{"id":11366,"date":"2011-10-17T03:23:01","date_gmt":"2011-10-17T03:23:01","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/customer-management-tips-turning-customers-into-vip-part-2\/"},"modified":"2020-02-09T21:02:08","modified_gmt":"2020-02-09T21:02:08","slug":"customer-management-tips-turning-customers-into-vip-part-2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/customer-management-tips-turning-customers-into-vip-part-2\/","title":{"rendered":"\u5ba2\u6236\u7ba1\u7406\u7ac5\u9580: \u628a\u5ba2\u6236\u90fd\u8b8a\u6210VIP (\u4e0b)"},"content":{"rendered":"

Last week we discussed the first three ways to engage with your customers and keep them satisfied and brand loyal. The tips below and in our first blog on successful customer management<\/a> focus on keeping customers, getting them to want more and exciting them enough to initiate word of mouth. This week we\u2019ll round out the list with keeping your customers informed and going that extra mile.<\/p>\n

Keep Your Customers Informed while Work Is in Progress<\/h4>\n

Nobody likes to wait for work to be done. I\u2019m pretty sure you don\u2019t want to wait an entire minute for a website to load. Time is more valuable than gold. In fact, no amount of gold can equal a second of someone\u2019s time. You can\u2019t get back time that is wasted.<\/p>\n

So if you do have to make your customer wait for something, be it some unexpected server downtime, a delay in the food that was ordered or the product that was bought, make sure you keep your customer informed during the wait.<\/p>\n

Pamper your customers by telling them exactly what is happening at that moment. Are you checking that the product is in top condition before handing it over? Tell them. Does it take a long time for the fish to be cooked to perfection? Tell them. Is the software programming team checking every single line of code to make sure it\u2019s perfect? Tell them.<\/p>\n

Have you ever tracked a UPS or FedEx package with a tracking code? UPS and FedEx give you tracking codes so you can stay informed while you wait. This makes for a very happy customer.<\/p>\n

Keeping customers informed makes them appreciate the time they\u2019re spending waiting. Many businesses overlook this issue. You\u2019ll be able to maintain customers for a lifetime if you keep them well-informed during a wait.<\/p>\n

The Coup de Gr\u00e2ce<\/h4>\n

Once the job is done or the product has been delivered, you\u2019d better not count your chickens before they hatch. There\u2019s one last step. The parting shot. The home stretch.<\/h4>\n

Give your customer a call, or send them an email. Ask them what they think about the product. Ask for their comments. Ask about what they think about you, your company or your business. Let them know that you care about what they think. You\u2019re not dropping them because you already got their money; you\u2019re in this for the long term.<\/p>\n

You want to create a relationship. A partnership.<\/p>\n

Let them know that you are an exceptional company and that you deserve their trust as much as they deserve your service.<\/p>\n

There\u2019s No Rocket Science Involved<\/h4>\n

Devoting time and effort to individual customers is difficult. We at Thumbtack don\u2019t yet do it as well as we\u2019d like. We do some of these things, but we\u2019re always striving to do more. We know that each new program we launch to build a relationship with our customers will boost our business.<\/p>\n

It\u2019s all about making your customers feel at home. Make them feel extra special and give them a little extra so they\u2019ll want to tell all their friends about you. You don\u2019t need to grab hold of everyone\u2019s attention, you just need to get one customer to believe in your business so they can\u2019t wait to tell the world how awesome you are.<\/p>\n

Once you\u2019ve converted one customer into a lifelong partner, a chain reaction will occur. They\u2019ll come in twos. In threes. In multitudes.<\/p>\n

Are you ready to boost your business?<\/p>\n","protected":false},"excerpt":{"rendered":"

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