684\u505a\u6cd5\u8207\u6210\u6548\u6703\u56e0\u591a\u7a2e\u56e0\u7d20\u800c\u6709\u6240\u4e0d\u540c\u3002\u5f9e\u6bcf\u9031\u7684\u767c\u9001\u6642\u9593\u8207\u65e5\u671f<\/u><\/a>\u5230\u90f5\u4ef6\u4e3b\u65e8<\/u><\/a>\uff0c\u90fd\u53ef\u80fd\u5f71\u97ff\u96fb\u5b50\u5831\u662f\u5426\u88ab\u958b\u555f\uff0c\u4ee5\u53ca\u662f\u5426\u80fd\u4fc3\u6210\u9810\u671f\u884c\u52d5\u3002<\/p>\n\t

\u4f60\u662f\u5426\u66fe\u60f3\u904e\uff0c\u4f60\u7684EDM \u884c\u92b7\u6210\u6548<\/u><\/a>\u8207\u540c\u696d\u76f8\u6bd4\u8868\u73fe\u5982\u4f55\uff1f<\/h2>\n\t

\u6211\u5011\u4e5f\u66fe\u6709\u9019\u6a23\u7684\u7591\u554f……\u56e0\u6b64\u6211\u5011\u6574\u7406\u4e86 Benchmark Email \u4f7f\u7528\u8005\u7684 EDM \u57fa\u6e96\u6578\u64da\uff0c\u5305\u542b\u5e73\u5747\u958b\u555f\u7387\u8207\u5e73\u5747\u9ede\u64ca\u7387\u7b49\u6307\u6a19\uff0c\u6df1\u5165\u5206\u6790\u5404\u7522\u696d\u7684 EDM \u884c\u92b7\u6210\u6548\uff08\u6db5\u84cb\u96fb\u5546\u3001\u975e\u71df\u5229\u7d44\u7e54\u3001\u623f\u5730\u7522\u7b49\uff09\u3002<\/p>\n \n \n \n \n \n \n \n \n \n \n \n \n
Employee size<\/th>\n Average Open Rate<\/th>\n Average Click Rate<\/th>\n Average Bounce Rate<\/th>\n Average Unsubscribe Rate<\/th>\n Average Abuse Rate<\/th>\n <\/tr>\n
0 – 25<\/td>\n 21.11%<\/td>\n 2.43%<\/td>\n 4.65%<\/td>\n 0.22%<\/td>\n 0.09%<\/td>\n <\/tr>\n
25 – 100<\/td>\n 21.50%<\/td>\n 2.60%<\/td>\n 5.57%<\/td>\n 0.17%<\/td>\n 0.10%<\/td>\n <\/tr>\n
100 – 250<\/td>\n 22.24%<\/td>\n 1.94%<\/td>\n 5.74%<\/td>\n 0.17%<\/td>\n 0.08%<\/td>\n <\/tr>\n
250 – 1000<\/td>\n 23.70%<\/td>\n 3.56%<\/td>\n 3.63%<\/td>\n 0.20%<\/td>\n 0.05%<\/td>\n <\/tr>\n
1K – 10K<\/td>\n 28.45%<\/td>\n 4.83%<\/td>\n 4.20%<\/td>\n 0.12%<\/td>\n 0.06%<\/td>\n <\/tr>\n
10K – 50K<\/td>\n 19.67%<\/td>\n 2.11%<\/td>\n 4.57%<\/td>\n 0.16%<\/td>\n 0.07%<\/td>\n <\/tr>\n
50K – 100K<\/td>\n 25.40%<\/td>\n 2.63%<\/td>\n 1.05%<\/td>\n 0.13%<\/td>\n 0.04%<\/td>\n <\/tr>\n
Over 100K<\/td>\n 24.10%<\/td>\n 2.33%<\/td>\n 5.21%<\/td>\n 0.17%<\/td>\n 0.14%<\/td>\n <\/tr>\n
#N\/A<\/td>\n 21.57%<\/td>\n 2.39%<\/td>\n 4.63%<\/td>\n 0.20%<\/td>\n 0.11%<\/td>\n <\/tr>\n
No data<\/td>\n 22.36%<\/td>\n 2.61%<\/td>\n 4.03%<\/td>\n 0.19%<\/td>\n 0.09%<\/td>\n <\/tr>\n <\/table>\n

\n\t\t\t\u672c\u5831\u544a\u6574\u7406\u81ea\u4ee5\u4e0b\u8cc7\u6599\u4f86\u6e90\uff1a\t<\/h2>\n\t
\n\t\t\t\t\"\"\n\t<\/figure>\n\t\t

68,000 \u4f4d\u4f7f\u7528\u8005<\/p>\n\t

\n\t\t\t\t\"\"\n\t<\/figure>\n\t\t

\u6db5\u84cb\u8d85\u904e 90 \u500b\u7522\u696d<\/p>\n\t

\n\t\t\t\t\"\"\n\t<\/figure>\n\t\t

\u6a6b\u8de8 21 \u500b\u5730\u5340<\/p>\n

\n\t\t\t\t\"reportpulled\"\n\t<\/figure>\n\t

\u5728\u898f\u5283\u6f5b\u5728\u5ba2\u6236\u7684\u8490\u96c6\u3001\u57f9\u990a\u3001\u4e92\u52d5\u8207\u8f49\u63db\u7b56\u7565\u6642\uff0c\u300c\u4e00\u9ad4\u9069\u7528\u300d\u7684\u65b9\u6cd5\u5f80\u5f80\u96e3\u4ee5\u594f\u6548\u3002\u96d6\u7136\u6bcf\u500bEDM \u884c\u92b7\u7b56\u7565<\/u><\/a>\u7686\u6709\u6240\u4e0d\u540c\uff0c\u4f46\u9019\u4e9b\u6578\u64da\u80fd\u5e6b\u52a9\u4f60\u4e86\u89e3\u61c9\u9054\u5230\u7684\u76ee\u6a19\uff0c\u4ee5\u53ca\u5982\u4f55\u6709\u6548\u9054\u6210\u3002<\/p>\n

\n\t\t\t\u5404\u7522\u696d EDM \u884c\u92b7\u57fa\u6e96\t<\/h3>\n \n \n \n \n
Industry<\/th>\n Open Rate<\/th>\n Click Rate<\/th>\n Unsubscribe Rate<\/th>\n <\/tr>\n
\u7522\u696d<\/td>\u958b\u555f\u7387<\/td>\u9ede\u64ca\u7387<\/td>\u53d6\u6d88\u8a02\u95b1\u7387<\/td><\/tr>\n
\u6295\u8cc7\u9280\u884c<\/td>22.06%<\/td>2.01%<\/td>0.10%<\/td><\/tr>\n
\u52df\u6b3e<\/td>48.43%<\/td>8.53%<\/td>0.14%<\/td><\/tr>\n
\u57f7\u6cd5\u6a5f\u69cb<\/td>51.61%<\/td>8.65%<\/td>0.19%<\/td><\/tr>\n
\u571f\u6728\u5de5\u7a0b<\/td>30.53%<\/td>5.40%<\/td>0.34%<\/td><\/tr>\n
\u516c\u5171\u653f\u7b56<\/td>23.36%<\/td>1.81%<\/td>0.06%<\/td><\/tr>\n
\u535a\u5f08\uff08\u8ced\u5834\uff09<\/td>23.88%<\/td>1.64%<\/td>0.10%<\/td><\/tr>\n
\u8d85\u5e02<\/td>43.49%<\/td>8.05%<\/td>0.11%<\/td><\/tr>\n
\u516c\u5171\u5b89\u5168<\/td>46.35%<\/td>1.79%<\/td>0.13%<\/td><\/tr>\n
\u570b\u969b\u4e8b\u52d9<\/td>29.55%<\/td>2.27%<\/td>0.04%<\/td><\/tr>\n
\u6148\u5584\u4e8b\u696d<\/td>50.58%<\/td>7.27%<\/td>0.19%<\/td><\/tr>\n
\u52d5\u756b<\/td>48.27%<\/td>7.00%<\/td>0.16%<\/td><\/tr>\n
\u5305\u88dd<\/td>16.14%<\/td>1.10%<\/td>0.05%<\/td><\/tr>\n
\u8fb2\u696d\uff08\u8015\u4f5c\uff09<\/td>42.42%<\/td>4.00%<\/td>0.15%<\/td><\/tr>\n
\u77f3\u6cb9<\/td>35.38%<\/td>2.76%<\/td>0.36%<\/td><\/tr>\n
\u5275\u6295\u6216\u79c1\u52df\u80a1\u6b0a<\/td>58.80%<\/td>4.83%<\/td>0.21%<\/td><\/tr>\n
\u4f11\u9592\u8a2d\u65bd<\/td>15.67%<\/td>0.76%<\/td>0.09%<\/td><\/tr>\n
\u822a\u592a<\/td>27.98%<\/td>0.45%<\/td>0.09%<\/td><\/tr>\n
\u8a2d\u65bd\u670d\u52d9<\/td>27.85%<\/td>2.70%<\/td>0.18%<\/td><\/tr>\n
\u7378\u91ab<\/td>42.47%<\/td>1.81%<\/td>0.47%<\/td><\/tr>\n
\u5beb\u4f5c<\/td>54.89%<\/td>2.64%<\/td>0.11%<\/td><\/tr>\n
\u822a\u7a7a<\/td>32.35%<\/td>5.09%<\/td>0.15%<\/td><\/tr>\n
\u904b\u8f38<\/td>10.63%<\/td>1.27%<\/td>0.07%<\/td><\/tr>\n
\u7cbe\u54c1<\/td>40.56%<\/td>2.98%<\/td>0.10%<\/td><\/tr>\n
\u4fdd\u5168<\/td>21.46%<\/td>0.79%<\/td>0.07%<\/td><\/tr>\n
\u66ff\u4ee3\u91ab\u7642<\/td>25.52%<\/td>0.64%<\/td>0.08%<\/td><\/tr>\n
\u5716\u66f8\u9928<\/td>49.47%<\/td>2.98%<\/td>0.12%<\/td><\/tr>\n
\u5831\u696d<\/td>28.39%<\/td>2.06%<\/td>0.03%<\/td><\/tr>\n
\u88fd\u85e5<\/td>12.71%<\/td>0.34%<\/td>0.03%<\/td><\/tr>\n
\u9280\u884c<\/td>37.72%<\/td>1.98%<\/td>0.09%<\/td><\/tr>\n
\u5370\u5237<\/td>11.01%<\/td>0.33%<\/td>0.07%<\/td><\/tr>\n
\u516c\u6c11\u7d44\u7e54<\/td>36.09%<\/td>1.99%<\/td>0.10%<\/td><\/tr>\n
\u651d\u5f71<\/td>27.11%<\/td>1.78%<\/td>0.24%<\/td><\/tr>\n
\u74b0\u5883\u670d\u52d9<\/td>25.65%<\/td>3.23%<\/td>0.21%<\/td><\/tr>\n
\u535a\u7269\u9928\u8207\u6a5f\u69cb<\/td>38.03%<\/td>1.44%<\/td>0.23%<\/td><\/tr>\n
\u5ee3\u64ad\u5a92\u9ad4<\/td>38.21%<\/td>0.95%<\/td>0.40%<\/td><\/tr>\n
\u653f\u6cbb\u7d44\u7e54<\/td>20.43%<\/td>0.80%<\/td>0.15%<\/td><\/tr>\n
\u751f\u7269\u79d1\u6280<\/td>19.64%<\/td>3.44%<\/td>0.04%<\/td><\/tr>\n
\u7814\u7a76<\/td>35.57%<\/td>4.04%<\/td>0.22%<\/td><\/tr>\n
\u5e73\u9762\u8a2d\u8a08<\/td>16.95%<\/td>0.72%<\/td>0.04%<\/td><\/tr>\n
\u7269\u6d41\u8207\u4f9b\u61c9\u93c8<\/td>18.26%<\/td>1.30%<\/td>0.07%<\/td><\/tr>\n
\u4eba\u529b\u8cc7\u6e90<\/td>26.53%<\/td>2.29%<\/td>0.08%<\/td><\/tr>\n
\u8868\u6f14\u85dd\u8853<\/td>46.56%<\/td>0.97%<\/td>0.10%<\/td><\/tr>\n
\u96fb\u8166\u7db2\u8def\u5b89\u5168<\/td>17.32%<\/td>1.94%<\/td>0.08%<\/td><\/tr>\n
\u4eba\u529b\u6d3e\u9063\u8207\u62db\u52df<\/td>27.85%<\/td>0.29%<\/td>0.06%<\/td><\/tr>\n
\u96fb\u4fe1<\/td>49.13%<\/td>2.06%<\/td>0.05%<\/td><\/tr>\n
\u96fb\u8166\u786c\u9ad4<\/td>26.47%<\/td>1.26%<\/td>0.13%<\/td><\/tr>\n
\u516c\u5171\u95dc\u4fc2\u8207\u50b3\u64ad<\/td>29.49%<\/td>1.28%<\/td>0.06%<\/td><\/tr>\n
\u91ab\u7642\u5668\u6750<\/td>22.58%<\/td>1.94%<\/td>0.11%<\/td><\/tr>\n
\u6a5f\u68b0\u6216\u5de5\u696d\u5de5\u7a0b<\/td>8.68%<\/td>1.34%<\/td>0.04%<\/td><\/tr>\n
\u5bb6\u5177<\/td>29.11%<\/td>2.23%<\/td>0.10%<\/td><\/tr>\n
\u5316\u599d\u54c1<\/td>28.26%<\/td>0.54%<\/td>0.13%<\/td><\/tr>\n
\u8fb2\u696d<\/td>33.06%<\/td>2.60%<\/td>0.13%<\/td><\/tr>\n
\u6a5f\u68b0\u8a2d\u5099<\/td>30.16%<\/td>2.32%<\/td>0.20%<\/td><\/tr>\n
\u5e02\u5834\u7814\u7a76<\/td>21.05%<\/td>2.81%<\/td>0.20%<\/td><\/tr>\n
\u4fdd\u96aa<\/td>18.75%<\/td>1.49%<\/td>0.07%<\/td><\/tr>\n
\u653f\u5e9c<\/td>64.27%<\/td>3.15%<\/td>0.09%<\/td><\/tr>\n
\u6cd5\u5f8b\u670d\u52d9<\/td>22.92%<\/td>1.79%<\/td>0.08%<\/td><\/tr>\n
\u6d88\u8cbb\u6027\u96fb\u5b50<\/td>28.33%<\/td>0.97%<\/td>0.18%<\/td><\/tr>\n
\u7d14\u85dd\u8853<\/td>45.25%<\/td>1.92%<\/td>0.19%<\/td><\/tr>\n
\u570b\u969b\u8cbf\u6613<\/td>12.57%<\/td>0.71%<\/td>0.06%<\/td><\/tr>\n
\u7dda\u4e0a\u5b78\u7fd2<\/td>21.27%<\/td>5.83%<\/td>0.03%<\/td><\/tr>\n
\u91ab\u7642\u8a3a\u6240<\/td>40.89%<\/td>0.92%<\/td>0.11%<\/td><\/tr>\n
\u97f3\u6a02<\/td>42.65%<\/td>1.57%<\/td>0.12%<\/td><\/tr>\n
\u5546\u7528\u4e0d\u52d5\u7522<\/td>24.62%<\/td>1.64%<\/td>0.10%<\/td><\/tr>\n
\u5a92\u9ad4\u88fd\u4f5c<\/td>24.64%<\/td>1.68%<\/td>0.08%<\/td><\/tr>\n
\u5de5\u85dd\u8207\u624b\u4f5c<\/td>33.44%<\/td>0.96%<\/td>0.09%<\/td><\/tr>\n
\u91ab\u9662\u8207\u91ab\u7642\u7167\u8b77<\/td>21.44%<\/td>1.45%<\/td>0.10%<\/td><\/tr>\n
\u6703\u8a08<\/td>11.43%<\/td>1.42%<\/td>0.03%<\/td><\/tr>\n
\u5b97\u6559\u6a5f\u69cb<\/td>44.20%<\/td>3.28%<\/td>0.06%<\/td><\/tr>\n
\u7dda\u4e0a\u5a92\u9ad4<\/td>25.99%<\/td>1.42%<\/td>0.11%<\/td><\/tr>\n
\u6c7d\u8eca\u7522\u696d<\/td>28.19%<\/td>1.16%<\/td>0.12%<\/td><\/tr>\n
\u71df\u5efa<\/td>13.93%<\/td>1.33%<\/td>0.06%<\/td><\/tr>\n
\u5efa\u7bc9<\/td>32.07%<\/td>1.77%<\/td>0.12%<\/td><\/tr>\n
\u98df\u54c1\u8207\u98f2\u6599\u88fd\u9020<\/td>27.61%<\/td>0.76%<\/td>0.12%<\/td><\/tr>\n
\u904b\u52d5<\/td>30.52%<\/td>0.84%<\/td>0.13%<\/td><\/tr>\n
\u6d3b\u52d5<\/td>17.15%<\/td>1.78%<\/td>0.07%<\/td><\/tr>\n
\u5a1b\u6a02<\/td>29.21%<\/td>0.72%<\/td>0.13%<\/td><\/tr>\n
\u5065\u5eb7\u8207\u5065\u8eab<\/td>19.85%<\/td>0.95%<\/td>0.09%<\/td><\/tr>\n
K12 \u6559\u80b2<\/td>24.00%<\/td>1.38%<\/td>0.15%<\/td><\/tr>\n
\u96fb\u8166\u8edf\u9ad4<\/td>13.86%<\/td>0.25%<\/td>0.07%<\/td><\/tr>\n
\u51fa\u7248<\/td>24.51%<\/td>1.72%<\/td>0.08%<\/td><\/tr>\n
\u65c5\u5bbf\u696d<\/td>33.34%<\/td>1.65%<\/td>0.11%<\/td><\/tr>\n
\u91d1\u878d\u670d\u52d9<\/td>8.48%<\/td>0.45%<\/td>0.05%<\/td><\/tr>\n
\u670d\u98fe<\/td>28.09%<\/td>2.36%<\/td>0.04%<\/td><\/tr>\n
\u6279\u767c<\/td>19.15%<\/td>1.16%<\/td>0.06%<\/td><\/tr>\n
\u6d88\u8cbb\u8005\u670d\u52d9<\/td>27.96%<\/td>0.88%<\/td>0.09%<\/td><\/tr>\n
\u5c08\u696d\u57f9\u8a13\u6216\u6559\u7df4<\/td>24.37%<\/td>3.58%<\/td>0.07%<\/td><\/tr>\n
\u9ad8\u7b49\u6559\u80b2<\/td>19.47%<\/td>1.26%<\/td>0.09%<\/td><\/tr>\n
\u6d88\u8cbb\u54c1<\/td>30.21%<\/td>0.99%<\/td>0.11%<\/td><\/tr>\n
\u65c5\u904a\u8207\u89c0\u5149<\/td>23.04%<\/td>0.76%<\/td>0.10%<\/td><\/tr>\n
\u7ba1\u7406\u9867\u554f<\/td>22.79%<\/td>2.07%<\/td>0.12%<\/td><\/tr>\n
\u4f4f\u5b85\u4e0d\u52d5\u7522<\/td>30.13%<\/td>1.29%<\/td>0.14%<\/td><\/tr>\n
\u975e\u71df\u5229\u7d44\u7e54<\/td>23.00%<\/td>0.98%<\/td>0.10%<\/td><\/tr>\n
\u884c\u92b7\u8207\u5ee3\u544a<\/td>19.14%<\/td>1.75%<\/td>0.12%<\/td><\/tr>\n
\u8cc7\u8a0a\u79d1\u6280\u8207\u670d\u52d9<\/td>28.16%<\/td>0.61%<\/td>0.09%<\/td><\/tr>\n
\u5176\u4ed6<\/td>21.50%<\/td>3.82%<\/td>0.08%<\/td><\/tr>\n
\u7e3d\u8a08<\/td>\n 25.54%<\/td>\n 1.45%<\/td>\n 0.10%<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n

\n\t\t\t\u5404\u6708\u4efd EDM \u884c\u92b7\u57fa\u6e96\t<\/h3>\n
\n\t\t\t\t\"open-rateTW.svg\"\n\t<\/figure>\n\t

\u6839\u64da Benchmark Email \u6578\u64da\u986f\u793a\uff0c\u958b\u555f\u7387\u901a\u5e38\u5728\u5e74\u672b\u7bc0\u6176\u671f\u9593\u9054\u5230\u9ad8\u5cf0\u3002<\/em><\/p>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
\u6708\u4efd<\/th>\n \u958b\u555f\u7387<\/th>\n \u9ede\u64ca\u7387<\/th>\n \u53d6\u6d88\u8a02\u95b1
\u7387<\/th>\n <\/tr>\n \n <\/tbody>
\u4e00\u6708<\/td>\n 26.40%<\/td>\n 1.91%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u4e8c\u6708<\/td>\n 26.79%<\/td>\n 1.71%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u4e09\u6708<\/td>\n 26.07%<\/td>\n 1.45%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u56db\u6708<\/td>\n 23.61%<\/td>\n 0.95%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u4e94\u6708<\/td>\n 24.73%<\/td>\n 1.21%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u516d\u6708<\/td>\n 25.28%<\/td>\n 1.30%<\/td>\n 0.09%<\/td>\n <\/tr>\n
\u4e03\u6708<\/td>\n 24.55%<\/td>\n 1.30%<\/td>\n 0.11%<\/td>\n <\/tr>\n
\u516b\u6708<\/td>\n 24.41%<\/td>\n 1.36%<\/td>\n 0.13%<\/td>\n <\/tr>\n
\u4e5d\u6708<\/td>\n 25.46%<\/td>\n 1.73%<\/td>\n 0.12%<\/td>\n <\/tr>\n
\u5341\u6708<\/td>\n 25.87%<\/td>\n 1.34%<\/td>\n 0.11%<\/td>\n <\/tr>\n
\u5341\u4e00\u6708<\/td>\n 26.00%<\/td>\n 1.42%<\/td>\n 0.12%<\/td>\n <\/tr>\n
\u5341\u4e8c\u6708<\/td>\n 27.74%<\/td>\n 1.84%<\/td>\n 0.09%<\/td>\n <\/tr>\n
\u7e3d\u8a08<\/td>\n 25.54%<\/td>\n 1.45%<\/td>\n 0.10%<\/td>\n <\/tr>\n <\/tbody><\/table>\n

\n\t\t\t\u5168\u7403\u5404\u5730\u5340 EDM \u884c\u92b7\u57fa\u6e96\t<\/h3>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n
\u6708\u4efd<\/th>\n \u958b\u555f\u7387<\/th>\n \u9ede\u64ca\u7387<\/th>\n \u53d6\u6d88\u8a02\u95b1
\u7387<\/th>\n <\/tr>\n \n <\/tbody>
\u4e00\u6708<\/td>\n 26.40%<\/td>\n 1.91%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u4e8c\u6708<\/td>\n 26.79%<\/td>\n 1.71%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u4e09\u6708<\/td>\n 26.07%<\/td>\n 1.45%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u56db\u6708<\/td>\n 23.61%<\/td>\n 0.95%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u4e94\u6708<\/td>\n 24.73%<\/td>\n 1.21%<\/td>\n 0.08%<\/td>\n <\/tr>\n
\u516d\u6708<\/td>\n 25.28%<\/td>\n 1.30%<\/td>\n 0.09%<\/td>\n <\/tr>\n
\u4e03\u6708<\/td>\n 24.55%<\/td>\n 1.30%<\/td>\n 0.11%<\/td>\n <\/tr>\n
\u516b\u6708<\/td>\n 24.41%<\/td>\n 1.36%<\/td>\n 0.13%<\/td>\n <\/tr>\n
\u4e5d\u6708<\/td>\n 25.46%<\/td>\n 1.73%<\/td>\n 0.12%<\/td>\n <\/tr>\n
\u5341\u6708<\/td>\n 25.87%<\/td>\n 1.34%<\/td>\n 0.11%<\/td>\n <\/tr>\n
\u5341\u4e00\u6708<\/td>\n 26.00%<\/td>\n 1.42%<\/td>\n 0.12%<\/td>\n <\/tr>\n
\u5341\u4e8c\u6708<\/td>\n 27.74%<\/td>\n 1.84%<\/td>\n 0.09%<\/td>\n <\/tr>\n
\u7e3d\u8a08<\/td>\n 25.54%<\/td>\n 1.45%<\/td>\n 0.10%<\/td>\n <\/tr>\n <\/tbody><\/table>\n \n \n \n \n \n \n \n \n \n \n \n \n
Employee size<\/th>\n Average Open Rate<\/th>\n Average Click Rate<\/th>\n Average Bounce Rate<\/th>\n Average Unsubscribe Rate<\/th>\n Average Abuse Rate<\/th>\n <\/tr>\n
0 – 25<\/td>\n 21.11%<\/td>\n 2.43%<\/td>\n 4.65%<\/td>\n 0.22%<\/td>\n 0.09%<\/td>\n <\/tr>\n
25 – 100<\/td>\n 21.50%<\/td>\n 2.60%<\/td>\n 5.57%<\/td>\n 0.17%<\/td>\n 0.10%<\/td>\n <\/tr>\n
100 – 250<\/td>\n 22.24%<\/td>\n 1.94%<\/td>\n 5.74%<\/td>\n 0.17%<\/td>\n 0.08%<\/td>\n <\/tr>\n
250 – 1000<\/td>\n 23.70%<\/td>\n 3.56%<\/td>\n 3.63%<\/td>\n 0.20%<\/td>\n 0.05%<\/td>\n <\/tr>\n
1K – 10K<\/td>\n 28.45%<\/td>\n 4.83%<\/td>\n 4.20%<\/td>\n 0.12%<\/td>\n 0.06%<\/td>\n <\/tr>\n
10K – 50K<\/td>\n 19.67%<\/td>\n 2.11%<\/td>\n 4.57%<\/td>\n 0.16%<\/td>\n 0.07%<\/td>\n <\/tr>\n
50K – 100K<\/td>\n 25.40%<\/td>\n 2.63%<\/td>\n 1.05%<\/td>\n 0.13%<\/td>\n 0.04%<\/td>\n <\/tr>\n
Over 100K<\/td>\n 24.10%<\/td>\n 2.33%<\/td>\n 5.21%<\/td>\n 0.17%<\/td>\n 0.14%<\/td>\n <\/tr>\n
#N\/A<\/td>\n 21.57%<\/td>\n 2.39%<\/td>\n 4.63%<\/td>\n 0.20%<\/td>\n 0.11%<\/td>\n <\/tr>\n
No data<\/td>\n 22.36%<\/td>\n 2.61%<\/td>\n 4.03%<\/td>\n 0.19%<\/td>\n 0.09%<\/td>\n <\/tr>\n <\/table>\n

\n\t\t\t\u4f60\u61c9\u8a72\u95dc\u6ce8\u7684 EDM \u884c\u92b7\u57fa\u6e96\u6307\u6a19\t<\/h3>\n\t

\u6bcf\u4e00\u9805EDM \u884c\u92b7\u6307\u6a19<\/u><\/a>\u90fd\u80fd\u53cd\u6620\u96fb\u5b50\u5831\u5728\u4fc3\u6210\u7279\u5b9a\u884c\u52d5\u4e0a\u7684\u8868\u73fe\u3002\u4ee5\u4e0b\u5c07\u8aaa\u660e\u5404\u9805\u6307\u6a19\u3001Benchmark Email \u4f7f\u7528\u8005\u7684\u5e73\u5747\u6578\u64da\uff0c\u4ee5\u53ca\u512a\u5316\u9019\u4e9b\u6307\u6a19\u7684\u5be6\u7528\u5efa\u8b70\u3002<\/p>\n

\n\t\t\t\u958b\u555f\u7387\t<\/h3>\n\t

\u8aaa\u660e\uff1a<\/p>\n

\u6b64\u6307\u6a19\u986f\u793a\u4f60\u767c\u9001\u7684\u96fb\u5b50\u5831\u88ab\u958b\u555f\u7684\u983b\u7387\u3002\u7531\u65bc\u53ea\u6709\u5728\u90f5\u4ef6\u88ab\u958b\u555f\u5f8c\uff0c\u6536\u4ef6\u4eba\u624d\u53ef\u80fd\u63a1\u53d6\u884c\u52d5\uff0c\u56e0\u6b64\u9019\u662f\u6700\u91cd\u8981\u7684 EDM \u884c\u92b7\u6307\u6a19\u4e4b\u4e00\u3002<\/p>\n

\n\t\t\tBenchmark Email \u4f7f\u7528\u8005\u5e73\u5747\u958b\u555f\u7387\uff1a\t<\/h2>\n

\n\t\t\t25.54%\t<\/h2>\n
\n\t\t\t\t\"openrate\"\n\t<\/figure>\n\t

\u63d0\u5347\u958b\u555f\u7387\u5efa\u8b70\uff1a<\/p>\n\t

\u958b\u555f\u7387\u9ad8\u5ea6\u53d6\u6c7a\u65bc\u4f60\u662f\u5426\u5df2\u8207\u8a02\u95b1\u8005\u5efa\u7acb\u8db3\u5920\u7684\u4fe1\u4efb\u8207\u54c1\u724c\u8a8d\u77e5\uff0c\u4ee5\u53ca\u90f5\u4ef6\u4e3b\u65e8\u7684\u8868\u73fe\u3002\u7576\u53d7\u773e\u611f\u53d7\u5230\u4f60\u6301\u7e8c\u63d0\u4f9b\u50f9\u503c\u6642\uff0c\u4fe1\u4efb\u81ea\u7136\u6703\u5efa\u7acb\u3002\u56e0\u6b64\uff0c\u5728\u767c\u9001\u96fb\u5b50\u5831\u6642\uff0c\u52d9\u5fc5\u63d0\u4f9b\u4ed6\u5011\u771f\u6b63\u9700\u8981\u7684\u5167\u5bb9\u3002\u81f3\u65bc\u90f5\u4ef6\u4e3b\u65e8\u64b0\u5beb\u6280\u5de7<\/u><\/a>\uff0c\u5efa\u8b70\u7c21\u6f54\u6709\u529b\u4e14\u5177\u5438\u5f15\u529b\uff0c\u4e26\u80fd\u6e96\u78ba\u53cd\u6620\u90f5\u4ef6\u5167\u5bb9\u3002<\/p>\n

\n\t\t\t\u9ede\u64ca\u7387\t<\/h3>\n\t

\u8aaa\u660e\uff1a<\/p>\n

\u9ede\u64ca\u7387\u986f\u793a\u5df2\u767c\u9001\u7684\u96fb\u5b50\u5831\u4e2d\u6709\u591a\u5c11\u7522\u751f\u9ede\u64ca\u3002\u6b64\u6307\u6a19\u975e\u5e38\u91cd\u8981\uff0c\u56e0\u70ba\u767c\u9001\u96fb\u5b50\u5831\u7684\u4e3b\u8981\u76ee\u7684\u5c31\u662f\u4fc3\u4f7f\u53d7\u773e\u63a1\u53d6\u884c\u52d5\uff0c\u4f8b\u5982\u4e0b\u8f09\u767d\u76ae\u66f8\u3001\u9810\u7d04\u7522\u54c1\u793a\u7bc4\u3001\u586b\u5beb\u554f\u5377\u6216\u5b8c\u6210\u5176\u4ed6 CTA\u3002<\/p>\n

\n\t\t\tBenchmark Email \u4f7f\u7528\u8005\u5e73\u5747\u9ede\u64ca\u7387\uff1a\t<\/h2>\n

\n\t\t\t1.45%\t<\/h2>\n
\n\t\t\t\t\"click\"\n\t<\/figure>\n\t

\u63d0\u5347\u9ede\u64ca\u7387\u5efa\u8b70\uff1a<\/p>\n\t

\u8acb\u6839\u64da\u95dc\u9375\u6307\u6a19\uff08\u5982\u7522\u696d\u5225\u3001\u6f5b\u5728\u5ba2\u6236\u6240\u8655\u7684\u5ba2\u6236\u65c5\u7a0b<\/u><\/a>\u968e\u6bb5\uff0c\u4ee5\u53ca\u7db2\u7ad9\u884c\u70ba\uff09\u9032\u884c\u5206\u773e\u3002\u9019\u4e9b\u8cc7\u8a0a\u80fd\u5e6b\u52a9\u4f60\u66f4\u4e86\u89e3\u53d7\u773e\uff0c\u9032\u800c\u63d0\u4f9b\u66f4\u7b26\u5408\u9700\u6c42\u7684\u5167\u5bb9\u3002\u540c\u6642\uff0c\u512a\u5316\u6587\u6848\u8868\u73fe\uff0c\u904b\u7528\u6587\u6848\u64b0\u5beb\u6280\u5de7\u4ee5\u63d0\u5347\u8f49\u63db\u7387<\/u><\/a>\uff0c\u8b93\u9ede\u64ca\u7387\u5927\u5e45\u63d0\u5347\u3002<\/p>\n

\n\t\t\t\t\"Group-4362.svg\"\n\t<\/figure>\n

\n\t\t\t\u53d6\u6d88\u8a02\u95b1\u7387\t<\/h3>\n\t

\u8aaa\u660e\uff1a<\/p>\n

\u6b64\u6307\u6a19\u4ee3\u8868\u540d\u55ae\u4e2d\u9078\u64c7\u53d6\u6d88\u8a02\u95b1\u7684\u6bd4\u4f8b\u3002\u96d6\u7136\u4e00\u5b9a\u6703\u6709\u4eba\u53d6\u6d88\u8a02\u95b1\uff0c\u4f46\u9019\u4e9b\u7528\u6236\u901a\u5e38\u96e3\u4ee5\u518d\u633d\u56de\uff0c\u56e0\u6b64\u61c9\u76e1\u91cf\u964d\u4f4e\u6b64\u6578\u503c\u3002<\/p>\n

\n\t\t\tBenchmark Email \u4f7f\u7528\u8005\u5e73\u5747\u53d6\u6d88\u8a02\u95b1\u7387\uff1a\t<\/h2>\n

\n\t\t\t0.10%\t<\/h2>\n
\n\t\t\t\t\"Recurso\n\t<\/figure>\n\t

\u964d\u4f4e\u53d6\u6d88\u8a02\u95b1\u7387\u5efa\u8b70\uff1a<\/p>\n\t

\u70ba\u964d\u4f4e\u53d6\u6d88\u8a02\u95b1\u7387\uff0c\u8acb\u907f\u514d\u904e\u5ea6\u983b\u7e41\u767c\u9001\u90f5\u4ef6\u3002\u8a0a\u606f\u904e\u591a\u5bb9\u6613\u8b93\u53d7\u773e\u611f\u5230\u56f0\u64fe\u4e26\u9078\u64c7\u9000\u8a02\u3002\u540c\u6642\uff0c\u52d9\u5fc5\u78ba\u4fdd\u6bcf\u5c01\u90f5\u4ef6\u90fd\u63d0\u4f9b\u5be6\u969b\u50f9\u503c\uff0c\u800c\u975e\u53ea\u662f\u70ba\u4e86\u767c\u9001\u800c\u767c\u9001\u3002<\/p>\n

\u53ea\u9700\u9032\u884c\u4e00\u4e9b\u5c0f\u5e45\u8abf\u6574\uff0c\u5c31\u80fd\u6709\u6548\u63d0\u5347\u4f60\u7684 EDM \u884c\u92b7\u6307\u6a19\u8868\u73fe\u3002\u4ee5\u4e0a\u5404\u7522\u696d\u8207\u5730\u5340\u7684\u57fa\u6e96\u6578\u64da\u53ef\u5354\u52a9\u4f60\u8a2d\u5b9a\u660e\u78ba\u76ee\u6a19\u3002\u63a5\u8457\uff0c\u4f60\u53ef\u4ee5\u9010\u4e00\u6aa2\u8996\u5404\u9805\u6307\u6a19\uff0c\u78ba\u8a8d\u662f\u5426\u5df2\u63a1\u53d6\u6700\u4f73\u512a\u5316\u7b56\u7565\u3002\u5982\u9700\u66f4\u591a\u5354\u52a9\uff0c\u6b61\u8fce\u9020\u8a2a\u6211\u5011\u7684\u90e8\u843d\u683c<\/u><\/a>\u4ee5\u7372\u53d6\u6bcf\u9031\u66f4\u65b0\u8207\u5be6\u7528\u6280\u5de7\uff0c\u6216\u524d\u5f80\u8cc7\u6e90\u9801<\/u><\/a>\u67e5\u770b\u66f4\u6df1\u5165\u7684\u6307\u5357\u8207\u6559\u5b78\u3002<\/p>\n

\n\t\t\t\t\"icon\n\t<\/figure>\n

\n\t\t\t\u60f3\u4e86\u89e3\u66f4\u591a EDM \u884c\u92b7\u77e5\u8b58\u55ce\uff1f\t<\/h3>\n\t

\u6b61\u8fce\u9020\u8a2a\u6211\u5011\u7684\u90e8\u843d\u683c<\/u><\/a>\uff0c\u4e26\u8a02\u95b1\u6bcf\u9031\u96fb\u5b50\u5831\u3002<\/p>\n

\r\n
\r\n \r\n \r\n \r\n