{"id":50186,"date":"2026-03-18T09:35:01","date_gmt":"2026-03-18T09:35:01","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?page_id=50186"},"modified":"2026-06-17T15:32:53","modified_gmt":"2026-06-17T15:32:53","slug":"hospitality","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/tw\/hospitality\/","title":{"rendered":"Hospitality"},"content":{"rendered":"\n\n\t<p>\u7cbe\u901a\u98ef\u5e97\u696d EDM \u884c\u92b7\uff1a<\/p>\n<h1>\n\t\t\t\u9081\u5411\u7522\u696d\u6210\u529f\u7684\u5b8c\u6574\u6307\u5357\t<\/h1>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Guide-for-Industry-Success.webp\" alt=\"Guide-for-Industry-Success.webp\" title=\"Guide-for-Industry-Success.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/plugins\/bb-plugin\/img\/pixel.png\" alt=\"\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<h2>\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u98ef\u5e97\u8207\u65c5\u904a\u7522\u696d\u4e2d\uff0c<a href=\"https:\/\/www.benchmarkemail.com\/email-marketing\/\">EDM \u884c\u92b7<\/a>\u5df2\u6210\u70ba\u9023\u7d50\u98ef\u5e97\u3001\u5ea6\u5047\u6751\u8207\u65c5\u904a\u670d\u52d9\u8207\u4e0d\u65b7\u8b8a\u5316\u5ba2\u7fa4\u7684\u91cd\u8981\u6a4b\u6a11\u3002<\/h2>\n\t<p>\u4e0d\u540c\u65bc\u77ed\u66ab\u7684\u793e\u7fa4\u5a92\u9ad4\u8cbc\u6587\u6216\u5ee3\u6cdb\u6295\u653e\u7684\u50b3\u7d71\u5ee3\u544a\uff0cEDM 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itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/plugins\/bb-plugin\/img\/pixel.png\" alt=\"\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\t\u8d77\u770b\u770b\u6578\u64da\uff1a\u98ef\u5e97\u696d EDM \u884c\u92b7\u6210\u6548\t<\/h2>\n\t<p>EDM \u884c\u92b7\u5728\u98ef\u5e97\u696d\u7684\u6210\u6548\u4e0d\u50c5\u662f\u7d93\u9a57\u4e4b\u8ac7\uff0c\u66f4\u6709\u6578\u64da\u652f\u6301\u3002\u4ee5\u4e0b\u662f\u5e7e\u9805\u95dc\u9375\u6d1e\u5bdf\uff1a<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/High-Engagement-Rates.webp\" alt=\"High-Engagement-Rates.webp\" title=\"High-Engagement-Rates.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u9ad8\u4e92\u52d5\u7387\t<\/h3>\n\t<p>\u98ef\u5e97\u696d\u7684\u96fb\u5b50\u5831\u5e73\u5747<a href=\"https:\/\/www.benchmarkemail.com\/email-marketing-benchmarks\/\">\u958b\u555f\u7387\u63a5\u8fd1<\/a> 26%\uff0c\u9ad8\u65bc\u591a\u6578\u5176\u4ed6\u7522\u696d\uff0c\u986f\u793a\u53d7\u773e\u5c0d\u98ef\u5e97\u8207\u65c5\u904a\u5167\u5bb9\u5177\u6709\u9ad8\u5ea6\u8208\u8da3\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Impressive-ROI.webp\" alt=\"Impressive-ROI.webp\" title=\"Impressive-ROI.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u512a\u7570\u7684\u6295\u8cc7\u5831\u916c\u7387\t<\/h3>\n\t<p>\u6bcf\u6295\u5165 1 \u7f8e\u5143\u65bc EDM \u884c\u92b7\uff0c\u98ef\u5e97\u696d\u5e73\u5747\u53ef\u7372\u5f97\u9ad8\u9054<a href=\"https:\/\/www.benchmarkemail.com\/blog\/roi-of-email-marketing\/\">38 \u7f8e\u5143\u56de\u5831<\/a>\uff0c\u5c55\u73fe\u5176\u9ad8\u6548\u7387\u8207\u6210\u672c\u6548\u76ca\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Customer-Retention.webp\" alt=\"Customer-Retention.webp\" title=\"Customer-Retention.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u9867\u5ba2\u7559\u5b58\t<\/h3>\n\t<p>\u7814\u7a76\u986f\u793a\uff0cEDM \u884c\u92b7\u5728<a href=\"https:\/\/www.benchmarkemail.com\/blog\/customer-retention-strategies\/\">\u9867\u5ba2\u7559\u5b58<\/a>\u65b9\u9762\u626e\u6f14\u95dc\u9375\u89d2\u8272\uff0c\u500b\u4eba\u5316\u90f5\u4ef6\u80fd\u6709\u6548\u63d0\u5347\u56de\u8a2a\u8207\u518d\u6b21\u9810\u8a02\u3002<\/p>\n\t<p>\u7814\u7a76\u986f\u793a\uff0cEDM \u884c\u92b7\u5728<a href=\"https:\/\/www.benchmarkemail.com\/blog\/customer-retention-strategies\/\">\u9867\u5ba2\u7559\u5b58<\/a>\u65b9\u9762\u626e\u6f14\u95dc\u9375\u89d2\u8272\uff0c\u500b\u4eba\u5316\u90f5\u4ef6\u80fd\u6709\u6548\u63d0\u5347\u56de\u8a2a\u8207\u518d\u6b21\u9810\u8a02\u3002<\/p>\n\t<p>\u672c\u6307\u5357\u5c07\u6210\u70ba\u4f60\u5728\u98ef\u5e97\u696d EDM \u884c\u92b7\u4e16\u754c\u4e2d\u7684\u5c0e\u822a\u5de5\u5177\u3002\u7121\u8ad6\u4f60\u8655\u65bc\u54ea\u500b\u968e\u6bb5\uff0c\u90fd\u80fd\u5f9e\u4e2d\u7372\u5f97\u6d1e\u5bdf\u3001\u6700\u4f73\u5be6\u52d9\u8207\u53ef\u57f7\u884c\u7684\u5efa\u8b70\u3002<\/p>\n<p>\u5f9e\u64b0\u5beb\u5438\u5f15\u4eba\u7684\u90f5\u4ef6\u5167\u5bb9\u5230\u5206\u6790\u96fb\u5b50\u5831\u6210\u6548\uff0c\u6bcf\u500b\u7ae0\u7bc0\u90fd\u65e8\u5728\u63d0\u5347\u4f60\u7684 EDM \u884c\u92b7\u80fd\u529b\uff0c\u540c\u6642\u5f37\u5316\u9867\u5ba2\u9ad4\u9a57\u8207\u5fe0\u8aa0\u5ea6\u3002\u6b61\u8fce\u8e0f\u4e0a\u9019\u6bb5\u65c5\u7a0b\uff0c\u900f\u904e EDM \u884c\u92b7\u91cd\u65b0\u5b9a\u7fa9\u4f60\u8207\u9867\u5ba2\u7684\u9023\u7d50\u3001\u6e9d\u901a\u8207\u9577\u671f\u95dc\u4fc2\u7d93\u71df\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/plugins\/bb-plugin\/img\/pixel.png\" alt=\"\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\t\u4e86\u89e3\u4f60\u7684\u53d7\u773e\t<\/h2>\n\t<p>\u5728\u98ef\u5e97\u696d\u4e2d\uff0c\u6210\u529f\u7684 EDM \u884c\u92b7\u95dc\u9375\u5728\u65bc<a href=\"https:\/\/www.benchmarkemail.com\/blog\/tips-for-discovering-your-target-audience\/\">\u6df1\u5165\u4e86\u89e3\u4f60\u7684\u53d7\u773e<\/a>\u3002\u552f\u6709\u6e05\u695a\u5c0d\u8c61\uff0c\u624d\u80fd\u6709\u6548\u5ba2\u88fd\u5316\u6e9d\u901a\u5167\u5bb9\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Leisure-tourists-seeking-1.webp\" alt=\"Leisure-tourists-seeking-1.webp\" title=\"Leisure-tourists-seeking-1.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>\u5c0b\u6c42\u96e3\u5fd8\u5ea6\u5047\u7684\u4f11\u9592\u65c5\u5ba2<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Business-travelers.webp\" alt=\"Business-travelers.webp\" title=\"Business-travelers.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>\u5c0b\u6c42\u96e3\u5fd8\u5ea6\u5047\u7684\u4f11\u9592\u65c5\u5ba2<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Event-planners.webp\" alt=\"Event-planners.webp\" title=\"Event-planners.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>\u5c0b\u627e\u5408\u9069\u5834\u5730\u7684\u6d3b\u52d5\u7b56\u5283\u8005<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Couples-planning.webp\" alt=\"Couples-planning.webp\" title=\"Couples-planning.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>\u898f\u5283\u6d6a\u6f2b\u5047\u671f\u6216\u5a5a\u79ae\u7684\u60c5\u4fb6<\/p>\n<h2>\n\t\t\t\u8fa8\u8b58\u5404\u65cf\u7fa4\u7684\u7279\u6027\u81f3\u95dc\u91cd\u8981\u3002\t<\/h2>\n\t<p>\u9664\u4e86\u5e74\u9f61\u3001\u6027\u5225\u8207\u5730\u5340\u7b49\u57fa\u672c\u4eba\u53e3\u7d71\u8a08\u8cc7\u6599\u5916\uff0c\u66f4\u9700\u6df1\u5165\u4e86\u89e3\u9867\u5ba2\u7684\u751f\u6d3b\u578b\u614b\u3001\u50f9\u503c\u89c0\u8207\u8208\u8da3\u3002\u9019\u6a23\u7684\u6d1e\u5bdf\u80fd\u8b93\u6e9d\u901a\u66f4\u7cbe\u6e96\u6709\u6548\u3002<\/p>\n<h3>\n\t\t\t\u5efa\u7acb\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\t<\/h3>\n\t<p>\u5728\u91cd\u8996\u500b\u4eba\u4e92\u52d5\u8207\u76f4\u63a5\u95dc\u4fc2\u7684\u98ef\u5e97\u696d\u4e2d\uff0c\u5efa\u7acb\u9ad8\u54c1\u8cea\u7684\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\u662f\u6210\u529f\u884c\u92b7\u7684\u95dc\u9375\u3002\u4ee5\u4e0b\u662f\u5e7e\u9805\u80fd\u5e6b\u52a9\u4f60\u6709\u6548<a href=\"https:\/\/www.benchmarkemail.com\/blog\/\">\u5efa\u7acb\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae<\/a>\u7684\u65b9\u6cd5\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Building-Your-Email-List.webp\" alt=\"Building-Your-Email-List.webp\" title=\"Building-Your-Email-List.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\t\u73fe\u5834\u8490\u96c6\t<\/h2>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Encourage-guests-to-sign-up-for-your-newsletter.webp\" alt=\"Encourage-guests-to-sign-up-for-your-newsletter.webp\" title=\"Encourage-guests-to-sign-up-for-your-newsletter.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u5728\u5165\u4f4f\u6216\u9000\u623f\u6642\u9080\u8acb\u9867\u5ba2\u8a02\u95b1\u96fb\u5b50\u5831\u3002\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Include-an-option-to-provide-an-email-address-1.webp\" alt=\"Include-an-option-to-provide-an-email-address-1.webp\" title=\"Include-an-option-to-provide-an-email-address-1.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u5728\u56de\u994b\u8868\u6216\u610f\u898b\u5361\u4e2d\u52a0\u5165\u586b\u5beb\u96fb\u5b50\u90f5\u4ef6\u7684\u9078\u9805\u3002\t<\/h3>\n<h2>\n\t\t\t\u7dda\u4e0a\u8490\u96c6\u65b9\u5f0f\t<\/h2>\n\t<p>\u5728\u7db2\u7ad9\u4e0a\uff08\u5c24\u5176\u662f\u8a02\u55ae\u78ba\u8a8d\u9801\uff09\u660e\u986f\u653e\u7f6e<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-sign-up-forms-best-practices\/\">\u8a02\u95b1\u8868\u55ae<\/a>\u3002\u78ba\u4fdd\u7b26\u5408<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-rules-and-regulations\/\">GDPR \u7b49\u6cd5\u898f<\/a>\uff0c\u4e26\u6e05\u695a\u8aaa\u660e\u8cc7\u6599\u7528\u9014\uff0c\u540c\u6642\u5728\u6bcf\u5c01\u90f5\u4ef6\u4e2d\u63d0\u4f9b\u7c21\u55ae\u7684\u53d6\u6d88\u8a02\u95b1\u9078\u9805\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Use-your-social-media-profiles.webp\" alt=\"Use-your-social-media-profiles.webp\" title=\"Use-your-social-media-profiles.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u900f\u904e\u793e\u7fa4\u5a92\u9ad4\u63a8\u5ee3\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\uff0c\u4e26\u63d0\u4f9b\u5c08\u5c6c\u5167\u5bb9\u6216\u512a\u60e0\u4f5c\u70ba\u8a98\u56e0\u3002\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Partnerships-and-Collaborations.webp\" alt=\"Partnerships-and-Collaborations.webp\" title=\"Partnerships-and-Collaborations.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u5408\u4f5c\u8207\u806f\u76df\t<\/h3>\n\t<p>\u8207\u5728\u5730\u5546\u5bb6\u6216\u65c5\u884c\u793e\u5408\u4f5c\uff0c\u63a8\u51fa\u806f\u5408\u4fc3\u92b7\uff0c\u8b93\u9867\u5ba2\u53ef<a href=\"https:\/\/www.benchmarkemail.com\/blog\/double-opt-in-email-lists-creating-permission-based-lists\/\">\u9078\u64c7\u8a02\u95b1<\/a>\u96d9\u65b9\u7684\u90f5\u4ef6\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Seasonal-and-Behavioral-Segmentation.webp\" alt=\"Seasonal-and-Behavioral-Segmentation.webp\" title=\"Seasonal-and-Behavioral-Segmentation.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u63d0\u4f9b\u8a98\u56e0\t<\/h3>\n\t<p>\u63d0\u4f9b\u5be6\u8cea\u597d\u8655\u5438\u5f15\u8a02\u95b1\uff0c\u4f8b\u5982\u4f4f\u5bbf\u6298\u6263\u3001\u5728\u5730\u65c5\u904a\u6307\u5357\u6216\u5c08\u5c6c\u6d3b\u52d5\u8cc7\u683c\u3002<\/p>\n<h2>\n\t\t\t\u5c0f\u6280\u5de7\t<\/h2>\n\t<p>\u5225\u5fd8\u4e86\u5b9a\u671f<a href=\"https:\/\/www.benchmarkemail.com\/blog\/maintain-a-high-quality-email-list\/\">\u6e05\u7406\u540d\u55ae<\/a>\uff0c\u79fb\u9664\u4e0d\u6d3b\u8e8d\u8a02\u95b1\u8005\u8207\u932f\u8aa4\u5730\u5740\uff0c\u6709\u52a9\u65bc\u7dad\u6301\u9ad8\u4e92\u52d5\u7387\u8207<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-deliverability-101\/\">\u90f5\u4ef6\u5230\u9054\u7387<\/a>\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2025\/06\/logo-nxg.png\" alt=\"logo-nxg\" height=\"145\" width=\"120\" title=\"logo-nxg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<h3>\u900f\u904e Benchmark Email \u7684\u667a\u6167\u767c\u9001\u529f\u80fd\uff0c\u6211\u5011\u6703\u81ea\u52d5\u70ba\u4f60\u6e05\u7406\u540d\u55ae\uff0c\u79fb\u9664\u672a\u4e92\u52d5\u7684\u96fb\u5b50\u90f5\u4ef6\u3002\u7acb\u5373<a href=\"https:\/\/ui.benchmarkemail.com\/register\">\u8a3b\u518a\u514d\u8cbb\u5e33\u6236<\/a>\u9ad4\u9a57\u3002<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Segmenting-Your-Email-List-for-Personalized-Marketing.webp\" alt=\"Segmenting-Your-Email-List-for-Personalized-Marketing.webp\" title=\"Segmenting-Your-Email-List-for-Personalized-Marketing.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\t\u900f\u904e\u540d\u55ae\u5206\u773e\u6253\u9020\u500b\u4eba\u5316\u884c\u92b7\t<\/h2>\n\t<p>\u5728 EDM \u884c\u92b7\u4e2d\uff0c\u6c92\u6709\u4e00\u7a2e\u7b56\u7565\u9069\u7528\u6240\u6709\u60c5\u5883\u3002\u900f\u904e<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-segmentation-4-ways-to-divide-your-list\/\">\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\u5206\u773e<\/a>\uff0c\u4f60\u53ef\u4ee5\u91dd\u5c0d\u4e0d\u540c\u65cf\u7fa4\u767c\u9001\u66f4\u8cbc\u8fd1\u9700\u6c42\u7684\u5167\u5bb9\uff0c\u4e0d\u50c5\u63d0\u5347\u4e92\u52d5\u7387\uff0c\u4e5f\u80fd\u5f37\u5316\u96fb\u5b50\u5831\u6210\u6548\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Criteria-for-Segmentation.webp\" alt=\"Criteria-for-Segmentation.webp\" title=\"Criteria-for-Segmentation.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u5206\u773e\u4f9d\u64da\t<\/h3>\n\t<p>\u5206\u773e\u53ef\u4f9d\u64da\u591a\u7a2e\u689d\u4ef6\u9032\u884c\uff0c\u4f8b\u5982\u8a02\u623f\u7d00\u9304\u3001\u904e\u5f80\u4f4f\u5bbf\u504f\u597d\u3001\u56de\u994b\u5167\u5bb9\uff0c\u4ee5\u53ca\u904e\u53bb\u96fb\u5b50\u5831\u7684\u4e92\u52d5\u60c5\u6cc1\u3002\u4f8b\u5982\uff0c\u7d93\u5e38\u9810\u8a02 SPA \u670d\u52d9\u7684\u9867\u5ba2\uff0c\u53ef\u6536\u5230\u5c08\u5c6c\u7684 SPA \u5957\u88dd\u512a\u60e0\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Seasonal-and-Behavioral-Segmentation.webp\" alt=\"Seasonal-and-Behavioral-Segmentation.webp\" title=\"Seasonal-and-Behavioral-Segmentation.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u5b63\u7bc0\u6027\u8207\u884c\u70ba\u5206\u773e\t<\/h3>\n\t<p>\u4f60\u4e5f\u53ef\u4ee5\u4f9d\u5b63\u7bc0\u9032\u884c\u5206\u773e\uff0c\u91dd\u5c0d\u4e0d\u540c\u6642\u7bc0\u63d0\u4f9b\u76f8\u61c9\u512a\u60e0\uff0c\u4f8b\u5982\u51ac\u5b63\u5ea6\u5047\u6216\u590f\u5b63\u5ea6\u5047\u65b9\u6848\u3002\u884c\u70ba\u5206\u773e\u540c\u6a23\u6709\u6548\uff0c\u4f8b\u5982\u9396\u5b9a\u7d93\u5e38\u958b\u555f\u90f5\u4ef6\u7684\u7528\u6236\uff0c\u6216\u9577\u6642\u9593\u672a\u9810\u8a02\u7684\u9867\u5ba2\u3002<\/p>\n<h2>\n\t\t\t\u904b\u7528\u9867\u5ba2\u6578\u64da\u6253\u9020\u7cbe\u6e96\u884c\u92b7\t<\/h2>\n\t<p>\u5728\u73fe\u4eca\u6578\u64da\u5c0e\u5411\u7684\u6642\u4ee3\uff0c\u904b\u7528\u9867\u5ba2\u6578\u64da\u512a\u5316 EDM \u884c\u92b7\u662f\u95dc\u9375\u7b56\u7565\u3002\u4f46\u540c\u6642\u4e5f\u5fc5\u9808\u9075\u5b88\u9053\u5fb7\u898f\u7bc4\uff0c\u4e26\u7b26\u5408<a href=\"https:\/\/www.benchmarkemail.com\/blog\/webinar-gdpr-email-marketing\/\">GDPR \u7b49\u96b1\u79c1\u6cd5\u898f<\/a>\u3002<\/p>\n<h2>\n\t\t\t\u6578\u64da\u9a45\u52d5\u7684\u500b\u4eba\u5316\t<\/h2>\n\t<p>\u5229\u7528\u9867\u5ba2\u6578\u64da<a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\">\u6253\u9020\u500b\u4eba\u5316\u6e9d\u901a<\/a>\uff0c\u4f8b\u5982\u6839\u64da\u904e\u53bb\u8a02\u623f\u7d00\u9304\u63d0\u4f9b\u5c08\u5c6c\u512a\u60e0\uff0c\u6216\u4f9d\u64da\u8208\u8da3\u63a8\u85a6\u6d3b\u52d5\u3002\u4f8b\u5982\uff0c\u66fe\u9810\u8a02\u9ad8\u723e\u592b\u5957\u88dd\u7684\u9867\u5ba2\uff0c\u53ef\u80fd\u5c0d\u5373\u5c07\u8209\u8fa6\u7684\u9ad8\u723e\u592b\u6d3b\u52d5\u611f\u8208\u8da3\u3002<\/p>\n<h2>\n\t\t\t\u9810\u6e2c\u5206\u6790\t<\/h2>\n\t<p>\u9032\u968e\u6280\u8853\u5982\u9810\u6e2c\u5206\u6790\uff0c\u53ef\u4f9d\u64da\u6b77\u53f2\u6578\u64da\u9810\u6e2c\u9867\u5ba2\u672a\u4f86\u884c\u70ba\u3002\u9019\u4e9b\u6d1e\u5bdf\u6709\u52a9\u65bc\u5236\u5b9a\u66f4\u5177\u524d\u77bb\u6027\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-segmentation-strategies\/\">EDM \u884c\u92b7\u7b56\u7565<\/a>\uff0c\u78ba\u4fdd\u5167\u5bb9\u4e0d\u50c5\u76f8\u95dc\uff0c\u4e5f\u80fd\u5373\u6642\u50b3\u9054\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Designing-Your-Email-Campaign.webp\" alt=\"Designing-Your-Email-Campaign.webp\" title=\"Designing-Your-Email-Campaign.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\t\u8a2d\u8a08\u96fb\u5b50\u5831\u6d3b\u52d5\t<\/h2>\n\t<p>\u5728\u98ef\u5e97\u8207\u65c5\u5bbf\u7522\u696d\u4e2d\uff0cEDM \u884c\u92b7\u6700\u95dc\u9375\u7684\u6b65\u9a5f\u4e4b\u4e00\u5c31\u662f<a href=\"https:\/\/www.benchmarkemail.com\/email-design\/\">\u8a2d\u8a08\u96fb\u5b50\u5831\u6d3b\u52d5<\/a>\u3002<\/p>\n<h3>\n\t\t\t\u6700\u4f73\u5be6\u52d9\t<\/h3>\n\t<p>\u5728\u8a2d\u8a08\u65c5\u5bbf\u696d\u96fb\u5b50\u5831\u6642\uff0c\u6709\u5e7e\u500b\u91cd\u9ede\u53ef\u8b93\u6d41\u7a0b\u66f4\u9806\u66a2\u4e14\u6709\u6548\u3002<\/p>\n<h2>\n\t\t\t\u5438\u5f15\u4eba\u7684\u90f5\u4ef6\u4e3b\u65e8\t<\/h2>\n\t<p>\u6210\u529f\u7684\u96fb\u5b50\u5831\u5f9e<a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-subject-line-tips-that-truly-work\/\">\u5438\u5f15\u4eba\u7684\u90f5\u4ef6\u4e3b\u65e8<\/a>\u958b\u59cb\u3002\u4e3b\u65e8\u61c9\u5177\u5438\u5f15\u529b\u3001\u7b26\u5408\u54c1\u724c\u8a9e\u8abf\uff0c\u4e26\u80fd\u6fc0\u767c\u597d\u5947\u5fc3\u6216\u63d0\u4f9b\u50f9\u503c\u3002\u4f8b\u5982\u300c\u89e3\u9396\u71b1\u5e36\u5ea6\u5047\u6751\u7684\u795e\u79d8\u512a\u60e0\u300d\u6703\u6bd4\u300c\u5c08\u5c6c\u512a\u60e0\u7d66\u4f60\u300d\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n<h2>\n\t\t\t\u54c1\u724c\u4e00\u81f4\u6027\t<\/h2>\n\t<p>\u8a2d\u8a08\u8207\u8a9e\u8abf\u4fdd\u6301\u54c1\u724c\u4e00\u81f4\u6027\u81f3\u95dc\u91cd\u8981\u3002\u4f7f\u7528\u54c1\u724c\u8272\u3001\u5b57\u9ad4\u8207\u98a8\u683c\uff0c\u6253\u9020\u5c08\u696d\u4e14\u719f\u6089\u7684\u8996\u89ba\uff0c\u6709\u52a9\u65bc<a href=\"https:\/\/www.benchmarkemail.com\/blog\/7-digital-branding-tips-for-your-smb\/\">\u5efa\u7acb\u54c1\u724c\u8b58\u5225\u8207\u4fe1\u4efb<\/a>\u3002<\/p>\n<h2>\n\t\t\t\u6e05\u695a\u4e14\u7cbe\u7c21\u7684\u5167\u5bb9\t<\/h2>\n\t<p>\u5728\u65c5\u5bbf\u696d\u4e2d\uff0c\u91cd\u9ede\u5728\u65bc\u71df\u9020\u5438\u5f15\u4eba\u7684\u6c1b\u570d\u3002\u4f60\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/hyper-personalization-email-content\/\">\u96fb\u5b50\u5831\u5167\u5bb9<\/a>\u61c9\u6e05\u695a\u3001\u7cbe\u7c21\uff0c\u4e26\u805a\u7126\u65bc\u9ad4\u9a57\u672c\u8eab\u3002\u907f\u514d\u5197\u9577\u6bb5\u843d\uff0c\u53ef\u6539\u7528\u689d\u5217\u6216\u7c21\u77ed\u63cf\u8ff0\u7a81\u986f\u8ce3\u9ede\u3002<\/p>\n<h2>\n\t\t\t\u884c\u52d5\u88dd\u7f6e\u6700\u4f73\u5316\u7684\u91cd\u8981\u6027\t<\/h2>\n\t<p>\u96a8\u8457\u8d8a\u4f86\u8d8a\u591a\u4eba\u4f7f\u7528\u884c\u52d5\u88dd\u7f6e\u95b1\u8b80\u90f5\u4ef6\uff0c\u884c\u52d5\u6700\u4f73\u5316\u5df2\u6210\u70ba\u96fb\u5b50\u5831\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u74b0\u3002<\/p>\n<h2>\n\t\t\t\u97ff\u61c9\u5f0f\u8a2d\u8a08\t<\/h2>\n\t<p>\u7531\u65bc<a href=\"https:\/\/www.benchmarkemail.com\/blog\/mobile-friendly-email-campaign\/\">\u5927\u591a\u6578\u90f5\u4ef6\u7686\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u958b\u555f<\/a>\uff0c\u78ba\u4fdd\u96fb\u5b50\u5831\u5177\u5099\u97ff\u61c9\u5f0f\u8a2d\u8a08\u662f\u5fc5\u8981\u689d\u4ef6\u3002\u7121\u8ad6\u5728\u96fb\u8166\u6216\u624b\u6a5f\u4e0a\u90fd\u61c9\u6e05\u6670\u6613\u8b80\u3002<\/p>\n<h2>\n\t\t\t\u8de8\u88dd\u7f6e\u6e2c\u8a66\t<\/h2>\n\t<p>\u5b9a\u671f\u5728\u4e0d\u540c\u88dd\u7f6e\u8207\u90f5\u4ef6\u5ba2\u6236\u7aef<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-testing\/\">\u6e2c\u8a66\u96fb\u5b50\u5831<\/a>\uff0c\u78ba\u4fdd\u7248\u9762\u6b63\u5e38\u986f\u793a\u3002\u53ef\u4f7f\u7528 Benchmark Email \u6216 <a href=\"https:\/\/www.litmus.com\/\">Litmus<\/a> \u7b49\u5de5\u5177\u5354\u52a9\u3002<\/p>\n<h2>\n\t\t\t\u5feb\u901f\u8f09\u5165\u901f\u5ea6\t<\/h2>\n\t<p>\u512a\u5316\u5716\u7247\u8207\u5a92\u9ad4\uff0c\u78ba\u4fdd\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u5feb\u901f\u8f09\u5165\uff0c\u907f\u514d\u56e0\u8f09\u5165\u904e\u6162\u5c0e\u81f4\u6d41\u5931\u3002<\/p>\n<h2>\n\t\t\t\u6709\u6548\u904b\u7528\u8996\u89ba\u5143\u7d20\t<\/h2>\n\t<p>\u5728 EDM \u884c\u92b7\u4e2d\u4f7f\u7528\u8996\u89ba\u5143\u7d20\u6642\uff0c\u61c9\u9075\u5faa\u4e00\u5b9a\u539f\u5247\uff0c\u78ba\u4fdd\u5448\u73fe\u6548\u679c\u826f\u597d\u3001<a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-design\/\">\u8996\u89ba\u7f8e\u89c0<\/a>\uff0c\u4e26\u80fd\u5f37\u5316\u8a0a\u606f\u50b3\u9054\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Use-High-Quality-Images.webp\" alt=\"Use-High-Quality-Images.webp\" title=\"Use-High-Quality-Images.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u4f7f\u7528\u9ad8\u54c1\u8cea\u5716\u7247\t<\/h3>\n\t<p>\u4f7f\u7528\u9ad8\u54c1\u8cea\u5c08\u696d\u7167\u7247\u5448\u73fe\u4f60\u7684\u8a2d\u65bd\u8207\u670d\u52d9\uff0c\u4e26\u71df\u9020\u6c1b\u570d\u3002\u4f8b\u5982\u967d\u53f0\u5915\u967d\u7f8e\u666f\u7167\u7247\uff0c\u6bd4\u6587\u5b57\u63cf\u8ff0\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Incorporate-Videos.webp\" alt=\"Incorporate-Videos.webp\" title=\"Incorporate-Videos.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u52a0\u5165\u5f71\u7247\t<\/h3>\n\t<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-subscriber-loyalty-8-video-ideas-to-keep-them-engaged\/\">\u5f71\u7247\u662f\u5f37\u5927\u7684\u5de5\u5177<\/a>\uff0c\u53ef\u900f\u904e\u5c0e\u89bd\u5f71\u7247\u6216\u9867\u5ba2\u898b\u8b49\u63d0\u5347\u6c89\u6d78\u611f\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Alt-Text-and-Descriptions.webp\" alt=\"Alt-Text-and-Descriptions.webp\" title=\"Alt-Text-and-Descriptions.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u66ff\u4ee3\u6587\u5b57\u8207\u8aaa\u660e\t<\/h3>\n\t<p>\u52d9\u5fc5\u70ba\u5716\u7247\u8207\u5f71\u7247\u52a0\u5165\u66ff\u4ee3\u6587\u5b57\u8207\u7c21\u77ed\u8aaa\u660e\uff0c\u4e0d\u50c5\u6709\u52a9\u65bc SEO\uff0c\u4e5f\u80fd\u78ba\u4fdd\u672a\u8f09\u5165\u6642\u4ecd\u53ef\u50b3\u9054\u8a0a\u606f\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Balancing-Text-and-Visuals.webp\" alt=\"Balancing-Text-and-Visuals.webp\" title=\"Balancing-Text-and-Visuals.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u6587\u5b57\u8207\u8996\u89ba\u5e73\u8861\t<\/h3>\n\t<p>\u5728\u6587\u5b57\u8207\u8996\u89ba\u4e4b\u9593\u53d6\u5f97\u5e73\u8861\u3002\u5373\u4f7f\u6c92\u6709\u5716\u7247\uff0c\u8a0a\u606f\u4ecd\u9700\u6e05\u695a\uff0c\u624d\u80fd\u6253\u9020\u517c\u5177\u5438\u5f15\u529b\u8207\u8cc7\u8a0a\u6027\u7684\u96fb\u5b50\u5831\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Content-Creation.webp\" alt=\"Content-Creation.webp\" title=\"Content-Creation.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u5167\u5bb9\u5275\u4f5c\t<\/h3>\n\t<p>\u5728\u88fd\u4f5c\u96fb\u5b50\u5831\u6642\uff0c\u6709\u4e9b\u4eba\u6703\u8a8d\u70ba\u5167\u5bb9\u662f\u6700\u91cd\u8981\uff08<a href=\"https:\/\/www.benchmarkemail.com\/blog\/beating-writers-block-with-email-content\/\">\u4e5f\u662f\u6700\u56f0\u96e3<\/a>\uff09\u7684\u90e8\u5206\u3002\u4ee5\u4e0b\u63d0\u4f9b\u5feb\u901f\u6307\u5357\uff0c\u5e6b\u52a9\u4f60\u9806\u5229\u958b\u59cb\u3002<\/p>\n<h3>\n\t\t\t\u6253\u9020\u5438\u5f15\u4eba\u7684\u90f5\u4ef6\u4e3b\u65e8\t<\/h3>\n\t<p>\u90f5\u4ef6\u4e3b\u65e8\u662f\u53d7\u773e\u5728\u6c7a\u5b9a\u662f\u5426\u958b\u555f\u96fb\u5b50\u5831\u524d\u6700\u5148\u770b\u5230\u7684\u5167\u5bb9\u3002\u4ee5\u4e0b\u5e7e\u9ede\u5efa\u8b70\u53ef\u5e6b\u52a9\u4f60\u63d0\u5347\u5438\u5f15\u529b\u4e26\u63d0\u9ad8\u958b\u555f\u7387\u3002<\/p>\n<h2>\n\t\t\t\u7b2c\u4e00\u5370\u8c61\u81f3\u95dc\u91cd\u8981\t<\/h2>\n\t<p>\u90f5\u4ef6\u4e3b\u65e8\u662f\u96fb\u5b50\u5831\u5e36\u7d66\u6536\u4ef6\u8005\u7684\u7b2c\u4e00\u5370\u8c61\uff0c\u5fc5\u9808\u8db3\u5920\u5438\u5f15\u4eba\uff0c\u624d\u80fd\u5728\u64c1\u64e0\u7684\u6536\u4ef6\u5323\u4e2d\u812b\u7a4e\u800c\u51fa\u3002\u53ef\u4ee5\u628a\u5b83\u7576\u4f5c\u6587\u7ae0\u6a19\u984c&#8211;\u9700\u5177\u5099\u5438\u5f15\u529b\u3001\u6e05\u695a\u4e14\u76f8\u95dc\u3002<\/p>\n<h2>\n\t\t\t\u500b\u4eba\u5316\u8207\u76f8\u95dc\u6027\t<\/h2>\n\t<p>\u76e1\u53ef\u80fd\u5c07\u90f5\u4ef6\u4e3b\u65e8\u500b\u4eba\u5316\u3002\u4f7f\u7528\u6536\u4ef6\u8005\u59d3\u540d\u6216\u63d0\u53ca\u5176\u904e\u53bb\u7684\u4e92\u52d5\uff0c\u53ef\u6709\u6548\u63d0\u5347\u958b\u555f\u7387\u3002\u4f8b\u5982\uff1a\u300cJohn\uff0c\u60a8\u7684\u5c08\u5c6c\u512a\u60e0\u5df2\u6e96\u5099\u597d\uff01\u300d\u6703\u66f4\u5177\u500b\u4eba\u5316\u8207\u5438\u5f15\u529b\u3002<\/p>\n<h2>\n\t\t\t\u7c21\u77ed\u6709\u529b\t<\/h2>\n\t<p>\u512a\u5316\u5716\u7247\u8207\u5a92\u9ad4\u7d20\u6750\uff0c\u78ba\u4fdd\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u80fd\u5feb\u901f\u8f09\u5165\u3002\u8f09\u5165\u901f\u5ea6\u904e\u6162\u6703\u5c0e\u81f4\u9ad8\u6d41\u5931\u7387\u3002\u540c\u6642\uff0c\u90f5\u4ef6\u4e3b\u65e8\u61c9\u7c21\u77ed\u6709\u529b\uff0c\u5efa\u8b70\u63a7\u5236\u5728 50 \u500b\u5b57\u5143\u4ee5\u5167\uff0c\u4ee5\u78ba\u4fdd\u5728\u624b\u6a5f\u87a2\u5e55\u4e0a\u5b8c\u6574\u986f\u793a\u3002<\/p>\n<h2>\n\t\t\t\u5167\u5bb9\u9748\u611f\t<\/h2>\n\t<p>\u9084\u5728\u82e6\u60f1\u5982\u4f55\u958b\u59cb\u64b0\u5beb\u5167\u5bb9\u55ce\uff1f\u5225\u64d4\u5fc3\uff0c\u6211\u5011\u63d0\u4f9b\u4e00\u4e9b<a href=\"https:\/\/www.benchmarkemail.com\/blog\/ai-prompts-newsletter-content\/\">\u9748\u611f<\/a>\u5e6b\u52a9\u4f60\u555f\u52d5\u5275\u4f5c\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Promotions.webp\" alt=\"Promotions.webp\" title=\"Promotions.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u4fc3\u92b7\u6d3b\u52d5\t<\/h3>\n\t<p>\u4eba\u4eba\u90fd\u559c\u6b61\u512a\u60e0\u3002\u53ef\u5f37\u8abf\u6298\u6263\u4f4f\u5bbf\u3001\u5347\u7d1a\u65b9\u6848\u6216\u5b63\u7bc0\u6027\u5957\u88dd\u7b49\u4fc3\u92b7\u5167\u5bb9\uff0c\u4e26\u78ba\u4fdd\u9019\u4e9b\u512a\u60e0\u5177\u6709\u5438\u5f15\u529b\u4e14\u50f9\u503c\u660e\u78ba\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Event-Announcements.webp\" alt=\"Event-Announcements.webp\" title=\"Event-Announcements.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u6d3b\u52d5\u516c\u544a\t<\/h3>\n\t<p>\u544a\u77e5\u9867\u5ba2\u5373\u5c07\u5728\u98ef\u5e97\u6216\u9644\u8fd1\u8209\u8fa6\u7684\u6d3b\u52d5\uff0c\u4f8b\u5982\u65b0\u8a2d\u65bd\u958b\u5e55\u6216\u5728\u5730\u6587\u5316\u7bc0\u6176\u3002\u6d3b\u52d5\u80fd\u71df\u9020<a href=\"https:\/\/www.benchmarkemail.com\/blog\/create-a-sense-of-urgency-to-convert-more-leads\/\">\u6025\u8feb\u611f<\/a>\u8207\u671f\u5f85\u611f\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Loyalty-Programs.webp\" alt=\"Loyalty-Programs.webp\" title=\"Loyalty-Programs.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u6703\u54e1\u5fe0\u8aa0\u8a08\u756b\t<\/h3>\n\t<p>\u900f\u904e\u96fb\u5b50\u5831\u63a8\u5ee3\u6703\u54e1\u5fe0\u8aa0\u8a08\u756b\uff0c\u8aaa\u660e\u52a0\u5165\u5f8c\u53ef\u4eab\u6709\u7684\u512a\u60e0\u8207\u56de\u994b\uff0c\u4e26\u986f\u793a\u6703\u54e1\u7d2f\u7a4d\u9ede\u6578\u6216\u53ef\u514c\u63db\u7684\u5167\u5bb9\uff0c\u63d0\u5347\u500b\u4eba\u5316\u9ad4\u9a57\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Seasonal-Offers-and-Newsletters.webp\" alt=\"Seasonal-Offers-and-Newsletters.webp\" title=\"Seasonal-Offers-and-Newsletters.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u5b63\u7bc0\u6027\u512a\u60e0\u8207\u96fb\u5b50\u5831\t<\/h3>\n\t<p>\u5b63\u7bc0\u6027\u512a\u60e0\uff08\u5982\u51ac\u5b63\u6ed1\u96ea\u5957\u88dd\u6216\u590f\u5b63\u6d77\u7058\u65b9\u6848\uff09\u6975\u5177\u5438\u5f15\u529b\u3002\u5b9a\u671f\u767c\u9001<a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-power-of-the-enewsletter\/\">\u96fb\u5b50\u5831<\/a>\uff0c\u66f4\u65b0\u8a2d\u65bd\u3001\u7ffb\u65b0\u6216\u54e1\u5de5\u4eae\u9ede\uff0c\u4e5f\u6709\u52a9\u65bc\u7dad\u6301\u54c1\u724c\u66dd\u5149\u3002<\/p>\n<h2>\n\t\t\t\u6545\u4e8b\u884c\u92b7 + \u96fb\u5b50\u5831 = \u63d0\u5347\u4e92\u52d5\u7684\u5ba2\u6236\t<\/h2>\n\t<p>\u5728\u70ba\u96fb\u5b50\u5831<a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-ultimate-guide-for-content-creation\/\">\u5275\u4f5c\u5167\u5bb9<\/a>\u6642\uff0c\u61c9\u7d0d\u5165\u6545\u4e8b\u884c\u92b7\u5143\u7d20\u3002\u900f\u904e\u8aaa\u6545\u4e8b\uff0c\u4e0d\u50c5\u80fd\u8b93\u5167\u5bb9\u66f4\u6709\u7d50\u69cb\uff0c\u4e5f\u80fd\u5438\u5f15\u53d7\u773e\u4e26\u63d0\u5347\u4ed6\u5011\u5c0d\u512a\u60e0\u7684\u8208\u8da3\u3002<\/p>\n<p>\u4ee5\u4e0b\u662f\u5e7e\u500b\u78ba\u4fdd\u96fb\u5b50\u5831\u6545\u4e8b\u884c\u92b7\u6709\u6548\u7684\u5efa\u8b70\uff1a<\/p>\n<h2>\n\t\t\t\u5efa\u7acb\u9023\u7d50\t<\/h2>\n\t<p>\u6545\u4e8b\u884c\u92b7\u662f\u4e00\u7a2e\u5f37\u5927\u7684\u5de5\u5177\uff0c\u80fd\u5e6b\u52a9\u4f60\u8207\u53d7\u773e\u5efa\u7acb\u66f4\u6df1\u5c64\u7684\u9023\u7d50\u3002\u5206\u4eab\u54c1\u724c\u6545\u4e8b\u3001\u5728\u5730\u6587\u5316\u6216\u9867\u5ba2\u9ad4\u9a57\uff0c\u80fd\u8b93\u54c1\u724c\u66f4\u5177\u4eba\u6027\u5316\u4e26\u63d0\u5347\u5167\u5bb9\u5171\u9cf4\u3002<\/p>\n<h2>\n\t\t\t\u5584\u7528\u8996\u89ba\u6558\u4e8b\t<\/h2>\n\t<p>\u6b64\u5efa\u8b70\u8207\u524d\u9762\u63d0\u5230\u7684\u8996\u89ba\u904b\u7528\u76f8\u547c\u61c9\u3002\u5584\u7528\u5716\u7247\u8207\u5f71\u7247\u80fd\u5f37\u5316\u6545\u4e8b\u8868\u9054\uff0c\u4f8b\u5982\u4e00\u5f35\u9867\u5ba2\u5728\u98ef\u5e97\u4eab\u53d7\u7f8e\u597d\u6642\u5149\u7684\u7167\u7247\uff0c\u5f80\u5f80\u6bd4\u6587\u5b57\u66f4\u5177\u5438\u5f15\u529b\u3002<\/p>\n<h2>\n\t\t\t\u5f15\u767c\u60c5\u611f\u5171\u9cf4\t<\/h2>\n\t<p>\u900f\u904e\u6545\u4e8b\u559a\u8d77\u60c5\u611f\u5171\u9cf4\uff0c\u4f8b\u5982\u5bb6\u5ead\u65c5\u904a\u7684\u6b61\u6a02\u3001\u7368\u8655\u5047\u671f\u7684\u5be7\u975c\u6216\u5192\u96aa\u65c5\u884c\u7684\u8208\u596e\uff0c\u90fd\u80fd\u8b93\u96fb\u5b50\u5831\u66f4\u5177\u5438\u5f15\u529b\u4e14\u4ee4\u4eba\u5370\u8c61\u6df1\u523b\u3002<\/p>\n<h2>\n\t\t\t\u7dad\u6301\u6558\u4e8b\u4e00\u81f4\u6027\t<\/h2>\n\t<p>\u662f\u5426\u767c\u73fe\u4e3b\u8ef8\u4e86\uff1f\u8acb\u78ba\u4fdd\u4f60\u7684\u6545\u4e8b\u8207\u54c1\u724c\u50f9\u503c\u8207\u8a0a\u606f\u4e00\u81f4\u3002\u7dad\u6301\u4e00\u81f4\u7684\u6558\u4e8b\u80fd\u5f37\u5316\u54c1\u724c\u5f62\u8c61\u4e26\u5efa\u7acb\u4fe1\u4efb\u3002<\/p>\n<h2>\n\t\t\t\u6210\u6548\u8861\u91cf\u8207\u6578\u64da\u5206\u6790\t<\/h2>\n\t<p>\u82e5\u7121\u6cd5\u4e86\u89e3\u96fb\u5b50\u5831\u8207\u53d7\u773e\u7684\u4e92\u52d5\u8868\u73fe\uff0c\u5c31\u96e3\u4ee5\u6210\u9577\u3002\u5728\u8861\u91cf\u6210\u6548\u6642\uff0c\u8acb\u7559\u610f\u4ee5\u4e0b\u91cd\u9ede\uff1a<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Key-Metrics-to-Track.webp\" alt=\"Key-Metrics-to-Track.webp\" title=\"Key-Metrics-to-Track.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\t\u95dc\u9375\u6307\u6a19\u8ffd\u8e64\t<\/h2>\n\t<p>\u8ffd\u8e64\u5404\u9805<a href=\"https:\/\/www.benchmarkemail.com\/blog\/\">EDM \u884c\u92b7\u6307\u6a19<\/a>\uff0c\u78ba\u4fdd\u90f5\u4ef6\u4e0d\u50c5\u6210\u529f\u9001\u9054\uff0c\u4e5f\u53d7\u5230\u6536\u4ef6\u8005\u6b61\u8fce\u3002\u4ee5\u4e0b\u662f\u5efa\u8b70\u8ffd\u8e64\u7684\u6307\u6a19\uff1a<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Open-rates.webp\" alt=\"Open-rates.webp\" title=\"Open-rates.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u958b\u555f\u7387\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Click-through-rates.webp\" alt=\"Click-through-rates.webp\" title=\"Click-through-rates.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u9ede\u64ca\u7387\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Conversion-rates.webp\" alt=\"Conversion-rates.webp\" title=\"Conversion-rates.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u8f49\u63db\u7387\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Unsubscribe-rates.webp\" alt=\"Unsubscribe-rates.webp\" title=\"Unsubscribe-rates.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u53d6\u6d88\u8a02\u95b1\u7387\t<\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Bounce-rates.webp\" alt=\"Bounce-rates.webp\" title=\"Bounce-rates.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u9000\u4ef6\u7387\t<\/h3>\n\t<p>\u9019\u4e9b\u6307\u6a19\u80fd\u5e6b\u52a9\u4f60\u4e86\u89e3\u5167\u5bb9\u7684\u5438\u5f15\u529b\uff0c\u4ee5\u53ca\u4fc3\u6210\u76ee\u6a19\u884c\u52d5\u7684\u6210\u6548\u3002<\/p>\n<h3>\n\t\t\t\u5206\u6790\u5de5\u5177\t<\/h3>\n\t<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/google-analytics-email-campaigns\/\">\u4f7f\u7528 Google Analytics \u7b49\u5de5\u5177<\/a>\uff0c\u4ee5\u53ca\u4f60\u6240\u4f7f\u7528\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u5167\u5efa\u5206\u6790\u529f\u80fd\uff0c\u4f86\u6536\u96c6\u6578\u64da\u3002\u9019\u4e9b\u5de5\u5177\u80fd\u5e6b\u52a9\u4f60\u4e86\u89e3\u53d7\u773e\u884c\u70ba\u4ee5\u53ca<a href=\"https:\/\/www.benchmarkemail.com\/blog\/manage-email-campaigns\/\">\u96fb\u5b50\u5831\u6d3b\u52d5<\/a>\u7684\u8868\u73fe\u3002<\/p>\n<h3>\n\t\t\t\u512a\u5316\u672a\u4f86\u7684\u96fb\u5b50\u5831\u6d3b\u52d5\t<\/h3>\n\t<p>\u904b\u7528\u5206\u6790\u7372\u5f97\u7684\u6d1e\u5bdf\u4f86\u8abf\u6574\u7b56\u7565\uff0c\u8fa8\u8b58\u54ea\u4e9b\u505a\u6cd5\u6709\u6548\u3001\u54ea\u4e9b\u7121\u6548\u3002\u6301\u7e8c\u5617\u8a66\u4e0d\u540c\u7684\u90f5\u4ef6\u4e3b\u65e8\u3001\u5167\u5bb9\u683c\u5f0f\u53ca\u767c\u9001\u6642\u9593\uff0c\u4ee5\u4e0d\u65b7\u63d0\u5347\u96fb\u5b50\u5831\u6d3b\u52d5\u7684\u6210\u6548\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-hospitality\/Email-Automation_-The-Tool-You-Need.webp\" alt=\"Email-Automation_-The-Tool-You-Need.webp\" title=\"Email-Automation_-The-Tool-You-Need.webp\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h2>\n\t\t\tEDM \u884c\u92b7\u8edf\u9ad4\uff1a\u4f60\u9700\u8981\u7684\u5de5\u5177\t<\/h2>\n\t<p>\u8aaa\u5be6\u8a71\uff0c\u5982\u679c\u6c92\u6709 EDM \u884c\u92b7\u5de5\u5177\uff0c\u4f60\u7121\u6cd5\u771f\u6b63\u5be6\u73fe\u4e0a\u8ff0\u7b56\u7565\u8207\u6280\u5de7\u3002\u7136\u800c\uff0c<a href=\"https:\/\/www.benchmarkemail.com\/email-marketing-software\/\">\u9078\u64c7 EDM \u884c\u92b7\u8edf\u9ad4<\/a>\u4e26\u4e0d\u50cf\u770b\u8d77\u4f86\u90a3\u9ebc\u7c21\u55ae\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u5efa\u8b70\uff1a<\/p>\n<h2>\n\t\t\t\u9078\u64c7\u5408\u9069\u7684\u5de5\u5177\t<\/h2>\n\t<p>\u5728\u9910\u65c5\u7522\u696d\uff0c\u6210\u529f\u7684 EDM \u884c\u92b7\u7b56\u7565\u57fa\u790e\u5728\u65bc\u9078\u64c7\u5408\u9069\u7684\u5de5\u5177\u3002\u9078\u64c7\u63d0\u4f9b\u591a\u7a2e\u529f\u80fd\u7684\u8edf\u9ad4\uff0c\u5f9e\u540d\u55ae\u5206\u773e\u5230\u81ea\u52d5\u5316\u6d3b\u52d5\u89f8\u767c\u7686\u6db5\u84cb\u5176\u4e2d\u3002<\/p>\n<h2>\n\t\t\t\u5c0b\u627e\u6838\u5fc3\u529f\u80fd\t<\/h2>\n\t<p>\u9078\u64c7\u8edf\u9ad4\u6642\uff0c\u512a\u5148\u8003\u91cf\u4f7f\u7528\u4ecb\u9762\u662f\u5426\u53cb\u5584\u3001\u5206\u6790\u529f\u80fd\u662f\u5426\u8a73\u7d30\u3001\u662f\u5426\u80fd\u8207 CRM \u7cfb\u7d71\u6574\u5408\uff0c\u4ee5\u53ca\u662f\u5426\u5177\u5099\u9032\u968e\u5206\u773e\u529f\u80fd\u3002\u4f60\u7684 EDM \u5de5\u5177\u61c9\u8a72\u8b93\u500b\u4eba\u5316\u8207\u6392\u7a0b\u66f4\u52a0\u9ad8\u6548\uff0c\u800c\u975e\u66f4\u8907\u96dc\u3002<\/p>\n<h2>\n\t\t\t\u78ba\u4fdd\u80fd\u8207\u8a02\u623f\u7cfb\u7d71\u6574\u5408\t<\/h2>\n\t<p>\u9078\u64c7\u80fd\u8207\u8a02\u623f\u8207\u9810\u7d04\u7cfb\u7d71\u7121\u7e2b\u6574\u5408\u7684\u8edf\u9ad4\u3002\u9019\u6a23\u53ef\u5be6\u6642\u904b\u7528\u6578\u64da\uff0c\u4f7f\u884c\u92b7\u66f4\u5177\u91dd\u5c0d\u6027\u8207\u76f8\u95dc\u6027\u3002<\/p>\n<h2>\n\t\t\t\u70ba\u4f55\u9078\u64c7 Benchmark Email\uff1f\t<\/h2>\n<h2>\n\t\t\t\u7c21\u55ae\u6613\u7528\uff1a\t<\/h2>\n\t<p>\u6211\u5011\u7684\u5e73\u53f0\u7c21\u55ae\u76f4\u89c0\uff0c\u4e0d\u6703\u6709\u7e41\u7463\u529f\u80fd\u5e72\u64fe\u4f60\u3002\u4f7f\u7528 Benchmark Email\uff0c\u662f\u8a2d\u8a08\u8207\u767c\u9001\u9910\u65c5\u5ba2\u6236\u884c\u92b7\u90f5\u4ef6\u6700\u7c21\u55ae\u7684\u65b9\u5f0f\u3002<\/p>\n<h2>\n\t\t\t\u5c08\u696d\u80fd\u529b\uff1a\t<\/h2>\n\t<p>\u6211\u5011\u7684\u8edf\u9ad4\u6301\u7e8c\u7531\u7d93\u9a57\u8c50\u5bcc\u7684\u5718\u968a\u8a55\u4f30\uff0c\u4ee5\u78ba\u4fdd\u63d0\u4f9b\u7b26\u5408\u9910\u65c5\u7528\u6236\u9700\u6c42\u7684\u529f\u80fd\u8207\u5de5\u5177\u3002<\/p>\n<h2>\n\t\t\t\u5275\u65b0\uff1a\t<\/h2>\n\t<p>\u6211\u5011\u7684\u8edf\u9ad4\u7dca\u8ddf EDM \u884c\u92b7\u6700\u65b0\u8da8\u52e2\uff0c\u63d0\u4f9b\u529f\u80fd\u78ba\u4fdd\u4f60\u7684\u9910\u65c5\u696d\u52d9\u4fdd\u6301\u7af6\u722d\u529b\u3002<\/p>\n<h2>\n\t\t\t\u4ee5\u7d50\u679c\u70ba\u5c0e\u5411\uff1a\t<\/h2>\n\t<p>\u4f60\u7684\u6210\u529f\u5c31\u662f\u6211\u5011\u7684\u6210\u529f\u3002\u6211\u5011\u63d0\u4f9b\u5b8c\u6574\u5831\u8868\u529f\u80fd\uff0c\u8b93\u4f7f\u7528\u8005\u4e86\u89e3\u6d3b\u52d5\u6210\u6548\u53ca\u53d7\u773e\u53cd\u61c9\u3002<\/p>\n<h2>\n\t\t\t\u4ee5\u5ba2\u6236\u70ba\u4e2d\u5fc3\uff1a\t<\/h2>\n\t<p>\u6211\u5011\u7684\u5ba2\u670d\u5718\u968a\u96a8\u6642\u70ba\u4f7f\u7528\u8005\u63d0\u4f9b\u5354\u52a9\uff0c\u4e26\u8207\u5ba2\u6236\u5bc6\u5207\u5408\u4f5c\uff0c\u4e86\u89e3\u76ee\u6a19\u8207\u9700\u6c42\uff0c\u63d0\u4f9b\u500b\u4eba\u5316\u4e14\u5468\u5230\u7684\u670d\u52d9\u3002<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2025\/06\/logo-nxg.png\" alt=\"logo-nxg\" height=\"145\" width=\"120\" title=\"logo-nxg\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\t\u958b\u59cb\u4f7f\u7528 EDM \u884c\u92b7\t<\/h3>\n\t<p>\u6e96\u5099\u5c07\u4f60\u7684\u9910\u65c5\u696d\u52d9\u63d0\u5347\u5230\u65b0\u5c64\u6b21\u55ce\uff1f\u4eca\u5929\u5c31\u958b\u59cb\u4f7f\u7528\uff0c\u63a2\u7d22\u6211\u5011\u6613\u65bc\u64cd\u4f5c\u7684\u8edf\u9ad4\u5982\u4f55\u5e6b\u52a9\u4f60\u589e\u52a0\u92b7\u552e\u4e26\u57f9\u990a\u5ba2\u6236\u5fe0\u8aa0\u5ea6\u3002\u8b93\u6211\u5011\u4e00\u8d77\u6253\u9020\u6210\u529f\u7684\u9910\u65c5\u54c1\u724c\uff01<\/p>\n\t\t\t<a href=\"https:\/\/app.benchmarkemail.io\/register?language=tw\"  target=\"_self\">\n\t\t\t\t\t\t\t\u5f9e\u9019\u88e1\u958b\u59cb\n\t\t\t\t\t<\/a>\n\n","protected":false},"excerpt":{"rendered":"<p>\u7cbe\u901a\u98ef\u5e97\u696d EDM \u884c\u92b7\uff1a 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