Running a successful business has always been about getting more sales, more customers, more partners. But what some people don\u2019t know is that these successful companies don\u2019t just focus on selling, or advertising, or getting more partners. There\u2019s a secret underneath all the commercials, all the product sales and all the deals…<\/p>\n
Something is going on with these businesses. Why do they stay at the top? It\u2019s not an over-zealous CEO. It\u2019s not about really low rates. It\u2019s not even always about the quality of the product.<\/p>\n
It\u2019s about three things: (1) knowing how to keep your customers, (2) making your customers want more from you and (3) your customers telling their friends about you. Sure, you can have a great leader, or rock-bottom rates, or a high-quality product. But if you just stick with that strategy, your customers are bound to \u201ctry out\u201d something else.<\/p>\n
So what can you do to keep your customers happy and forever loyal?<\/p>\n
One of the most important moments in the relationship between a business and its customers is the instant they sign up for your product. Remember they are offering you their trust. They don\u2019t know your company. You don\u2019t know them. They will be asking themselves, \u201cWill this be worth my time and money?\u201d They will be full of skepticism.<\/p>\n
So this is an opportune moment for you to give them the impression that you\u2019re not just any other company who\u2019s in it for the money. You want to create a relationship with them. You want to create a partnership.<\/p>\n
You can welcome them with a personal email, or a phone call, or anything that makes them notice that you\u2019re not an autoresponder. Nobody enjoys getting mail from those robots.<\/p>\n
Make your first-time customer feel special. Derek Halpern of Social Triggers does this to perfection. When you sign up for email updates on his blog, he sends you a personal email asking the question: \u201cWhat are you struggling with?\u201d If you reply with something, anything, Derek will respond personally. He talks about what you\u2019re struggling with, and if he has the answers on his blog, he provides specific links for those certain posts.<\/p>\n
Imagine your reaction when you get a reply like that. I bet you\u2019d be blown away. I bet you\u2019d even start to look forward to his future posts.<\/p>\n
You can never go wrong with satisfying your customer. Never. Ever.<\/p>\n
As a company, you need to do everything in your power to make your one customer happy. Provide quality products. Offer money-back guarantees. Offer discounts and bonus packages. Get them what they want before they even know they want it.<\/p>\n
When a customer is dissatisfied with your service, you need to apologize for the inconvenience and promise that you and the company will be working to make sure it never happens again. And any promise you make can\u2019t be empty. You will be surprised how loyal your customer will become if you back up your promise with action.<\/p>\n
What your customers need is to know that someone is working on their problem. They don\u2019t need an apologetic speech. They don\u2019t need to have their problem fixed this very second. They just need a little hope: a ray of light at the end of the tunnel.<\/p>\n
This is the hard part, but a sure-fire way to grab hold of your customers\u2019 hearts. Whatever you offer to your customer – give more.<\/p>\n
There are a lot of things you can do to give your customers more after promising less. This will give your service an unexpected value to the customer. Even just the little things should make your customers happy.Join us next week when we\u2019ll finish up the list of professional and proven customer management techniques with keeping the customer informed and laying the foundation for a long-lasting partnership.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"
Running a successful business has always been about getting more sales, more customers, more partners. But what some people don\u2019t know is that these successful companies don\u2019t just focus on selling, or advertising, or getting more partners. There\u2019s a secret underneath all the commercials, all the product sales and all the deals… Something is going…<\/p>\n","protected":false},"author":332,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[1203,1223,2386,2387,2388],"class_list":["post-11358","post","type-post","status-publish","format-standard","hentry","category-2186","tag-crm","tag-social-triggers","tag-2386","tag-2387","tag-2388"],"yoast_head":"\n