{"id":11369,"date":"2011-10-18T04:40:05","date_gmt":"2011-10-18T04:40:05","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/diy-websites-how-to-create-launch-and-manage-your-own-site\/"},"modified":"2020-02-09T21:02:06","modified_gmt":"2020-02-09T21:02:06","slug":"diy-websites-how-to-create-launch-and-manage-your-own-site","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/diy-websites-how-to-create-launch-and-manage-your-own-site\/","title":{"rendered":"DIY \u7db2\u7ad9\uff1a\u6559\u4f60\u5982\u4f55\u88fd\u4f5c\u3001\u555f\u7528\u3001\u9084\u6709\u7ba1\u7406\u81ea\u5bb6\u7db2\u7ad9"},"content":{"rendered":"

I recently couldn\u2019t refer a great company I know because they didn\u2019t have a website. What kind of business doesn\u2019t have a website and how would I look if I\u2019m<\/i> the one referring them? This is a dilemma for too many business owners that don\u2019t know how to launch a digital presence. Any legitimate business these days has to have a website.<\/p>\n

The problem with that is that any \u2018real\u2019 graphic design company charges at least $2,500 for a basic website. I say \u2018real\u2019 because there are plenty of people who\u2019ll charge you about $400, but there\u2019s a very high chance the end result is completely unacceptable and will end up damaging your reputation more than not having a website ever could. If you\u2019re going to have a website, it has to be at least somewhat aesthetically pleasing and functional.<\/p>\n

You could always do it yourself.<\/p>\n

The Pros and Cons of DIY Websites
\n<\/b><\/h4>\n

Cost<\/b> \u2013 There are a lot of benefits to creating your own site. First, it can be relatively cheaper up front. You don\u2019t have to pay a 50% deposit; instead you can pay about ten bucks to get started. It can, however, cost you in time as you\u2019re learning the ropes.<\/p>\n

Time<\/b> \u2013 You could be spending more time on this project and less time running your business \u2013 which will also cost you. A professional could get it done in half the time and deliver a design that attracts clients.<\/p>\n

Professional Appearance<\/b> \u2013 Unless you have a very strong sense of personal style that can engage customers and translates well online, you run a high risk of setting up a shoddy online shop.<\/p>\n

SEO<\/b> \u2013 DIYers also don\u2019t understand the mechanics of site building, which includes SEO that can boost ranking and visibility.<\/p>\n

Understanding Your Business<\/b> \u2013 One of the big benefits in building your own website is that you end up really understanding the ins and outs of your business. You have to think about every function, every page and every service. You will hone your craft, whether you want to or not.<\/p>\n

Customization<\/b> \u2013 DIY sites will always have limited customization. You can\u2019t get all the bells and whistles you want. Be prepared for that.<\/p>\n

Weigh the pros and cons of cost to see which route is best for you. If you\u2019re really running a tight budget, you can launch a temporarily DIY site until you collect enough funds to hire a pro.<\/p>\n

The DIY Website Market<\/h4>\n

There are a few companies out there that help you launch your own site. DIY websites were not often marketed a few years ago; now, I see at least a commercial a day for them. I think this has a lot to do with the economy, with people being budget strapped for professional designers (not to mention the confusing graphic design process) and with more people wanting to try their hand at launching their own business.<\/p>\n

Here\u2019s a review of some of the most prominent DIY website creators around:<\/p>\n

1and1.com<\/a><\/b> \u2013 They offer websites starting at $4.99 a month, domains for $.099 and e-commerce shops for just under $12\/month. Their site looks very professional and trustworthy. So why did user reviews give 2.2 out of 5 stars for this service? They complained of limited tech support, with some calling it \u201cimpossible support.\u201d They also complained of limited customer support, mediocre software and didn\u2019t feel the site was user-friendly.<\/p>\n

Even if you don\u2019t go with 1and1.com, the complaints are a wealth of information and make you realize there\u2019s a lot more that needs to go into a site than just a pretty page. Website should be able to support your site; if they can\u2019t, your page becomes pretty pointless by handicapping your ability to navigate through it on the backend where changes are made.<\/p>\n

Homestead<\/b><\/a> \u2013 I used Homestead a few years ago and did like how easy it was to use at a time when I knew nothing about design or functionality. The downside was that I couldn\u2019t use it for content storage due to limited bandwidth. But if you\u2019re looking for a quick storefront with some useful info and\/or graphics, this is a good choice.<\/p>\n

Homestead currently has over 12 million users and can be worked on as both an online and offline website builder. The pros however weren\u2019t a fan of the site builder program, citing that it had limited functionality. Again, this is a great choice if you\u2019re just looking to get online without too much of a fuss.<\/p>\n

You can also use Homestead for e-commerce, add HTML coding and include SEO. However, you can\u2019t really make use of forums or blogs here. They offer a free one month trial. After that, it\u2019s $4.99\/month.<\/p>\n

Big Cartel<\/b><\/a> \u2013 I recently signed on with Big Cartel after being referred by a friend. Big Cartel specializes in e-commerce storefronts. Their website clearly attracts a young hipster DIY crowd, with a visually clean site, simple content and lots of great example sites from current users. The example sites sold me but I was really disappointed after I joined in for about $10 a month. Turns out while it\u2019s super easy to use, you don\u2019t get the customer look of a site unless you know coding. If I knew coding, I\u2019d create my own site and wouldn\u2019t need DIY.<\/p>\n

That\u2019s one of the big pitfalls with DIY websites. They sell you on the idea that your site, especially e-commerce ones, can look like the pros but they don\u2019t tell you that you need pro knowledge to achieve that.<\/p>\n

If these DIY sites are also too confusing, and you don\u2019t have e-commerce needs, I recommend going with WordPress<\/a>. It\u2019s the simplest platform to use and very SEO friendly.<\/p>\n","protected":false},"excerpt":{"rendered":"

I recently couldn\u2019t refer a great company I know because they didn\u2019t have a website. What kind of business doesn\u2019t have a website and how would I look if I\u2019m the one referring them? This is a dilemma for too many business owners that don\u2019t know how to launch a digital presence. 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