{"id":11339,"date":"2011-09-20T04:37:15","date_gmt":"2011-09-20T04:37:15","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/"},"modified":"2020-02-18T15:25:07","modified_gmt":"2020-02-18T15:25:07","slug":"netflix-ceo-submits-apology-email-twitter-offers-punchline","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/","title":{"rendered":"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede"},"content":{"rendered":"<p>Netflix created shockwaves when they announced they would be adjusting their pricing plans. The idea was to separate charges for DVD and streaming services. For customers that wanted both, their bill was about to double. The pricing recently went into effect, causing many Netflix subscribers to cancel. Netflix CEO Reed Hastings turned to email in an attempt at damage control. Whether he fixed or furthered the damage is up for debate.<\/p>\n<p>In an email, Hastings began \u201cI messed up [yes you did, Reed]. I owe you an explanation [yeah, you do].\u201d He then added \u201cIt is clear from the feedback <b>over the last two months<\/b>&#8230;\u201d If it is so clear, why did it take two months to send this email? This blog has discussed apology emails in the past and I have always said an immediate response is your best bet. Two months later? That\u2019s an afterthought, Reed.<\/p>\n<p>His explanation was a mixed bag at best. Hastings did a decent amount of tooting of the Netflix horn. The issue wasn\u2019t with whether or not people liked Netflix, though. It was with the decision to double charges for streaming and DVDs. It gets more confusing from there.<\/p>\n<p>Halfway through the email Hastings dropped another bomb. They weren\u2019t just splitting DVD and streaming services, they were changing the name of the DVD service altogether. Introducing Qwikster. Apparently just keeping the name Netflix and calling your streaming service <i>Netflix Streaming<\/i> was too difficult. So would keeping the services integrated. They\u2019re two separate websites that don\u2019t work together.<\/p>\n<p>It doesn\u2019t even end there. While Hastings was sure to establish the website Qwikster.com, he neglected to take control of the Twitter handle. Who owns @Qwikster? A man named Jason Castillo, who has things to say like:<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" alt=\"\"class=\"alignnone size-medium\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/qwikster.jpg\" width=\"486\" height=\"68\" \/><\/center>If you\u2019re launching a new company, you should probably make sure you claim the name across all available platforms. Certainly take care of it before you send an explanation\/apology email to your entire subscriber base.<\/p>\n<p>For some inexplicable reason Hastings even goes for some sympathy points, saying it is hard for him to see a new logo on his precious red envelopes. I\u2019m so sorry that you lost your precious logo in the process of inconveniencing everyone, Reed. That must be so hard.<\/p>\n<p>Sometimes you need to learn to quit while you\u2019re ahead. Hastings thanked customers for sticking with them and acknowledged that they can\u2019t win back trust overnight. Probably the best, most honest thing he said in the email. Going on to say \u201cActions speak louder than words. But words help people to understand actions\u201d is really where it goes back downhill. Your actions meant not sending this email for two months and then creating an even bigger headache with two services that don\u2019t work together. Understand actions? I\u2019m more confused than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix created shockwaves when they announced they would be adjusting their pricing plans. The idea was to separate charges for DVD and streaming services. For customers that wanted both, their bill was about to double. The pricing recently went into effect, causing many Netflix subscribers to cancel. Netflix CEO Reed Hastings turned to email in&hellip;<\/p>\n","protected":false},"author":26,"featured_media":11340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Netflix created shockwaves when they announced they would be adjusting their pricing plans. The idea was to separate charges for DVD and streaming services. For customers that wanted both, their bill was about to double. The pricing recently went into effect, causing many Netflix subscribers to cancel. Netflix CEO Reed Hastings turned to email in&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-20T04:37:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-18T15:25:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/qwikster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"486\" \/>\n\t<meta property=\"og:image:height\" content=\"68\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\"},\"headline\":\"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede\",\"datePublished\":\"2011-09-20T04:37:15+00:00\",\"dateModified\":\"2020-02-18T15:25:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/\"},\"wordCount\":481,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/qwikster.jpg\",\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/\",\"name\":\"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/qwikster.jpg\",\"datePublished\":\"2011-09-20T04:37:15+00:00\",\"dateModified\":\"2020-02-18T15:25:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/qwikster.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/qwikster.jpg\",\"width\":486,\"height\":68},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/netflix-ceo-submits-apology-email-twitter-offers-punchline\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\",\"name\":\"Andy Shore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"caption\":\"Andy Shore\"},\"description\":\"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/andyshore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/","og_locale":"en_US","og_type":"article","og_title":"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede - Benchmark Email","og_description":"Netflix created shockwaves when they announced they would be adjusting their pricing plans. The idea was to separate charges for DVD and streaming services. For customers that wanted both, their bill was about to double. The pricing recently went into effect, causing many Netflix subscribers to cancel. Netflix CEO Reed Hastings turned to email in&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2011-09-20T04:37:15+00:00","article_modified_time":"2020-02-18T15:25:07+00:00","og_image":[{"width":486,"height":68,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/qwikster.jpg","type":"image\/jpeg"}],"author":"Andy Shore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andy Shore","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/"},"author":{"name":"Andy Shore","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4"},"headline":"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede","datePublished":"2011-09-20T04:37:15+00:00","dateModified":"2020-02-18T15:25:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/"},"wordCount":481,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/qwikster.jpg","articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/","name":"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/qwikster.jpg","datePublished":"2011-09-20T04:37:15+00:00","dateModified":"2020-02-18T15:25:07+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/qwikster.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/qwikster.jpg","width":486,"height":68},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/netflix-ceo-submits-apology-email-twitter-offers-punchline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"Netflix\u9001\u4e0a\u9053\u6b49\u4fe1\uff1bTwitter\u5247\u63d0\u4f9b\u4e86\u7206\u9ede"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4","name":"Andy Shore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","caption":"Andy Shore"},"description":"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/andyshore\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=11339"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/11340"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=11339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=11339"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=11339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}