{"id":50177,"date":"2026-03-17T17:34:34","date_gmt":"2026-03-17T17:34:34","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?page_id=50177"},"modified":"2026-04-29T19:27:05","modified_gmt":"2026-04-29T19:27:05","slug":"email-design","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/tw\/email-design\/","title":{"rendered":"NXG Email Design"},"content":{"rendered":"\r\n<p><style>\r\n    \/* Make sure container does not clip *\/\r\nul.main {\r\n  list-style: disc !important;\r\n  padding-left: 20px;\r\n  margin: 0;\r\n  max-height: none !important;\r\n  overflow: visible !important;\r\n}\r\n\/*ul{*\/\r\n\/*     margin: 0;*\/\r\n\/*  max-height: none !important;*\/\r\n\/*  overflow: visible !important;*\/\r\n\/*}*\/\r\n\/* Parent of UL (if it's inside a box) *\/\r\nul, ul * {\r\n  box-sizing: border-box;\r\n}\r\n\/* Dropdown specific *\/\r\n.dropdown-container {\r\n  overflow: visible !important;\r\n  max-height: none !important;\r\n}\r\n.dropdown-menu {\r\n  list-style: circle;\r\n  padding-left: 20px;\r\n  margin: 8px 0 0 0;\r\n  display: none;\r\n}\r\n.dropdown-container.active .dropdown-menu {\r\n  display: block;\r\n}\r\n<\/style><\/p>\r\n<ul>\r\n<li><a href=\"#EmailDesign\">\u4ec0\u9ebc\u662f\u512a\u79c0\u7684\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\uff1f<\/a><\/li>\r\n<li><a href=\"#BestPractices\">\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u6700\u4f73\u5be6\u8e10<\/a><\/li>\r\n<li><a href=\"#Components\"> \u6709\u6548\u96fb\u5b50\u90f5\u4ef6\u7684\u7d44\u6210\u8981\u7d20 <\/a>\r\n<ul>\r\n<li><a href=\"#SubjectLine\">1. \u90f5\u4ef6\u4e3b\u65e8<\/a><\/li>\r\n<li><a href=\"#PreviewText\">2. \u9810\u89bd\u6587\u5b57<\/a><\/li>\r\n<li><a href=\"#EmailHeader\">3. \u96fb\u5b50\u90f5\u4ef6\u6a19\u982d<\/a><\/li>\r\n<li><a href=\"#Branding\">4. \u54c1\u724c\u8b58\u5225<\/a><\/li>\r\n<li><a href=\"#Content\">5. \u5167\u5bb9<\/a><\/li>\r\n<li><a href=\"#EmailLayout\">6. \u96fb\u5b50\u90f5\u4ef6\u7248\u9762<\/a><\/li>\r\n<li><a href=\"#VisualContent\">7. \u8996\u89ba\u5167\u5bb9<\/a><\/li>\r\n<li><a href=\"#EmailPersonalization\">8. \u96fb\u5b50\u90f5\u4ef6\u500b\u4eba\u5316<\/a><\/li>\r\n<li><a href=\"#ResponsiveEmailDesign\">9. \u97ff\u61c9\u5f0f\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08<\/a><\/li>\r\n<li><a href=\"#EmailGDPRCompliance\">10. \u96fb\u5b50\u90f5\u4ef6 GDPR \u5408\u898f<\/a><\/li>\r\n<li><a href=\"#Call-to-Action\">11. \u884c\u52d5\u547c\u7c72 (CTA)<\/a><\/li>\r\n<li><a href=\"#ABTesting\">12. A\/B \u6e2c\u8a66<\/a><\/li>\r\n<li><a href=\"#EmailSignature\">13. \u96fb\u5b50\u90f5\u4ef6\u7c3d\u540d<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><a href=\"#UsingBenchmarkEmail\">\u4f7f\u7528 Benchmark Email<\/a><\/li>\r\n<li><a href=\"#Conclusion\">\u7d50\u8ad6<\/a><\/li>\r\n<\/ul>\r\n<p><style>\r\n.dropdown-menu {\r\n  list-style: circle;\r\n  padding-left: 20px;\r\n  margin: 8px 0 0 0;\r\n  display: none;              \/* hide initially *\/\r\n}\r\n.dropdown-container.active .dropdown-menu {\r\n  display: block;              \/* show on toggle *\/\r\n}\r\n<\/style><\/p>\r\n<p><a href=\"https:\/\/app.benchmarkemail.io\/register?language=tw\">\u8a3b\u518a Benchmark \u514d\u8cbb<\/a> \u5e73\u53f0\uff0c\u7acb\u5373\u8f15\u9b06\u767c\u9001\u4f60\u7684\u7b2c\u4e00\u5c01 <img decoding=\"async\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\" \/> \u96fb\u5b50\u90f5\u4ef6\u3002<\/p>\r\n<h1 id=\"GoodEmail\">\u826f\u597d\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u7684 13 \u500b\u5fc5\u5099\u8981\u7d20<\/h1>\r\n<figure><img decoding=\"async\" title=\"13-Must-Haves-for-Good-Email-Design.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/13-Must-Haves-for-Good-Email-Design.webp\" alt=\"13-Must-Haves-for-Good-Email-Design.webp\" \/><\/figure>\r\n<p>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u53ef\u4ee5\u8aaa\u662f\u76ee\u524d\u6700\u6210\u529f\u7684\u884c\u92b7\u624b\u6cd5\uff0c\u751a\u81f3\u6bd4\u793e\u7fa4\u5a92\u9ad4\u66f4\u6709\u6548\u3002\u622a\u81f3 2020 \u5e74\uff0c\u96fb\u5b50\u90f5\u4ef6\u7684\u4f7f\u7528\u8005\u9054\u5230 39 \u5104\uff0c\u5c0d B2B \u8207 B2C \u54c1\u724c\u800c\u8a00\u90fd\u975e\u5e38\u9069\u5408\u3002<\/p>\r\n<p>\u54c1\u724c\u559c\u611b<a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7<\/a>\u7684\u539f\u56e0\u6709\u5f88\u591a\uff1a<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u96fb\u5b50\u90f5\u4ef6\u975e\u5e38\u9069\u5408<a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-ways-to-use-email-marketing-and-social-media-integration-techniques-for-lead-generation\/\">\u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/a>\u548c<a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-customer-retention-emails-sending\/\">\u9867\u5ba2\u7559\u5b58\u7b56\u7565<\/a>\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u5b83\u6210\u679c\u7a69\u5b9a\uff0c<a href=\"https:\/\/www.benchmarkemail.com\/blog\/roi-of-email-marketing\/\">\u9810\u4f30\u6295\u8cc7\u5831\u916c\u7387\u9ad8\u9054 3800%<\/a>\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u81ea\u52d5\u5316\u7c21\u55ae\u4e14\u6210\u672c\u4f4e\u5ec9\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u96fb\u5b50\u90f5\u4ef6\u9ad8\u5ea6\u91dd\u5c0d\u76ee\u6a19\u53d7\u773e\u4e14\u53ef\u500b\u4eba\u5316\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>\u4e0d\u904e\uff0c\u4efb\u4f55\u884c\u92b7\u4eba\u90fd\u6703\u544a\u8a34\u4f60\uff0c\u96fb\u5b50\u90f5\u4ef6\u6700\u5927\u554f\u984c\u5728\u65bc\u5982\u4f55\u8b93\u6536\u4ef6\u8005\u6253\u958b\u90f5\u4ef6\u3002\u9019\u500b\u6578\u5b57\u5728 2019 \u5e74\u50c5\u70ba<a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks#location-industry\">22.15%<\/a>\uff0c\u5982\u679c\u4f60\u60f3\u5728\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u9019\u5c07\u662f\u4f60\u6700\u5927\u7684\u6311\u6230\uff08\u5c24\u5176\u662f\u96a8\u8457<a href=\"https:\/\/www.benchmarkemail.com\/blog\/ios-15-update-email-marketing\/\">iOS 15 \u66f4\u65b0<\/a>\u7684\u63a8\u51fa\uff09\u3002<\/p>\r\n<p>\u4f60\u53ef\u80fd\u8a8d\u70ba\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9\u6700\u91cd\u8981\u3002\u96d6\u7136\u5167\u5bb9\u78ba\u5be6\u91cd\u8981\uff0c\u4f46\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u5c0d\u6574\u9ad4\u7e3e\u6548\u5f71\u97ff\u6975\u5927\uff0c\u4e26\u4e14\u662f<a href=\"\/blog\/the-fundamentals-of-email-marketing\/\">\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u57fa\u790e<\/a>\u3002<\/p>\r\n<p>\u8b93\u6211\u5011\u6df1\u5165\u4e86\u89e3\u4ec0\u9ebc\u662f\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u3001\u5b83\u7684\u91cd\u8981\u6027\uff0c\u4ee5\u53ca\u4e00\u4e9b\u4f60\u53ef\u4ee5\u8f15\u9b06\u5be6\u65bd\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-design\/\">\u6700\u4f73\u5be6\u8e10<\/a>\u3002<\/p>\r\n<h2 id=\"EmailDesign\">\u4ec0\u9ebc\u662f\u512a\u79c0\u7684\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\uff1f<\/h2>\r\n<figure><img decoding=\"async\" title=\"What-is-Good-Email-Design_.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/What-is-Good-Email-Design_.webp\" alt=\"What-is-Good-Email-Design_.webp\" \/><\/figure>\r\n<p>\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u6307\u7684\u662f\u5728\u5275\u5efa\u96fb\u5b50\u90f5\u4ef6\u6642\uff0c\u5982\u4f55\u898f\u5283\u8207\u6392\u7248\uff0c\u540c\u6642\u8003\u616e\u8f49\u63db\u7387\u8207\u884c\u92b7\u76ee\u6a19\u3002\u5728\u8a2d\u8a08\u96fb\u5b50\u90f5\u4ef6\u6642\uff0c\u91cd\u8981\u7684\u662f\u8981\u601d\u8003\u5982\u4f55\u8207\u53d7\u773e\u7522\u751f\u5171\u9cf4\uff0c\u4e26\u5145\u5206\u5229\u7528\u5ba2\u6236\u6536\u4ef6\u7bb1\u4e2d\u77ed\u66ab\u7684\u6ce8\u610f\u529b\u6642\u9593\u3002\u54c1\u724c\u559c\u611b\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u539f\u56e0\u6709\u5f88\u591a\uff1a<\/p>\r\n<p>\u7814\u7a76\u6700\u6210\u529f\u7684\u96fb\u5b50\u90f5\u4ef6\u6d3b\u52d5\u986f\u793a\uff0c\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u4e2d\u7684\u95dc\u9375\u5143\u7d20\u5c0d\u6210\u6548\u81f3\u95dc\u91cd\u8981\u3002\u5be6\u969b\u7684\u90f5\u4ef6\u7248\u9762\u3001\u5716\u50cf\u4f7f\u7528\u3001\u5275\u610f\u5167\u5bb9\u3001\u884c\u52d5\u547c\u7c72 (CTA)\uff0c\u751a\u81f3\u54c1\u724c\u8b58\u5225\uff0c\u90fd\u662f\u5f71\u97ff<a href=\"https:\/\/www.benchmarkemail.com\/blog\/are-your-emails-successful\/\">\u96fb\u5b50\u90f5\u4ef6\u6210\u529f<\/a>\u7684\u91cd\u8981\u56e0\u7d20\u3002<\/p>\r\n<p>\u7576\u7136\uff0c<a href=\"https:\/\/www.benchmarkemail.com\/blog\/content-or-design-what-matters-more-for-your-email-marketing\/\">\u96fb\u5b50\u90f5\u4ef6\u5167\u5bb9<\/a>\u4e5f\u662f\u5f71\u97ff\u90f5\u4ef6\u63a5\u53d7\u5ea6\u7684\u91cd\u8981\u56e0\u7d20\u3002\u96fb\u5b50\u90f5\u4ef6\u7684\u6838\u5fc3\u8a0a\u606f\u975e\u5e38\u95dc\u9375\uff0c\u800c\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u5247\u662f\u5c07\u5167\u5bb9\u4ee5\u8207\u53d7\u773e\u7522\u751f\u5171\u9cf4\u7684\u65b9\u5f0f\u5448\u73fe\uff0c\u9019\u7a2e\u5448\u73fe\u65b9\u5f0f\u6709\u7121\u9650\u53ef\u80fd\u3002<\/p>\r\n<h2 id=\"BestPractices\">\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u6700\u4f73\u5be6\u8e10<\/h2>\r\n<figure><img decoding=\"async\" title=\"Email-Design-Best-Practices.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Email-Design-Best-Practices.webp\" alt=\"Email-Design-Best-Practices.webp\" \/><\/figure>\r\n<p>\u4e00\u5c01\u6210\u529f\u7684\u96fb\u5b50\u90f5\u4ef6\u7e3d\u662f\u5177\u6709\u660e\u78ba\u4e14<a href=\"https:\/\/www.benchmarkemail.com\/blog\/anatomy-of-an-effective-email\/\">\u7cbe\u5fc3\u8a2d\u8a08\u7684\u7d50\u69cb<\/a>\u3002\u6bcf\u500b\u54c1\u724c\u90fd\u6709\u81ea\u5df1\u7684\u7368\u9580\u79d8\u65b9\uff0c\u6bcf\u500b\u4eba\u4e5f\u90fd\u6709\u81ea\u5df1\u6bcf\u5929\u3001\u6bcf\u9031\u6216\u6bcf\u6708\u671f\u5f85\u7684\u7279\u5225<a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-power-of-the-enewsletter\/\">\u96fb\u5b50\u5831<\/a>\u3002<\/p>\r\n<p>\u7136\u800c\uff0c\u7d71\u8a08\u6578\u64da\u544a\u8a34\u6211\u5011\uff0c\u6709\u4e00\u4e9b\u5171\u540c\u7684\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u5143\u7d20\u662f\u6709\u6548\u96fb\u5b50\u90f5\u4ef6\u7684\u6a19\u8a8c\uff1a<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li><a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\">\u90f5\u4ef6\u4e3b\u65e8<\/a>\uff0c\u662f\u4efb\u4f55\u96fb\u5b50\u90f5\u4ef6\u4e2d\u6700\u91cd\u8981\u7684\u90e8\u5206\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u5167\u5bb9\uff0c\u5373\u96fb\u5b50\u90f5\u4ef6\u7684\u8a0a\u606f\u3002\u5b83\u6c7a\u5b9a\u4e86\u8b80\u8005\u662f\u5426\u8a8d\u70ba\u90f5\u4ef6\u503c\u5f97\u95b1\u8b80\uff0c\u800c\u975e\u76f4\u63a5\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u8996\u89ba\u8207\u5716\u50cf\u5c0d\u6240\u6709\u96fb\u5b50\u90f5\u4ef6\u7bc4\u672c\u8b8a\u5f97\u6975\u70ba\u91cd\u8981\uff0c\u5305\u62ec\u8272\u584a\u3001\u5716\u7247\u3001\u52d5\u756b\u548c\u5f71\u7247\u7b49\u5143\u7d20\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u884c\u52d5\u547c\u7c72 (CTA) \u662f\u5f15\u5c0e\u53d7\u773e\u63a1\u53d6\u4f60\u671f\u671b\u884c\u52d5\u7684\u90e8\u5206\uff0c\u53ef\u80fd\u662f\u8a02\u95b1\u3001\u8cfc\u8cb7\u7522\u54c1\u6216\u586b\u5beb\u554f\u5377\u7b49\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u4f7f\u7528\u6a19\u984c\u53ef\u6709\u6548\u5340\u5206\u6587\u672c\u8207\u4e0d\u540c\u6bb5\u843d\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-metrics-paying-attention\/\">\u5206\u6790\u6578\u64da<\/a> \u662f\u96fb\u5b50\u90f5\u4ef6\u7684\u5f8c\u7aef\u652f\u6490\uff0c\u5c0d\u7cbe\u6e96\u76ee\u6a19\u3001\u500b\u4eba\u5316\u3001\u767c\u9001\u6642\u6a5f\u7b49\u81f3\u95dc\u91cd\u8981\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-signature\/\">\u96fb\u5b50\u90f5\u4ef6\u7c3d\u540d<\/a>\uff0c\u589e\u52a0\u5c08\u696d\u611f\u8207\u53ef\u4fe1\u5ea6\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>\u63a5\u4e0b\u4f86\uff0c\u6211\u5011\u5c07\u9032\u4e00\u6b65\u7d30\u5206\u9019\u4e9b\u8981\u7d20\u3002<\/p>\r\n<h2 id=\"Components\">\u6709\u6548\u96fb\u5b50\u5831\u7684\u7d44\u6210\u8981\u7d20<\/h2>\r\n<figure><img decoding=\"async\" title=\"Components-of-an-Effective-Email.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Components-of-an-Effective-Email.webp\" alt=\"Components-of-an-Effective-Email.webp\" \/><\/figure>\r\n<h3 id=\"SubjectLine\">1- \u90f5\u4ef6\u4e3b\u65e8<\/h3>\r\n<figure><img decoding=\"async\" title=\"Subject-Line.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Subject-Line.webp\" alt=\"Subject-Line.webp\" \/><\/figure>\r\n<p>\u90f5\u4ef6\u4e3b\u65e8\u662f\u6536\u4ef6\u4eba\u770b\u5230\u7684\u7b2c\u4e00\u4ef6\u4e8b\uff0c\u5b83\u6c7a\u5b9a\u4e86\u5c0d\u65b9\u662f\u5426\u6703\u6253\u958b\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u3002\u300c\u5bc4\u4ef6\u8005\u300d\u6b04\u4f4d\u8207\u4e3b\u65e8\u4e00\u8d77\u5e6b\u52a9\u53d7\u773e\u6c7a\u5b9a\u662f\u5426\u958b\u555f\u90f5\u4ef6\u3002<\/p>\r\n<p>\u6709\u6548\u4e3b\u65e8\u6709\u5e7e\u500b\u5c0f\u6280\u5de7\uff1a<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u4f7f\u7528\u6211\u5011\u7684\u514d\u8cbb <a href=\"\/email-subject-line-generator\/\">\u90f5\u4ef6\u4e3b\u65e8\u7522\u751f\u5668<\/a>\uff0c\u751f\u6210\u6709\u6548\u4e14\u5438\u775b\u7684\u96fb\u5b50\u90f5\u4ef6\u4e3b\u65e8\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u8b93\u4e3b\u65e8\u6709\u5438\u5f15\u529b\u3002\u8b80\u8005\u9700\u8981\u4e86\u89e3\u90f5\u4ef6\u5167\u5bb9\uff0c\u4f46\u8981\u7559\u4e00\u4e9b\u61f8\u5ff5\u8b93\u4ed6\u5011\u9ede\u958b\u90f5\u4ef6\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u4e3b\u65e8\u9577\u5ea6\u61c9\u63a7\u5236\u5728 40-50 \u500b\u5b57\u5143\uff0c\u9019\u662f\u7c21\u6f54\u8207\u6e05\u6670\u7684\u6700\u4f73\u9577\u5ea6\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u6ce8\u610f\u6a19\u9ede\u7b26\u865f\u3001\u5927\u5c0f\u5beb\u3001\u9673\u8154\u6feb\u8abf\u4ee5\u53ca\u4e0d\u5408\u7406\u7684\u627f\u8afe\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 id=\"PreviewText\">2- \u9810\u89bd\u6587\u5b57<\/h3>\r\n<figure><img decoding=\"async\" title=\"Preview-Text.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Preview-Text.webp\" alt=\"Preview-Text.webp\" \/><\/figure>\r\n<p>\u96fb\u5b50\u90f5\u4ef6\u7684\u9810\u89bd\u6587\u5b57\u662f\u5f15\u5c0e\u8b80\u8005\u9032\u5165\u4e3b\u8981\u5167\u5bb9\u7684\u7b2c\u4e00\u6b65\u3002\u5b83\u61c9\u63d0\u4f9b\u66f4\u591a\u80cc\u666f\u8cc7\u8a0a\uff0c\u5438\u5f15\u8b80\u8005\u6ce8\u610f\uff0c\u4e26\u5f15\u5c0e\u4ed6\u5011\u95b1\u8b80\u5b8c\u6574\u7684\u90f5\u4ef6\u5167\u5bb9\u3002<\/p>\r\n<p>\u548c\u90f5\u4ef6\u4e3b\u65e8\u4e00\u6a23\uff0c\u95dc\u9375\u662f\u4fdd\u6301\u7c21\u77ed\u6709\u8da3\u3002\u53ea\u544a\u8a34\u8b80\u8005\u525b\u597d\u8db3\u5920\u7684\u8cc7\u8a0a\uff0c\u8b93\u4ed6\u5011\u60f3\u7e7c\u7e8c\u4e86\u89e3\u66f4\u591a\u3002<\/p>\r\n<p>\u95dc\u65bc\u4e3b\u65e8\u8207\u9810\u89bd\u6587\u5b57\u7684\u4e00\u9ede\u5efa\u8b70\uff1a\u4e0d\u8981\u5bb3\u6015\u5927\u81bd\u5617\u8a66\u3002\u5de7\u5999\u904b\u7528\u8868\u60c5\u7b26\u865f\u3001\u8cbc\u8fd1\u751f\u6d3b\u7684\u6d41\u884c\u8a5e\u5f59\uff0c\u4ee5\u53ca\u98a8\u8da3\u7684\u5f15\u7528\uff0c\u90fd\u80fd\u9054\u5230\u6700\u4f73\u6548\u679c\u3002<\/p>\r\n<h3 id=\"EmailHeader\">3. \u96fb\u5b50\u5831\u6a19\u984c<\/h3>\r\n<figure><img decoding=\"async\" title=\"Email-Header.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Email-Header.webp\" alt=\"Email-Header.webp\" \/><\/figure>\r\n<p>\u8b80\u8005\u7684\u76ee\u5149\u81ea\u7136\u6703\u88ab\u4f60\u7684\u96fb\u5b50\u5831\u6a19\u984c\u5438\u5f15\u3002\u6a19\u984c\u61c9\u5305\u542b\u54c1\u724c Logo\u3001\u4e00\u500b CTA \u6309\u9215\uff0c\u4ee5\u53ca\u4ee5\u5438\u5f15\u4eba\u7684\u65b9\u5f0f\u5448\u73fe\u7684\u4e3b\u8981\u8a0a\u606f\u3002<\/p>\r\n<p>\u6839\u64da<a href=\"\/blog\/mobile-eye-tracking\">\u773c\u52d5\u8ffd\u8e64<\/a>\u7814\u7a76\u8cc7\u6599\uff0c\u96fb\u5b50\u5831\u6a19\u984c\u61c9\u653e\u5728\u756b\u9762\u5de6\u5074\uff0c\u4f46\u4e5f\u5e38\u898b\u5c07\u5176\u4f5c\u70ba\u6a6b\u5e45\u7f6e\u65bc\u96fb\u5b50\u5831\u9802\u7aef\u3002\u901a\u5e38\uff0c\u9192\u76ee\u4e14\u8272\u5f69\u9bae\u660e\u7684\u6a19\u984c\u6548\u679c\u6700\u4f73\u3002\u8b93\u5b83\u5177\u6709\u54c1\u724c\u7279\u8272\uff0c\u4e26\u5728\u6240\u6709<a href=\"\/blog\/manage-email-campaigns\/\">\u96fb\u5b50\u5831\u6d3b\u52d5<\/a>\u4e2d\u4fdd\u6301\u4e00\u81f4\uff0c\u4ee5\u5efa\u7acb\u7d71\u4e00\u5f62\u8c61\u3002<\/p>\r\n<h3 id=\"Branding\">4. \u54c1\u724c\u5f62\u8c61<\/h3>\r\n<figure><img decoding=\"async\" title=\"Branding.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Branding.webp\" alt=\"Branding.webp\" \/><\/figure>\r\n<p>\u8ac7\u5230\u54c1\u724c\u5f62\u8c61\uff0c\u5b83\u662f\u96fb\u5b50\u5831\u8a2d\u8a08\u4e2d\u975e\u5e38\u91cd\u8981\u7684\u5143\u7d20\u3002\u4f60\u7684\u54c1\u724c Logo\u3001\u8272\u5f69\u3001\u5b57\u578b\u8207\u8a0a\u606f\uff0c\u61c9\u8207\u5176\u4ed6\u5e73\u53f0\u4fdd\u6301\u4e00\u81f4\u3002<\/p>\r\n<p>\u70ba\u4e86\u6210\u529f\u5efa\u7acb\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u96fb\u5b50\u5831\u7684\u54c1\u724c\u5448\u73fe\u9700\u8981\u96a8\u6642\u9593\u4fdd\u6301\u4e00\u81f4\uff0c\u4e26\u5728\u6bcf\u5c01\u96fb\u5b50\u5831\u4e2d\u7dad\u6301\u6574\u9ad4\u7684\u7d71\u4e00\u6027\u3002<\/p>\r\n<h3 id=\"Content\">5. \u5167\u5bb9<\/h3>\r\n<figure><img decoding=\"async\" title=\"Content.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Content.webp\" alt=\"Content.webp\" \/><\/figure>\r\n<p>\u9019\u662f\u96fb\u5b50\u5831\u7684\u4e3b\u8981\u5167\u5bb9\uff0c\u627f\u8f09\u4f60\u60f3\u50b3\u9054\u7684\u6838\u5fc3\u8a0a\u606f\u3002\u96fb\u5b50\u5831\u901a\u5e38\u4e0d\u5b9c\u904e\u9577\uff0c\u56e0\u6b64\u5167\u5bb9\u9700\u8981\uff1a<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u7c21\u6f54\u660e\u77ad\uff0c\u76f4\u6307\u91cd\u9ede\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u7c21\u55ae\u6613\u61c2\uff0c\u5bb9\u6613\u6d88\u5316\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u91dd\u5c0d\u7279\u5b9a\u75db\u9ede\u8a2d\u8a08\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u61c9\u4ee5<a href=\"\/blog\/ultimate-guide-customer-journeys\/\">\u9867\u5ba2\u65c5\u7a0b<\/a>\u70ba\u6838\u5fc3\u8a2d\u8a08\uff0c\u4e26\u63d0\u4f9b\u53ef\u884c\u7684\u89e3\u6c7a\u65b9\u6848\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u4ee5\u50f9\u503c\u70ba\u5c0e\u5411\u3002\u6bcf\u5c01\u96fb\u5b50\u5831\u90fd\u61c9\u63d0\u4f9b\u512a\u8cea\u8cc7\u8a0a\u8207\u50f9\u503c\uff0c\u4e26\u5305\u542b\u8b80\u8005\u671f\u5f85\u7684\u7368\u7279\u8cc7\u6e90\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li>\u96fb\u5b50\u5831\u6587\u6848\u61c9\u5b8c\u7f8e\u7121\u7455\u3002\u9700\u8981\u9ad8\u5ea6\u5438\u5f15\u4eba\u3001\u6d41\u66a2\u6613\u8b80\uff0c\u4e26\u7d93\u904e\u7cbe\u5fc3\u7de8\u8f2f\u3002\u6587\u6848\u4e2d\u4e0d\u53ef\u6709\u4efb\u4f55\u932f\u8aa4\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<h3 id=\"EmailLayout\">6. \u96fb\u5b50\u5831\u7248\u9762\u8a2d\u8a08<\/h3>\r\n<figure><img decoding=\"async\" title=\"Email-Layout.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Email-Layout.webp\" alt=\"Email-Layout.webp\" \/><\/figure>\r\n<p>\u96fb\u5b50\u5831\u7248\u9762\u8a2d\u8a08\u91cd\u9ede\u5728\u65bc\u6700\u4f73\u5316\u7d50\u69cb\uff0c\u4ee5\u63d0\u5347\u7d44\u7e54\u6027\u8207\u4e92\u52d5\u6027\u3002\u9700\u8981\u8003\u91cf\u5143\u7d20\u64fa\u653e\u3001\u5b57\u578b\u6a23\u5f0f\u8207\u5927\u5c0f\uff0c\u4ee5\u53ca\u5716\u7247\u4f4d\u7f6e\uff0c\u4e26\u5584\u7528\u5927\u91cf\u7559\u767d\uff0c\u8b93\u8b80\u8005\u66f4\u5bb9\u6613\u95b1\u8b80\u96fb\u5b50\u5831\u5167\u5bb9\u3002<\/p>\r\n<p>\u512a\u79c0\u7684\u96fb\u5b50\u5831\u7248\u9762\u80fd\u5728\u6f5b\u610f\u8b58\u4e2d\u544a\u8a34\u8b80\u8005\u54ea\u4e9b\u5167\u5bb9\u91cd\u8981\uff0c\u54ea\u4e9b\u4e0d\u91cd\u8981\uff0c\u6709\u52a9\u65bc\u5feb\u901f\u6383\u8b80\uff0c\u56e0\u6b64\u5927\u6a19\u984c\u8207\u5927\u91cf\u5716\u7247\u7528\u4f86\u5206\u9694\u6587\u5b57\u975e\u5e38\u91cd\u8981\u3002<\/p>\r\n<p>\u5efa\u8b70\u4f7f\u7528 A\/B \u6e2c\u8a66\u4f86\u5224\u65b7\u54ea\u4e9b\u8a2d\u8a08\u5c0d\u4f60\u7684\u53d7\u773e\u6709\u6548\uff0c\u54ea\u4e9b\u4e0d\u9069\u5408\u3002\u5e38\u898b\u7684\u7248\u9762\u8a2d\u8a08\u53ef\u9032\u4e00\u6b65\u63a2\u7d22\uff0c\u5305\u62ec\u5012\u91d1\u5b57\u5854\u3001Z \u578b\u6392\u5217\uff0c\u4ee5\u53ca\u55ae\u6b04\u5f0f\u8a2d\u8a08\u3002<\/p>\r\n<h3 id=\"VisualContent\">7. \u8996\u89ba\u5167\u5bb9<\/h3>\r\n<figure><img decoding=\"async\" title=\"Visual-Content.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Visual-Content.webp\" alt=\"Visual-Content.webp\" \/><\/figure>\r\n<p>\u76ee\u524d\u6700\u71b1\u9580\u7684\u8da8\u52e2\u4e4b\u4e00\u662f\u5728\u96fb\u5b50\u5831\u4e2d\u4f7f\u7528<a href=\"\/blog\/getting-it-right-gifs-and-memes-in-email-campaigns\/\">GIF \u52d5\u756b<\/a>\u6216\u52d5\u756b\u6548\u679c\u3002<\/p>\r\n<p>\u81ea\u884c\u88fd\u4f5c\u9019\u4e9b\u52d5\u756b\u53ef\u4ee5\u8b93\u4f60\u7684\u96fb\u5b50\u5831\u5c55\u73fe\u7368\u7279\u98a8\u683c\uff0c\u4e26\u53ef\u4f9d\u54c1\u724c\u500b\u6027\u9032\u884c\u5ba2\u88fd\u5316\u3002\u53e6\u4e00\u500b\u53d7\u6b61\u8fce\u7684\u8da8\u52e2\u662f\u4f7f\u7528\u8cc7\u8a0a\u5716\u8868\u6216<a href=\"\/blog\/how-to-make-your-marketing-emails-more-clickable-with-interactive-content\/\">\u4e92\u52d5\u5f0f\u5167\u5bb9<\/a>\u3002<\/p>\r\n<h3 id=\"EmailPersonalization\">8. \u96fb\u5b50\u5831\u500b\u4eba\u5316<\/h3>\r\n<figure><img decoding=\"async\" title=\"Email-Personalization.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Email-Personalization.webp\" alt=\"Email-Personalization.webp\" \/><\/figure>\r\n<p><a href=\"\/blog\/personalization\/\">\u500b\u4eba\u5316<\/a>\u662f\u8b93\u6210\u529f\u96fb\u5b50\u5831\u812b\u7a4e\u800c\u51fa\u7684\u95dc\u9375\u3002\u82e5\u6c92\u6709\u500b\u4eba\u5316\uff0c\u4f60\u7684\u96fb\u5b50\u5831\u5f88\u96e3\u5f15\u8d77\u8b80\u8005\u5171\u9cf4\u3002\u56e0\u6b64\uff0c\u8070\u660e\u7684\u54c1\u724c\u6703\u5927\u91cf\u6295\u8cc7\u65bc\u5206\u6790\u5de5\u5177\uff0c\u4ee5\u78ba\u4fdd\u63d0\u4f9b\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/p>\r\n<p>\u4ee5\u4e0b\u662f\u96fb\u5b50\u5831\u500b\u4eba\u5316\u7684\u91cd\u8981\u6280\u5de7\uff1a<\/p>\r\n<ul>\r\n<li>\u4e86\u89e3\u4f60\u7684\u53d7\u773e\u3002\u900f\u904e CRM \u548c\u5176\u4ed6\u8edf\u9ad4\u5de5\u5177\uff0c\u516c\u53f8\u9700\u8981\u8ffd\u8e64\u5ba2\u6236\uff0c\u4e86\u89e3\u4ed6\u5011\u7684\u75db\u9ede\u3001\u9700\u6c42\u8207\u884c\u70ba\u3002\u696d\u52d9\u8207\u5916\u5c55\u5718\u968a\u4e5f\u80fd\u63d0\u4f9b\u7279\u5b9a\u65cf\u7fa4\u7684\u5bf6\u8cb4\u6d1e\u5bdf\u3002<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\u91dd\u5c0d\u5ba2\u6236\u9700\u6c42\u6700\u4f73\u5316\u5167\u5bb9\u3002\u4e86\u89e3\u53d7\u773e\u7684\u75db\u9ede\u5f8c\uff0c\u4f60\u53ef\u4ee5\u70ba\u7279\u5b9a\u5e02\u5834\u7d30\u5206\u8a2d\u8a08\u96fb\u5b50\u5831\uff0c\u4e26<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-increase-email-engagement-and-subscribers\/\">\u63d0\u5347\u6bcf\u5c01\u96fb\u5b50\u5831\u7684\u50f9\u503c\u8207\u4e92\u52d5\u7387<\/a>\u3002<\/li>\r\n<\/ul>\r\n<ul>\r\n<li data-section-id=\"17wtyl2\" data-start=\"397\" data-end=\"437\">\u6ce8\u91cd\u7d30\u7bc0\u3002\u50cf\u662f\u4f7f\u7528\u6b63\u78ba\u7684\u7a31\u8b02\u6216\u6b63\u78ba\u62fc\u5beb\u540d\u5b57\uff0c\u5c0d\u8b80\u8005\u800c\u8a00\u90fd\u662f\u6c7a\u5b9a\u6027\u7684\u95dc\u9375\u3002<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\u4f7f\u7528\u96fb\u5b50\u5831\u500b\u4eba\u5316\u5de5\u5177\u3002<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-improve-conversions-with-an-effective-lead-nurturing-email-automation\/\">\u96fb\u5b50\u5831\u81ea\u52d5\u5316<\/a>\u53ef\u8b93\u4f60\u4f7f\u7528<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\">\u9032\u968e\u5206\u773e\u8207\u76ee\u6a19\u8a2d\u5b9a\u8edf\u9ad4<\/a>\uff0c\u9019\u4e5f\u662f\u91dd\u5c0d\u5927\u91cf\u53d7\u773e\u81ea\u8a02\u8207\u500b\u4eba\u5316\u96fb\u5b50\u5831\u7684\u552f\u4e00\u65b9\u6cd5\u3002<\/li>\r\n<\/ul>\r\n<h3 id=\"ResponsiveEmailDesign\">9. \u97ff\u61c9\u5f0f\u96fb\u5b50\u5831\u8a2d\u8a08<\/h3>\r\n<figure><img decoding=\"async\" title=\"Visual-Content.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Visual-Content.webp\" alt=\"Visual-Content.webp\" \/><\/figure>\r\n<p>\u5e7e\u4e4e\u4e00\u534a\u7684\u53d7\u773e\u6703\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u958b\u555f\u96fb\u5b50\u5831\uff0c\u800c<a href=\"https:\/\/99firms.com\/blog\/mobile-email-statistics\/\">\u50c5\u6709 18.2% \u4f7f\u7528\u684c\u9762\u96fb\u8166<\/a>\u3002\u5343\u79a7\u4e16\u4ee3\u8207 Z \u4e16\u4ee3\u4f54\u64da\u4e86\u9019\u500b\u65cf\u7fa4\u7684\u5927\u90e8\u5206\uff0c\u56e0\u6b64\u78ba\u4fdd<a href=\"https:\/\/www.benchmarkemail.com\/blog\/mobile-friendly-email-campaign\/\">\u6240\u6709\u96fb\u5b50\u5831\u7686\u5177\u97ff\u61c9\u5f0f\u8a2d\u8a08<\/a>\u81f3\u95dc\u91cd\u8981\u3002<\/p>\r\n<p>\u9019\u610f\u5473\u8457\u96fb\u5b50\u5831\u7121\u8ad6\u5728\u667a\u6167\u578b\u624b\u6a5f\u3001iOS \u88dd\u7f6e\u6216 Mac \u684c\u9762\u4e0a\u958b\u555f\uff0c\u90fd\u61c9\u80fd\u6b63\u78ba\u986f\u793a\u3002\u7262\u8a18\u9019\u4e00\u9ede\uff0c\u5c07\u80fd\u63d0\u5347\u96fb\u5b50\u5831\u4e92\u52d5\u7387\uff0c\u4e26\u63d0\u4f9b\u512a\u8cea\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\u3002<\/p>\r\n<h3 id=\"EmailGDPRCompliance\">10. \u96fb\u5b50\u5831 GDPR \u5408\u898f<\/h3>\r\n<figure><img decoding=\"async\" title=\"Email-GDPR-Compliance.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Email-GDPR-Compliance.webp\" alt=\"Email-GDPR-Compliance.webp\" \/><\/figure>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/webinar-gdpr-email-marketing\/\">GDPR \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u898f\u7bc4<\/a>\u8981\u6c42\u6240\u6709\u6536\u96c6\u7684\u8cc7\u8a0a\u5fc5\u9808\u5728\u7372\u5f97\u660e\u78ba\u540c\u610f\u4e0b\u63d0\u4f9b\u3002\u4f60\u4e5f\u61c9\u63d0\u4f9b\u6e05\u695a\u4e14\u7c21\u55ae\u7684\u53d6\u6d88\u8a02\u95b1\u9078\u9805\uff0c\u5426\u5247\u4f60\u7684\u96fb\u5b50\u5831\u53ef\u80fd\u6703\u88ab\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u3002<\/p>\r\n<p>\u96fb\u5b50\u5831\u5fc5\u9808\u9075\u5b88\u7684\u5176\u4ed6 GDPR \u898f\u5b9a\u5305\u62ec\uff1a<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u4e0d\u5f97\u4f7f\u7528\u865b\u5047\u6216\u8aa4\u5c0e\u6027\u8cc7\u8a0a\u3002\u4e0d\u8981\u507d\u9020\u300c\u5bc4\u4ef6\u4eba\u300d\u3001\u300c\u8f49\u5bc4\u300d\u53ca\u300c\u56de\u8986\u81f3\u300d\u6b04\u4f4d\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u82e5\u70ba\u5ee3\u544a\uff0c\u5fc5\u9808\u660e\u78ba\u6a19\u793a\u70ba\u5ee3\u544a\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u5305\u542b\u6709\u6548\u5730\u5740\uff0c\u5fc5\u8981\u6642\u63d0\u4f9b\u90f5\u5bc4\u8207\u8857\u9053\u5730\u5740\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u4fdd\u8b77\u6240\u6709\u5ba2\u6236\u8cc7\u6599\uff0c\u4e26<a href=\"https:\/\/www.benchmarkemail.com\/blog\/deliverability-based-list-pruning\/\">\u5b9a\u671f\u6e05\u7406<\/a>\u4e0d\u518d\u53c3\u8207\u7684\u5ba2\u6236\u8cc7\u6599\u3002<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>GDPR \u898f\u5b9a\u82e5\u672a\u9075\u5b88\uff0c\u53ef\u80fd\u6703\u5f71\u97ff\u4f60\u7684\u96fb\u5b50\u5831\u6d3b\u52d5\uff0c\u56e0\u6b64\u52d9\u5fc5\u719f\u6089\u76f8\u95dc<a href=\"https:\/\/gdpr-info.eu\/issues\/email-marketing\/\">\u7d30\u7bc0<\/a>\u3002<\/p>\r\n<h3 id=\"Call-to-Action\">11. \u884c\u52d5\u547c\u7c72 (CTA)<\/h3>\r\n<figure><img decoding=\"async\" title=\"Call-to-Action.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Call-to-Action.webp\" alt=\"Call-to-Action.webp\" \/><\/figure>\r\n<p>\u5982\u4eca\uff0c\u300c\u9ede\u64ca\u9019\u88e1\u300d\u5728\u96fb\u5b50\u5831\u4e2d\u5df2\u4e0d\u518d\u6709\u6548\u3002\u8b80\u8005\u6bcf\u5929\u6536\u5230\u5927\u91cf\u901a\u7528\u7684 CTA\uff0c\u4f46\u4f60\u4ecd\u9700\u4f7f\u7528\u9019\u4e9b\u6587\u5b57\u3001\u77ed\u8a9e\u6216\u6309\u9215\u4f86\u5f15\u5c0e\u7279\u5b9a\u884c\u52d5\u3002<\/p>\r\n<p>\u5275\u9020\u5b8c\u7f8e\u7684 CTA \u662f\u4e00\u9580\u85dd\u8853\uff0c\u4f46\u975e\u5e38\u503c\u5f97\u6295\u5165\u5fc3\u529b\u3002\u6c92\u6709\u826f\u597d CTA \u7684\u96fb\u5b50\u5831\uff0c\u5176\u8f49\u63db\u7387\u6703\u5927\u5e45\u4e0b\u964d\u3002<\/p>\r\n<ul>\r\n<li>\u9078\u64c7\u6b63\u78ba\u7684\u683c\u5f0f\u3002\u53ef\u4ee5\u662f\u5716\u7247\u3001\u8d85\u9023\u7d50\u3001\u6309\u9215\u6216\u77ed\u8a9e\u3002<\/li>\r\n<li>CTA \u7684\u4f4d\u7f6e\u81f3\u95dc\u91cd\u8981\u3002\u5b83\u9700\u8981\u9ad8\u5ea6\u53ef\u898b\u3001\u6613\u65bc\u5b58\u53d6\uff0c\u4e26\u81ea\u7136\u878d\u5165\u5167\u5bb9\u4e2d\u3002\u5927\u591a\u6578\u60c5\u6cc1\u4e0b\uff0c\u5c07\u4e00\u500b\u986f\u773c\u7684 CTA \u653e\u5728\u96fb\u5b50\u5831\u7d50\u5c3e\u662f\u6700\u4f73\u505a\u6cd5\u3002<\/li>\r\n<li>\u8003\u616e\u884c\u52d5\u88dd\u7f6e\u8b80\u8005\uff0c\u4e26\u9069\u7576\u653e\u7f6e CTA\u3002<\/li>\r\n<li>CTA \u7684\u5927\u5c0f\u5f88\u91cd\u8981\u3002\u4e0d\u8981\u904e\u65bc\u7a81\u5140\uff0c\u4f46\u4e5f\u8981\u80fd\u5438\u5f15\u6ce8\u610f\u529b\u3002<\/li>\r\n<li>\u5c0d\u65bc\u6587\u5b57\u578b CTA\uff0c\u4fdd\u6301\u7c21\u77ed\u3001\u76f4\u63a5\u3001\u660e\u78ba\u3002\u901a\u5e38\u4e00\u5230\u5169\u500b\u5b57\u5c31\u80fd\u50b3\u9054\u6240\u9700\u7684\u884c\u52d5\uff0c\u4f8b\u5982\u300c\u4e0b\u8f09\u300d\u3001\u300c\u53d6\u5f97\u300d\u3001\u300c\u4e86\u89e3\u300d\u3001\u300c\u95b1\u8b80\u300d\u7b49\u3002<\/li>\r\n<li>\u9650\u5236\u512a\u60e0\u4ee5\u63d0\u5347 FOMO\uff08\u932f\u5931\u6050\u61fc\u611f\uff09\u3002\u4f8b\u5982\u4f7f\u7528\u300c\u7acb\u5373\u300d\u3001\u300c\u4eca\u5929\u300d\u6216\u300c\u512a\u60e0\u6709\u9650\u300d\u7b49\u5b57\u773c\u3002<\/li>\r\n<li>\u5982\u6709\u53ef\u80fd\uff0c\u4f7f\u7528\u8d08\u54c1\u6216\u6298\u6263\u4f86\u5438\u5f15\u6ce8\u610f\u529b\u3002<\/li>\r\n<li>\u5f37\u8abf\u7522\u54c1\u6216\u670d\u52d9\u7684\u6838\u5fc3\u5229\u76ca\uff0c\u4ee5\u6700\u5927\u5316\u4f60\u7684\u50f9\u503c\u4e3b\u5f35\u3002<\/li>\r\n<li>\u5c0d\u65bc\u7bc7\u5e45\u8f03\u9577\u7684\u96fb\u5b50\u5831\uff0c\u53ef\u5728\u4e2d\u9593\u8207\u7d50\u5c3e\u91cd\u8907\u653e\u7f6e CTA\u3002<\/li>\r\n<\/ul>\r\n<p>\u6210\u529f CTA \u7684\u95dc\u9375\u662f\u5438\u5f15\u8b80\u8005\u7684\u81ea\u8eab\u5229\u76ca\uff0c\u800c\u975e\u50c5\u5f37\u8abf\u7522\u54c1\u512a\u52e2\u3002<\/p>\r\n<h3 id=\"ABTesting\">12. A\/B \u6e2c\u8a66<\/h3>\r\n<figure><img decoding=\"async\" title=\"B-Testing.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/B-Testing.webp\" alt=\"B-Testing.webp\" \/><\/figure>\r\n<p>\u96fb\u5b50\u5831\u6c92\u6709\u7d55\u5c0d\u7684\u505a\u6cd5\u3002\u6709\u6642\u5019\uff0c\u4e00\u7a2e\u65b9\u6cd5\u6bd4\u53e6\u4e00\u7a2e\u65b9\u6cd5\u66f4\u6709\u6548\uff0c\u539f\u56e0\u53ef\u80fd\u7121\u6cd5\u660e\u78ba\u89e3\u91cb\uff0c\u800c\u767c\u73fe\u9019\u9ede\u7684\u552f\u4e00\u65b9\u5f0f\u5c31\u662f\u900f\u904e A\/B \u6e2c\u8a66\u3002<\/p>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\">A\/B \u6e2c\u8a66<\/a>\u6307\u7684\u662f\u540c\u6642\u5617\u8a66\u5169\u7a2e\u4e0d\u540c\u65b9\u6cd5\u4e26\u6bd4\u8f03\u7d50\u679c\u3002\u9019\u53ef\u4ee5\u662f\u4e0d\u540c\u6642\u9593\u767c\u9001\u96fb\u5b50\u5831\u3001\u4f7f\u7528\u4e0d\u540c\u914d\u8272\u65b9\u6848\uff0c\u6216\u6e2c\u8a66\u4e0d\u540c\u7684 CTA\u3002<\/p>\r\n<p>\u5176\u539f\u7406\u662f\uff0c\u6548\u679c\u8f03\u4f73\u7684\u65b9\u6cd5\u6703\u6301\u7e8c\u5e36\u4f86\u66f4\u597d\u7d50\u679c\uff0c\u56e0\u6b64\u672a\u4f86\u53ef\u5728\u6574\u500b\u6d3b\u52d5\u4e2d\u63a1\u7528\u3002<\/p>\r\n<p>\u8acb\u6ce8\u610f\uff0c\u6709<a href=\"https:\/\/gdpr-info.eu\/issues\/email-marketing\/\">A\/B \u6e2c\u8a66\u898f\u7bc4<\/a>\u9700\u9075\u5b88\u3002\u6bcf\u6b21\u53ea\u80fd\u6e2c\u8a66\u4e00\u500b\u8b8a\u6578\uff0c\u4e14\u9700\u8981\u6709\u660e\u78ba\u65b9\u5f0f\u4f86\u8861\u91cf\u7d50\u679c\u4ee5\u4fbf\u5206\u6790\u3002\u70ba\u6b64\uff0c\u4f7f\u7528\u9032\u968e\u8edf\u9ad4\u4f86\u5354\u52a9\u5206\u773e\u8207\u806f\u7d61\u540d\u55ae\u8ffd\u8e64\u975e\u5e38\u91cd\u8981\u3002<\/p>\r\n<h3 id=\"EmailSignature\">13. \u96fb\u5b50\u90f5\u4ef6\u7c3d\u540d<\/h3>\r\n<figure><img decoding=\"async\" title=\"Email-Signature.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Email-Signature.webp\" alt=\"Email-Signature.webp\" \/><\/figure>\r\n<p>\u4f60\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/create-a-great-email-signature\/\">\u96fb\u5b50\u90f5\u4ef6\u7c3d\u540d<\/a>\u662f\u4f60\u7684\u5c08\u5c6c\u5370\u8a18\uff0c\u4e5f\u662f\u8b80\u8005\u6700\u5f8c\u770b\u5230\u7684\u90e8\u5206\u3002<\/p>\r\n<p>\u82e5\u60f3\u7559\u4e0b\u6df1\u523b\u5370\u8c61\uff0c\u7c3d\u540d\u61c9\u5c08\u696d\u8a2d\u8a08\uff0c\u4e26\u5305\u542b\u76f8\u95dc\u8cc7\u8a0a\uff0c\u4f8b\u5982\u516c\u53f8\u7db2\u7ad9\u3001\u5be6\u9ad4\u5730\u5740\u3001\u96fb\u8a71\u865f\u78bc\u7b49\u3002<\/p>\r\n<p>\u6a19\u6e96\u505a\u6cd5\u662f\u7c3d\u540d\u4e2d\u52a0\u5165\u516c\u53f8 Logo \u53ca\u793e\u7fa4\u9023\u7d50\uff0c\u4e26\u78ba\u4fdd\u97ff\u61c9\u5f0f\u8a2d\u8a08\u53ca\u7b26\u5408\u6cd5\u5f8b\u8981\u6c42\u3002<\/p>\r\n<h3 id=\"UsingBenchmarkEmail\">\u4f7f\u7528 Benchmark Email<\/h3>\r\n<figure><img decoding=\"async\" title=\"Using-Benchmark-Email.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Using-Benchmark-Email.webp\" alt=\"Using-Benchmark-Email.webp\" \/><\/figure>\r\n<p>\u8981\u9054\u6210\u4ee5\u4e0a\u6240\u6709\u96fb\u5b50\u5831\u8a2d\u8a08\u76ee\u6a19\uff0c\u5f37\u5927\u7684\u96fb\u5b50\u5831\u81ea\u52d5\u5316\u5de5\u5177\u5982 Benchmark Email \u662f\u5fc5\u8981\u7684\u3002 Benchmark Email \u63d0\u4f9b\u4f60\u6240\u9700\u7684\u8cc7\u6e90\uff0c\u8b93\u4f60\u8a2d\u8a08\u4e26\u88fd\u4f5c\u80fd\u5f15\u8d77\u53d7\u773e\u5171\u9cf4\u7684\u7cbe\u7f8e\u96fb\u5b50\u5831\u3002\u6211\u5011\u7684\u5de5\u5177\u63d0\u4f9b\uff1a<\/p>\r\n<ul>\r\n<li>AI \u751f\u6210\u5716\u7247\uff1a\u78ba\u4fdd\u4f60\u7684\u96fb\u5b50\u5831\u5305\u542b\u5438\u5f15\u4eba\u4e14\u76f8\u95dc\u7684\u5716\u7247\uff0c\u7528\u4ee5\u5206\u9694\u6587\u5b57\u4e26\u4fdd\u6301\u4e92\u52d5\u6027\u3002\u6211\u5011\u7684 AI \u751f\u6210\u5716\u7247\u5de5\u5177\u6703\u6839\u64da\u4f60\u7684\u63d0\u793a\u63d0\u4f9b\u591a\u7a2e\u5716\u7247\u9078\u64c7\uff0c\u8b93\u4f60\u7121\u7e2b\u52a0\u5165\u96fb\u5b50\u5831\u4e2d\u3002<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\u62d6\u653e\u5f0f <a href=\"https:\/\/www.benchmarkemail.com\/features\/email-builder\/\" target=\"_blank\" rel=\"noopener\">\u96fb\u5b50\u5831\u7de8\u8f2f\u5668<\/a>\uff0c\u5e6b\u52a9\u4f60\u8f15\u9b06\u7d44\u5408\u51fa\u66f4\u4f73\u7684\u96fb\u5b50\u5831\u8a2d\u8a08\uff0c\u914d\u5408\u4f60\u7684<a href=\"\/blog\/why-having-an-email-marketing-strategy-is-important\/\">\u96fb\u5b50\u5831\u884c\u92b7\u7b56\u7565<\/a>\u3002<\/li>\r\n<\/ul>\r\n<figure><img decoding=\"async\" title=\"email-marketing.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/email-marketing.webp\" alt=\"email-marketing.webp\" \/><\/figure>\r\n<p>\u5927\u91cf <a href=\"https:\/\/www.benchmarkemail.com\/email-templates\/\">\u96fb\u5b50\u5831\u7bc4\u672c<\/a>\u4f9b\u4f60\u9078\u64c7\uff0c\u8b93\u96fb\u5b50\u5831\u8a2d\u8a08\u904e\u7a0b\u4e0d\u518d\u731c\u6e2c\u3002\u6211\u5011\u63d0\u4f9b\u7684\u7bc4\u672c\u53ef\u5354\u52a9\u4f60\u5efa\u7acb\u4ea4\u6613\u96fb\u5b50\u5831\u3001\u96fb\u5b50\u5831\u901a\u8a0a\u3001\u767c\u9001\u5b8c\u7f8e\u7684\u6b61\u8fce\u90f5\u4ef6\u53ca\u4fc3\u92b7\u6d3b\u52d5\uff0c\u7121\u9700\u4efb\u4f55\u8a2d\u8a08\u6280\u80fd\u3002<\/p>\r\n<figure><img decoding=\"async\" title=\"email-design.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/email-design.webp\" alt=\"email-design.webp\" \/><\/figure>\r\n<p>\u53ef\u5c07\u6e2c\u8a66\u96fb\u5b50\u5831\u767c\u9001\u7d66\u6307\u5b9a\u6536\u4ef6\u4eba\uff0c\u4ee5\u78ba\u8a8d\u5167\u5bb9\u986f\u793a\u6b63\u5e38\u4e14\u9023\u7d50\u904b\u4f5c\u6b63\u78ba\u3002<\/p>\r\n<figure><img decoding=\"async\" title=\"email-webinar.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/email-webinar.webp\" alt=\"email-webinar.webp\" \/><\/figure>\r\n<p>\u81ea\u52d5\u5c07\u96fb\u5b50\u5831\u8a2d\u8a08\u8abf\u6574\u70ba\u884c\u52d5\u88dd\u7f6e\u97ff\u61c9\u5f0f\u3002\u6211\u5011\u7684\u6240\u6709\u96fb\u5b50\u5831\u7bc4\u672c\u4ea6\u539f\u751f\u97ff\u61c9\u5f0f\u8a2d\u8a08\u3002<\/p>\r\n<figure><img decoding=\"async\" title=\"email-webinar.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/email-webinar.webp\" alt=\"email-webinar.webp\" \/><\/figure>\r\n<p>\u53ef\u4f9d\u4e0d\u540c\u689d\u4ef6\u6216\u63cf\u8ff0\u6a19\u7c64\u806f\u7d61\u4eba\uff0c\u4e26\u6839\u64da\u6a19\u7c64\u7be9\u9078\uff0c\u4ee5\u9032\u884c\u5206\u773e\u8207\u7cbe\u6e96\u8a0a\u606f\u50b3\u905e\u3002<\/p>\r\n<figure><img decoding=\"async\" title=\"tags.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/tags.webp\" alt=\"tags.webp\" \/><\/figure>\r\n<p>\u96fb\u5b50\u5831\u7e3e\u6548\u6307\u6a19\u5305\u62ec\u5df2\u767c\u9001\u3001\u9001\u9054\uff08\u5be6\u969b\u5230\u9054\u6536\u4ef6\u7bb1\uff09\u3001\u958b\u555f\u53ca\u9ede\u64ca\u7684\u96fb\u5b50\u5831\u6578\u91cf\uff0c\u4ee5\u53ca\u9000\u4ef6\uff08\u786c\u9000\u4ef6\u8207\u8edf\u9000\u4ef6\uff09\u3001\u53d6\u6d88\u8a02\u95b1\u8207\u5783\u573e\u90f5\u4ef6\u6295\u8a34\u3002\u6211\u5011\u7684\u6307\u6a19\u5100\u8868\u677f\u9084\u63d0\u4f9b\u6bcf\u5c0f\u6642\u7684\u7e3e\u6548\u5206\u6790\u8207\u9023\u7d50\u4e92\u52d5\u8cc7\u6599\uff0c\u8b93\u4f60\u6e05\u695a\u4e86\u89e3\u96fb\u5b50\u5831\u4e2d\u54ea\u500b\u90e8\u5206\u7372\u5f97\u6700\u591a\u4e92\u52d5\u4ee5\u53ca\u4e92\u52d5\u6642\u9593\u3002<\/p>\r\n<figure><img decoding=\"async\" title=\"performance-overview.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/performance-overview.webp\" alt=\"performance-overview.webp\" \/><\/figure>\r\n<p>Benchmark Email \u662f\u4e00\u500b\u529f\u80fd\u5b8c\u6574\u7684\u884c\u92b7\u5de5\u5177\uff0c\u975e\u5e38\u9069\u5408\u9700\u8981\u5feb\u901f\u8f15\u9b06\u767c\u9001\u96fb\u5b50\u5831\u7684\u5fd9\u788c\u884c\u92b7\u4eba\u54e1\u3002\u4f7f\u7528\u6211\u5011\u7684\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u8f15\u9b06\u8207\u53d7\u773e\u4e92\u52d5\uff0c\u540c\u6642\u5c55\u73fe\u5c08\u696d\u5f62\u8c61\u3002<\/p>\r\n<h2 id=\"Conclusion\">\u7d50\u8ad6<\/h2>\r\n<figure><img decoding=\"async\" title=\"Conclusion.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-design\/Conclusion.webp\" alt=\"Conclusion.webp\" \/><\/figure>\r\n<p>\u96fb\u5b50\u5831\u8a2d\u8a08\u662f\u5340\u5206\u6210\u529f\u96fb\u5b50\u5831\u8207\u76f4\u63a5\u88ab\u6a19\u8a18\u70ba\u5783\u573e\u90f5\u4ef6\u7684\u95dc\u9375\u3002<\/p>\r\n<p>\u9664\u4e86\u70ba\u96fb\u5b50\u5831\u5275\u4f5c\u771f\u6b63\u6709\u50f9\u503c\u7684\u5167\u5bb9\u5916\uff0c\u4f60\u9084\u9700\u8981\u6295\u8cc7\u96fb\u5b50\u5831\u8a2d\u8a08\u6280\u8853\uff0c\u4ee5\u78ba\u4fdd\u96fb\u5b50\u5831\u7684\u6bcf\u500b\u5143\u7d20\u90fd\u80fd\u5354\u52a9\u9054\u6210\u4f60\u7684\u76ee\u6a19\u3002<\/p>\r\n<p>\u9069\u5408\u7684\u96fb\u5b50\u5831\u81ea\u52d5\u5316\u5de5\u5177\u80fd\u8b93\u9019\u9805\u5de5\u4f5c\u66f4\u8f15\u9b06\u3002\u5f9e\u96fb\u5b50\u5831\u7248\u9762\u8a2d\u8a08\u5230\u500b\u4eba\u5316\u8207\u7e3e\u6548\u5206\u6790\uff0c\u8b93 <a href=\"https:\/\/www.benchmarkemail.com\/tw\/features\/email-builder\/\">Benchmark Email<\/a> \u6559\u4f60\u5982\u4f55\u7528\u5f37\u5927\u7684\u96fb\u5b50\u5831\u8d0f\u5f97\u5ba2\u6236\u9752\u775e\u3002<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u9ebc\u662f\u512a\u79c0\u7684\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\uff1f \u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u6700\u4f73\u5be6\u8e10 \u6709\u6548\u96fb\u5b50\u90f5\u4ef6\u7684\u7d44\u6210\u8981\u7d20 1. \u90f5\u4ef6\u4e3b\u65e8 2. \u9810\u89bd\u6587\u5b57 3. \u96fb\u5b50\u90f5\u4ef6\u6a19\u982d 4. \u54c1\u724c\u8b58\u5225 5. \u5167\u5bb9 6. \u96fb\u5b50\u90f5\u4ef6\u7248\u9762 7. \u8996\u89ba\u5167\u5bb9 8. \u96fb\u5b50\u90f5\u4ef6\u500b\u4eba\u5316 9. \u97ff\u61c9\u5f0f\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08 10. \u96fb\u5b50\u90f5\u4ef6 GDPR \u5408\u898f 11. \u884c\u52d5\u547c\u7c72 (CTA) 12. A\/B \u6e2c\u8a66 13. \u96fb\u5b50\u90f5\u4ef6\u7c3d\u540d \u4f7f\u7528 Benchmark Email \u7d50\u8ad6 \u8a3b\u518a Benchmark \u514d\u8cbb \u5e73\u53f0\uff0c\u7acb\u5373\u8f15\u9b06\u767c\u9001\u4f60\u7684\u7b2c\u4e00\u5c01 \u96fb\u5b50\u90f5\u4ef6\u3002 \u826f\u597d\u96fb\u5b50\u90f5\u4ef6\u8a2d\u8a08\u7684 13 \u500b\u5fc5\u5099\u8981\u7d20 \u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u53ef\u4ee5\u8aaa\u662f\u76ee\u524d\u6700\u6210\u529f\u7684\u884c\u92b7\u624b\u6cd5\uff0c\u751a\u81f3\u6bd4\u793e\u7fa4\u5a92\u9ad4\u66f4\u6709\u6548\u3002\u622a\u81f3 2020 \u5e74\uff0c\u96fb\u5b50\u90f5\u4ef6\u7684\u4f7f\u7528\u8005\u9054\u5230 39 \u5104\uff0c\u5c0d B2B \u8207 B2C \u54c1\u724c\u800c\u8a00\u90fd\u975e\u5e38\u9069\u5408\u3002 \u54c1\u724c\u559c\u611b\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u7684\u539f\u56e0\u6709\u5f88\u591a\uff1a&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-50177","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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