{"id":11257,"date":"2011-04-13T23:35:31","date_gmt":"2011-04-13T23:35:31","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/"},"modified":"2020-02-18T15:32:25","modified_gmt":"2020-02-18T15:32:25","slug":"earning-an-email-marketing-gold-star-worth-it","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/","title":{"rendered":"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f"},"content":{"rendered":"

Sometimes a Different Spin Gets My Attention<\/strong>
\nI\u2019ll admit that because I\u2019m actively engaged in email marketing<\/a> on an almost daily basis, I probably subscribe to more email lists than I can comfortably read. This said, it certainly takes a lot to get my attention these days.<\/p>\n

The Subject: Hooray for Newbies!<\/strong>
\nIt\u2019s been said over and over on this site that the subject line is what really gets you through the door with your subscribers. If a person is open to your email marketing, they\u2019re probably on a few more email lists as well. When the time to read emails becomes limited, the subject line that really stands out is the winner. I couldn\u2019t ignore this one this morning that stated, \u201cYou just unlocked the Newbie badge! Hooray!\u201d<\/p>\n

I Won the Game I Didn\u2019t Know I Was Playing
\n\"\"
\nNow I\u2019m not willing to divulge whether it\u2019s because I played Nintendo as a kid or Xbox as an adult but I can only be honest about what gets my attention. To a kid of the video game generation, we connect more with \u201cunlock\u201d and \u201cnewbie\u201d than we do with \u201cdiscover\u201d or \u201chalf off.\u201d And face it, nobody puts \u201cHooray!\u201d in their emails, so this subject line stood out right from the start.There are multiple lessons here for those looking for a new spin on subject lines<\/a>:<\/p>\n

It helps if you say something never said.<\/strong>
\nThere are plenty of unused magic words left that can get attention.<\/strong>
\nYou might identify with your subscribers in ways not related to the immediate business.<\/strong>
\nFoursquare Sends Me a Badge<\/strong>
\nSo I recently signed up for a fun little app on my phone that apparently follows up with email alerts. This could have been a recipe for disaster. I probably overlooked the fact that I agreed to get these emails. And if the emails were these long, sales-oriented pitches, I\u2019d have unsubscribed and deleted the app from my phone. But you know what? The email was fun, almost mindless, completely unnecessary, but much appreciated.<\/p>\n

You foursquare veterans might counter that the whole point of foursquare is to earn badges, but is it really? It\u2019s a way for people to share what they\u2019re doing. This whole thing could have been as boring as, \u201cThis email is to confirm that you have successfully checked-in at your chosen destination.\u201d Let me say something I would have said in my Nintendo days: Gag me with a spoon.<\/p>\n

I Guess I Just Need a Little Positive Affirmation
\nSo what was this \u201cNewbie Badge\u201d email all about? Not much. Take a look:\"\"<\/p>\n

So I get these badges when I eat. Cool. I guess I\u2019ll try to use the app more so that I can get these little bonuses in my email to up my self-esteem. On the surface, it appears to be a waste of an email, especially when the app already gave me my \u201cbadge\u201d on the phone. But by sending this short email, a few key things were achieved:<\/p>\n

The phone app experience became even more tangible.<\/strong>
\nThe event\u2019s impression lasted a bit longer.<\/strong>
\nThe app got another chance at branding.<\/strong>
\nDo You Need to Badge Up Your Customers?<\/strong>
\nI don\u2019t know, do you? What\u2019s your business? Would a plumber send a \u201cYou\u2019ve earned the unclogged drain\u201d badge to a middle-aged lady? Probably not. But this isn\u2019t about badges. It\u2019s about sending the short email that follows up the customer event, even when there\u2019s nothing to sell. It could be a basic thank you email. But whatever it is, make it as fun and simple as you can get away with. Remember, you\u2019re just trying to give your transaction a little more leg to run a little longer in your customers’ and subscribers’ minds.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Sometimes a Different Spin Gets My Attention I\u2019ll admit that because I\u2019m actively engaged in email marketing on an almost daily basis, I probably subscribe to more email lists than I can comfortably read. This said, it certainly takes a lot to get my attention these days. The Subject: Hooray for Newbies! It\u2019s been said…<\/p>\n","protected":false},"author":270,"featured_media":11258,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"\n\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Sometimes a Different Spin Gets My Attention I\u2019ll admit that because I\u2019m actively engaged in email marketing on an almost daily basis, I probably subscribe to more email lists than I can comfortably read. This said, it certainly takes a lot to get my attention these days. The Subject: Hooray for Newbies! It\u2019s been said…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-13T23:35:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-18T15:32:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/newbie-badge.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"467\" \/>\n\t<meta property=\"og:image:height\" content=\"98\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Rijnders\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Rijnders\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/\"},\"author\":{\"name\":\"Paul Rijnders\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\"},\"headline\":\"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f\",\"datePublished\":\"2011-04-13T23:35:31+00:00\",\"dateModified\":\"2020-02-18T15:32:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/\"},\"wordCount\":646,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/newbie-badge.jpg\",\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/\",\"name\":\"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/newbie-badge.jpg\",\"datePublished\":\"2011-04-13T23:35:31+00:00\",\"dateModified\":\"2020-02-18T15:32:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/newbie-badge.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/newbie-badge.jpg\",\"width\":467,\"height\":98},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/earning-an-email-marketing-gold-star-worth-it\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/417a0bb5ef8c9d113220916de5d8952a\",\"name\":\"Paul Rijnders\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g\",\"caption\":\"Paul Rijnders\"},\"description\":\"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/paulrijnders\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/","og_locale":"en_US","og_type":"article","og_title":"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f - Benchmark Email","og_description":"Sometimes a Different Spin Gets My Attention I\u2019ll admit that because I\u2019m actively engaged in email marketing on an almost daily basis, I probably subscribe to more email lists than I can comfortably read. This said, it certainly takes a lot to get my attention these days. The Subject: Hooray for Newbies! It\u2019s been said…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2011-04-13T23:35:31+00:00","article_modified_time":"2020-02-18T15:32:25+00:00","og_image":[{"width":467,"height":98,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/newbie-badge.jpg","type":"image\/jpeg"}],"author":"Paul Rijnders","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Paul Rijnders","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/"},"author":{"name":"Paul Rijnders","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a"},"headline":"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f","datePublished":"2011-04-13T23:35:31+00:00","dateModified":"2020-02-18T15:32:25+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/"},"wordCount":646,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/newbie-badge.jpg","articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/","name":"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/newbie-badge.jpg","datePublished":"2011-04-13T23:35:31+00:00","dateModified":"2020-02-18T15:32:25+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/newbie-badge.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/newbie-badge.jpg","width":467,"height":98},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/earning-an-email-marketing-gold-star-worth-it\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u8d0f\u5f97\u96fb\u5b50\u884c\u92b7\u7684\u91d1\u734e\uff1a\u503c\u5f97\u55ce\uff1f"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/417a0bb5ef8c9d113220916de5d8952a","name":"Paul Rijnders","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f918e8e65a704a6575106873d7e5577497ef56c8578f0937d2f6bd11bedc21e0?s=96&d=mm&r=g","caption":"Paul Rijnders"},"description":"Paul Rijnders is the Product Strategy Manager for Benchmark Email, where his focus includes product development, research, technical writing, feature development, testing and launching of SaaS products and iOS apps that interact with our software via API. He is the human junction between the executive and marketing teams that request the product, the IT team that builds the back end, the design team that creates the front end, the content team that gives the product a voice and the eager sales and support teams who will eventually take delivery of the product. Paul is a product of the CSUF advertising program, He now rounds out his schedule teaching college level courses to multi-media undergrads on two California campuses.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/paulrijnders\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/270"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=11257"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11257\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/11258"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=11257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=11257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=11257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}