{"id":50165,"date":"2026-03-17T17:15:19","date_gmt":"2026-03-17T17:15:19","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?page_id=50165"},"modified":"2026-05-01T11:10:00","modified_gmt":"2026-05-01T11:10:00","slug":"email-marketing","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/","title":{"rendered":"EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357"},"content":{"rendered":"\n\n\t<ul>\n    <li><a href=\"#indexmarketing\" title=\"\">\u4ec0\u9ebc\u662f EDM \u884c\u92b7\uff08\u70ba\u4ec0\u9ebc\u6709\u6548\uff09\uff1f<\/a><\/li>\n    <li><a href=\"#indexjourney\" title=\"\">\u4ec0\u9ebc\u662f\u8cb7\u5bb6\u65c5\u7a0b\uff1f<\/a><\/li>\n    <li><a href=\"#index1\" title=\"\">\u5206\u773e\u81f4\u52dd\uff1a\u90f5\u4ef6\u540d\u55ae\u5206\u773e<\/a><\/li>\n    <li><a href=\"#power\" title=\"\">\u500b\u4eba\u5316\u529b\u91cf\uff1a\u8b93\u6bcf\u5c01\u90f5\u4ef6\u767c\u63ee\u50f9\u503c<\/a><\/li>\n    <li><a href=\"#index3\" title=\"\">\u5982\u4f55\u6253\u9020\u9ad8\u6210\u6548\u7684\u6b61\u8fce\u90f5\u4ef6\uff1f<\/a><\/li>\n    <li><a href=\"#measure\" title=\"\">\u5982\u4f55\u8861\u91cf\u6210\u6548\uff1f<\/a><\/li>\n    <li><a href=\"#index5\" title=\"\">\u5982\u4f55\u7acb\u5373\u958b\u59cb\uff1f<\/a><\/li>\n<\/ul>\n\t\u7acb\u5373\u8a3b\u518a Benchmark \u514d\u8cbb\u5e73\u53f0\uff0c<br \/>\n15 \u5206\u9418\u5167\u767c\u9001\u4f60\u7684\u7b2c\u4e00\u5c01\u96fb\u5b50\u5831\u3002\n\t\t\t<a href=\"https:\/\/app.benchmarkemail.io\/register?language=tw\"  target=\"_self\">\n\t\t\t\t\t\t\t\u514d\u8cbb\u8a3b\u518a\n\t\t\t\t\t<\/a>\n<h1>\n\t\t\tEDM \u884c\u92b7\uff1a\u5b8c\u6574\u6307\u5357\t<\/h1>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/Email-Marketing-Guide.webp\" alt=\"Email-Marketing-Guide.webp\" title=\"Email-Marketing-Guide.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p><em><strong>\u672c\u9801\u9762\u6700\u5f8c\u66f4\u65b0\u65bc 2026 \u5e74 3 \u6708<\/strong><\/em><\/p>\n<p>\u5728\u6578\u4f4d\u884c\u92b7\u7684\u4e16\u754c\u88e1\uff0cEDM \u884c\u92b7\u662f\u5c11\u6578\u5e7e\u7a2e\u81f3\u4eca\u4ecd\u80fd\u300c\u5982\u671f\u904b\u4f5c\u300d\u7684\u7ba1\u9053\u4e4b\u4e00\u3002\u9019\u88e1\u6c92\u6709\u96e3\u4ee5\u6349\u6478\u7684\u6f14\u7b97\u6cd5\u66f4\u8fed\uff0c\u4e5f\u7121\u9700\u70ba\u4e86\u89f8\u53ca\u7387\u8f9b\u82e6\u5edd\u6bba\u3002\u53ea\u6709\u60a8\u7684\u8a0a\u606f\uff0c\u76f4\u63a5\u50b3\u905e\u7d66\u90a3\u4e9b\u4e3b\u52d5\u8981\u6c42\u63a5\u6536\u60a8\u8cc7\u8a0a\u7684\u5ba2\u6236\u3002<\/p>\n<p>\u6bcf\u6295\u5165 1 \u7f8e\u5143\uff0c<a href=\"https:\/\/martech.zone\/email-marketing-statistics\/\">\u5927\u591a\u6578\u4f01\u696d\u90fd\u80fd\u7372\u5f97 36 \u5230 42 \u7f8e\u5143\u7684\u56de\u5831<\/a>\u3002\u5225\u61f7\u7591\uff0c\u9019\u4e0d\u662f\u7b46\u8aa4\u3002<\/p>\n<p>\u672c\u6307\u5357\u6db5\u84cb\u4e86\u555f\u52d5 <a href=\"https:\/\/www.benchmarkemail.com\/blog\/why-having-an-email-marketing-strategy-is-important\/\">EDM \u884c\u92b7\u7b56\u7565<\/a>\u6240\u9700\u7684\u4e00\u5207\u77e5\u8b58\uff1a\u5982\u4f55\u5efa\u7acb\u540d\u55ae\u3001\u8a72\u767c\u9001\u4ec0\u9ebc\u5167\u5bb9\u3001\u5982\u4f55\u8a2d\u7f6e\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u4ee5\u53ca\u5982\u4f55\u89e3\u8b80\u60a8\u7684\u6578\u64da\u7d50\u679c\u3002<\/p>\n<p><em>\u5982\u679c\u60a8\u60f3\u8df3\u904e\u7406\u8ad6\u76f4\u63a5\u958b\u59cb\u64cd\u4f5c\uff0c<a href=\"https:\/\/app.benchmarkemail.io\/register?ajs_aid=209654c7-85ff-4245-875a-8653a2d6432f&amp;cid=c0b63bc3-b135-47c8-a9f2-16e2dbedfd39\">Benchmark Email \u7684\u514d\u8cbb\u65b9\u6848<\/a>\u80fd\u8b93\u60a8\u5728 15 \u5206\u9418\u5167\u767c\u9001\u51fa\u7b2c\u4e00\u5c01\u96fb\u5b50\u5831\u3002<\/em><\/p>\n\t<p>\u6211\u5011\u89aa\u773c\u898b\u8b49\u4e86 EDM \u884c\u92b7\u6240\u5e36\u4f86\u7684\u6548\u76ca\u8207\u9ad8 ROI\uff0c\u4e5f\u76f8\u4fe1\u53ea\u8981\u627e\u5230\u9069\u5408\u81ea\u5df1\u7684 <a href=\"https:\/\/www.benchmarkemail.com\/email-marketing-software\/\">EDM \u884c\u92b7\u5de5\u5177<\/a>\uff0c\u4e26\u4ee5\u7c21\u55ae\u6613\u61c2\u7684\u65b9\u5f0f\u5b78\u7fd2\u76f8\u95dc\u6280\u5de7\u3001\u6b65\u9a5f\u8207\u7b56\u7565\uff0c\u6703\u6709\u66f4\u591a\u4f01\u696d\u9858\u610f\u5728\u767c\u9001\u7b2c\u4e00\u5c01\u96fb\u5b50\u5831\u524d\u5c31\u958b\u59cb\u904b\u7528\u5b83\u3002<\/p>\n<ul>\n<li>\u5982\u679c\u60a8\u662f\u884c\u92b7\u4eba\u54e1\u3001\u884c\u92b7\u7d93\u7406\uff0c\u6216\u6b63\u8ca0\u8cac\u884c\u92b7\u76f8\u95dc\u5de5\u4f5c\uff0c\u672c\u6307\u5357\u6b63\u662f\u70ba\u4f60\u91cf\u8eab\u6253\u9020\u3002\u95b1\u8b80\u5b8c\u5f8c\uff0c\u60a8\u5c07\u5b78\u6703\uff1a<\/li>\n<li>\u5982\u4f55\u8861\u91cf\u884c\u92b7\u6210\u6548\uff0c\u4e26\u6301\u7e8c\u6700\u4f73\u5316\u60a8\u7684\u7b56\u7565\u3002<\/li>\n<li>\u61c9\u8a72\u767c\u9001\u54ea\u4e9b\u985e\u578b\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u624d\u80fd\u8b93\u8a02\u95b1\u8005\u6301\u7e8c\u5c0d\u60a8\u7684\u54c1\u724c\u4fdd\u6301\u8208\u8da3\u3002<\/li>\n<li>\u5982\u4f55\u900f\u904e\u5206\u773e\u767c\u9001\u500b\u4eba\u5316\u3001\u91cf\u8eab\u6253\u9020\u7684\u96fb\u5b50\u90f5\u4ef6\u3002<\/li>\n<li>\u4e86\u89e3\u6839\u64da\u7279\u5b9a\u689d\u4ef6\u9032\u884c\u806f\u7d61\u4eba\u5206\u773e\u7684\u50f9\u503c\u3002<\/li>\n<\/ul>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/What-is-Email-Marketing.webp\" alt=\"What-is-Email-Marketing.webp\" title=\"What-is-Email-Marketing.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2  id=\"indexmarketing\">\n\t\t\t\u4ec0\u9ebc\u662f EDM \u884c\u92b7\uff08\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u5b83\u5982\u6b64\u6709\u6548\uff09\uff1f\t<\/h2>\n\t<p>EDM \u884c\u92b7\u662f\u4e00\u7a2e\u57fa\u65bc<a href=\"https:\/\/www.benchmarkemail.com\/blog\/double-opt-in-email-lists-creating-permission-based-lists\/\" target=\"_blank\" rel=\"noopener\">\u300c\u8a31\u53ef\u5f0f\u300d<\/a>\u70ba\u57fa\u790e\u7684\u6578\u4f4d\u884c\u92b7\u7ba1\u9053\uff0c\u4f01\u696d\u6703\u5411\u5df2\u9078\u64c7\u8a02\u95b1\u7684\u8a02\u95b1\u8005\u540d\u55ae\u767c\u9001\u8a0a\u606f\u3002\u5b83\u53ef\u7528\u65bc\u63a8\u52d5\u92b7\u552e\u3001\u5206\u4eab\u6700\u65b0\u6d88\u606f\u3001\u5f15\u5c0e\u65b0\u5ba2\u6236\u4e0a\u624b\uff0c\u4ee5\u53ca\u6301\u7e8c\u7dad\u6301\u54c1\u724c\u66dd\u5149\u8207\u8a18\u61b6\u9ede\u3002\u6bcf\u6295\u5165 1 \u7f8e\u5143\uff0cEDM \u884c\u92b7<a href=\"https:\/\/martech.zone\/email-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">\u5e73\u5747\u53ef\u5e36\u4f86 36 \u81f3 42 \u7f8e\u5143\u7684\u56de\u5831<\/a>\uff0c\u8868\u73fe\u512a\u65bc\u5176\u4ed6\u6578\u4f4d\u884c\u92b7\u7ba1\u9053\u3002<a href=\"https:\/\/www.benchmarkemail.com\/blog\/roi-of-email-marketing\/\" target=\"_blank\" rel=\"noopener\">\u9019\u6a23\u7684\u6295\u8cc7\u5831\u916c\u7387\u4e4b\u6240\u4ee5\u7a69\u5b9a<\/a>\uff0c\u662f\u56e0\u70ba\u96fb\u5b50\u90f5\u4ef6\u5c6c\u65bc\u81ea\u6709\u6d41\u91cf\uff1a\u4e0d\u53d7\u6f14\u7b97\u6cd5\u5f71\u97ff\u3001\u4e0d\u9700\u53c3\u8207\u5ee3\u544a\u7af6\u50f9\uff0c\u4e5f\u4e0d\u6703\u51fa\u73fe\u89f8\u53ca\u7387\u7a81\u7136\u4e0b\u6ed1\u7684\u60c5\u6cc1\u3002<\/p>\n<p>\u6536\u4ef6\u5323\u4e00\u76f4\u4ee5\u4f86\u90fd\u662f\u4e00\u500b\u79c1\u5bc6\u4e14\u91cd\u8981\u7684\u7a7a\u9593\uff0c\u7528\u4f86\u8207\u5bb6\u4eba\u3001\u670b\u53cb\u3001\u540c\u4e8b\u806f\u7e6b\uff0c\u5f8c\u4f86\u4e5f\u9010\u6f38\u6210\u70ba\u4f01\u696d\u8207\u54c1\u724c\u8207\u4eba\u4e92\u52d5\u7684\u7ba1\u9053\u3002\u5c0d\u4f01\u696d\u800c\u8a00\uff0c\u9019\u7a2e\u6e9d\u901a\u6700\u521d\u662f\u300c\u4e00\u5c0d\u591a\u300d\u7684\u6a21\u5f0f&#8211;\u901a\u5e38\u900f\u904e\u6bcf\u6708\u96fb\u5b50\u5831\u3001\u4fc3\u92b7\u90f5\u4ef6\u6216\u516c\u544a\uff0c\u4e00\u6b21\u5411\u6574\u500b\u53d7\u773e\u767c\u9001\u76f8\u540c\u8a0a\u606f\u3002\u96a8\u8457\u6642\u9593\u63a8\u79fb\uff0c\u6536\u4ef6\u5323\u8b8a\u5f97\u8d8a\u4f86\u8d8a\u64c1\u64e0\u3001\u8a0a\u606f\u4e5f\u8d8a\u4f86\u8d8a\u5608\u96dc\u3002\u800c\u9019\u7a2e\u5927\u91cf\u7fa4\u767c\uff08batch and blast\uff09\u7684\u90f5\u4ef6\u65b9\u5f0f\uff0c\u5df2\u7d93\u4e0d\u50cf\u904e\u53bb\u90a3\u6a23\u80fd\u6709\u6548\u5438\u5f15\u8a02\u95b1\u8005\u4e92\u52d5\u4e86\u3002<\/p>\n<p>\u6642\u81f3\u4eca\u65e5\uff0c\u6578\u4f4d\u9ad4\u9a57\u5df2\u7d93\u5168\u9762\u9032\u5316\u3002\u5118\u7ba1\u4f60\u7684\u5ba2\u6236\u8207\u6f5b\u5728\u5ba2\u6236\u6bcf\u5929\u63a5\u6536\u7684\u8a0a\u606f\u6bd4\u4ee5\u5f80\u66f4\u591a\uff0c\u4f46\u96a8\u8457\u53ef\u53d6\u5f97\u7684\u5ba2\u6236\u6578\u64da\u8207\u6d1e\u5bdf\u5927\u5e45\u589e\u52a0\uff0c\u4f60\u53cd\u800c\u80fd\u5728\u6536\u4ef6\u5323\u4e2d\u5275\u9020\u66f4\u9ad8\u7684\u4e92\u52d5\u8207\u53c3\u8207\u3002<\/p>\n<p>\u73fe\u4ee3\u7684 EDM \u884c\u92b7\u5f37\u8abf\u500b\u4eba\u5316\uff0c\u4e26\u7d50\u5408\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u8cbc\u5408\u6bcf\u4f4d\u8a02\u95b1\u8005\u7684\u4f7f\u7528\u9ad4\u9a57\u3002\u5b83\u80fd\u6709\u6548\u5f15\u5c0e\u8a02\u95b1\u8005\u8d70\u904e<a href=\"https:\/\/www.benchmarkemail.com\/blog\/ultimate-guide-customer-journeys\/\" target=\"_blank\" rel=\"noopener\">\u8cfc\u8cb7\u65c5\u7a0b<\/a>\uff0c\u9032\u800c\u57f9\u990a\u5fe0\u8aa0\u5ba2\u6236\uff0c\u4e26\u5e36\u4f86\u6301\u7e8c\u56de\u8cfc\u3002<\/p>\n<h2  id=\"indexjourney\">\n\t\t\t\u8cb7\u5bb6\u8cfc\u8cb7\u65c5\u7a0b\u6709\u54ea\u4e9b\u968e\u6bb5\uff1f\t<\/h2>\n\t<p>\u8cb7\u5bb6\u7684\u8cfc\u8cb7\u65c5\u7a0b\u662f\u6307\uff0c\u7576\u4ed6\u5011\u610f\u8b58\u5230\u81ea\u5df1\u6709\u9700\u8981\u89e3\u6c7a\u7684\u554f\u984c\u6642\uff0c\u6703\u5148\u5c0b\u6c42\u76f8\u95dc\u8cc7\u8a0a\u8207\u5167\u5bb9\uff0c\u4e4b\u5f8c\u624d\u505a\u51fa\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\n<h3>\u8cb7\u5bb6\u8cfc\u8cb7\u65c5\u7a0b\u6709\u54ea\u4e9b\u968e\u6bb5\uff1f<\/h3>\n<ul>\n<li>\n<ul>\n<li><strong>\u8a8d\u77e5\u968e\u6bb5\uff1a<\/strong>\u8cb7\u5bb6\u610f\u8b58\u5230\u81ea\u5df1\u6709\u4e00\u500b\u9700\u8981\u89e3\u6c7a\u7684\u554f\u984c\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<ul>\n<li><strong>\u8003\u616e\u968e\u6bb5\uff1a<\/strong>\u8cb7\u5bb6\u6703\u9032\u884c\u7814\u7a76\u3001\u54c1\u724c\u6bd4\u8f03\u8207\u7522\u54c1\u6bd4\u8f03\uff0c\u4ee5\u8a55\u4f30\u54ea\u7a2e\u89e3\u6c7a\u65b9\u6848\u6700\u9069\u5408\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>\n<ul>\n<li><strong>\u6c7a\u7b56\u968e\u6bb5\uff1a<\/strong>\u8cb7\u5bb6\u9078\u64c7\u89e3\u6c7a\u5176\u554f\u984c\u7684\u65b9\u6848\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/What-is-the-Buyers-Journey.webp\" alt=\"What-is-the-Buyers-Journey.webp\" title=\"What-is-the-Buyers-Journey.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>\u4e86\u89e3\u8cb7\u5bb6\u7684\u8cfc\u8cb7\u65c5\u7a0b\u662f<a href=\"https:\/\/www.benchmarkemail.com\/blog\/customer-journey-mapping-for-email-marketing\/\">\u6253\u9020\u6709\u6548 EDM \u884c\u92b7\u7b56\u7565\u7684\u6838\u5fc3<\/a>\u3002\u900f\u904e\u638c\u63e1\u8cb7\u5bb6\u76ee\u524d\u6240\u8655\u968e\u6bb5\uff0c\u60a8\u53ef\u4ee5\u5efa\u7acb\u500b\u4eba\u5316\u5167\u5bb9\uff0c\u5728\u8cfc\u8cb7\u65c5\u7a0b\u7684\u4e0d\u540c\u968e\u6bb5\u56de\u61c9\u5176\u7279\u5b9a\u9700\u6c42\uff0c\u9032\u800c\u6210\u529f\u63a8\u51fa\u4e00\u6a94\u96fb\u5b50\u5831\u3002\u4ee5\u4e0b\u5c07\u5e36\u60a8\u9010\u6b65\u4e86\u89e3\uff0c\u5982\u4f55\u8b93\u60a8\u7684\u7b2c\u4e00\u5c01\u96fb\u5b50\u5831\u9806\u5229\u4e0a\u7dda\u3002<\/p>\n<h3>\n\t\t\t\u5206\u773e\u81f4\u52dd\uff1a\u90f5\u4ef6\u540d\u55ae\u5206\u773e\t<\/h3>\n\t<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\">\u90f5\u4ef6\u540d\u55ae\u5206\u773e<\/a>\u662f\u6839\u64da\u7279\u5b9a\u689d\u4ef6\uff08\u4f8b\u5982\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\u3001\u884c\u70ba\u3001\u8208\u8da3\u6216\u4e92\u52d5\u7a0b\u5ea6\uff09\uff0c\u5c07\u8a02\u95b1\u8005\u540d\u55ae\u5283\u5206\u70ba\u8f03\u5c0f\u4e14\u66f4\u7cbe\u6e96\u7684\u7fa4\u7d44\u3002\u9019\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u91dd\u5c0d\u5404\u500b\u5206\u773e\u767c\u9001\u500b\u4eba\u5316\u4e14\u66f4\u5177\u6709\u76f8\u95dc\u6027\u7684\u5167\u5bb9\uff0c\u9032\u800c\u63d0\u5347\u958b\u555f\u7387\u3001\u9ede\u64ca\u7387\uff0c\u4ee5\u53ca\u6574\u9ad4 EDM \u884c\u92b7\u6210\u6548\u3002\u900f\u904e\u91dd\u5c0d\u4e0d\u540c\u53d7\u773e\u5206\u773e\u91cf\u8eab\u6253\u9020\u8a0a\u606f\uff0c\u4f01\u696d\u53ef\u4ee5\u63d0\u5347\u9867\u5ba2\u4e92\u52d5\u3001\u5efa\u7acb\u66f4\u7dca\u5bc6\u7684\u95dc\u4fc2\uff0c\u4e26\u5e36\u4f86\u66f4\u597d\u7684\u8f49\u63db\u6210\u6548\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2026\/04\/Email-Segmentation.png\" alt=\"Email-Segmentation\" height=\"1300\" width=\"2520\" title=\"Email-Segmentation\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>\u7d55\u5c0d\u4e0d\u5efa\u8b70\u5c0d\u6240\u6709\u806f\u7d61\u4eba\u767c\u9001\u76f8\u540c\u7684\u96fb\u5b50\u90f5\u4ef6\u3002\u7562\u7adf\uff0c\u6bcf\u4f4d\u806f\u7d61\u4eba\u5c0d\u60a8\u7684\u7522\u696d\u3001\u516c\u53f8\uff0c\u4ee5\u53ca\u670d\u52d9\uff0f\u7522\u54c1\u5167\u5bb9\u7684\u4e86\u89e3\u7a0b\u5ea6\u90fd\u4e0d\u4e00\u6a23\u3002\u90f5\u4ef6\u540d\u55ae\u5206\u773e\u5c0d\u65bc\u767c\u9001\u500b\u4eba\u5316\u5167\u5bb9\u81f3\u95dc\u91cd\u8981\u3002\u60a8\u61c9\u8a72\u78ba\u4fdd\u5c07\u8655\u65bc\u8cb7\u5bb6\u8cfc\u8cb7\u65c5\u7a0b\u76f8\u540c\u968e\u6bb5\u7684\u6f5b\u5728\u5ba2\u6236\u653e\u5728\u540c\u4e00\u500b\u540d\u55ae\uff0c\u9019\u6a23\u624d\u80fd\u5411\u4ed6\u5011\u767c\u9001\u6700\u7b26\u5408\u8a72\u968e\u6bb5\u9700\u6c42\u3001\u6700\u6709\u5e6b\u52a9\u7684\u5167\u5bb9\u3002\u6b64\u5916\uff0c\u4e5f\u5efa\u8b70\u6839\u64da\u7279\u5b9a\u7684\u4eba\u53e3\u7d71\u8a08\u689d\u4ef6\u9032\u884c\u5206\u773e\uff0c\u4f8b\u5982\u5730\u5340\u548c\u7522\u696d\u3002<\/p>\n<p>\u70ba\u4ec0\u9ebc\u5462\uff1f\u7576\u6f5b\u5728\u5ba2\u6236\u6536\u5230\u770b\u8d77\u4f86\u50cf\u662f\u5c08\u70ba\u4ed6\u5011\u91cf\u8eab\u6253\u9020\u7684\u8cc7\u8a0a\u6642\uff0c\u6703\u8b93\u4ed6\u5011\u611f\u53d7\u5230\u88ab\u91cd\u8996\u8207\u88ab\u7406\u89e3\u3002\u9019\u6703\u8b93\u4ed6\u5011\u89ba\u5f97\u60a8\u662f\u771f\u5fc3\u5728\u4e4e\u4ed6\u5011\u7684\u9700\u6c42\uff0c\u9032\u800c\u5e36\u4f86\u66f4\u6b63\u9762\u7684\u8cfc\u8cb7\u9ad4\u9a57\u3002<\/p>\n<h4>\n\t\t\t\u6839\u64da Epsilon\u300aPower of Me\u300b\u7814\u7a76\uff0c\u6709 80% \u7684\u6d88\u8cbb\u8005\u5728\u7372\u5f97\u500b\u4eba\u5316\u9ad4\u9a57\u6642\uff0c\u66f4\u6709\u53ef\u80fd\u9032\u884c\u8cfc\u8cb7\u3002\t<\/h4>\n\t<p>\u4f86\u6e90\uff1a<a href=\"https:\/\/99firms.com\/blog\/shopping-cart-abandonment-stats\/\">99Firms<\/a><\/p>\n\t<p>\u70ba\u4e86\u5efa\u7acb\u6700\u4f73\u7684\u53d7\u773e\u5206\u773e\uff0c\u6bcf\u9593\u4f01\u696d\u90fd\u61c9\u8a72\u5148\u5efa\u7acb\u8cb7\u5bb6\u4eba\u7269\u8a8c\uff08Buyer Persona\uff09\u3002\u9019\u4e9b\u662f\u60a8\u6240\u92b7\u552e\u5c0d\u8c61\u7684\u8a73\u7d30\u8f2a\u5ed3\u63cf\u8ff0\u3002\u60a8\u7684\u8cb7\u5bb6\u4eba\u7269\u8a8c\u61c9\u5305\u542b\u4ee5\u4e0b\u8cc7\u8a0a\uff1a<\/p>\n<ul>\n<li>\n<ul>\n<li>\u8077\u7a31<\/li>\n<li>\u6240\u5c6c\u7522\u696d<\/li>\n<li>\u516c\u53f8\u898f\u6a21<\/li>\n<li>\u75db\u9ede<\/li>\n<li>\u5de5\u4f5c\u671f\u5f85\uff0f\u8077\u52d9\u5167\u5bb9<\/li>\n<li>\u9810\u7b97<\/li>\n<li>\u532f\u5831\u5c0d\u8c61 (\u6216\u7a31\u300c\u76f4\u5c6c\u4e3b\u7ba1\u300d)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n\n<\/ul>\n<ul>\n\n<\/ul>\n<ul>\n\n<\/ul>\n<ul>\n\n<\/ul>\n<p>\u5584\u7528\u60a8\u5efa\u7acb\u597d\u7684\u8cb7\u5bb6\u4eba\u7269\u8a8c\uff0c\u66f4\u6df1\u5165\u4e86\u89e3\u60a8\u7684\u53d7\u773e\uff0c\u4e26\u64da\u6b64\u898f\u5283\u5167\u5bb9\u65b9\u5411\uff0c\u70ba\u60a8\u63a5\u4e0b\u4f86\u8981\u6253\u9020\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-content-fuels-your-email-marketing\/\">\u96fb\u5b50\u5831\u63d0\u4f9b\u5f37\u5927\u52a9\u529b<\/a>\u3002<\/p>\n<h3  id=\"power\">\n\t\t\t\u500b\u4eba\u5316\u529b\u91cf\uff1a\u8b93\u6bcf\u5c01\u90f5\u4ef6\u767c\u63ee\u6700\u5927\u50f9\u503c\t<\/h3>\n\t<p>\u4f86\u8ac7\u9ede\u6280\u8853\u5c64\u9762\u7684\u5167\u5bb9\u3002<a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\">\u90f5\u4ef6\u500b\u4eba\u5316<\/a>\u662f\u6839\u64da\u6536\u4ef6\u4eba\u7684\u59d3\u540d\u3001\u504f\u597d\u3001\u884c\u70ba\u3001\u904e\u5f80\u4e92\u52d5\u4ee5\u53ca\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\u7b49\u8cc7\u8a0a\uff0c<a href=\"https:\/\/www.benchmarkemail.com\/blog\/hyper-personalization-email-content\/\">\u91cf\u8eab\u6253\u9020\u90f5\u4ef6\u5167\u5bb9<\/a>\u7684\u505a\u6cd5\u3002\u9019\u7a2e\u505a\u6cd5\u8b93\u884c\u92b7\u4eba\u54e1\u80fd\u5920\u5efa\u7acb\u5c0d\u6bcf\u4f4d\u8a02\u95b1\u8005\u66f4\u5177\u76f8\u95dc\u6027\u4e14\u66f4\u5438\u5f15\u4eba\u7684\u8a0a\u606f\uff0c\u4e0d\u50c5\u80fd\u63d0\u5347\u4ed6\u5011\u7684\u9ad4\u9a57\uff0c\u4e5f\u80fd\u63a8\u52d5\u4ed6\u5011\u5728<a href=\"https:\/\/www.benchmarkemail.com\/blog\/essentials-of-inbound-lead-generation\/\">\u96c6\u5ba2\u5f0f\u884c\u92b7\u6f0f\u6597<\/a>\u4e2d\u6301\u7e8c\u5411\u524d\u9081\u9032\u3002<\/p>\n<p>\u5206\u773e\u5e36\u4f86\u500b\u4eba\u5316\uff0c\u800c\u500b\u4eba\u5316\u53ef\u4ee5\u5efa\u7acb\u4fe1\u4efb\u3002\u7136\u800c\uff0c\u60a8\u53ef\u4ee5\u767c\u9001\u7d66\u8a02\u95b1\u8005\u7684\u300c<a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-6-types-of-emails-you-should-be-sending\/\">\u500b\u4eba\u5316\u90f5\u4ef6<\/a>\u300d\u6709\u5f88\u591a\u7a2e\u985e\u3002\u8b93\u6211\u5011\u4e00\u8d77\u4f86\u6df1\u5165\u63a2\u8a0e\u3002<\/p>\n<h4>\n\t\t\t\u6b61\u8fce\u90f5\u4ef6\t<\/h4>\n\t<p>\u8a02\u95b1\u8005\u525b\u52a0\u5165\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\u6642\uff0c\u901a\u5e38\u662f\u4e92\u52d5\u610f\u9858\u6700\u9ad8\u7684\u6642\u5019\uff0c\u9019\u4e5f\u70ba\u60a8\u5275\u9020\u4e86\u7d55\u4f73\u7684\u6a5f\u6703\u3002\u60f3\u8981\u628a\u63e1\u9019\u6bb5\u9ad8\u4e92\u52d5\u671f\uff0c\u5c31\u4e00\u5b9a\u8981\u767c\u9001\u6b61\u8fce\u90f5\u4ef6\u3002<\/p>\n<p>\u7576\u65b0\u8a02\u95b1\u8005\u5b8c\u6210\u8a02\u95b1\u5f8c\uff0c\u60a8\u61c9\u8a72\u7acb\u5373\u767c\u9001\u4e00\u5c01\u6b61\u8fce\u90f5\u4ef6\u3002\u6b61\u8fce\u90f5\u4ef6\u6709\u52a9\u65bc\u70ba\u96d9\u65b9\u7684\u95dc\u4fc2\u5b9a\u4e0b\u57fa\u8abf\uff0c\u4e5f\u662f\u5efa\u7acb\u4fe1\u4efb\u7684\u7b2c\u4e00\u6b65\uff0c\u8b93\u5c0d\u65b9\u958b\u59cb\u628a\u60a8\u8996\u70ba\u503c\u5f97\u4fe1\u8cf4\u7684\u8cc7\u8a0a\u4f86\u6e90\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u95dc\u65bc<a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\">\u6b61\u8fce\u90f5\u4ef6\u7684\u95dc\u9375\u6578\u64da<\/a>\uff0c\u4ee5\u53ca<a href=\"https:\/\/www.benchmarkemail.com\/blog\/automatic-welcome-emails\/\">\u81ea\u52d5\u5316\u6b61\u8fce\u90f5\u4ef6<\/a>\u7684\u91cd\u8981\u6027\uff0c\u8db3\u4ee5\u8b49\u660e\u5b83\u5011\u7684\u50f9\u503c\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-automation\/\" target=\"_blank\" rel=\"noopener\">\u6839\u64da Campaign Monitor \u7684\u7814\u7a76<\/a>\uff0c\u81ea\u52d5\u5316\u90f5\u4ef6\u5e36\u4f86\u7684\u55ae\u5c01\u71df\u6536\u6bd4\u4e00\u822c\u4fc3\u92b7\u7fa4\u767c\u90f5\u4ef6\u9ad8\u51fa 320%\u3002<\/li>\n<li><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noopener\">\u6839\u64da Invesp \u91dd\u5c0d\u6b61\u8fce\u90f5\u4ef6\u7684\u7814\u7a76<\/a>\uff0c\u6b61\u8fce\u90f5\u4ef6\u7684\u5e73\u5747\u9ede\u64ca\u7387\u70ba 14.4%\uff0c\u800c\u5176\u4ed6\u90f5\u4ef6\u5247\u70ba 2.7%\u3002<\/li>\n<li><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-newsletters-a-top-to-bottom-guide\/\" target=\"_blank\" rel=\"noopener\">\u6839\u64da Invesp \u91dd\u5c0d\u6b61\u8fce\u90f5\u4ef6\u7684\u7814\u7a76<\/a>\uff0c\u6b61\u8fce\u90f5\u4ef6\u7684\u5e73\u5747\u958b\u555f\u7387\u70ba 50%\uff0c\u4f7f\u5176\u6bd4\u4e00\u822c\u96fb\u5b50\u5831\u9ad8\u51fa 86% \u7684\u6210\u6548\u3002<\/li>\n<li><a href=\"https:\/\/9clouds.com\/blog\/why-you-absolutely-must-send-welcome-emails-to-new-leads\/\" target=\"_blank\" rel=\"noopener\">\u6839\u64da 9Clouds \u91dd\u5c0d\u6b61\u8fce\u90f5\u4ef6\u7684\u7814\u7a76<\/a>\uff0c\u6536\u5230\u6b61\u8fce\u90f5\u4ef6\u7684\u8a02\u95b1\u8005\uff0c\u5176\u4e92\u52d5\u7a0b\u5ea6\u6bd4\u672a\u6536\u5230\u8005\u9ad8\u51fa 33%\u3002<\/li>\n<li><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noopener\">\u6839\u64da Invesp \u91dd\u5c0d\u6b61\u8fce\u90f5\u4ef6\u7684\u7814\u7a76<\/a>\uff0c\u5305\u542b\u512a\u60e0\u7684\u6b61\u8fce\u90f5\u4ef6\uff0c\u5176\u55ae\u5c01\u71df\u6536\u53ef\u6bd4\u672a\u63d0\u4f9b\u512a\u60e0\u7684\u6b61\u8fce\u90f5\u4ef6\u63d0\u5347 30%\u3002<\/li>\n<li><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\" target=\"_blank\" rel=\"noopener\">\u540c\u6a23\u7814\u7a76\u6307\u51fa<\/a>\uff0c\u6b61\u8fce\u90f5\u4ef6\u7684\u5e73\u5747\u8f49\u63db\u7387\u9ad8\u9054 94%\uff1b\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u4e00\u822c\u96fb\u5b50\u5831\u7684\u5e73\u5747\u8f49\u63db\u7387\u50c5\u70ba 1%\u3002<\/li>\n<\/ul>\n<p>\u64b0\u5beb\u6b61\u8fce\u90f5\u4ef6\u6642\uff0c\u4e0d\u8981\u96a8\u6027\u5e36\u904e\u3002\u904b\u7528\u7b56\u7565\u898f\u5283\u5167\u5bb9\uff0c\u78ba\u4fdd\u60a8\u5728\u9019\u6bb5\u65b0\u95dc\u4fc2\u7684\u8d77\u9ede\u7559\u4e0b\u597d\u5370\u8c61\u3002\u6b61\u8fce\u90f5\u4ef6\u61c9\u8a72\u7c21\u77ed\u6709\u529b\u3001\u91cd\u9ede\u660e\u78ba\uff0c\u540c\u6642\u4ecd\u7136\u63d0\u4f9b\u5be6\u969b\u50f9\u503c\u3002\u5225\u5fd8\u4e86\uff0c\u5c0d\u591a\u6578\u4f01\u696d\u4f86\u8aaa\uff0c\u6b61\u8fce\u90f5\u4ef6\u5f80\u5f80\u662f\u958b\u555f\u7387\u6700\u9ad8\u3001\u4e92\u52d5\u8868\u73fe\u6700\u597d\u7684\u90f5\u4ef6\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2026\/04\/Welcome-Email-scaled.png\" alt=\"Welcome-Email\" height=\"1321\" width=\"2560\" title=\"Welcome-Email\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3  id=\"index3\">\n\t\t\t\u6253\u9020\u9ad8\u6548\u6b61\u8fce\u90f5\u4ef6\u7684\u5c0f\u6280\u5de7\t<\/h3>\n\t<ul>\n<li>\n<ul>\n<li>\u81ea\u52d5\u5316\u60a8\u7684\u6b61\u8fce\u90f5\u4ef6\u3002\u8a2d\u5b9a\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u8b93\u65b0\u8a02\u95b1\u8005\u5728\u586b\u5beb\u8868\u55ae\u7684\u7576\u5929\u5373\u53ef\u6536\u5230\u3002<\/li>\n<li>\u7cbe\u5fc3\u8a2d\u8a08<a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\">\u90f5\u4ef6\u4e3b\u65e8<\/a>\u3002\u4e3b\u65e8\u662f\u8a02\u95b1\u8005\u9996\u5148\u770b\u5230\u7684\u5167\u5bb9\uff0c\u56e0\u6b64\u5c0d\u65bc\u90f5\u4ef6\u662f\u5426\u88ab\u958b\u555f\u81f3\u95dc\u91cd\u8981\u3002\u4fdd\u6301\u6e05\u695a\u4e14\u5438\u5f15\u4eba\u3002<\/li>\n<li>\u71df\u9020\u6eab\u6696\u7684\u6b61\u8fce\u611f\u3002\u53ef\u4ee5\u8003\u616e\u52a0\u5165\u5c08\u5c6c\u512a\u60e0\uff0c\u8b93\u65b0\u8a02\u95b1\u8005\u8207\u5ba2\u6236\u611f\u53d7\u5230\u8cd3\u81f3\u5982\u6b78\u7684\u9ad4\u9a57\u3002<\/li>\n<li>\u544a\u8a34\u8a02\u95b1\u8005\u4e0b\u4e00\u6b65\u8a72\u505a\u4ec0\u9ebc\u3002\u4fdd\u6301\u7c21\u55ae\u660e\u77ad\uff0c\u6e05\u695a\u8aaa\u660e\u4ed6\u5011\u9700\u8981\u63a1\u53d6\u7684\u884c\u52d5\u3002<\/li>\n<li>\u514c\u73fe\u60a8\u7684\u627f\u8afe\u3002\u5982\u679c\u60a8\u5728\u8a02\u95b1\u8868\u55ae\u4e2d\u627f\u8afe\u63d0\u4f9b\u67d0\u9805\u5167\u5bb9\uff0c\u4fe1\u4e2d\u5c31\u61c9\u8a72\u5305\u542b\u9032\u53bb\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>\n\t\t\t\u96fb\u5b50\u5831\t<\/h3>\n\t<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-power-of-the-enewsletter\/\">\u96fb\u5b50\u5831<\/a>\u662f\u4f01\u696d\u6216\u7d44\u7e54\u5b9a\u671f\u767c\u9001\u7d66\u8a02\u95b1\u8005\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u7528\u65bc\u5206\u4eab\u6700\u65b0\u6d88\u606f\u3001\u898b\u89e3\u3001\u4fc3\u92b7\u6d3b\u52d5\u6216\u7cbe\u9078\u5167\u5bb9\u3002\u8207\u5c08\u6ce8\u65bc\u92b7\u552e\u7684\u4fc3\u92b7\u90f5\u4ef6\u4e0d\u540c\uff0c\u96fb\u5b50\u5831\u65e8\u5728\u63d0\u4f9b\u8cc7\u8a0a\u3001\u6559\u80b2\u53d7\u773e\uff0c\u4e26<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-put-together-a-lead-nurture-strategy\/\">\u57f9\u990a\u8207\u53d7\u773e\u7684\u95dc\u4fc2<\/a>\u3002<\/p>\n<h4>\n\t\t\t\u96fb\u5b50\u5831\u70ba\u4ec0\u9ebc\u91cd\u8981\uff1f\t<\/h4>\n\t<ol>\n<li><strong>\u5efa\u7acb\u6301\u7e8c\u4e92\u52d5 &#8211;<\/strong> \u5b9a\u671f\u767c\u9001\u96fb\u5b50\u5831\u53ef\u8b93\u54c1\u724c\u6df1\u690d\u4eba\u5fc3\uff0c\u4e26\u7dad\u6301\u7a69\u5b9a\u7684\u806f\u7e6b\u3002<\/li>\n<li><strong>\u5e36\u52d5\u7db2\u7ad9\u6d41\u91cf &#8211;<\/strong> \u900f\u904e\u5206\u4eab\u90e8\u843d\u683c\u6587\u7ae0\u3001\u7522\u54c1\u66f4\u65b0\u6216\u7368\u5bb6\u5167\u5bb9\uff0c\u96fb\u5b50\u5831\u53ef\u9f13\u52f5\u8b80\u8005\u9020\u8a2a\u60a8\u7684\u7db2\u7ad9\u3002<\/li>\n<li><strong>\u5f37\u5316\u54c1\u724c\u6b0a\u5a01 &#8211;<\/strong> \u63d0\u4f9b\u6709\u50f9\u503c\u898b\u89e3\u3001\u7522\u696d\u65b0\u805e\u6216\u5c08\u5bb6\u5efa\u8b70\uff0c\u6709\u52a9\u65bc\u5efa\u7acb\u53ef\u4fe1\u5ea6\u8207\u4fe1\u4efb\u611f\u3002<\/li>\n<li><strong>\u63d0\u5347\u9867\u5ba2\u7559\u5b58 &#8211;<\/strong> \u5438\u5f15\u4eba\u7684\u5167\u5bb9\u53ef\u57f9\u990a\u5fe0\u8aa0\u5ea6\uff0c\u4f7f\u8a02\u95b1\u8005\u4fdd\u6301\u8208\u8da3\u4e26\u964d\u4f4e\u53d6\u6d88\u8a02\u95b1\u7684\u6a5f\u7387\u3002<\/li>\n<li><strong>\u652f\u6301\u5176\u4ed6\u884c\u92b7\u6d3b\u52d5 &#8211;<\/strong> \u96fb\u5b50\u5831\u53ef\u8207\u793e\u7fa4\u5a92\u9ad4\u3001\u4fc3\u92b7\u6d3b\u52d5\u53ca\u7522\u54c1\u767c\u5e03\u6574\u5408\uff0c\u767c\u63ee\u6574\u5408\u884c\u92b7\u7684\u6700\u5927\u6548\u76ca\u3002<\/li>\n<\/ol>\n<h4>\n\t\t\t\u5efa\u7acb\u6709\u6548\u96fb\u5b50\u5831\u7684\u6280\u5de7\t<\/h4>\n\t<ul>\n<li>\n<ul>\n<li><strong>\u660e\u78ba\u8a2d\u5b9a\u76ee\u6a19 &#8211;<\/strong> \u5b9a\u7fa9\u96fb\u5b50\u5831\u7684\u76ee\u7684\uff0c\u4e0d\u8ad6\u662f\u6559\u80b2\u3001\u5a1b\u6a02\u6216\u5f15\u5c0e\u884c\u52d5\u3002<\/li>\n<li><strong>\u5167\u5bb9\u7c21\u6f54\u4e14\u5438\u5f15\u4eba &#8211;<\/strong> \u8b80\u8005\u6ce8\u610f\u529b\u6709\u9650\uff0c\u4f7f\u7528\u77ed\u6bb5\u843d\u3001\u9805\u76ee\u7b26\u865f\u548c\u5438\u5f15\u4eba\u7684\u8996\u89ba\u6548\u679c\uff0c\u4f7f\u5167\u5bb9\u6613\u65bc\u5feb\u901f\u700f\u89bd\u3002<\/li>\n<li><strong>\u7dad\u6301\u7a69\u5b9a\u767c\u9001\u9031\u671f &#8211;<\/strong> \u7121\u8ad6\u662f\u6bcf\u9031\u3001\u6bcf\u5169\u9031\u6216\u6bcf\u6708\u767c\u9001\uff0c\u4fdd\u6301\u4e00\u81f4\u6709\u52a9\u65bc\u5efa\u7acb\u4fe1\u4efb\u611f\uff0c\u4e26\u8b93\u8b80\u8005\u7522\u751f\u671f\u5f85\u611f\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n\n<\/ul>\n<ul>\n\n<\/ul>\n<h4>\n\t\t\t\u4fc3\u92b7\u90f5\u4ef6\t<\/h4>\n\t<p>\u4fc3\u92b7\u90f5\u4ef6\u662f\u7528\u4f86\u63a8\u5ee3\u7522\u54c1\u3001\u670d\u52d9\u3001\u4fc3\u92b7\u6d3b\u52d5\u6216\u7279\u5225\u512a\u60e0\u7684\u8a0a\u606f\u3002\u4e3b\u8981\u76ee\u6a19\u662f\u9f13\u52f5\u8a02\u95b1\u8005\u7acb\u5373\u63a1\u53d6\u884c\u52d5\uff0c\u4f8b\u5982\u8cfc\u8cb7\u7522\u54c1\u3001<a href=\"https:\/\/www.benchmarkemail.com\/blog\/promote-a-webinar\/\">\u5831\u540d\u7db2\u8def\u7814\u8a0e\u6703<\/a>\uff0c\u6216\u5229\u7528\u9650\u6642\u512a\u60e0\u3002<\/p>\n\t\t\t<a href=\"https:\/\/app.benchmarkemail.io\/register?language=tw\"  target=\"_self\">\n\t\t\t\t\t\t\t\u514d\u8cbb\u8a3b\u518a\n\t\t\t\t\t<\/a>\n<h4>\n\t\t\t\u4fc3\u92b7\u90f5\u4ef6\u70ba\u4f55\u5982\u6b64\u91cd\u8981\t<\/h4>\n\t<ol>\n<li><strong>\u63d0\u5347\u92b7\u552e\u8207\u6536\u5165 &#8211;<\/strong> \u7cbe\u5fc3\u8a2d\u8a08\u7684\u4fc3\u92b7\u90f5\u4ef6\u53ef\u5e36\u4f86\u986f\u8457\u8f49\u63db\u8207\u6536\u5165\u3002<\/li>\n<li><strong>\u589e\u5f37\u54c1\u724c\u77e5\u540d\u5ea6 &#8211;<\/strong> \u5373\u4f7f\u8a02\u95b1\u8005\u672a\u7acb\u5373\u8cfc\u8cb7\uff0c\u4fc3\u92b7\u6d3b\u52d5\u4ecd\u7136\u80fd\u8b93\u54c1\u724c\u6df1\u503c\u4eba\u5fc3\u3002<\/li>\n<li><strong>\u71df\u9020\u6025\u8feb\u611f &#8211;<\/strong> \u9650\u6642\u512a\u60e0\u4fc3\u4f7f\u8a02\u95b1\u8005\u66f4\u5feb\u505a\u51fa\u6c7a\u7b56\uff0c\u6e1b\u5c11\u7336\u8c6b\u3002<\/li>\n<li><strong>\u4fc3\u9032\u9867\u5ba2\u5fe0\u8aa0\u5ea6 &#8211;<\/strong> \u7368\u5bb6\u6298\u6263\u8207\u512a\u60e0\u8b93\u8a02\u95b1\u8005\u611f\u5230\u88ab\u91cd\u8996\u8207\u73cd\u60dc\u3002<\/li>\n<li><strong>\u652f\u63f4\u5b63\u7bc0\u6027\u53ca\u7522\u54c1\u767c\u5e03\u7b56\u7565 &#8211;<\/strong> \u4fc3\u92b7\u90f5\u4ef6\u975e\u5e38\u9069\u5408\u7528\u65bc\u4ecb\u7d39\u65b0\u7522\u54c1\u3001\u5b63\u7bc0\u6027\u4fc3\u92b7\u6216\u9650\u6642\u6d3b\u52d5\u3002<\/li>\n<\/ol>\n<h4>\n\t\t\t\u5efa\u7acb\u6709\u6548\u4fc3\u92b7\u90f5\u4ef6\u7684\u6280\u5de7\t<\/h4>\n\t<ul>\n<li>\n<ul>\n<li><strong>\u4f7f\u7528\u5438\u5f15\u4eba\u7684\u4e3b\u65e8 &#8211;<\/strong> \u5f37\u8abf\u512a\u60e0\u6216\u6025\u8feb\u6027\uff0c\u4f8b\u5982\u300c\u9650\u6642\u512a\u60e0\uff1a\u53ea\u6709\u60a8\u624d\u6709 75 \u6298\uff01\u300d<\/li>\n<li><strong>\u6e05\u695a\u8aaa\u660e\u512a\u60e0\u5167\u5bb9 &#8211;<\/strong> \u76f4\u63a5\u544a\u77e5\u4fc3\u92b7\u5167\u5bb9\u53ca\u5176\u50f9\u503c\u6240\u5728\u3002<\/li>\n<li><strong>\u52a0\u5165\u660e\u78ba\u7684\u884c\u52d5\u547c\u7c72 (CTA) &#8211;<\/strong> \u4f7f\u7528\u300c\u7acb\u5373\u8cfc\u8cb7\u300d\u6216\u300c\u9818\u53d6\u6298\u6263\u300d\u7b49\u660e\u78ba\u6309\u9215\uff0c\u5f15\u5c0e\u6536\u4ef6\u8005\u63a1\u53d6\u884c\u52d5\u3002<\/li>\n<li><strong>\u4f7f\u7528\u5438\u775b\u8a2d\u8a08 &#8211;<\/strong> \u5438\u5f15\u4eba\u7684\u8996\u89ba\u5143\u7d20\u8207\u9192\u76ee\u6587\u5b57\u6709\u52a9\u65bc\u51f8\u986f\u512a\u60e0\u3002<\/li>\n<li><strong>\u6e2c\u8a66\u4e26\u6700\u4f73\u5316 &#8211;<\/strong> <a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\">A\/B \u6e2c\u8a66<\/a>\u90f5\u4ef6\u4e3b\u65e8\u3001\u512a\u60e0\u5167\u5bb9\u8207 CTA\uff0c\u627e\u51fa\u6210\u6548\u6700\u4f73\u7684\u7d44\u5408\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n\n<\/ul>\n<ul>\n\n<\/ul>\n<ul>\n\n<\/ul>\n<ul>\n\n<\/ul>\n\t\n\u4e00\u5c01\u6642\u6a5f\u6070\u5230\u597d\u8655\u7684\u4fc3\u92b7\u90f5\u4ef6\uff0c\u4e0d\u50c5\u80fd\u986f\u8457\u63d0\u5347\u92b7\u91cf\uff0c\u9084\u80fd\u5f37\u5316\u5ba2\u6236\u5c0d\u60a8\u54c1\u724c\u7684\u4e92\u52d5\u3002\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2026\/04\/Promotional-Emails.png\" alt=\"Promotional-Emails\" height=\"1300\" width=\"2520\" title=\"Promotional-Emails\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u633d\u56de\u90f5\u4ef6\t<\/h3>\n\t\u633d\u56de\u90f5\u4ef6\u65e8\u5728\u91cd\u65b0\u5438\u5f15\u90a3\u4e9b\u5df2\u7d93\u4e0d\u518d\u6d3b\u8e8d\u7684\u8a02\u95b1\u8005\uff0c\u6216\u662f\u8fd1\u671f\u672a\u8207\u60a8\u7684\u54c1\u724c\u7522\u751f\u4e92\u52d5\u7684\u8001\u5ba2\u6236\u3002\u9019\u985e\u90f5\u4ef6\u80fd\u63d0\u9192\u4ed6\u5011\u60a8\u7684\u54c1\u724c\u50f9\u503c\uff0c\u4e14\u901a\u5e38\u6703\u5305\u542b\u4e00\u4e9b\u8a98\u56e0\uff08\u4f8b\u5982\u6298\u6263\u6216\u5c08\u5c6c\u512a\u60e0\uff09\u4f86\u9f13\u52f5\u4ed6\u5011\u56de\u6b78\u3002\n\n<h4>\n\t\t\t\u633d\u56de\u90f5\u4ef6\u7684\u91cd\u8981\u6027\t<\/h4>\n\t<ol>\n<li><strong>\u559a\u9192\u6c89\u7761\u7528\u6236 &#8211;<\/strong> \u5e6b\u52a9\u91cd\u65b0\u5438\u5f15\u53ef\u80fd\u5931\u53bb\u8208\u8da3\u7684\u4f7f\u7528\u8005\u3002<\/li>\n<li><strong>\u63d0\u5347\u9867\u5ba2\u7559\u5b58\u7387 &#8211;<\/strong> \u4fdd\u7559\u73fe\u6709\u5ba2\u6236\u6bd4\u7372\u53d6\u65b0\u5ba2\u6236\u66f4\u5177\u6210\u672c\u6548\u76ca\u3002<\/li>\n<li><strong>\u63d0\u632f\u71df\u6536 &#8211;<\/strong> \u8b93\u4e0d\u6d3b\u8e8d\u7684\u5ba2\u6236\u91cd\u65b0\u958b\u59cb\u6d88\u8cbb\uff0c\u80fd\u4ee5\u6975\u4f4e\u7684\u884c\u92b7\u6210\u672c\u589e\u52a0\u92b7\u91cf\u3002<\/li>\n<li><strong>\u63d0\u4f9b\u5bf6\u8cb4\u6d1e\u5bdf &#8211;<\/strong> \u900f\u904e\u4e0d\u6d3b\u8e8d\u8a02\u95b1\u8005\u7684\u53cd\u994b\uff0c\u53ef\u4ee5\u5e6b\u60a8\u6539\u5584 EDM \u884c\u92b7\u7b56\u7565\u3002<\/li>\n<li><strong>\u6e05\u7406\u90f5\u4ef6\u540d\u55ae &#8211;<\/strong> \u82e5\u8a02\u95b1\u8005\u6301\u7e8c\u4e0d\u56de\u61c9\uff0c\u53ef\u5c07\u5176\u79fb\u9664\u4ee5<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-list-maintenance\/\">\u7dad\u8b77\u5065\u5eb7\u7684\u540d\u55ae<\/a>\u3002<\/li>\n<\/ol>\n<h4>\n\t\t\t\u5efa\u7acb\u9ad8\u6548\u633d\u56de\u90f5\u4ef6\u7684\u6280\u5de7\t<\/h4>\n\t<ul>\n<li>\n<ul>\n<li><strong>\u63d0\u9192\u4ed6\u5011\u8a02\u95b1\u6216\u8cfc\u8cb7\u7684\u539f\u56e0 &#8211;<\/strong> \u5f37\u8abf\u4ed6\u5011\u66fe\u559c\u611b\u7684\u54c1\u724c\u7279\u8272\u6216\u904e\u53bb\u8cfc\u8cb7\u7684\u7522\u54c1\u3002<\/li>\n<li><strong>\u63d0\u4f9b\u6fc0\u52f5\u63aa\u65bd &#8211;<\/strong> \u6298\u6263\u3001\u514d\u904b\u8cbb\u6216\u7368\u5bb6\u512a\u60e0\u53ef\u4fc3\u9032\u91cd\u65b0\u4e92\u52d5\u3002<\/li>\n<li><strong>\u4f7f\u7528\u500b\u4eba\u5316 &#8211;<\/strong> \u63d0\u53ca\u904e\u53bb\u8cfc\u8cb7\u6216\u63a8\u85a6\u8207\u5176\u76f8\u95dc\u7684\u7522\u54c1\u3002<\/li>\n<li><a href=\"https:\/\/www.benchmarkemail.com\/blog\/create-a-sense-of-urgency-to-convert-more-leads\/\"><strong>\u71df\u9020\u6025\u8feb\u611f<\/strong><\/a> &#8211; \u5229\u7528\u9650\u6642\u512a\u60e0\u9f13\u52f5\u63a1\u53d6\u884c\u52d5\u3002<\/li>\n<li><strong>\u4fdd\u6301\u89aa\u5207\u8207\u5c0d\u8a71\u5f0f\u8a9e\u6c23 &#8211;<\/strong> \u6eab\u6696\u4e14\u5177\u5438\u5f15\u529b\u7684\u53e3\u543b\uff0c\u80fd\u8b93\u90f5\u4ef6\u8b80\u8d77\u4f86\u66f4\u6709\u300c\u4eba\u60c5\u5473\u300d\u3002<\/li>\n<li><strong>\u63d0\u4f9b\u7c21\u6613\u7684\u53d6\u6d88\u8a02\u95b1\u9078\u9805 &#8211;<\/strong> \u82e5\u8a02\u95b1\u8005\u4e0d\u518d\u611f\u8208\u8da3\uff0c\u61c9\u80fd\u8f15\u9b06\u9000\u51fa\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u7cbe\u5fc3\u8a2d\u8a08\u7684\u633d\u56de\u90f5\u4ef6\u80fd\u91cd\u65b0\u9ede\u71c3\u5ba2\u6236\u7684\u8208\u8da3\uff0c\u5c07\u4e0d\u6d3b\u8e8d\u7684\u8a02\u95b1\u8005\u518d\u6b21\u8f49\u5316\u70ba\u5fe0\u5be6\u5ba2\u6236\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2026\/04\/Winback-Emails.png\" alt=\"Winback-Emails\" height=\"1300\" width=\"2520\" title=\"Winback-Emails\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u6d3b\u52d5\u90f5\u4ef6\t<\/h3>\n\t\u6d3b\u52d5\u90f5\u4ef6\u662f\u7528\u4f86\u63a8\u5ee3\u3001\u63d0\u9192\u53ca\u8ddf\u9032\u7db2\u8def\u7814\u8a0e\u6703\u3001\u6703\u8b70\u3001\u7522\u54c1\u767c\u5e03\u6216\u5be6\u9ad4\u805a\u6703\u7684\u8a0a\u606f\u3002<br \/>\n\u9019\u4e9b\u90f5\u4ef6\u6709\u52a9\u65bc\u63d0\u5347\u53c3\u8207\u4eba\u6578\uff0c\u4e26\u5728\u6d3b\u52d5\u524d\u5f8c\u4fdd\u6301\u53c3\u8207\u8005\u7684\u4e92\u52d5\u3002\n<h4>\n\t\t\t\u6d3b\u52d5\u90f5\u4ef6\u7684\u91cd\u8981\u6027\t<\/h4>\n\t<ol>\n<li><strong>\u589e\u52a0\u6d3b\u52d5\u5831\u540d\u4eba\u6578 &#8211;<\/strong> \u6709\u6548\u7684\u96fb\u5b50\u5831\u53ef\u5438\u5f15\u66f4\u591a\u53c3\u52a0\u8005\u3002<\/li>\n<li><strong>\u5efa\u7acb\u8208\u596e\u611f\u8207\u671f\u5f85\u611f &#8211;<\/strong> \u6d3b\u52d5\u524d\u7684\u9810\u71b1\u90f5\u4ef6\u80fd\u7522\u751f\u8a71\u984c\u4e26\u5438\u5f15\u53d7\u773e\u95dc\u6ce8\u3002<\/li>\n<li><strong>\u63d0\u4f9b\u95dc\u9375\u6d3b\u52d5\u8cc7\u8a0a &#8211;<\/strong> \u78ba\u4fdd\u53c3\u52a0\u8005\u638c\u63e1\u5fc5\u8981\u8cc7\u8a0a\uff0c\u5982\u65e5\u671f\u3001\u6642\u9593\u8207\u8b70\u7a0b\u3002<\/li>\n<li><strong>\u4fc3\u9032\u6d3b\u52d5\u5f8c\u4e92\u52d5 &#8211;<\/strong> \u8ddf\u9032\u90f5\u4ef6\u53ef\u5206\u4eab\u9304\u5f71\u3001\u91cd\u9ede\u6458\u8981\u53ca\u5f8c\u7e8c\u884c\u52d5\u6b65\u9a5f\u3002<\/li>\n<li><strong>\u5f37\u5316\u54c1\u724c\u6b0a\u5a01 &#8211;<\/strong> \u8209\u8fa6\u8207\u63a8\u5ee3\u6d3b\u52d5\u80fd\u5f70\u986f\u54c1\u724c\u5728\u696d\u754c\u7684\u9818\u5c0e\u5730\u4f4d\u3002<\/li>\n<\/ol>\n<h4>\n\t\t\t\u5efa\u7acb\u6709\u6548\u6d3b\u52d5\u90f5\u4ef6\u7684\u6280\u5de7\t<\/h4>\n\t<ul>\n<li>\n<ul>\n<li><strong>\u767c\u9001\u7cfb\u5217\u90f5\u4ef6 &#8211;<\/strong> \u5f9e\u300c\u9810\u7559\u65e5\u671f\u300d\u958b\u59cb\uff0c\u63a5\u8457\u662f\u63d0\u9192\u90f5\u4ef6\uff0c\u6700\u5f8c\u767c\u9001\u8ddf\u9032\u90f5\u4ef6\u3002<\/li>\n<li><strong>\u7a81\u986f\u6d3b\u52d5\u50f9\u503c &#8211;<\/strong> \u8aaa\u660e\u53c3\u52a0\u8005\u5c07\u5f9e\u6d3b\u52d5\u4e2d\u7372\u5f97\u7684\u6536\u7a6b\u3002<\/li>\n<li><strong>\u7c21\u5316\u5831\u540d\u6d41\u7a0b &#8211;<\/strong> \u653e\u7f6e\u660e\u986f\u7684\u884c\u52d5\u547c\u7c72 (CTA)\uff0c\u5982\u300c\u7acb\u5373\u5831\u540d\u300d\u3002<\/li>\n<li><strong>\u767c\u9001\u63d0\u9192\u901a\u77e5 &#8211;<\/strong> \u6d3b\u52d5\u524d\u4e00\u5929\u53ca\u524d\u4e00\u5c0f\u6642\u7684\u63d0\u9192\u53ef\u63d0\u5347\u51fa\u5e2d\u7387\u3002<\/li>\n<li><strong>\u6d3b\u52d5\u5f8c\u8ddf\u9032 &#8211;<\/strong> \u767c\u9001\u611f\u8b1d\u51fd\uff0c\u9644\u4e0a\u6d3b\u52d5\u9304\u5f71\u3001\u91cd\u9ede\u6458\u8981\u6216\u4e0b\u4e00\u6b65\u6d3b\u52d5 CTA\u3002<\/li>\n<h2  id=\"measure\">\n\t\t\t\u5982\u4f55\u8861\u91cf\u6210\u6548\uff1f\t<\/h2>\n\t<p>\u5728<a href=\"https:\/\/www.benchmarkemail.com\/blog\/top-tips-for-successful-email-marketing-campaigns\/\">\u6210\u529f\u7684 EDM \u884c\u92b7<\/a>\u4e2d\uff0c\u5176\u4e2d\u4e00\u500b\u6700\u91cd\u8981\u7684\u56e0\u7d20\u662f\u5c0d\u90f5\u4ef6\u548c\u540d\u55ae\u9032\u884c\u9069\u7576\u7684\u7dad\u8b77\u3002\u4f8b\u5982\uff0c\u5982\u679c\u4e0d\u5c0f\u5fc3\u5411\u7121\u6548\u96fb\u5b50\u90f5\u4ef6\u5730\u5740\u767c\u9001\u8a0a\u606f\uff0c\u53ef\u80fd\u6703\u5c0d\u90f5\u4ef6\u5230\u9054\u7387\u9020\u6210\u8ca0\u9762\u5f71\u97ff\uff0c\u751a\u81f3\u6703\u5f71\u97ff\u672a\u4f86\u90f5\u4ef6\u80fd\u5426\u9806\u5229\u9001\u9054\u6536\u4ef6\u5323\u3002<\/p>\n\t<p>\u6211\u5011\u5efa\u8b70\u5b9a\u671f\u6e05\u7406\u90f5\u4ef6\u540d\u55ae\uff0c\u78ba\u4fdd\u767c\u9001\u7684\u90f5\u4ef6\u90fd\u5bc4\u9001\u5230\u6709\u6548\u4e14\u6d3b\u8e8d\u7684\u5730\u5740\u3002<\/p>\n\t<p>\u89c0\u5bdf\u4f60\u7684 <a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-full-spectrum-of-email-metrics\/\">EDM \u884c\u92b7\u6307\u6a19<\/a>\u53ef\u4ee5\u5e6b\u60a8\u767c\u73fe\u7e3e\u6548\u6a21\u5f0f\uff0c\u4e26\u627e\u51fa\u53ef\u80fd\u56e0\u4e0d\u6d3b\u8e8d\u6216\u7121\u6548\u800c\u9700\u8981\u79fb\u9664\u7684\u5730\u5740\u3002<\/p>\n\t\u4ee5\u4e0b\u662f\u4e00\u4e9b\u53ef\u8861\u91cf\u7684 EDM \u884c\u92b7\u6307\u6a19\uff1a\n<\/ul><ul>\n<li>\u958b\u555f\u7387<\/li>\n<li>\u9ede\u64ca\u7387\u8207\u8f49\u63db\u7387<\/li>\n<li>\u884c\u52d5\u88dd\u7f6e\u958b\u555f\u7387<\/li>\n<li>\u5783\u573e\u90f5\u4ef6\u8a55\u5206<\/li>\n<li>\u53d6\u6d88\u8a02\u95b1\u4eba\u6578<\/li>\n<li>\u532f\u5831\u5c0d\u8c61\uff08\u6216\u7a31\u300c\u76f4\u5c6c\u4e3b\u7ba1\u300d\uff09<\/li>\n<\/ul>\n<p>\u5982\u679c\u60a8\u767c\u73fe\u4efb\u4f55\u8ca0\u9762\u8da8\u52e2\uff0c\u4f8b\u5982\u958b\u555f\u7387\u4e0b\u964d\uff0c\u8acb\u5617\u8a66\u9032\u884c <a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\">A\/B \u6e2c\u8a66<\/a>\uff0c\u5728\u540c\u500b\u540d\u55ae\u4e2d\u6e2c\u8a66\u4e0d\u540c\u7684\u90f5\u4ef6\u4e3b\u65e8\uff0c\u4e26\u900f\u904e\u7d50\u679c\u5c0d\u6bd4\uff0c\u627e\u51fa\u54ea\u4e00\u500b\u4e3b\u65e8\u66f4\u53d7\u6b61\u8fce\u3002\u540c\u6a23\u5730\uff0c\u60a8\u4e5f\u53ef\u4ee5\u91dd\u5c0d\u884c\u52d5\u547c\u7c72\uff08CTA\uff09\u7684\u7528\u8a9e\u9032\u884c\u6e2c\u8a66\uff0c\u85c9\u6b64\u5224\u65b7\u54ea\u7a2e\u65b9\u5f0f\u80fd\u5e36\u4f86\u6700\u591a\u9ede\u64ca\u3002<\/p>\n<h2  id=\"index5\">\n\t\t\t\u5982\u4f55\u7acb\u5373\u958b\u59cb\uff1f\t<\/h2>\n\t\u6211\u5011\u751f\u6d3b\u5728\u4e00\u500b\u300c\u53ea\u8981\u6709\u5fc3\u60f3\u505a\uff0c\u5c31\u4e00\u5b9a\u80fd\u627e\u5230\u5de5\u5177\u4ee3\u52de\u300d\u7684\u4e16\u754c\u3002\u4e00\u500b\u597d\u7684 EDM \u884c\u92b7\u5de5\u5177\uff0c\u6b63\u662f\u8b93\u60a8\u7684\u7b56\u7565\u767c\u63ee\u6700\u5927\u6548\u7528\u7684\u95dc\u9375\u3002\n\u5728\u70ba\u4f01\u696d\u6311\u9078\u6700\u5408\u9069\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u6642\uff0c\u60a8\u5fc5\u9808\u78ba\u4fdd\u5b83\u7b26\u5408\u60a8\u7684\u8cc7\u6e90\u8207\u9810\u7b97\u3002\u958b\u59cb\u7814\u7a76\u4e4b\u524d\uff0c\u5148\u91d0\u6e05\u60a8\u7684\u540d\u55ae\u806f\u7d61\u4eba\u6578\u91cf\u4ee5\u53ca\u9810\u8a08\u6bcf\u6708\u767c\u9001\u7684\u90f5\u4ef6\u6578\u91cf\u6703\u975e\u5e38\u6709\u5e6b\u52a9\u3002\u9019\u80fd\u5e6b\u60a8\u5feb\u901f\u5224\u65b7\u67d0\u500b\u65b9\u6848\u662f\u5426\u7b26\u5408\u9810\u7b97\uff0c\u56e0\u70ba\u5927\u591a\u6578\u5e73\u53f0\u662f\u6703\u6839\u64da\u60a8\u300c\u4e0a\u50b3\u81f3\u7cfb\u7d71\u7684\u806f\u7d61\u4eba\u6578\u300d\u6216\u300c\u6bcf\u6708\u767c\u9001\u90f5\u4ef6\u6578\u91cf\u300d\u4f86\u6536\u8cbb\u3002\n\u6e05\u695a\u81ea\u5df1\u9700\u8981\u54ea\u4e9b\u529f\u80fd\uff08\u4ee5\u53ca\u54ea\u4e9b\u4e0d\u9700\u8981\uff01\uff09\u4e5f\u80fd\u5e6b\u5fd9\u7e2e\u5c0f\u7bc4\u570d\uff0c\u627e\u5230\u6700\u9069\u5408\u60a8\u7684\u5e73\u53f0\u3002\u60a8\u80af\u5b9a\u4e0d\u5e0c\u671b\u70ba\u4e86\u6c38\u9060\u7528\u4e0d\u5230\u7684\u529f\u80fd\u4ed8\u8cbb\u3002\u90e8\u5206\u5e73\u53f0\u7684\u670d\u52d9\u7bc4\u570d\u975e\u5e38\u5ee3\uff0c\u751a\u81f3\u5305\u542b\u5ee3\u544a\u8207\u67b6\u7ad9\u529f\u80fd\uff1b\u5982\u679c\u60a8\u5df2\u7d93\u6709\u73fe\u6210\u7684\u5de5\u5177\u5728\u8655\u7406\u9019\u4e9b\u9805\u76ee\uff0c\u6311\u9078\u6642\u5c31\u8981\u907f\u514d\u529f\u80fd\u91cd\u758a\uff0c\u4ee5\u514d\u591a\u82b1\u51a4\u6789\u9322\u3002\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/How-Do-I-Get-Started-Right-Away_.webp\" alt=\"How-Do-I-Get-Started-Right-Away_.webp\" title=\"How-Do-I-Get-Started-Right-Away_.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\t\u5e38\u898b\u554f\u984c\t<\/h2>\n\t<p><strong>\u6211\u8a72\u5982\u4f55\u958b\u59cb EDM \u884c\u92b7\uff1f<\/strong><\/p>\n\u5f9e\u7c21\u55ae\u958b\u59cb\uff0c\u4e0d\u9700\u8981\u60f3\u5f97\u592a\u8907\u96dc\u3002\n<ul data-start=\"270\" data-end=\"463\">\n<li data-section-id=\"f3evdc\" data-start=\"270\" data-end=\"343\">\n\u5efa\u7acb\u4e00\u4efd\u5c0f\u898f\u6a21\u3001\u7d93\u904e\u6388\u6b0a\u7684\u540d\u55ae\uff08\u5373\u4fbf\u53ea\u6709 50-100 \u4eba\u4e5f\u8db3\u5920\u4e86\uff09\u3002\n<\/li>\n<li data-section-id=\"f3evdc\" data-start=\"270\" data-end=\"343\">\n\u64b0\u5beb\u4e00\u5c01\u6e05\u695a\u4e14\u6709\u50f9\u503c\u7684\u96fb\u5b50\u5831\uff08\u4f8b\u5982\uff1a\u516c\u544a\u3001\u512a\u60e0\u6216\u5be6\u7528\u6280\u5de7\uff09\u3002\n<\/li>\n<li data-section-id=\"f3evdc\" data-start=\"270\" data-end=\"343\">\n\u767c\u9001\u90f5\u4ef6\uff0c\u6aa2\u8996\u6210\u6548\u3002\n<\/li>\n<\/ul>\n\u76ee\u6a19\u4e0d\u5728\u65bc\u8ffd\u6c42\u5b8c\u7f8e\u3002\u4e00\u65e6\u767c\u9001\uff0c\u60a8\u6703\u5f88\u5feb\u4e86\u89e3\u54ea\u4e9b\u5167\u5bb9\u80fd\u5f15\u8d77\u5171\u9cf4\uff0c\u54ea\u88e1\u9700\u8981\u6539\u9032\u3002\n<strong>\u6211\u8a72\u5982\u4f55\u8861\u91cf\u6210\u6548\uff1f<\/strong>\n\u5c08\u6ce8\u65bc\u771f\u6b63\u80fd\u53cd\u6620\u96fb\u5b50\u5831\u8868\u73fe\u7684\u95dc\u9375\u6307\u6a19\uff1a\n<ul data-start=\"694\" data-end=\"911\">\n<li data-section-id=\"1k584gr\" data-start=\"694\" data-end=\"753\">\n\u958b\u555f\u7387\uff1a\u90f5\u4ef6\u4e3b\u65e8\u662f\u5426\u5438\u5f15\u4eba\uff1f\n<\/li>\n<li data-section-id=\"1k584gr\" data-start=\"694\" data-end=\"753\">\n\u9ede\u64ca\u7387\uff1a\u53d7\u773e\u662f\u5426\u8207\u5167\u5bb9\u4e92\u52d5\uff1f\n<\/li>\n<li data-section-id=\"1s7c41a\" data-start=\"814\" data-end=\"862\">\n\u8f49\u63db\uff1a\u8b80\u8005\u662f\u5426\u63a1\u53d6\u884c\u52d5\uff1f\n<\/li>\n<li data-section-id=\"2xe34e\" data-start=\"863\" data-end=\"911\">\n\u53d6\u6d88\u8a02\u95b1\uff1a\u662f\u5426\u7b26\u5408\u53d7\u773e\u671f\u5f85\uff1f\n<\/li>\n<\/ul>\n\u4e0d\u8981\u8ff7\u5931\u5728\u6578\u5b57\u88e1\u3002 \u5148\u5f9e\u89c0\u5bdf\u9577\u671f\u8da8\u52e2\u958b\u59cb\uff0c\u56e0\u70ba\u9ede\u6ef4\u7684\u9032\u6b65\u7d2f\u7a4d\u8d77\u4f86\u662f\u975e\u5e38\u9a5a\u4eba\u7684\u3002\n<strong>\u64c1\u6709 1,000 \u4f4d\u8a02\u95b1\u8005\u7684\u540d\u55ae\u50f9\u503c\u591a\u5c11\uff1f<br \/>\n<\/strong>\n\u9019\u5f97\u8996\u60c5\u6cc1\u800c\u5b9a\uff0c\u4f46\u9019\u88e1\u6709\u4e00\u500b\u7c21\u55ae\u7684\u601d\u8003\u516c\u5f0f\uff1a\n\u540d\u55ae\u50f9\u503c = \u4e92\u52d5\u7a0b\u5ea6 \u00d7 \u5167\u5bb9\u50f9\u503c \u00d7 \u7a69\u5b9a\u767c\u9001\n\u4e00\u500b\u9ad8\u5ea6\u4e92\u52d5\u7684 1,000 \u4eba\u540d\u55ae\uff0c\u5176\u50f9\u503c\u53ef\u80fd\u6bd4\u4e00\u500b 10,000 \u4eba\u4f46\u4f4e\u4e92\u52d5\u7684\u540d\u55ae\u66f4\u6709\u50f9\u503c\u3002\u5c0d\u8a31\u591a\u4f01\u696d\u4f86\u8aaa\uff0c\u9019\u610f\u5473\u8457\u6bcf\u5c01\u96fb\u5b50\u5831\u90fd\u80fd\u5e36\u4f86\u5e7e\u767e\u5230\u5e7e\u5343\u7f8e\u91d1\u4e0d\u7b49\u7684\u6536\u5165\u3002\n\u91cd\u9ede\u662f\uff1a\u54c1\u8cea\u6c38\u9060\u52dd\u904e\u6578\u91cf\u3002\n<strong>\u4ec0\u9ebc\u662f\u884c\u92b7\u4e2d\u7684 3-3-3 \u6cd5\u5247\uff1f<\/strong>\n3-3-3 \u6cd5\u5247\u70ba\u4e86\u8b93\u60a8\u7684\u8a0a\u606f\u300c\u6df1\u690d\u4eba\u5fc3\u300d\u7684\u7c21\u55ae\u7d50\u69cb\uff1a\n<ul data-start=\"1584\" data-end=\"1771\">\n<li data-section-id=\"c1dfor\" data-start=\"1584\" data-end=\"1646\">\n3 \u79d2\u6293\u53d6\u6ce8\u610f\u529b\uff08\u900f\u904e\u90f5\u4ef6\u4e3b\u65e8\u6216\u6a19\u984c\uff09\n<\/li>\n<li data-section-id=\"1ixu0yo\" data-start=\"1647\" data-end=\"1708\">\n30 \u79d2\u7dad\u6301\u8208\u8da3\uff08\u63d0\u4f9b\u6e05\u695a\u4e14\u76f8\u95dc\u7684\u5167\u5bb9\uff09\n<\/li>\n<li data-section-id=\"ju9yel\" data-start=\"1709\" data-end=\"1771\">\n3 \u5206\u9418\u4fc3\u4f7f\u884c\u52d5\uff08\u63d0\u4f9b\u7c21\u55ae\u4e14\u6709\u5438\u5f15\u529b\u7684\u4e0b\u4e00\u6b65\uff09\n<\/li>\n<\/ul>\n\u5728 EDM \u884c\u92b7\u4e2d\uff0c\u9019\u4ee3\u8868\uff1a\n<ul>\n<li data-start=\"1773\" data-end=\"1891\">\u5177\u5438\u5f15\u529b\u7684\u90f5\u4ef6\u4e3b\u65e8<\/li>\n<li data-start=\"1773\" data-end=\"1891\">\u6613\u65bc\u700f\u89bd\u4e14\u5be6\u7528\u7684\u5167\u5bb9<\/li>\n<li data-start=\"1773\" data-end=\"1891\">\u4e00\u500b\u660e\u78ba\u7684\u884c\u52d5\u547c\u7c72<\/li>\n<\/ul>\n<strong>\u4ec0\u9ebc\u662f\u958b\u767c\u4fe1\uff08cold emails\uff09\u7684 30\/30\/50 \u6cd5\u5247\uff1f<\/strong>\n\u9019\u500b\u6cd5\u5247\u63d0\u9192\u6211\u5011\uff0c\u6210\u529f\u7684\u958b\u767c\u4fe1\u9700\u8981\u5e73\u8861\u4e09\u500b\u95dc\u9375\u8981\u7d20\uff1a\n<ul data-start=\"2028\" data-end=\"2194\">\n<li data-section-id=\"so201p\" data-start=\"2028\" data-end=\"2079\">\n30% \u7cbe\u6e96\u5b9a\u4f4d\uff1a\u63a5\u89f8\u5230\u6b63\u78ba\u7684\u53d7\u773e\n<\/li>\n<li data-section-id=\"cxf6xu\" data-start=\"2080\" data-end=\"2143\">\n30% \u8a0a\u606f\u50b3\u9054\uff1a\u64b0\u5beb\u76f8\u95dc\u4e14\u5177\u500b\u4eba\u5316\u6eab\u5ea6\u7684\u5167\u5bb9\n<\/li>\n<li data-section-id=\"1dh455e\" data-start=\"2144\" data-end=\"2194\">\n50% \u63d0\u4f9b\u50f9\u503c\uff1a\u7d66\u5c0d\u65b9\u4e00\u500b\u300c\u5728\u4e4e\u60a8\u300d\u7684\u7406\u7531\n<\/li>\n<\/ul>\n\u4e4b\u6240\u4ee5\u52a0\u7e3d\u8d85\u904e 100%\uff0c\u662f\u56e0\u70ba\u300c\u50f9\u503c\u300d\u6700\u95dc\u9375\u3002\u5373\u4f7f\u6587\u6848\u5beb\u5f97\u518d\u597d\uff0c\u5982\u679c\u6c92\u6709\u8db3\u5920\u7684\u50f9\u503c\uff0c\u6548\u679c\u4ecd\u7136\u6709\u9650\u3002\n<h2>\n\t\t\t\u606d\u559c\uff0c\u60a8\u6210\u529f\u5b8c\u6210\u4e86\u9019\u9580\u8ab2\u7a0b\uff01\t<\/h2>\n\t\u53ea\u8981\u9075\u5faa\u9019\u4e9b\u6b65\u9a5f\uff0c\u60a8\u5c31\u80fd\u4e00\u6b65\u6b65\u6210\u70ba EDM \u884c\u92b7\u5c08\u5bb6\u3002\u8acb\u8a18\u4f4f\uff0c\u5728\u5bc4\u51fa\u7b2c\u4e00\u5c01\u884c\u92b7\u90f5\u4ef6\u4e4b\u524d\uff0c\u6700\u91cd\u8981\u7684\u6b65\u9a5f\u5c31\u662f\u9078\u64c7\u4e00\u5957\u6700\u7b26\u5408\u4f60\u9700\u6c42\u8207\u76ee\u6a19\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u3002\u9019\u662f\u6700\u6709\u6548\u7387\u7684\u65b9\u5f0f\uff0c\u80fd\u5e6b\u52a9\u60a8\u767c\u9001\u5fc5\u8981\u7684\u884c\u92b7\u5167\u5bb9\uff0c\u5f15\u5c0e\u6f5b\u5728\u5ba2\u6236\u9032\u5165\u92b7\u552e\u6f0f\u6597\uff0c\u4e26\u6301\u7e8c\u64f4\u5c55\u60a8\u7684\u90f5\u4ef6\u540d\u55ae\u3002\n\u5982\u679c\u60a8\u6e96\u5099\u597d\u70ba\u4f01\u696d\u9032\u4e00\u6b65\u63a2\u7d22 EDM \u884c\u92b7\uff0c\u6b61\u8fce\u4e0b\u8f09<a href=\"https:\/\/www.benchmarkemail.com\/tw\/resources\/\">\u514d\u8cbb\u8cc7\u6e90<\/a>\uff0c\u6216\u662f<a href=\"https:\/\/auth.benchmarkemail.io\/u\/signup?state=hKFo2SBKWnhNVFhscWk2ZFNrTnpzei1qMm5mSTVIcWdLWGNhZKFur3VuaXZlcnNhbC1sb2dpbqN0aWTZIDJtVVhoVW9abW5zZkVmUDVJVXVMS00tem5XSUJoWTkzo2NpZNkgcldGS0tLR0JrdDB4bzEyVGM4QmdrT2JvZjVBekc3OW8&amp;ui_locales=en\">\u7acb\u5373\u8a3b\u518a\u514d\u8cbb\u65b9\u6848<\/a>\u958b\u59cb\u9ad4\u9a57\u3002\u795d\u60a8\u767c\u4fe1\u6109\u5feb\uff01\n<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u9ebc\u662f EDM \u884c\u92b7\uff08\u70ba\u4ec0\u9ebc\u6709\u6548\uff09\uff1f \u4ec0\u9ebc\u662f\u8cb7\u5bb6\u65c5\u7a0b\uff1f \u5206\u773e\u81f4\u52dd\uff1a\u90f5\u4ef6\u540d\u55ae\u5206\u773e \u500b\u4eba\u5316\u529b\u91cf\uff1a\u8b93\u6bcf\u5c01\u90f5\u4ef6\u767c\u63ee\u50f9\u503c \u5982\u4f55\u6253\u9020\u9ad8\u6210\u6548\u7684\u6b61\u8fce\u90f5\u4ef6\uff1f \u5982\u4f55\u8861\u91cf\u6210\u6548\uff1f \u5982\u4f55\u7acb\u5373\u958b\u59cb\uff1f \u7acb\u5373\u8a3b\u518a Benchmark \u514d\u8cbb\u5e73\u53f0\uff0c 15 \u5206\u9418\u5167\u767c\u9001\u4f60\u7684\u7b2c\u4e00\u5c01\u96fb\u5b50\u5831\u3002 \u514d\u8cbb\u8a3b\u518a EDM \u884c\u92b7\uff1a\u5b8c\u6574\u6307\u5357 \u672c\u9801\u9762\u6700\u5f8c\u66f4\u65b0\u65bc 2026 \u5e74 3 \u6708 \u5728\u6578\u4f4d\u884c\u92b7\u7684\u4e16\u754c\u88e1\uff0cEDM \u884c\u92b7\u662f\u5c11\u6578\u5e7e\u7a2e\u81f3\u4eca\u4ecd\u80fd\u300c\u5982\u671f\u904b\u4f5c\u300d\u7684\u7ba1\u9053\u4e4b\u4e00\u3002\u9019\u88e1\u6c92\u6709\u96e3\u4ee5\u6349\u6478\u7684\u6f14\u7b97\u6cd5\u66f4\u8fed\uff0c\u4e5f\u7121\u9700\u70ba\u4e86\u89f8\u53ca\u7387\u8f9b\u82e6\u5edd\u6bba\u3002\u53ea\u6709\u60a8\u7684\u8a0a\u606f\uff0c\u76f4\u63a5\u50b3\u905e\u7d66\u90a3\u4e9b\u4e3b\u52d5\u8981\u6c42\u63a5\u6536\u60a8\u8cc7\u8a0a\u7684\u5ba2\u6236\u3002 \u6bcf\u6295\u5165 1 \u7f8e\u5143\uff0c\u5927\u591a\u6578\u4f01\u696d\u90fd\u80fd\u7372\u5f97 36 \u5230 42 \u7f8e\u5143\u7684\u56de\u5831\u3002\u5225\u61f7\u7591\uff0c\u9019\u4e0d\u662f\u7b46\u8aa4\u3002 \u672c\u6307\u5357\u6db5\u84cb\u4e86\u555f\u52d5 EDM \u884c\u92b7\u7b56\u7565\u6240\u9700\u7684\u4e00\u5207\u77e5\u8b58\uff1a\u5982\u4f55\u5efa\u7acb\u540d\u55ae\u3001\u8a72\u767c\u9001\u4ec0\u9ebc\u5167\u5bb9\u3001\u5982\u4f55\u8a2d\u7f6e\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u4ee5\u53ca\u5982\u4f55\u89e3\u8b80\u60a8\u7684\u6578\u64da\u7d50\u679c\u3002 \u5982\u679c\u60a8\u60f3\u8df3\u904e\u7406\u8ad6\u76f4\u63a5\u958b\u59cb\u64cd\u4f5c\uff0cBenchmark Email \u7684\u514d\u8cbb\u65b9\u6848\u80fd\u8b93\u60a8\u5728 15 \u5206\u9418\u5167\u767c\u9001\u51fa\u7b2c\u4e00\u5c01\u96fb\u5b50\u5831\u3002 \u6211\u5011\u89aa\u773c\u898b\u8b49\u4e86 EDM \u884c\u92b7\u6240\u5e36\u4f86\u7684\u6548\u76ca\u8207\u9ad8 ROI\uff0c\u4e5f\u76f8\u4fe1\u53ea\u8981\u627e\u5230\u9069\u5408\u81ea\u5df1\u7684 EDM \u884c\u92b7\u5de5\u5177\uff0c\u4e26\u4ee5\u7c21\u55ae\u6613\u61c2\u7684\u65b9\u5f0f\u5b78\u7fd2\u76f8\u95dc\u6280\u5de7\u3001\u6b65\u9a5f\u8207\u7b56\u7565\uff0c\u6703\u6709\u66f4\u591a\u4f01\u696d\u9858\u610f\u5728\u767c\u9001\u7b2c\u4e00\u5c01\u96fb\u5b50\u5831\u524d\u5c31\u958b\u59cb\u904b\u7528\u5b83\u3002 \u5982\u679c\u60a8\u662f\u884c\u92b7\u4eba\u54e1\u3001\u884c\u92b7\u7d93\u7406\uff0c\u6216\u6b63\u8ca0\u8cac\u884c\u92b7\u76f8\u95dc\u5de5\u4f5c\uff0c\u672c\u6307\u5357\u6b63\u662f\u70ba\u4f60\u91cf\u8eab\u6253\u9020\u3002\u95b1\u8b80\u5b8c\u5f8c\uff0c\u60a8\u5c07\u5b78\u6703\uff1a \u5982\u4f55\u8861\u91cf\u884c\u92b7\u6210\u6548\uff0c\u4e26\u6301\u7e8c\u6700\u4f73\u5316\u60a8\u7684\u7b56\u7565\u3002 \u61c9\u8a72\u767c\u9001\u54ea\u4e9b\u985e\u578b\u7684\u96fb\u5b50\u90f5\u4ef6\uff0c\u624d\u80fd\u8b93\u8a02\u95b1\u8005\u6301\u7e8c\u5c0d\u60a8\u7684\u54c1\u724c\u4fdd\u6301\u8208\u8da3\u3002 \u5982\u4f55\u900f\u904e\u5206\u773e\u767c\u9001\u500b\u4eba\u5316\u3001\u91cf\u8eab\u6253\u9020\u7684\u96fb\u5b50\u90f5\u4ef6\u3002 \u4e86\u89e3\u6839\u64da\u7279\u5b9a\u689d\u4ef6\u9032\u884c\u806f\u7d61\u4eba\u5206\u773e\u7684\u50f9\u503c\u3002 \u4ec0\u9ebc\u662f EDM \u884c\u92b7\uff08\u4ee5\u53ca\u70ba\u4ec0\u9ebc\u5b83\u5982\u6b64\u6709\u6548\uff09\uff1f EDM \u884c\u92b7\u662f\u4e00\u7a2e\u57fa\u65bc\u300c\u8a31\u53ef\u5f0f\u300d\u70ba\u57fa\u790e\u7684\u6578\u4f4d\u884c\u92b7\u7ba1\u9053\uff0c\u4f01\u696d\u6703\u5411\u5df2\u9078\u64c7\u8a02\u95b1\u7684\u8a02\u95b1\u8005\u540d\u55ae\u767c\u9001\u8a0a\u606f\u3002\u5b83\u53ef\u7528\u65bc\u63a8\u52d5\u92b7\u552e\u3001\u5206\u4eab\u6700\u65b0\u6d88\u606f\u3001\u5f15\u5c0e\u65b0\u5ba2\u6236\u4e0a\u624b\uff0c\u4ee5\u53ca\u6301\u7e8c\u7dad\u6301\u54c1\u724c\u66dd\u5149\u8207\u8a18\u61b6\u9ede\u3002\u6bcf\u6295\u5165&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-50165","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357<\/title>\n<meta name=\"description\" content=\"\u638c\u63e1\u90f5\u4ef6\u884c\u92b7\u7684\u4e00\u5207\u95dc\u9375\uff1a\u5f9e\u540d\u55ae\u958b\u767c\u3001\u5ba2\u7fa4\u5206\u773e\u3001\u500b\u4eba\u5316\u63a8\u64ad\u5230\u6210\u6548\u8861\u91cf\u300215 \u5206\u9418\u5167\u5373\u53ef\u514d\u8cbb\u767c\u9001\u60a8\u7684\u9996\u5c01\u96fb\u5b50\u5831\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357\" \/>\n<meta property=\"og:description\" content=\"\u638c\u63e1\u90f5\u4ef6\u884c\u92b7\u7684\u4e00\u5207\u95dc\u9375\uff1a\u5f9e\u540d\u55ae\u958b\u767c\u3001\u5ba2\u7fa4\u5206\u773e\u3001\u500b\u4eba\u5316\u63a8\u64ad\u5230\u6210\u6548\u8861\u91cf\u300215 \u5206\u9418\u5167\u5373\u53ef\u514d\u8cbb\u767c\u9001\u60a8\u7684\u9996\u5c01\u96fb\u5b50\u5831\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-01T11:10:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/Email-Marketing-Guide.webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/email-marketing\\\/\",\"name\":\"EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/email-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/images\\\/nxg\\\/nxg-email-marketing\\\/Email-Marketing-Guide.webp\",\"datePublished\":\"2026-03-17T17:15:19+00:00\",\"dateModified\":\"2026-05-01T11:10:00+00:00\",\"description\":\"\u638c\u63e1\u90f5\u4ef6\u884c\u92b7\u7684\u4e00\u5207\u95dc\u9375\uff1a\u5f9e\u540d\u55ae\u958b\u767c\u3001\u5ba2\u7fa4\u5206\u773e\u3001\u500b\u4eba\u5316\u63a8\u64ad\u5230\u6210\u6548\u8861\u91cf\u300215 \u5206\u9418\u5167\u5373\u53ef\u514d\u8cbb\u767c\u9001\u60a8\u7684\u9996\u5c01\u96fb\u5b50\u5831\u3002\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/email-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/email-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/images\\\/nxg\\\/nxg-email-marketing\\\/Email-Marketing-Guide.webp\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/images\\\/nxg\\\/nxg-email-marketing\\\/Email-Marketing-Guide.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357","description":"\u638c\u63e1\u90f5\u4ef6\u884c\u92b7\u7684\u4e00\u5207\u95dc\u9375\uff1a\u5f9e\u540d\u55ae\u958b\u767c\u3001\u5ba2\u7fa4\u5206\u773e\u3001\u500b\u4eba\u5316\u63a8\u64ad\u5230\u6210\u6548\u8861\u91cf\u300215 \u5206\u9418\u5167\u5373\u53ef\u514d\u8cbb\u767c\u9001\u60a8\u7684\u9996\u5c01\u96fb\u5b50\u5831\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357","og_description":"\u638c\u63e1\u90f5\u4ef6\u884c\u92b7\u7684\u4e00\u5207\u95dc\u9375\uff1a\u5f9e\u540d\u55ae\u958b\u767c\u3001\u5ba2\u7fa4\u5206\u773e\u3001\u500b\u4eba\u5316\u63a8\u64ad\u5230\u6210\u6548\u8861\u91cf\u300215 \u5206\u9418\u5167\u5373\u53ef\u514d\u8cbb\u767c\u9001\u60a8\u7684\u9996\u5c01\u96fb\u5b50\u5831\u3002","og_url":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_modified_time":"2026-05-01T11:10:00+00:00","og_image":[{"url":"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/Email-Marketing-Guide.webp","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/","url":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/","name":"EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/Email-Marketing-Guide.webp","datePublished":"2026-03-17T17:15:19+00:00","dateModified":"2026-05-01T11:10:00+00:00","description":"\u638c\u63e1\u90f5\u4ef6\u884c\u92b7\u7684\u4e00\u5207\u95dc\u9375\uff1a\u5f9e\u540d\u55ae\u958b\u767c\u3001\u5ba2\u7fa4\u5206\u773e\u3001\u500b\u4eba\u5316\u63a8\u64ad\u5230\u6210\u6548\u8861\u91cf\u300215 \u5206\u9418\u5167\u5373\u53ef\u514d\u8cbb\u767c\u9001\u60a8\u7684\u9996\u5c01\u96fb\u5b50\u5831\u3002","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/Email-Marketing-Guide.webp","contentUrl":"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing\/Email-Marketing-Guide.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"EDM \u884c\u92b7\uff1a\u4e2d\u5c0f\u4f01\u696d\u5b8c\u5168\u6307\u5357"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/pages\/50165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=50165"}],"version-history":[{"count":12,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/pages\/50165\/revisions"}],"predecessor-version":[{"id":50790,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/pages\/50165\/revisions\/50790"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=50165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}