{"id":11354,"date":"2011-09-28T23:33:30","date_gmt":"2011-09-28T23:33:30","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/how-to-use-facebooks-subscribe-button-in-your-marketing-strategy\/"},"modified":"2024-09-18T10:00:14","modified_gmt":"2024-09-18T10:00:14","slug":"how-to-use-facebooks-subscribe-button-in-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-use-facebooks-subscribe-button-in-your-marketing-strategy\/","title":{"rendered":"\u5982\u4f55\u5c07Facebook\u8a02\u95b1\u6309\u9215\u61c9\u7528\u5728\u4f60\u7684\u884c\u92b7\u7b56\u7565\u4e2d"},"content":{"rendered":"

Fresh, relevant and well-written content is still marketing gold. Clearly Facebook understood and respected this when they launched their Facebook Subscribe<\/a> button, which lets readers view a user\u2019s public content rather than having to add them as friends. This doesn\u2019t affect pages\/groups so much as it affects people.<\/p>\n

I know quite a few business owners that have several businesses and don\u2019t want to manage multiple Facebook pages; they would rather have one umbrella to do that under, especially when they\u2019re doing it all themselves. They now can without giving away their privacy.<\/p>\n

On the same note, there are businesses who have seen limited Facebook page growth but noticed an increased interest in their private profile pages; people recognized them more than their business or brand. These people, whether they\u2019ve wanted to or not, have become their brands. If this is you, my advice is to embrace it.<\/p>\n

With Facebook\u2019s subscribe button, popular business owners no longer have to accept\/reject unwanted\/unknown friends and potentially miss out on valuable marketing opportunities to cast their net even wider. This also works great if your public persona has caused you to hit a friend ceiling, thereby limiting how many new people you can bring on board to your profile. Business owners that have created brand loyalty and\/or a customer following through their own personality can really reap the benefits from this new shift.<\/p>\n

Prior to this new development, Facebook was known for segregating groups and contacts. They were forced to up their game when Google+ emerged onto the scene and shifted the way people keep in touch by allowing users to \u2018circle\u2019 anyone they wanted to keep up with. While Google+ is now non-exclusive and boasting millions of users, Facebook is still king of social media, which means that it\u2019s the source for marketers.<\/p>\n

If you\u2019re on board, make sure you\u2019re first allowing others to subscribe to you by adjusting your Facebook settings<\/a>. To manage people you\u2019re subscribing to, go to \u201csubscribers\u201d under your default photo, click \u201cfriend subscribers,\u201d and manage who you do\/don\u2019t want to follow.<\/p>\n

And on a final note, this marketing strategy can and should be flipped. It\u2019s not just about who\u2019s going to subscribe to you, but about who you\u2019re going to subscribe to. You should be following your competition, especially if their brands are based on their persona. This way you don\u2019t have to be \u201cfriends\u201d but you can still keep up with what they\u2019re doing, what marketing efforts they\u2019re taking, what conversations they\u2019re starting and what content they\u2019re creating and curating.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fresh, relevant and well-written content is still marketing gold. Clearly Facebook understood and respected this when they launched their Facebook Subscribe button, which lets readers view a user\u2019s public content rather than having to add them as friends. This doesn\u2019t affect pages\/groups so much as it affects people. I know quite a few business owners…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11354","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\n\u5982\u4f55\u5c07Facebook\u8a02\u95b1\u6309\u9215\u61c9\u7528\u5728\u4f60\u7684\u884c\u92b7\u7b56\u7565\u4e2d - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/how-to-use-facebooks-subscribe-button-in-your-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5982\u4f55\u5c07Facebook\u8a02\u95b1\u6309\u9215\u61c9\u7528\u5728\u4f60\u7684\u884c\u92b7\u7b56\u7565\u4e2d - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Fresh, relevant and well-written content is still marketing gold. Clearly Facebook understood and respected this when they launched their Facebook Subscribe button, which lets readers view a user\u2019s public content rather than having to add them as friends. This doesn\u2019t affect pages\/groups so much as it affects people. 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