{"id":11449,"date":"2011-12-06T21:22:16","date_gmt":"2011-12-06T21:22:16","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/video-marketing-tips-for-your-online-business-benchmark-email\/"},"modified":"2024-09-18T11:19:14","modified_gmt":"2024-09-18T11:19:14","slug":"video-marketing-tips-for-your-online-business-benchmark-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/video-marketing-tips-for-your-online-business-benchmark-email\/","title":{"rendered":"\u70ba\u4ec0\u9ebc\u5f71\u7247\u884c\u92b7\u6b63\u592f\uff1f\u4f60\u8a72\u600e\u9ebc\u642d\u4e0a\u6f6e\u6d41\uff1f"},"content":{"rendered":"<div>\n<p><img decoding=\"async\" style=\"margin-left: 10px;\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/video-marketing-benchmark-email.jpg\" alt=\"\" align=\"right\" \/>If content is king, then video is queen\u2026and anyone knows that a queen always trumps a king. So it comes as no surprise to see video content take a giant surge when it comes to successful multimedia marketing that gets results. From small time bloggers\u2019 reviews of hauls that have magnetized a growing cult-like audience, to giant e-commerces, it\u2019s clear that video is where it\u2019s at.<\/p>\n<p>Take e-commerce giant Zappos, which was one of the pioneers a few years back in sourcing great original videos that both highlighted their news-worthy company culture and previewed their products with SEO rich keywords. In 2010, the company created over 60K product videos, with numbers expecting to reach 100K by the end of this year.<\/p>\n<p>So why does video work? Think of the Home Shopping Network\u2026those late night infomercials that have you hooked. The power of video lies in that you can \u201csee\u201d what you\u2019re being offered. There\u2019s an appeal of not relying on static graphics and descriptions; rather, you\u2019re as good as there. There\u2019s also a sensory appeal. Your eyes and ears are filled with changing visuals and sounds, keeping you hooked, keeping you entertained and curious.<\/p>\n<p>But videos aren\u2019t just for e-commerce based businesses. Videos are really the one tool that translates to success across ANY business. Whether you\u2019re doing a product video, showing service results, interviewing customer reviews or offering tips or a personal introduction. You simply cannot go wrong with video\u2026<i>if you do it right<\/i>.<\/p>\n<\/div>\n<h4 class=\"subtopic\">Tips for Best Videos<\/h4>\n<div>\n<p><b>Content<\/b> \u2013 Just like with text content, video content needs to have some sort of scheme. Start off by creating an editorial calendar for your video content just as you should be doing for your text content. Keep in mind that producing an entire video from start to finish is a more consuming process that involves at least a small team, as opposed to just one person writing content. With that in mind, pace your content schedule out accordingly, especially if you\u2019re a smaller team that has other priorities. For this type of team, one video every week is ideal; a video every two weeks is realistic, and a video every month should be the minimum.<\/p>\n<p>Each video should start with a script. What are you going to say and how are you going to say it? Do a competitor analysis to see what others are doing. Pick up on their successes and avoid their mistakes as you watch other videos as a consumer would.<\/p>\n<p><b>Technical Style<\/b> \u2013 You can create a video without equipment and you can\u2019t create a good video without good equipment. If you\u2019re serious about videos, you absolutely have to invest in the equipment. You\u2019ll need a good camera, lighting props, reflectors and video editing equipment, including a program and preferably an Apple computer (which includes a wonderful iMac movie editing program). If you\u2019re on a smaller budget but can afford to splurge a little per video, hire a college student to edit the videos. I\u2019ve seen the difference an amateur edit offers versus someone who knows what they\u2019re doing. Trust me when I say it\u2019s worth the investment.<\/p>\n<p>Going back to style, a video should never just be a straight shot. Consider angles, background, lighting, voice overs, themes, etc. The more dynamic, the more successful your video will be. All videos should range between 1-3 minutes. Anything more and you\u2019ve likely lost your audience.<\/p>\n<\/div>\n<h4 class=\"subtopic\">How to Distribute Your Videos<\/h4>\n<div>\n<p>Aside from posting your newest videos up on your homepage (not any subpages), you should be marketing all video content across social media channels and plugging it in your <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/\">email marketing campaigns<\/a> and press kits.<\/p>\n<p><b>Tip:<\/b> Scan the Competition with <a class=\"external\" href=\"http:\/\/redux.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Redux<\/a>, a curated content platform for videos. Use Redux to see what\u2019s out there in your field and gauge your competition. See what\u2019s being done right, what\u2019s attracting a crowd and comments, and what turns people away\u2026and then apply the strategy to your own video marketing efforts.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>If content is king, then video is queen\u2026and anyone knows that a queen always trumps a king. So it comes as no surprise to see video content take a giant surge when it comes to successful multimedia marketing that gets results. 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So it comes as no surprise to see video content take a giant surge when it comes to successful multimedia marketing that gets results. 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