{"id":11245,"date":"2011-04-05T06:26:00","date_gmt":"2011-04-05T06:26:00","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/"},"modified":"2020-10-29T15:42:53","modified_gmt":"2020-10-29T15:42:53","slug":"what-not-to-say-when-building-email-lists-part-2-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/","title":{"rendered":"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7?"},"content":{"rendered":"

What You Said:<\/strong>
\nHi, I\u2019d love to be able to send you our email marketing.<\/p>\n

What They Heard:<\/strong>
\nHi, I\u2019m trying to send you mass communication messages. I\u2019m well trained in consumer manipulation and have technology on my side. I bet I can get you to part with a few more of your hard-earned dollars.<\/p>\n

You\u2019re Not Selling the Email Marketing, You\u2019re Doing the Email Marketing<\/strong>
\nWhat we do is called email marketing<\/a>, but that doesn\u2019t sound so good to your customers, does it? So why say it? People like their email (well, usually), but they don\u2019t really love being marketed to. Face it, it sounds cold, manipulative and completely impersonal.<\/p>\n

McDonald\u2019s Does Food Fast but They\u2019re Not Trying to Sell You Fast Food<\/strong>
\nWhat if McDonald\u2019s tried to get you to come into their quick service restaurants by advertising, \u201cWe\u2019d love to feed you fast food\u201d? They don\u2019t do that. They move past what they\u2019re doing to what they serve \u2013 either a savory meal or the perceived benefit of eating a good tasting treat.<\/p>\n

Are You Really Pushing a Newsletter?<\/strong>
\nHow are you enticing people to subscribe to your email lists? Many good companies with good websites and\/or Facebook pages just put up a generic signup box<\/a> and a simple \u201cSign up for our newsletter\u201d message next to it. McDonald\u2019s doesn\u2019t advertise that they have these cool bags, paper cups and boxes. That\u2019s just what the food comes in. So why are you so focused on the container that is your newsletter?<\/p>\n

Promise the Savory Goods!<\/strong>
\nWhat are you going to send to your subscribers? Informative newsletters? Tell them. Great email discounts? Let them know now. Sales announcements? Product demos? Put it out, dress it up, shoot it all sexy and promise those things right at the signup box. People want to know what they\u2019re getting before they risk being annoyed in their inbox. If you have a visual example, all the better. But make sure that example shows the thing, not just the thing it comes in.<\/p>\n

People Like to See People<\/strong>
\nSome marketing professionals will tell you, \u201cPictures of people sell to people.\u201d In commercials, there are often pictures of people doing the thing you wish you were doing. But what is it you wish you were doing? Is it really that you want to eat fast food?<\/p>\n

People that Are Lovin\u2019 It<\/strong>
\nMaybe it\u2019s really that you like to enjoy your food (who doesn\u2019t?) and you wish that happened a bit more. It works if you can connect the image with the benefit. Pictures of people smiling are alone not too powerful. Pictures of food are effective if you\u2019re hungry at that moment. Pictures of people smiling while eating their food really connects the dots. That message is more effective and makes a lasting impression, hunger aside.<\/p>\n

So How Do You Make People See Themselves Lovin\u2019 Your Newsletters?<\/strong>
\nIf you\u2019re mentioning the newsletter subscription personally, bring it up naturally:<\/p>\n

\n

I have a few customers that I like to tell about our email newsletter<\/a> because I want them to get the discounts that come up now and again. Our prices are great, but you know what really helps? Those email coupons. Someone saved a hundred bucks last week by looking out for the deal.<\/p>\n<\/blockquote>\n

Remember, it has to be sincere. If they hear you say the same thing to everyone in line, it\u2019s not going to come from the heart.<\/p>\n

You Don\u2019t Need Actors & Models to Make It Work on Your Webpages<\/strong>
\nIf you\u2019re trying to do the effect on your website or Facebook page, show some pictures of smiling people who took advantage of the specific things your newsletters offer. It can really hit home if you do it right. You don\u2019t have to spend money on actors and models. Take pictures of volunteers or staff in your store. You can also purchase royalty free images online for cheap at a number of sites.<\/p>\n

Show the Smiles, Tell Them Why It Happened<\/strong>
\nHere\u2019s one for the restaurants: Get a picture of a smiling couple enjoying a great meal. Your message? Food tastes better when you get a discount\/get a free appetizer\/don\u2019t have to wait for a table\/find out about our secret menu. Any of those things will do. The important thing is that if people want the benefit, can see themselves enjoying the benefit, then they aren\u2019t going to let just giving up their email address stand between them and a good time.<\/p>\n","protected":false},"excerpt":{"rendered":"

What You Said: Hi, I\u2019d love to be able to send you our email marketing. What They Heard: Hi, I\u2019m trying to send you mass communication messages. I\u2019m well trained in consumer manipulation and have technology on my side. I bet I can get you to part with a few more of your hard-earned dollars.…<\/p>\n","protected":false},"author":270,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11245","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\n\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7? - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7? - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"What You Said: Hi, I\u2019d love to be able to send you our email marketing. What They Heard: Hi, I\u2019m trying to send you mass communication messages. I\u2019m well trained in consumer manipulation and have technology on my side. I bet I can get you to part with a few more of your hard-earned dollars.…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-05T06:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-29T15:42:53+00:00\" \/>\n<meta name=\"author\" content=\"Paul Rijnders\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Rijnders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/\"},\"author\":{\"name\":\"Paul Rijnders\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\"},\"headline\":\"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7?\",\"datePublished\":\"2011-04-05T06:26:00+00:00\",\"dateModified\":\"2020-10-29T15:42:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/\"},\"wordCount\":780,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/\",\"name\":\"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7? - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"datePublished\":\"2011-04-05T06:26:00+00:00\",\"dateModified\":\"2020-10-29T15:42:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/what-not-to-say-when-building-email-lists-part-2-email-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\",\"name\":\"Paul Rijnders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"caption\":\"Paul Rijnders\"},\"description\":\"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/paulrijnders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7? - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7? - Benchmark Email","og_description":"What You Said: Hi, I\u2019d love to be able to send you our email marketing. What They Heard: Hi, I\u2019m trying to send you mass communication messages. I\u2019m well trained in consumer manipulation and have technology on my side. I bet I can get you to part with a few more of your hard-earned dollars.…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2011-04-05T06:26:00+00:00","article_modified_time":"2020-10-29T15:42:53+00:00","author":"Paul Rijnders","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paul Rijnders","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/"},"author":{"name":"Paul Rijnders","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a"},"headline":"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7?","datePublished":"2011-04-05T06:26:00+00:00","dateModified":"2020-10-29T15:42:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/"},"wordCount":780,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/","name":"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7? - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"datePublished":"2011-04-05T06:26:00+00:00","dateModified":"2020-10-29T15:42:53+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-not-to-say-when-building-email-lists-part-2-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u5efa\u7acb\u90f5\u4ef6\u540d\u55ae\u6642\u4ec0\u9ebc\u7d55\u5c0d\u4e0d\u80fd\u8aaa\uff0c\u7b2c\u4e8c\u90e8\u66f2\uff1a\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7?"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a","name":"Paul Rijnders","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","caption":"Paul Rijnders"},"description":"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/paulrijnders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=11245"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11245\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=11245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=11245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=11245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}