{"id":11367,"date":"2011-10-17T22:34:30","date_gmt":"2011-10-17T22:34:30","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/5-timeless-marketing-lessons-learned-from-steve-jobs\/"},"modified":"2024-09-16T17:50:02","modified_gmt":"2024-09-16T17:50:02","slug":"5-timeless-marketing-lessons-learned-from-steve-jobs","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/5-timeless-marketing-lessons-learned-from-steve-jobs\/","title":{"rendered":"\u5f9e\u8cc8\u4f2f\u65af\u8eab\u4e0a\u5b78\u52305\u5802\u6c38\u9060\u53d7\u7528\u7684\u884c\u92b7\u8ab2"},"content":{"rendered":"

The unfortunate passing of Apple\u2019s Steve Jobs last week left a flood of comments and messages across the web. It took social media by storm too, as just about everyone (Apple user or not) shared inspirational quotes by Jobs.<\/p>\n

And it is a testament to the man that he will inspire for many years to come. Steve Jobs embodied what it meant to \u201cthink differently,\u201d to leave secured success behind and venture into the riskiest trade there is \u2013 setting up your own small business.<\/p>\n

There\u2019s a lot to be learned from Steve Jobs. Government, finance, education, philanthropy \u2013 just about every sector can learn something from the iGenius. But I\u2019d say small business owners have the most to learn from a guy who had a dream and turned it into an empire that only produced the best of the best, and who became a 21st century icon because of it. A guy who started Apple in his parents\u2019 garage and turned it into a business that is presently worth more than the United States government<\/a>. Here\u2019s what you can learn from Steve Jobs\u2019 legacy.<\/p>\n

Don\u2019t Worry about the Sale<\/b> \u2013 Instead, focus on the service or product. Think of the saying \u201cIf you build it, they will come.\u201d Apple is the poster child for this saying. Steve Jobs held true to this not only focusing on the product but the entire package. He didn\u2019t just think of one way to improve your life as far as his products went, he thought of every way possible. He then took it a step further and turned products into services, like iTunes. Always think about the entire life cycle of your end client. Anticipate their needs and then go a step further and create needs by creating products and services they can\u2019t (or don\u2019t want to) live without.<\/p>\n

Become a Thought Leader<\/b> \u2013 Apple became a best selling brand not only because of Apple, but because of its founder, Steve Jobs. Jobs became the<\/em> thought leader, inventing the tagline \u201cThink Differently,\u201d creating a brand around the prefix \u201ci\u201d and developing himself into so much more than just another CEO. People wouldn\u2019t just get excited about Apple; they\u2019d be excited about him.<\/p>\n

Be a thought leader by breaking the mold in your industry. No matter what your field, be the best in it. Get involved in the dialogue, offer to give speeches, attend seminars. Know everything there is to know about the game, then create new ways of playing it. There\u2019s no way you won\u2019t succeed with this strategy.<\/p>\n

Take a Position<\/b> \u2013 Apple is identified as much by what it stands for as what it doesn\u2019t stand for \u2013 banality. Apply this rule to your company by letting people know what you\u2019re not\u2026then deliver on that every single time!<\/p>\n

Looks Matter<\/b> \u2013 I always stress the importance of aesthetics. Nothing turns away clients or screams \u201camateur\u201d like a shoddy business front. Whether it\u2019s online, in person, how you appear or even your stationary or packaging \u2013 a poor appearance doesn\u2019t get remembered favorably. It also communicates inefficiency and no one wants to be associated with that. I can\u2019t think of any company that serves as a better example of recognizable design on every level, from the product, to the shop, to the packaging.<\/p>\n

Roll with the Punches<\/b> \u2013 Every company has a setback. What matters is whether you evolve from them or whether you become a sinking ship. Apple\u2019s setback occurred in 1985 when the company wasn\u2019t doing well financially and Jobs was booted from his role in the company. But he didn\u2019t call it quits. Instead, he started NeXT and ended up purchasing Pixar Studios \u2013 which Disney later bought for $7.4 billion. Apple, still struggling, bought NeXT and brought Jobs back. Jobs, in a Stanford address, said that \u201cThe heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.\u201d<\/p>\n

This last message is perhaps the most relevant in our ongoing recession. Failure can be turned into an opportunity, so long as there\u2019s a creative and willing mind to further it.<\/p>\n","protected":false},"excerpt":{"rendered":"

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