{"id":50195,"date":"2026-03-18T10:14:07","date_gmt":"2026-03-18T10:14:07","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/tw\/?page_id=50195"},"modified":"2026-04-29T19:58:38","modified_gmt":"2026-04-29T19:58:38","slug":"email-marketing-software","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/tw\/email-marketing-software\/","title":{"rendered":"Email Marketing Software"},"content":{"rendered":"\r\n<ul>\r\n<li><a title=\"\" href=\"#EmailMarketingSoftware\">\u4ec0\u9ebc\u662f EDM \u884c\u92b7\u8edf\u9ad4\uff1f<\/a><\/li>\r\n<li><a href=\"#RightSoftware\"> \u70ba\u4ec0\u9ebc\u627e\u5230\u5408\u9069\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u5f88\u91cd\u8981\uff1f <\/a>\r\n<ul>\r\n<li><a href=\"#CreateEfficiencies\">\u63d0\u5347\u6548\u7387<\/a><\/li>\r\n<li><a href=\"#SimplifyOutreach\">\u7c21\u5316\u5c0d\u5916\u6e9d\u901a<\/a><\/li>\r\n<li><a href=\"#Performance\">\u8ffd\u8e64\u96fb\u5b50\u90f5\u4ef6\u6210\u6548<\/a><\/li>\r\n<li><a href=\"#Organize\">\u900f\u904e\u5206\u773e\u6574\u7406\u4e26\u512a\u5148\u6392\u5e8f\u6f5b\u5728\u5ba2\u6236<\/a><\/li>\r\n<li><a href=\"#Personalize\">\u8b93\u6bcf\u6b21\u767c\u9001\u90fd\u66f4\u500b\u4eba\u5316<\/a><\/li>\r\n<li><a href=\"#Fuel\">\u5f37\u5316\u6f5b\u5728\u5ba2\u6236\u57f9\u80b2\u7b56\u7565<\/a><\/li>\r\n<li><a href=\"#Increase\">\u63d0\u9ad8\u8f49\u63db\u7387<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><a href=\"#Features\"> \u6700\u91cd\u8981\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u529f\u80fd\u6709\u54ea\u4e9b\uff1f <\/a>\r\n<ul>\r\n<li><a href=\"#EmailBuilder\">\u96fb\u5b50\u90f5\u4ef6\u7de8\u8f2f\u5668<\/a><\/li>\r\n<li><a href=\"#PhotoEditing\">\u5716\u7247\u7de8\u8f2f<\/a><\/li>\r\n<li><a href=\"#InboxPreview\">\u6536\u4ef6\u5323\u9810\u89bd<\/a><\/li>\r\n<li><a href=\"#FreeEmail\">\u514d\u8cbb\u96fb\u5b50\u90f5\u4ef6\u7bc4\u672c<\/a><\/li>\r\n<li><a href=\"#RSSEmails\">RSS \u96fb\u5b50\u90f5\u4ef6<\/a><\/li>\r\n<li><a href=\"#LeadGeneration\">\u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/a><\/li>\r\n<li><a href=\"#EmailDrip\">\u6ef4\u704c\u5f0f\u96fb\u5b50\u5831<\/a><\/li>\r\n<li><a href=\"#MarketingAutomation\">\u884c\u92b7\u81ea\u52d5\u5316<\/a><\/li>\r\n<li><a href=\"#ABTesting\">A\/B \u6e2c\u8a66<\/a><\/li>\r\n<li><a href=\"#Reporting\">\u5831\u8868\u5206\u6790<\/a><\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p><style>\r\n.toc-list {\r\n  list-style-type: disc;\r\n  padding-left: 20px;\r\n  margin: 0;\r\n}\r\n\/* dropdown hidden by default *\/\r\n.dropdown-menu {\r\n list-style-type: disc !important;  padding-left: 20px;\r\n  margin: 8px 0 0;\r\n  display: none;\r\n}\r\n.dropdown-container.active .dropdown-menu {\r\n  display: block;\r\n}\r\n.dropdown-menu li {\r\n  margin: 5px 0;\r\n}\r\n.toc-list{\r\n  list-style: disc !important;\r\n  padding-left: 20px;\r\n  margin: 0;\r\n  max-height: none !important;\r\n  overflow: visible !important;\r\n}\r\n\/* links styling *\/\r\n.toc-list a {\r\n  display: block;\r\n  margin: 6px 0;\r\n  text-decoration: none;\r\n  color: #000;\r\n}\r\n<\/style><\/p>\r\n<p><u><a href=\"https:\/\/app.benchmarkemail.io\/register?language=tw\"><strong>\u514d\u8cbb\u8a3b\u518a Benchmark \u5e73\u53f0<\/strong><\/a><\/u>\uff0c\u5728 15 \u5206\u9418\u5167\u767c\u9001\u4f60\u7684\u7b2c\u4e00\u5c01 <img decoding=\"async\" role=\"img\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/13.1.0\/svg\/1f680.svg\" alt=\"\ud83d\ude80\" \/> \u90f5\u4ef6\u3002<\/p>\r\n<h1>\u9078\u64c7\u6700\u9069\u5408\u60a8\u4f01\u696d\u7684 EDM \u884c\u92b7\u8edf\u9ad4<\/h1>\r\n<figure><img decoding=\"async\" title=\"Choosing-the-Best-Email-Marketing-Software-for-Your-Business.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Choosing-the-Best-Email-Marketing-Software-for-Your-Business.webp\" alt=\"Choosing-the-Best-Email-Marketing-Software-for-Your-Business.webp\" \/><\/figure>\r\n<p>\u6210\u529f\u7684 <a href=\"\/blog\/why-having-an-email-marketing-strategy-is-important\/\">EDM \u884c\u92b7\u7b56\u7565<\/a>\u9700\u8981\u8cc7\u6e90\u3001\u5c08\u6ce8\u8207\u5408\u9069\u7684\u90f5\u4ef6\u5de5\u5177\u3002\u64c1\u6709\u6700\u9069\u5408\u60a8\u4f01\u696d\u7684\u96fb\u5b50\u5831\u670d\u52d9\u63d0\u4f9b\u5546\uff0c\u60a8\u7684\u884c\u92b7\u5718\u968a\u5c31\u80fd\u5c07 EDM \u884c\u92b7\u8a08\u756b\u4ed8\u8af8\u5be6\u884c\u3002<\/p>\r\n<p>\u66f4\u91cd\u8981\u7684\u662f\uff0c\u6b63\u78ba\u7684 EDM \u884c\u92b7\u670d\u52d9\u80fd\u63d0\u4f9b\u6d1e\u5bdf\u8207\u95dc\u9375\u8cc7\u8a0a\uff0c\u5e6b\u52a9\u60a8\u548c\u5718\u968a\u7cbe\u9032\u7b56\u7565\u3002\u7562\u7adf\uff0c\u5728 EDM \u884c\u92b7\u4e2d\uff0c\u81ea\u6eff\u53ef\u80fd\u6703\u524a\u5f31\u7e3e\u6548\u3002<\/p>\r\n<p>\u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u5011\u5c07\u5354\u52a9\u60a8\u4e86\u89e3 EDM \u884c\u92b7\u8edf\u9ad4\u662f\u4ec0\u9ebc\u3001\u5b83\u5c0d\u7b56\u7565\u7684\u597d\u8655\uff0c\u4ee5\u53ca\u54ea\u4e9b\u529f\u80fd\u80fd\u5c07\u60a8\u7684 EDM \u7b56\u7565\u5f9e\u300c\u826f\u597d\u300d\u63d0\u5347\u5230\u300c\u5353\u8d8a\u300d\u3002<\/p>\r\n<h2 id=\"EmailMarketingSoftware\">\u4ec0\u9ebc\u662f EDM \u884c\u92b7\u8edf\u9ad4\uff1f<\/h2>\r\n<figure><img decoding=\"async\" title=\"What-is-Email-Marketing-Software_.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/What-is-Email-Marketing-Software_.webp\" alt=\"What-is-Email-Marketing-Software_.webp\" \/><\/figure>\r\n<p>EDM \u884c\u92b7\u8edf\u9ad4\u662f\u4e00\u7a2e\u5de5\u5177\uff0c\u80fd\u8b93\u60a8\u8f15\u9b06\u5411\u8a02\u95b1\u8005\u767c\u9001\u8a0a\u606f\u3002\u900f\u904e\u89f8\u767c\u689d\u4ef6\u548c\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u60a8\u53ef\u4ee5\u57f7\u884c\u5b9a\u671f\u7684 EDM \u57f9\u80b2\u6d3b\u52d5\uff0c\u4e26\u5411\u6f5b\u5728\u5ba2\u6236\u540d\u55ae\u767c\u9001\u96fb\u5b50\u5831\uff0c\u63d0\u4f9b\u6709\u50f9\u503c\u7684\u8cc7\u8a0a\u3001\u8cc7\u6e90\u548c\u5167\u5bb9\u3002<\/p>\r\n<p>\u8a66\u60f3\uff0c\u5982\u679c\u6c92\u6709 EDM \u5de5\u5177\uff0c\u60a8\u5fc5\u9808\u624b\u52d5\u806f\u7e6b\u6240\u6709\u6f5b\u5728\u5ba2\u6236\uff0c\u81e8\u6642\u88fd\u4f5c\u96fb\u5b50\u90f5\u4ef6\uff0c\u9084\u5f97\u5bc4\u671b\u6548\u679c\u3002\u60a8\u4e5f\u7121\u6cd5\u8ffd\u8e64\u90f5\u4ef6\u7684\u8868\u73fe\uff0c\u6216\u662f\u5426\u5e36\u4f86\u4efb\u4f55\u9810\u671f\u884c\u52d5\u3002\u8981\u540c\u6642\u57f7\u884c\u57fa\u672c\u7684\u884c\u92b7\u8207\u92b7\u552e\u806f\u7d61\uff0c\u4e26\u7ba1\u7406\u5176\u4ed6\u8cac\u4efb\uff0c\u6c92\u6709\u67d0\u7a2e EDM \u5de5\u5177\u6839\u672c\u7121\u6cd5\u5b8c\u6210\u3002<\/p>\r\n<h2 id=\"RightSoftware\">\u70ba\u4ec0\u9ebc\u627e\u5230\u5408\u9069\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8edf\u9ad4\u5f88\u91cd\u8981\uff1f<\/h2>\r\n<figure><img decoding=\"async\" title=\"Why-Does-Finding-the-Right-Email-Marketing-Software-Matter_.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Why-Does-Finding-the-Right-Email-Marketing-Software-Matter_.webp\" alt=\"Why-Does-Finding-the-Right-Email-Marketing-Software-Matter_.webp\" \/><\/figure>\r\n<p>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5728\u63a8\u52d5\u696d\u52d9\u92b7\u552e\u65b9\u9762\u4ecd\u7136\u975e\u5e38\u6709\u6548\u3002\u4f46\u4e26\u975e\u4efb\u4f55\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5de5\u5177\u90fd\u80fd\u52dd\u4efb\u3002\u6700\u597d\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u670d\u52d9\u5c07\u5e6b\u52a9\u60a8\u9054\u6210\u4ee5\u4e0b\u76ee\u6a19\uff1a<\/p>\r\n<h3 id=\"CreateEfficiencies\">\u5275\u9020\u6548\u7387<\/h3>\r\n<figure><img decoding=\"async\" title=\"Create-Efficiencies.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Create-Efficiencies.webp\" alt=\"Create-Efficiencies.webp\" \/><\/figure>\r\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8edf\u9ad4\u6548\u7387\u6975\u9ad8\u3002<\/p>\r\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8edf\u9ad4\u6548\u7387\u6975\u9ad8\u3002\u884c\u92b7\u4eba\u54e1\u548c\u92b7\u552e\u5718\u968a\u8ca0\u8cac\u4f01\u696d\u6210\u9577\u4e2d\u6700\u95dc\u9375\u7684\u90e8\u5206\uff1a\u5f15\u5165\u6f5b\u5728\u5ba2\u6236\u4e26\u6301\u7e8c\u57f9\u990a\u76f4\u5230\u6210\u4ea4\u3002\u9019\u9700\u8981\u5927\u91cf\u6642\u9593\u8207\u7cbe\u529b\uff0c\u4f46\u5982\u679c\u60a8\u5fd9\u65bc\u88fd\u4f5c\u5927\u91cf\u96fb\u5b50\u90f5\u4ef6\u4e26\u624b\u52d5\u6574\u7406\u540d\u55ae\uff0c\u5c31\u7121\u6cd5\u7d66\u4e88\u9019\u4e9b\u5de5\u4f5c\u61c9\u6709\u7684<a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-create-an-email-list\/\">\u91cd\u8996\u3002<\/a><\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u60a8\u7684\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u8edf\u9ad4\u662f\u884c\u92b7\u5de5\u5177\u7bb1\u4e2d\u6700\u5f37\u5927\u7684\u5de5\u5177\u4e4b\u4e00\u3002\u5b83\u8b93\u60a8\u80fd\u4e8b\u5148\u898f\u5283\u8207\u8a2d\u7f6e\u96fb\u5b50\u90f5\u4ef6\uff0c\u4e26\u8a2d\u5b9a\u81ea\u52d5\u5316\u6d41\u7a0b\uff0c\u8b93\u90f5\u4ef6\u5728\u6700\u4f73\u6642\u9593\u767c\u9001\u3002\u60a8\u4e0d\u9700\u8981\u89aa\u81ea\u8ffd\u8e64\u7db2\u7ad9\u8a2a\u5ba2\u6216\u6f5b\u5728\u5ba2\u6236\uff0c\u4e5f\u80fd\u638c\u63e1\u4ed6\u5011\u5728\u8cfc\u8cb7\u65c5\u7a0b\u4e2d\u7684\u4f4d\u7f6e\uff0c\u4ee5\u53ca\u6700\u4f73\u806f\u7d61\u6642\u6a5f\u3002<\/p>\r\n<h3 id=\"SimplifyOutreach\">\u7c21\u5316\u5916\u5c55\u806f\u7d61<\/h3>\r\n<figure><img decoding=\"async\" title=\"Simplify-Outreach.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Simplify-Outreach.webp\" alt=\"Simplify-Outreach.webp\" \/><\/figure>\r\n<p>One of the biggest struggles with marketing and sales efforts is reaching your prospects directly and engaging with them in a meaningful way.<\/p>\r\n<p>\u7576\u7136\uff0c\u4f60\u53ef\u4ee5\u767c\u9001\u76ee\u6a19\u5ee3\u544a\u6d3b\u52d5\uff0c\u4e26\u5728\u4f60\u7684\u53d7\u773e\u5e38\u95b1\u8b80\u7684\u51fa\u7248\u7269\u4e0a\u64b0\u5beb\u4f86\u8cd3\u6587\u7ae0\uff0c\u4f46\u9019\u4e26\u4e0d\u80fd\u4fdd\u8b49\u4f60\u771f\u6b63\u89f8\u53ca\u5230\u6703\u8cfc\u8cb7\u7684\u4eba\u7fa4\u3002<\/p>\r\n<p>EDM \u884c\u92b7\u5de5\u5177\u63d0\u4f9b\u4f60\u5fc5\u8981\u7684\u5143\u7d20\uff0c\u8b93\u4f60\u80fd\u5feb\u901f\u4e14\u8f15\u9b06\u5730\u89f8\u53ca\u6f5b\u5728\u5ba2\u6236\u8207\u8a02\u95b1\u8005\u3002\u4f60\u53ef\u4ee5\u900f\u904e\u9032\u5165\u4ed6\u5011\u7684\u6536\u4ef6\u5323\uff0c\u63d0\u4f9b\u5438\u5f15\u4eba\u7684\u512a\u60e0\u8207<a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\">\u500b\u4eba\u5316\u5167\u5bb9<\/a>\uff0c\u76f4\u63a5\u8207\u4ed6\u5011\u6e9d\u901a\u3002\u5373\u4f7f\u4ed6\u5011\u5c1a\u672a\u6e96\u5099\u7acb\u5373\u8cfc\u8cb7\uff0c\u4f60\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u4e5f\u80fd\u5e6b\u52a9\u4f60\u4fdd\u6301\u5728\u4ed6\u5011\u5fc3\u4e2d\uff0c\u4f7f\u4ed6\u5011\u5728\u6e96\u5099\u597d\u6642\u60f3\u5230\u4f60\u3002\u00a0<\/p>\r\n<h3 id=\"Performance\">\u8ffd\u8e64\u4f60\u7684\u96fb\u5b50\u90f5\u4ef6\u8868\u73fe<\/h3>\r\n<figure><img decoding=\"async\" title=\"Track-the-Performance-of-Your-Emails.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Track-the-Performance-of-Your-Emails.webp\" alt=\"Track-the-Performance-of-Your-Emails.webp\" \/><\/figure>\r\n<p>\u73fe\u4eca\u7684 EDM \u884c\u92b7\u4e0d\u518d\u9700\u8981\u731c\u6e2c\u96fb\u5b50\u90f5\u4ef6\u662f\u5426\u53d7\u5230\u6536\u4ef6\u8005\u6b61\u8fce\u3002<\/p>\r\n<p>\u4f60\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u6703\u62c6\u89e3\u91cd\u8981\u7684\u7e3e\u6548\u6307\u6a19\uff0c\u4f8b\u5982\u958b\u555f\u7387\u3001\u9ede\u64ca\u7387\u3001\u53d6\u6d88\u8a02\u95b1\u7387\u548c\u9000\u4ef6\u7387\uff0c\u8b93\u4f60\u6e05\u695a\u4e86\u89e3\u6210\u6548\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u9019\u4e9b<a href=\"https:\/\/www.benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\">EDM \u884c\u92b7\u6307\u6a19<\/a>\u53ef\u8207\u4f60\u7684\u76ee\u6a19\u9032\u884c\u6bd4\u8f03\uff0c\u4ee5\u4e86\u89e3\u54ea\u4e9b\u8868\u73fe\u826f\u597d\uff0c\u54ea\u4e9b\u9700\u8981\u6539\u9032\u3002<\/p>\r\n<h3 id=\"Organize\">\u900f\u904e\u5206\u773e\u7ba1\u7406\u8207\u512a\u5148\u6392\u5e8f\u6f5b\u5728\u5ba2\u6236<\/h3>\r\n<figure><img decoding=\"async\" title=\"Organize-and-Prioritize-Leads-Through-Segmentation.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Organize-and-Prioritize-Leads-Through-Segmentation.webp\" alt=\"Organize-and-Prioritize-Leads-Through-Segmentation.webp\" \/><\/figure>\r\n<p>\u5927\u591a\u6578\u8cc7\u6df1\u884c\u92b7\u4eba\u54e1\u90fd\u660e\u767d\uff0c\u4e0d\u540c\u7684\u6f5b\u5728\u5ba2\u6236\u9700\u8981\u4e0d\u540c\u985e\u578b\u7684\u5167\u5bb9\u548c\u8cc7\u6e90\u3002\u6f5b\u5728\u5ba2\u6236\u7684\u504f\u597d\u53d6\u6c7a\u65bc\u591a\u7a2e\u56e0\u7d20\uff0c\u5305\u62ec\uff1a<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u4ed6\u5011\u6240\u5c6c\u7684\u884c\u696d<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u4ed6\u5011\u5728\u8cfc\u8cb7\u65c5\u7a0b\u4e2d\u7684\u968e\u6bb5<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u4ed6\u5011\u5c0d\u4f60\u516c\u53f8\u696d\u52d9\u7684\u4e86\u89e3\u7a0b\u5ea6<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u4ed6\u5011\u7684\u5177\u9ad4\u9700\u6c42\u8207\u554f\u984c<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n\u00a0<br \/>\u6839\u64da\u9019\u4e9b\u56e0\u7d20\uff0c\u4ee5\u53ca\u5c0d\u4f60\u516c\u53f8\u6709\u610f\u7fa9\u7684\u5176\u4ed6\u7be9\u9078\u689d\u4ef6\u4f86\u5340\u5206\u6f5b\u5728\u5ba2\u6236\uff0c\u53ef\u4ee5\u8b93\u4f60\u5c07\u4ed6\u5011\u9023\u63a5\u5230\u9069\u5408\u7684\u8cc7\u6e90\u3002\u900f\u904e\u5411\u6f5b\u5728\u5ba2\u6236\u5c55\u793a\u4f60\u80fd\u63d0\u4f9b\u500b\u4eba\u5316\u8cc7\u6e90\u7684\u80fd\u529b\uff0c\u4e5f\u540c\u6642\u986f\u793a\u4e86\u4f60\u662f\u4e00\u5bb6\u53ef\u9760\u3001\u503c\u5f97\u4fe1\u8cf4\u4e26\u4e14\u4e86\u89e3\u4ed6\u5011\u9700\u6c42\u7684\u516c\u53f8\u3002\u9019\u4e9b\u90fd\u662f\u5efa\u7acb\u9577\u671f\u5408\u4f5c\u95dc\u4fc2\u7684\u91cd\u8981\u57fa\u790e\u3002\r\n<h3 id=\"Personalize\">\u500b\u4eba\u5316\u6bcf\u4e00\u6b21\u767c\u9001<\/h3>\r\n<figure><img decoding=\"async\" title=\"Personalize-Every-Send.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Personalize-Every-Send.webp\" alt=\"Personalize-Every-Send.webp\" \/><\/figure>\r\n<p>\u6211\u5011\u90fd\u77e5\u9053\uff0c\u500b\u4eba\u5316\u5167\u5bb9\u5c0d\u65bc\u8207\u6f5b\u5728\u5ba2\u6236\u7522\u751f\u5171\u9cf4\u4e26\u6210\u529f\u8f49\u5316\u70ba\u4ed8\u8cbb\u5ba2\u6236\u81f3\u95dc\u91cd\u8981\u3002\u56e0\u6b64\uff0c\u5ef6\u7e8c\u4e0a\u4e00\u9ede\uff0c\u5206\u773e\u610f\u5473\u8457\u4f7f\u7528\u8005\u53ef\u4ee5\u66f4\u8f15\u9b06\u5730\u767c\u9001\u9069\u7528\u4e14\u500b\u4eba\u5316\u7684\u5167\u5bb9\u3002<\/p>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/must-have-content-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">\u767c\u9001\u500b\u4eba\u5316\u5167\u5bb9<\/a> \u82e5\u6c92\u6709\u81ea\u52d5\u5206\u773e\u6f5b\u5728\u5ba2\u6236\u7684\u529f\u80fd\uff0c\u5e7e\u4e4e\u662f\u4e0d\u53ef\u80fd\u7684\u3002\u5982\u524d\u6240\u8ff0\uff0c\u4f60\u53ef\u4ee5\u5617\u8a66\u624b\u52d5\u5206\u773e\uff0c\u4f46\u6548\u679c\u4e0d\u6703\u592a\u7406\u60f3\u3002<\/p>\r\n<h3 id=\"Fuel\">\u70ba\u6f5b\u5728\u5ba2\u6236\u57f9\u990a\u7b56\u7565\u6ce8\u5165\u52d5\u529b<\/h3>\r\n<figure><img decoding=\"async\" title=\"Fuel-a-Lead-Nurture-Strategy.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Fuel-a-Lead-Nurture-Strategy.webp\" alt=\"Fuel-a-Lead-Nurture-Strategy.webp\" \/><\/figure>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-put-together-a-lead-nurture-strategy\/\">\u6f5b\u5728\u5ba2\u6236\u57f9\u990a<\/a>\u662f\u5728\u4f60\u5438\u5f15\u4e26\u7522\u751f\u6f5b\u5728\u5ba2\u6236\u4e4b\u5f8c\u9032\u884c\u7684\uff0c\u4e26\u4e14\u5b83\u662f\u6709\u6548\u7684 <a href=\"https:\/\/www.benchmarkemail.com\/blog\/inbound-marketing-customer-experience\/\">\u5167\u90e8\u884c\u92b7\u6f0f\u6597<\/a>\u7684\u6838\u5fc3\u3002\u57f9\u990a\u7b56\u7565\u900f\u904e\u500b\u4eba\u5316\u4f86\u5be6\u73fe\u3002<\/p>\r\n<p>\u56e0\u6b64\uff0c\u7576\u4f60\u5411\u6f5b\u5728\u5ba2\u6236\u50b3\u9001\u6559\u80b2\u6027\u7684\u5167\u5bb9\u6642\uff0c\u4ed6\u5011\u80fd\u5920\u5c31\u4f60\u7684\u7522\u54c1\u505a\u51fa\u66f4\u660e\u667a\u7684\u6c7a\u7b56\u3002\u9019\u4e5f\u6709\u6548\u5730\u5efa\u7acb\u4fe1\u4efb\uff0c\u800c\u6211\u5011\u77e5\u9053\u4fe1\u4efb\u5c0d\u65bc\u5c07\u6f5b\u5728\u5ba2\u6236\u8f49\u5316\u70ba\u9867\u5ba2\u81f3\u95dc\u91cd\u8981\u3002<\/p>\r\n<h3 id=\"Increase\">\u63d0\u9ad8\u8f49\u63db\u7387<\/h3>\r\n<figure><img decoding=\"async\" title=\"Increase-Conversions.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Increase-Conversions.webp\" alt=\"Increase-Conversions.webp\" \/><\/figure>\r\n<p>\u7576Zapier\u958b\u59cb\u4f7f\u7528\u81ea\u52d5\u5316 EDM \u884c\u92b7\u6642\uff0c\u4ed6\u5011\u7684\u8f49\u63db\u7387<a href=\"https:\/\/zapier.com\/blog\/email-automation-small-business-case-study\/\">\u589e\u52a0\u4e86 86%<\/a>\u3002<\/p>\r\n<p>\u5c07\u5206\u773e\u8207\u500b\u4eba\u5316\u7684\u529b\u91cf\u7d50\u5408 EDM \u8edf\u9ad4\uff0c\u80fd\u7522\u751f\u5f37\u5927\u7684\u6548\u679c\u3002\u4e0d\u50c5\u80fd\u5e6b\u52a9\u4f60\u7ba1\u7406\u8207\u57f9\u80b2\u6f5b\u5728\u5ba2\u6236\uff0c\u9084\u80fd\u63d0\u9ad8\u8f49\u63db\u7387\u548c\u6295\u8cc7\u5831\u916c\u7387 (ROI)\u3002<\/p>\r\n<h2 id=\"Features\">EDM \u8edf\u9ad4\u6700\u91cd\u8981\u7684\u529f\u80fd\u662f\u4ec0\u9ebc\uff1f<\/h2>\r\n<figure><img decoding=\"async\" title=\"What-are-the-Most-Important-Email-Marketing-Software-Features_.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/What-are-the-Most-Important-Email-Marketing-Software-Features_.webp\" alt=\"What-are-the-Most-Important-Email-Marketing-Software-Features_.webp\" \/><\/figure>\r\n<p>\u627e\u5230\u4e00\u500b\u5b8c\u5168\u7b26\u5408\u9700\u6c42\u7684 EDM \u8edf\u9ad4\uff0c\u6c92\u6709\u6bd4\u9019\u66f4\u68d2\u7684\u4e86\u3002<\/p>\r\n<p>\u5408\u9069\u7684\u5de5\u5177\u5c31\u50cf\u8058\u8acb\u4e86\u4f60\u7684\u884c\u92b7\u52a9\u7406&#8211;\u63d0\u4f9b\u984d\u5916\u7684\u5e6b\u624b\u5354\u52a9\u4f60\u5b8c\u6210\u5de5\u4f5c\uff0c\u4e26\u63d0\u4f9b\u80fd\u6539\u5584\u6c7a\u7b56\u7684\u6578\u64da\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u4f60\u5728\u9ad8\u6548 EDM \u5de5\u5177\u4e2d\u61c9\u8a72\u5c0b\u627e\u7684\u529f\u80fd\uff1a<\/p>\r\n<h3 id=\"EmailBuilder\">EDM \u7de8\u8f2f\u5668<\/h3>\r\n<figure><img decoding=\"async\" title=\"Email-Builder.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Email-Builder.webp\" alt=\"Email-Builder.webp\" \/><\/figure>\r\n<p>EDM \u8edf\u9ad4\u61c9\u8a72\u5177\u5099<a href=\"https:\/\/www.benchmarkemail.com\/features\/email-builder\/\">\u96fb\u5b50\u5831\u7de8\u8f2f\u5668<\/a>\uff0c\u9019\u5e7e\u4e4e\u662f\u57fa\u672c\u9700\u6c42\u3002<\/p>\r\n<p>\u4e86\u89e3\u81ea\u5df1\u7684\u6280\u80fd\u7a0b\u5ea6\u6709\u52a9\u65bc\u9078\u64c7\u5408\u9069\u7684\u5e73\u53f0\uff0c\u7121\u8ad6\u4f60\u662f\u9700\u8981\u7c21\u55ae\u62d6\u653e\u7de8\u8f2f\u5668\u7684\u65b0\u624b\uff0c\u6216\u662f\u559c\u6b61\u624b\u5beb HTML \u7684 EDM \u611b\u597d\u8005\uff0c\u90fd\u80fd\u627e\u5230\u9069\u5408\u7684\u65b9\u5f0f\u3002\u95dc\u9375\u662f\u7de8\u8f2f\u5668\u6613\u65bc\u4f7f\u7528\u4e14\u53ef\u81ea\u8a02\uff0c\u907f\u514d\u82b1\u8cbb\u904e\u591a\u6642\u9593\u5728\u6392\u7248\u4e0a\u3002<\/p>\r\n<p>\u5728Benchmark Email\uff0c\u6211\u5011\u63d0\u4f9b\u62d6\u653e\u5f0f EDM \u7de8\u8f2f\u5668\uff0c\u8b93\u4f7f\u7528\u8005\u53ef\u4ee5\u5efa\u7acb\u5404\u7a2e\u683c\u5f0f\u8207\u7248\u578b\u7684\u96fb\u5b50\u5831\u3002\u52a0\u5165\u5716\u7247\u8207\u6587\u5b57\u5340\u584a\u975e\u5e38\u7c21\u55ae\uff0c\u5982\u679c\u60f3\u91cd\u65b0\u958b\u59cb\uff0c\u53ea\u9700\u5e7e\u79d2\u9418\u5373\u53ef\u3002<\/p>\r\n<p>\u6211\u5011\u4e5f\u63d0\u4f9b\u7d14\u6587\u5b57\u9078\u9805\uff0c\u65b9\u4fbf\u76f4\u63a5\u63a8\u5ee3\uff08\u9069\u5408\u92b7\u552e\u90f5\u4ef6\uff09\uff0c\u4ee5\u53ca HTML \u9078\u9805\uff0c\u9069\u5408\u559c\u6b61\u81ea\u8a02\u8207\u7de8\u78bc\u7684\u4f7f\u7528\u8005\u3002<\/p>\r\n<h2>\u8da3\u805e\uff1a<\/h2>\r\n<h2><a title=\"81% \u7684\u96fb\u5b50\u5831\u662f\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u88ab\u6253\u958b\u7684\u3002\" href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/\" target=\"_blank\" rel=\"noopener\"> 81% \u7684\u96fb\u5b50\u5831\u662f\u5728\u884c\u52d5\u88dd\u7f6e\u4e0a\u88ab\u6253\u958b\u7684\u3002 <\/a><\/h2>\r\n<figure><img decoding=\"async\" title=\"Fun-fact.svg\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Fun-fact.svg\" alt=\"Fun-fact.svg\" \/><\/figure>\r\n<p><a href=\"https:\/\/www.benchmarkemail.com\/blog\/mobile-friendly-email-campaign\/\">\u884c\u52d5\u88dd\u7f6e\u6700\u4f73\u5316<\/a>\uff0c\u66fe\u7d93\u53ea\u662f\u9644\u52a0\u529f\u80fd\uff0c\u73fe\u5728\u5df2\u6210\u70ba\u5fc5\u8981\u3002\u6700\u512a\u8cea\u7684 EDM \u670d\u52d9\u63d0\u4f9b\u8005\u90fd\u5167\u5efa\u884c\u52d5\u6700\u4f73\u5316\u529f\u80fd\u3002\u4e8b\u5be6\u4e0a\uff0c\u4f7f\u7528 Benchmark Email \u767c\u9001\u7684\u6bcf\u5c01\u96fb\u5b50\u5831\u90fd\u6703\u81ea\u52d5\u9069\u61c9\u684c\u9762\u8207\u884c\u52d5\u88dd\u7f6e\uff0c\u4e0d\u8ad6\u6536\u4ef6\u4eba\u4f7f\u7528\u54ea\u7a2e\u8a2d\u5099\uff0c\u90fd\u80fd\u5448\u73fe\u6b63\u78ba\u4e14\u7f8e\u89c0\u7684\u7248\u9762\u3002<\/p>\r\n<h3 id=\"PhotoEditing\">\u7167\u7247\u7de8\u8f2f<\/h3>\r\n<figure><img decoding=\"async\" title=\"Photo-Editing.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Photo-Editing.webp\" alt=\"Photo-Editing.webp\" \/><\/figure>\r\n<p>\u9664\u975e\u4f60\u662f\u5e73\u9762\u8a2d\u8a08\u5e2b\uff0c\u5426\u5247\u8981\u8b93\u4f60\u7684\u5716\u7247\u5728 EDM \u4e2d\u5448\u73fe\u5b8c\u7f8e\u6548\u679c\u4e26\u4e0d\u5bb9\u6613\u3002<\/p>\r\n<p>\u50cf Benchmark Email \u7de8\u8f2f\u5668\u4e2d\u63d0\u4f9b\u7684\u7167\u7247\u7de8\u8f2f\u5de5\u5177\uff0c\u80fd\u8f15\u9b06\u8abf\u6574\u5716\u7247\u5927\u5c0f\u3001\u88c1\u5207\uff0c\u751a\u81f3\u5957\u7528\u6ffe\u93e1\uff0c\u8b93\u4f60\u7684\u5716\u7247\u5728\u6536\u4ef6\u7bb1\u4e2d\u9583\u4eae\u51fa\u773e\u3002<\/p>\r\n<h3 id=\"InboxPreview\">\u6536\u4ef6\u7bb1\u9810\u89bd<\/h3>\r\n<figure><img decoding=\"async\" title=\"Inbox-Preview.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Inbox-Preview.webp\" alt=\"Inbox-Preview.webp\" \/><\/figure>\r\n<p>\u5982\u679c\u4f60\u7684\u6280\u8853\u7a0d\u5fae\u9032\u968e\u4e00\u4e9b\uff0c\u4f60\u53ef\u80fd\u6703\u77e5\u9053\u54ea\u4e9b\u96fb\u5b50\u90f5\u4ef6\u5ba2\u6236\u7aef\u5728\u4f60\u7684\u8a02\u95b1\u8005\u540d\u55ae\u4e2d\u6700\u53d7\u6b61\u8fce\u3002<\/p>\r\n<p>Benchmark Email \u63d0\u4f9b\u7531 <a href=\"https:\/\/www.litmus.com\/\">Litmus<\/a> \u652f\u63f4\u7684\u6536\u4ef6\u7bb1\u6aa2\u67e5\u5de5\u5177\u3002\u4f7f\u7528\u6536\u4ef6\u7bb1\u6aa2\u67e5\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u5728\u767c\u9001\u524d\u9810\u89bd\u96fb\u5b50\u5831\u5728\u5404\u5927\u71b1\u9580\u90f5\u4ef6\u5ba2\u6236\u7aef\u7684\u5448\u73fe\u6548\u679c\uff0c\u78ba\u4fdd\u7121\u8ad6\u8a02\u95b1\u8005\u662f\u5728\u684c\u9762\u4e0a\u7684 Office 365 \u6536\u4ef6\u7bb1\u95b1\u8b80\uff0c\u9084\u662f\u5728 iPhone \u4e0a\u4f7f\u7528 Apple Mail \u6ed1\u52d5\u700f\u89bd\uff0c\u4f60\u7684\u96fb\u5b50\u5831\u8a2d\u8a08\u90fd\u5b8c\u7f8e\u7121\u7f3a\u3002<\/p>\r\n<h3 id=\"FreeEmail\">\u514d\u8cbb\u96fb\u5b50\u5831\u7bc4\u672c<\/h3>\r\n<figure><img decoding=\"async\" title=\"Free-Email-Templates.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Free-Email-Templates.webp\" alt=\"Free-Email-Templates.webp\" \/><\/figure>\r\n<p>\u5f9e\u96f6\u5efa\u7acb HTML \u96fb\u5b50\u5831\u7bc4\u672c\u53ef\u80fd\u5f88\u7e41\u7463 &#8211; \u7562\u7adf EDM \u901a\u5e38\u4e0d\u662f\u4f60\u5f85\u8fa6\u4e8b\u9805\u4e2d\u552f\u4e00\u7684\u5de5\u4f5c\u3002<\/p>\r\n<p>\u4f7f\u7528 <a href=\"https:\/\/www.benchmarkemail.com\/email-templates\/\">\u514d\u8cbb\u96fb\u5b50\u5831\u7bc4\u672c<\/a> \u53ef\u4ee5\u5e6b\u52a9\u4f60\u5feb\u901f\u958b\u59cb <a href=\"https:\/\/www.benchmarkemail.com\/email-design\/\">\u96fb\u5b50\u5831\u8a2d\u8a08<\/a>\u3002<\/p>\r\n<p>\u6211\u5011\u63d0\u4f9b\u5404\u884c\u5404\u696d\u7684\u96fb\u5b50\u5831\u7bc4\u672c\uff0c\u4f8b\u5982\u65c5\u904a\u3001\u904b\u52d5\u3001\u6559\u80b2\u3001\u91ab\u7642\u7b49\uff0c\u4e5f\u63d0\u4f9b\u7279\u5225\u7684\u4fc3\u92b7\u7bc4\u672c\u3002\u4e0d\u8ad6\u4f60\u7684\u9700\u6c42\u662f\u4ec0\u9ebc\uff0c\u90fd\u80fd\u8f15\u9b06\u627e\u5230\u7bc4\u672c\uff0c\u8b93\u96fb\u5b50\u5831\u767c\u9001\u66f4\u9806\u66a2\u7c21\u55ae\u3002<\/p>\r\n<h3 id=\"RSSEmails\">RSS \u96fb\u5b50\u5831<\/h3>\r\n<figure><img decoding=\"async\" title=\"RSS-Emails.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/RSS-Emails.webp\" alt=\"RSS-Emails.webp\" \/><\/figure>\r\n<p>\u5efa\u7acb\u90e8\u843d\u683c\u5167\u5bb9\u8207\u7a69\u5065\u7684 EDM \u7b56\u7565\u5bc6\u4e0d\u53ef\u5206\u3002<\/p>\r\n<p>\u4f46\u8ab0\u6709\u6642\u9593\u5728\u5b8c\u6210\u5176\u4ed6\u90f5\u4ef6\u8207\u5de5\u4f5c\u4e4b\u9918\uff0c\u6bcf\u9031\u6216\u6bcf\u6708\u624b\u52d5\u767c\u9001\u90e8\u843d\u683c\u5167\u5bb9\u5462\uff1fRSS \u96fb\u5b50\u5831\u53ef\u8b93\u4f60\u5728\u66f4\u65b0\u90e8\u843d\u683c\u6216\u4efb\u4f55 RSS \u8a02\u95b1\u6e90\u6642\uff0c\u81ea\u52d5\u767c\u9001\u90f5\u4ef6\u7d66\u8a02\u95b1\u8005\uff0c\u8b93\u4f60\u7684\u90e8\u843d\u683c\u5167\u5bb9\u767c\u63ee\u66f4\u5927\u50f9\u503c\u3002<\/p>\r\n<h3 id=\"LeadGeneration\">\u6f5b\u5728\u5ba2\u6236\u958b\u767c<\/h3>\r\n<figure><img decoding=\"async\" title=\"Lead-Generation.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Lead-Generation.webp\" alt=\"Lead-Generation.webp\" \/><\/figure>\r\n<p>\u6709\u6548 EDM \u7b56\u7565\u7684\u91cd\u8981\u95dc\u9375\u4e4b\u4e00\u662f\u751f\u6210\u6f5b\u5728\u5ba2\u6236\u548c\u8a02\u95b1\u8005 &#8211; \u4e5f\u5c31\u662f\u672a\u4f86\u7684\u9867\u5ba2\u3002<\/p>\r\n<p>\u4f60\u53ef\u4ee5\u900f\u904e\u5efa\u7acb\u767b\u9678\u9801\u9762\u548c <a href=\"https:\/\/www.benchmarkemail.com\/blog\/website-forms-101\/\">\u7db2\u7ad9\u8868\u55ae<\/a> \u4e26\u52a0\u5165\u4f60\u7684\u7db2\u7ad9\u4f86\u9054\u6210\u3002<\/p>\r\n<p>\u767b\u9678\u9801\u9762\u53ef\u4ee5\u5f15\u5c0e\u8a2a\u5ba2\u5230\u7279\u5b9a\u9801\u9762\uff0c\u901a\u5e38\u63d0\u4f9b\u67d0\u7a2e\u4fc3\u92b7\u6d3b\u52d5\uff0c\u4f8b\u5982\u7dda\u4e0a\u7814\u8a0e\u6703\u6216\u5167\u5bb9\u8cc7\u6e90\u3002\u4f60\u61c9\u5728\u6b64\u9801\u9762\u52a0\u5165\u8868\u55ae\uff0c\u4ee5\u4fbf\u8f15\u9b06\u8ffd\u8e64\u65b0\u6f5b\u5728\u5ba2\u6236\u4e26\u52a0\u5165\u4f60\u7684\u96fb\u5b50\u5831\u540d\u55ae\u3002<\/p>\r\n<p>\u4f60\u4e5f\u53ef\u4ee5\u5728\u6d41\u91cf\u9ad8\u7684\u7db2\u7ad9\u9801\u9762\u4e0a\u52a0\u5165\u5167\u5d4c\u8868\u55ae\u6216\u5f48\u51fa\u8868\u55ae\u3002\u4e26\u975e\u6240\u6709 EDM \u5de5\u5177\u90fd\u6709\u9019\u4e9b\u529f\u80fd\uff0c\u5982\u679c\u4f60\u5e0c\u671b\u5728\u7db2\u7ad9\u4e0a\u8f15\u9b06\u751f\u6210\u6f5b\u5728\u5ba2\u6236\uff0c\u9078\u64c7\u63d0\u4f9b\u9019\u4e9b\u529f\u80fd\u7684\u5de5\u5177\u6703\u66f4\u5408\u9069\u3002<\/p>\r\n<h3 id=\"EmailDrip\">\u96fb\u5b50\u5831\u81ea\u52d5\u5316\u6d41\u7a0b<\/h3>\r\n<figure><img decoding=\"async\" title=\"Email-Drip-Campaigns.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Email-Drip-Campaigns.webp\" alt=\"Email-Drip-Campaigns.webp\" \/><\/figure>\r\n<p>\u5982\u4eca\uff0c\u92b7\u552e\u5df2\u4e0d\u518d\u53ea\u662f\u5f37\u786c\u63a8\u92b7\u3002<\/p>\r\n<p>\u73fe\u5728\u7684\u5ba2\u6236\u5e0c\u671b\u5728\u505a\u6c7a\u7b56\u524d\u5148\u7372\u5f97\u77e5\u8b58\uff0c\u800c\u5efa\u7acb\u4fe1\u4efb\u662f\u9019\u500b\u904e\u7a0b\u7684\u95dc\u9375\u3002\u56e0\u6b64 <a href=\"https:\/\/www.benchmarkemail.com\/blog\/how-to-build-an-effective-email-drip-campaign\/\">\u96fb\u5b50\u5831\u81ea\u52d5\u5316\u6d41\u7a0b<\/a> \u662f\u8edf\u6027\u92b7\u552e\u7684\u7d55\u4f73\u65b9\u6848\u3002<\/p>\r\n<p>\u5982\u679c\u4f60\u5728\u7db2\u7ad9\u4e0a\u7a4d\u6975\u751f\u6210\u6f5b\u5728\u5ba2\u6236\u8207\u8a02\u95b1\u8005\uff08\u4f60\u61c9\u8a72\u8981\u9019\u6a23\u505a\uff01\uff09\uff0c\u4f60\u4e5f\u6703\u60f3\u91dd\u5c0d\u7279\u5b9a\u689d\u4ef6\uff08\u5982\u4eba\u53e3\u7d71\u8a08\u3001\u5730\u5340\u3001\u7522\u696d\u7b49\uff09\u767c\u9001 <a href=\"https:\/\/www.benchmarkemail.com\/blog\/personalization\/\">\u500b\u4eba\u5316\u96fb\u5b50\u5831\u6d3b\u52d5<\/a> \u7d66\u9019\u4e9b\u6f5b\u5728\u5ba2\u6236\u3002\u9019\u4e9b\u90f5\u4ef6\u61c9\u8a72\u4ee5\u7a69\u5b9a\u983b\u7387\u767c\u9001\uff0c\u63d0\u4f9b\u9069\u5207\u8cc7\u6e90\u800c\u4e0d\u9020\u6210\u8ca0\u64d4\u3002\u9577\u671f\u4e0b\u4f86\uff0c\u4f60\u80fd\u4fdd\u6301\u54c1\u724c\u66dd\u5149\u3001\u5efa\u7acb\u4fe1\u4efb\uff0c\u4e26\u5c07\u6f5b\u5728\u5ba2\u6236\u9010\u6b65\u5f15\u5c0e\u5230\u8cfc\u8cb7\u6c7a\u7b56\u3002<\/p>\r\n<h3 id=\"MarketingAutomation\">\u884c\u92b7\u81ea\u52d5\u5316<\/h3>\r\n<figure><img decoding=\"async\" title=\"Marketing-Automation.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/Marketing-Automation.webp\" alt=\"Marketing-Automation.webp\" \/><\/figure>\r\n<p>\u9019\u662f\u9032\u5165 <a href=\"https:\/\/www.benchmarkemail.com\/features\/marketing-automation\/\">\u884c\u92b7\u81ea\u52d5\u5316<\/a> \u7684\u5b8c\u7f8e\u5207\u5165\u9ede\u3002<\/p>\r\n<p>\u884c\u92b7\u81ea\u52d5\u5316\u4e0d\u50c5\u9650\u65bc\u96fb\u5b50\u90f5\u4ef6\u6ef4\u704c\u6d3b\u52d5\uff0c\u5b83\u53ef\u4ee5\u6839\u64da\u4f7f\u7528\u8005\u884c\u70ba\uff0c\u800c\u4e0d\u53ea\u662f\u6642\u9593\u8ef8\uff0c\u4f86\u89f8\u767c\u96fb\u5b50\u90f5\u4ef6\u3002<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>\u56e0\u6b64\uff0c\u5982\u679c\u6f5b\u5728\u5ba2\u6236\u700f\u89bd\u60a8\u7db2\u7ad9\u7684\u7279\u5b9a\u9801\u9762\u3001\u8cfc\u8cb7\u7522\u54c1\u6216\u8a02\u95b1\u96fb\u5b50\u90f5\u4ef6\u540d\u55ae\uff0c\u60a8\u53ef\u4ee5\u8a2d\u5b9a\u89f8\u767c\u5668\uff0c\u81ea\u52d5\u767c\u9001\u8207\u9019\u4e9b\u884c\u70ba\u76f8\u95dc\u7684\u6d3b\u52d5\u3002\u9019\u63d0\u4f9b\u4e86\u53e6\u4e00\u5c64\u500b\u4eba\u5316\u63a5\u89f8\u3002\u5982\u679c\u60a8\u5c0d\u6b64\u6709\u8208\u8da3\uff0c\u60a8\u6703\u9700\u8981\u4e00\u5957\u5167\u5efa\u884c\u92b7\u81ea\u52d5\u5316\u529f\u80fd\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u3002<\/p>\r\n<h3 id=\"ABTesting\">A\/B \u6e2c\u8a66<\/h3>\r\n<figure><img decoding=\"async\" title=\"a-b-testing-at-2x.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/a-b-testing-at-2x.webp\" alt=\"a-b-testing-at-2x.webp\" \/><\/figure>\r\n<p>\u5927\u591a\u6578\uff08\u5982\u679c\u4e0d\u662f\u5168\u90e8\uff09\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7\u5de5\u5177\u90fd\u63d0\u4f9b <a href=\"https:\/\/www.benchmarkemail.com\/blog\/a-b-testing\/\">A\/B \u6e2c\u8a66<\/a> \u529f\u80fd\uff0c\u8b93\u60a8\u6e2c\u8a66\u90f5\u4ef6\u4e2d\u7684\u5404\u7a2e\u5143\u7d20\uff0c\u5982\u90f5\u4ef6\u4e3b\u65e8\u3001CTA \u6216\u767c\u9001\u6642\u9593\u3002<\/p>\r\n<p>\u900f\u904e\u6e2c\u8a66\u6bcf\u500b\u5143\u7d20\u7684\u4e0d\u540c\u9078\u9805\uff0c\u4e26\u5c07\u5176\u767c\u9001\u7d66\u4e0d\u540c\u7fa4\u7d44\u7684\u6536\u4ef6\u8005\uff0c\u60a8\u53ef\u4ee5\u6839\u64da\u6bcf\u500b\u7fa4\u7d44\u7684\u7e3e\u6548\u6307\u6a19\uff0c\u5224\u65b7\u54ea\u7a2e\u65b9\u5f0f\u80fd\u5e36\u4f86\u6700\u4f73\u56de\u5831\u3002<\/p>\r\n<p>\u4ee5\u4e0b\u662f\u60a8\u61c9\u8003\u616e A\/B \u6e2c\u8a66\u7684\u90f5\u4ef6\u5143\u7d20\uff1a<\/p>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u90f5\u4ef6\u4e3b\u65e8<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">CTA \u8a9e\u8a00<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u90f5\u4ef6\u767c\u9001\u6642\u9593<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u90f5\u4ef6\u767c\u9001\u65e5\u671f<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u9810\u89bd\u6587\u5b57<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u90f5\u4ef6\u5167\u5bb9\u6587\u6848<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>\r\n<ul>\r\n<li aria-level=\"1\">\u90f5\u4ef6\u683c\u5f0f\uff08HTML vs. \u7d14\u6587\u5b57\uff09<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<h3 id=\"Reporting\">\u5831\u8868\u5206\u6790<\/h3>\r\n<figure><img decoding=\"async\" title=\"reporting-at-2x.webp\" src=\"https:\/\/www.benchmarkemail.com\/images\/nxg\/nxg-email-marketing-software\/reporting-at-2x.webp\" alt=\"reporting-at-2x.webp\" \/><\/figure>\r\n<p>\u6211\u5011\u5f9e\u4e0d\u5efa\u8b70\u5728\u4e0d\u4e86\u89e3\u90f5\u4ef6\u7e3e\u6548\u7684\u60c5\u6cc1\u4e0b\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\u3002\u56e0\u6b64\uff0c\u6211\u5011\u7684 EDM \u884c\u92b7\u5de5\u5177\u63d0\u4f9b\u4e86\u529f\u80fd\u5b8c\u5584\u7684 <a href=\"https:\/\/www.benchmarkemail.com\/features\/reporting\/\">\u5831\u8868\u5100\u8868\u677f<\/a>\uff0c\u4f9b\u4f7f\u7528\u8005\u4f7f\u7528\u3002<\/p>\r\n<p>\u4e86\u89e3\u8a02\u95b1\u8005\u8207\u60a8\u7684\u6d3b\u52d5\u4e92\u52d5\u65b9\u5f0f\uff0c\u80fd\u8b93\u60a8\u4e0d\u65b7\u512a\u5316\uff0c\u4e0d\u50c5\u767c\u9001\u96fb\u5b50\u90f5\u4ef6\uff0c\u66f4\u80fd\u767c\u9001\u8a02\u95b1\u8005\u8feb\u4e0d\u53ca\u5f85\u8981\u6253\u958b\u7684\u90f5\u4ef6\u3002\u6211\u5011\u7684\u5de5\u5177\u6703\u8ffd\u8e64\u90f5\u4ef6\u958b\u555f\u7387\u3001\u9ede\u64ca\u9023\u7d50\u4ee5\u53ca\u6536\u4ef6\u8005\u4e92\u52d5\u3002\u6211\u5011\u9084\u80fd\u6355\u6349\u6bcf\u5c01\u90f5\u4ef6\u7684\u9000\u4ef6\u7387\u8207\u53d6\u6d88\u8a02\u95b1\u7387\uff0c\u8b93\u60a8\u6e05\u695a\u54ea\u4e9b\u90f5\u4ef6\u6210\u529f\u5230\u9054\u6536\u4ef6\u8005\u6536\u4ef6\u5323\uff0c\u54ea\u4e9b\u6c92\u6709\u3002<\/p>\r\n<p>\u9078\u64c7\u4e00\u5957\u80fd\u63d0\u4f9b\u5718\u968a\u6240\u9700\u8cc7\u6e90\u7684 EDM \u884c\u92b7\u8edf\u9ad4\uff0c\u9700\u8981\u6295\u5165\u5145\u5206\u7684\u601d\u8003\u3001\u7814\u7a76\u8207\u6642\u9593\u3002\u9078\u64c7\u904e\u7a0b\u4e0d\u61c9\u8349\u7387\uff0c\u800c\u61c9\u5168\u9762\u8a55\u4f30\u3002\u6211\u5011\u5e0c\u671b\u672c\u6307\u5357\u80fd\u52a9\u60a8\u4e00\u81c2\u4e4b\u529b\uff0c\u5982\u679c\u60a8\u60f3\u514d\u8cbb\u8a66\u7528 Benchmark Email\uff0c<a href=\"https:\/\/app.benchmarkemail.io\/register?language=tw\">\u7acb\u5373\u8a3b\u518a\u514d\u8cbb\u65b9\u6848<\/a>\uff01<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n","protected":false},"excerpt":{"rendered":"<p>\u4ec0\u9ebc\u662f EDM \u884c\u92b7\u8edf\u9ad4\uff1f \u70ba\u4ec0\u9ebc\u627e\u5230\u5408\u9069\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u5f88\u91cd\u8981\uff1f \u63d0\u5347\u6548\u7387 \u7c21\u5316\u5c0d\u5916\u6e9d\u901a \u8ffd\u8e64\u96fb\u5b50\u90f5\u4ef6\u6210\u6548 \u900f\u904e\u5206\u773e\u6574\u7406\u4e26\u512a\u5148\u6392\u5e8f\u6f5b\u5728\u5ba2\u6236 \u8b93\u6bcf\u6b21\u767c\u9001\u90fd\u66f4\u500b\u4eba\u5316 \u5f37\u5316\u6f5b\u5728\u5ba2\u6236\u57f9\u80b2\u7b56\u7565 \u63d0\u9ad8\u8f49\u63db\u7387 \u6700\u91cd\u8981\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u529f\u80fd\u6709\u54ea\u4e9b\uff1f \u96fb\u5b50\u90f5\u4ef6\u7de8\u8f2f\u5668 \u5716\u7247\u7de8\u8f2f \u6536\u4ef6\u5323\u9810\u89bd \u514d\u8cbb\u96fb\u5b50\u90f5\u4ef6\u7bc4\u672c RSS \u96fb\u5b50\u90f5\u4ef6 \u6f5b\u5728\u5ba2\u6236\u958b\u767c \u6ef4\u704c\u5f0f\u96fb\u5b50\u5831 \u884c\u92b7\u81ea\u52d5\u5316 A\/B \u6e2c\u8a66 \u5831\u8868\u5206\u6790 \u514d\u8cbb\u8a3b\u518a Benchmark \u5e73\u53f0\uff0c\u5728 15 \u5206\u9418\u5167\u767c\u9001\u4f60\u7684\u7b2c\u4e00\u5c01 \u90f5\u4ef6\u3002 \u9078\u64c7\u6700\u9069\u5408\u60a8\u4f01\u696d\u7684 EDM \u884c\u92b7\u8edf\u9ad4 \u6210\u529f\u7684 EDM \u884c\u92b7\u7b56\u7565\u9700\u8981\u8cc7\u6e90\u3001\u5c08\u6ce8\u8207\u5408\u9069\u7684\u90f5\u4ef6\u5de5\u5177\u3002\u64c1\u6709\u6700\u9069\u5408\u60a8\u4f01\u696d\u7684\u96fb\u5b50\u5831\u670d\u52d9\u63d0\u4f9b\u5546\uff0c\u60a8\u7684\u884c\u92b7\u5718\u968a\u5c31\u80fd\u5c07 EDM \u884c\u92b7\u8a08\u756b\u4ed8\u8af8\u5be6\u884c\u3002 \u66f4\u91cd\u8981\u7684\u662f\uff0c\u6b63\u78ba\u7684 EDM \u884c\u92b7\u670d\u52d9\u80fd\u63d0\u4f9b\u6d1e\u5bdf\u8207\u95dc\u9375\u8cc7\u8a0a\uff0c\u5e6b\u52a9\u60a8\u548c\u5718\u968a\u7cbe\u9032\u7b56\u7565\u3002\u7562\u7adf\uff0c\u5728 EDM \u884c\u92b7\u4e2d\uff0c\u81ea\u6eff\u53ef\u80fd\u6703\u524a\u5f31\u7e3e\u6548\u3002 \u5728\u672c\u6307\u5357\u4e2d\uff0c\u6211\u5011\u5c07\u5354\u52a9\u60a8\u4e86\u89e3 EDM \u884c\u92b7\u8edf\u9ad4\u662f\u4ec0\u9ebc\u3001\u5b83\u5c0d\u7b56\u7565\u7684\u597d\u8655\uff0c\u4ee5\u53ca\u54ea\u4e9b\u529f\u80fd\u80fd\u5c07\u60a8\u7684 EDM \u7b56\u7565\u5f9e\u300c\u826f\u597d\u300d\u63d0\u5347\u5230\u300c\u5353\u8d8a\u300d\u3002 \u4ec0\u9ebc\u662f EDM \u884c\u92b7\u8edf\u9ad4\uff1f&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-50195","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Software - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/email-marketing-software\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Software - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u4ec0\u9ebc\u662f EDM \u884c\u92b7\u8edf\u9ad4\uff1f \u70ba\u4ec0\u9ebc\u627e\u5230\u5408\u9069\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u5f88\u91cd\u8981\uff1f \u63d0\u5347\u6548\u7387 \u7c21\u5316\u5c0d\u5916\u6e9d\u901a \u8ffd\u8e64\u96fb\u5b50\u90f5\u4ef6\u6210\u6548 \u900f\u904e\u5206\u773e\u6574\u7406\u4e26\u512a\u5148\u6392\u5e8f\u6f5b\u5728\u5ba2\u6236 \u8b93\u6bcf\u6b21\u767c\u9001\u90fd\u66f4\u500b\u4eba\u5316 \u5f37\u5316\u6f5b\u5728\u5ba2\u6236\u57f9\u80b2\u7b56\u7565 \u63d0\u9ad8\u8f49\u63db\u7387 \u6700\u91cd\u8981\u7684 EDM \u884c\u92b7\u8edf\u9ad4\u529f\u80fd\u6709\u54ea\u4e9b\uff1f \u96fb\u5b50\u90f5\u4ef6\u7de8\u8f2f\u5668 \u5716\u7247\u7de8\u8f2f \u6536\u4ef6\u5323\u9810\u89bd \u514d\u8cbb\u96fb\u5b50\u90f5\u4ef6\u7bc4\u672c RSS \u96fb\u5b50\u90f5\u4ef6 \u6f5b\u5728\u5ba2\u6236\u958b\u767c \u6ef4\u704c\u5f0f\u96fb\u5b50\u5831 \u884c\u92b7\u81ea\u52d5\u5316 A\/B \u6e2c\u8a66 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