{"id":11310,"date":"2011-08-19T21:31:31","date_gmt":"2011-08-19T21:31:31","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/small-business-marketing-tactics-white-papers-vs-webinars\/"},"modified":"2024-09-18T10:53:33","modified_gmt":"2024-09-18T10:53:33","slug":"small-business-marketing-tactics-white-papers-vs-webinars","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/small-business-marketing-tactics-white-papers-vs-webinars\/","title":{"rendered":"\u5c0f\u578b\u4f01\u696d\u884c\u92b7\u7b56\u7565\uff1a\u4f7f\u7528\u8aaa\u660e\u66f8\u8207\u7dda\u4e0a\u7814\u8a0e\u6703"},"content":{"rendered":"<p>The marketing equivalent to the proverbial \u201cpaper or plastic,\u201d white papers and webinars have become competitive when it comes to great organic ideas for reputation building and client accruing strategies.<\/p>\n<p>You\u2019d think <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/resources\/email_marketing_manuals\">marketing white papers<\/a> couldn\u2019t compete with digital media savvy webinars, but you\u2019d be wrong. With new digital platforms making white papers more accessible, webinars have been given a run for their money.<\/p>\n<h4>White Paper v. Webinar: Round 1 \u2013 White Papers Satisfy with Utility<br \/>\n<b><\/b><\/h4>\n<p><b>Consider the Audience<\/b> \u2013 Both have their benefits. White papers get more traction simply because not everyone or every company is media savvy. Everyone can read a paper and pass it along easily. But we\u2019re not quite at the point were everyone can treat a webinar file\/link the same way. Research shows that white papers are also more likely to be circulated (and go viral) than webinars. That alone is a huge marketing plus since going viral is highly coveted no matter what your industry is.<br \/>\n<b>Speed<\/b> \u2013 When it comes to research, white papers can let you really dive into a subject and show off a wealth of information in a way that webinars can\u2019t. Any professional would rather scan through a document and filter through the table of contents to get to directly what they need, rather than sit through what would inevitably be a very long video were it turned into a webinar.<br \/>\n<b>Lack of Time<\/b> \u2013 Additionally, people don\u2019t always have time to spare just for a webinar. We\u2019re so inundated with inboxes, to-do lists and piles of projects that the thought of sitting through a lecture is just time we can\u2019t afford. So it makes sense to read through a white paper when we have the time, especially since white papers are known for their professional sources whereas anyone with a webcam seems to be able to create a webinar.<br \/>\n<b>Where to Go<\/b> \u2013 If you do go the white paper route, definitely utilize Scribd, which has become the source for hosting content-rich documents by top industry leaders.<\/p>\n<h4>Webinar v. White Paper: Round 2 \u2013 Webinars Dominate with Engagement<br \/>\n<b><\/b><\/h4>\n<p><b>Duality<\/b> \u2013 Webinars can compete with white papers by producers turning webinars into digital text files that might also include notes and questions from audience interaction. In this way, a webinar competes with white papers by being media savvy, but also transforming into a platform to reach its less savvy audience.<br \/>\n<b>Engagement<\/b> \u2013 Videos are also a far more engaging way of interacting with your audience than just a paper alone. A white paper doesn\u2019t allow for live feedback, nor does a white paper draw a real-time audience \u2013 all of whom will grant you a more defined reputation since you clearly demonstrate a strong following.<br \/>\n<b>Where to Go<\/b> \u2013 The most reliable source for hosting a webinar continues to be <a class=\"external\" href=\"http:\/\/www.gotomeeting.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">GotoMeeting<\/a>. However, you should also check out leading competitors, including <a class=\"external\" href=\"http:\/\/www.webex.com\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">WebEx<\/a>, which allows for online meetings, web conferencing and desktop sharing. I\u2019d check out the free trial for both GotoMeetings and WebEx by running the same closed webinar on both platforms.<\/p>\n<p>There\u2019s also Yackpack, Vyew and Iotum. Iotum is currently used by Facebook as part of their first attempt to complete with Google Plus\u2019 ability to allow users to conference call.<\/p>\n<p>If you really want to break down webinars and white papers, it would come down to the fact that webinars are traditionally best for B2C (Business to Consumer) marketing whereas white papers are best for B2B (Business to Business) marketing. In my opinion and history though, I employ both for cross-functional purposes and have been very successful. For a demonstration of a live <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/resources\/webinars\">email marketing webinar<\/a>, click on the link to sign up for one today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing equivalent to the proverbial \u201cpaper or plastic,\u201d white papers and webinars have become competitive when it comes to great organic ideas for reputation building and client accruing strategies. You\u2019d think marketing white papers couldn\u2019t compete with digital media savvy webinars, but you\u2019d be wrong. With new digital platforms making white papers more accessible,&hellip;<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11310","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u5c0f\u578b\u4f01\u696d\u884c\u92b7\u7b56\u7565\uff1a\u4f7f\u7528\u8aaa\u660e\u66f8\u8207\u7dda\u4e0a\u7814\u8a0e\u6703 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/small-business-marketing-tactics-white-papers-vs-webinars\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5c0f\u578b\u4f01\u696d\u884c\u92b7\u7b56\u7565\uff1a\u4f7f\u7528\u8aaa\u660e\u66f8\u8207\u7dda\u4e0a\u7814\u8a0e\u6703 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"The marketing equivalent to the proverbial \u201cpaper or plastic,\u201d white papers and webinars have become competitive when it comes to great organic ideas for reputation building and client accruing strategies. 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