{"id":11312,"date":"2011-08-22T03:45:20","date_gmt":"2011-08-22T03:45:20","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/identify-email-social-media-evangelists-via-influence-indexing\/"},"modified":"2024-09-18T10:14:48","modified_gmt":"2024-09-18T10:14:48","slug":"identify-email-social-media-evangelists-via-influence-indexing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/identify-email-social-media-evangelists-via-influence-indexing\/","title":{"rendered":"\u900f\u904e\u300c\u5f71\u97ff\u6307\u6578\u300d\u70ba\u4f60\u5c0b\u627e\u9069\u5408\u7684\u5ee3\u544a\u5ba3\u50b3\u54e1"},"content":{"rendered":"

Some of your email subscribers and social media<\/a> followers are far more valuable than others, and it\u2019s not based on their purchasing history. The amount of influence any customer has on others in their social circle is key to determining their \u201cinfluence index,\u201d and there are now ways to categorize your clients based on their \u201cinfluencing ability.\u201d<\/p>\n

The Traditional Model Is Upside Down<\/h4>\n

The traditional model of purchasing advertising is based on the size of an audience for a particular channel. If you were interested in radio ads, you would check \u201cthe book\u201d to obtain esoteric data such AQH share and cume, correlate that to the best deal (cost per listener) you could finagle, and then buy broadcast spots accordingly.<\/p>\n

Social media has turned this marketing model on its head as the platforms act as nothing more than conduits for direct interaction with your client base. A brand now simply establishes a social media presence and then through the power of its promotional savvy starts accumulating followers or fans. It would seem to the uninitiated that it\u2019s a sheer numbers game and the brand with the most adherents wins, but that would be a fundamental misunderstanding of the nature of social media. The key word on social networks is sharing, therefore a follower who loves your brand and buys your product is nowhere near as enticing a target as a follower who loves your brand and influences lots of other people to buy your product.<\/p>\n

Locating the Influence Indexers<\/h4>\n

How can you determine which ones out of the thousands or millions of names on your lists are the primary individuals who can become brand evangelizers? Several websites have sprung up recently to provide marketers the critical evaluation of social influence index. One is klout.com, which takes data from social networks and scores users on the basis of:<\/p>\n