{"id":11503,"date":"2012-01-04T23:25:02","date_gmt":"2012-01-04T23:25:02","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/zendesk-create-a-help-desk-to-advance-your-marketing-efforts\/"},"modified":"2021-03-15T16:11:10","modified_gmt":"2021-03-15T16:11:10","slug":"zendesk-create-a-help-desk-to-advance-your-marketing-efforts","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/zendesk-create-a-help-desk-to-advance-your-marketing-efforts\/","title":{"rendered":"ZenDesk\uff1a\u5275\u5efa\u670d\u52d9\u53f0\u4f86\u52a0\u5f37\u4f60\u7684\u884c\u92b7\u529b"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\"class=\"alignleft\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/zendesk-logo.jpg\" \/>The old way of doing business included a physical storefront or office. One of the benefits of physical storefronts was the sales assistant \u2013 in the case of a physical office, it\u2019d be the gate keeping receptionist. Customers could always rely on someone being there to field questions and send them in the right direction.<\/p>\n<p>And here comes one of the biggest downsides of digital business\u2026.there\u2019s no one there to man the shop. Customers have to resort to a really well thought out website with a strong site map and navigation tools to ensure they\u2019re guided in the right direction. Even still, there will always be questions, and if those questions or doubts go unaddressed, you risk losing your customers.<\/p>\n<p>One of the ways to deal with this problem is to implement a \u201chelp desk\u201d or a digital ombudsman who can make sure they\u2019re putting all their marketing and sales experience to use by fielding questions and turning an inquiry into a sale. You can us a <a href=\"https:\/\/www.benchmarkemail.com\/blog\/growing-your-email-list-with-chatbots\/\">live chat<\/a> feature, or be really creative with one of the choices here\u2026<\/p>\n<p><strong>The Help Desk Process<\/strong><\/p>\n<p>Named as an app that\u2019s designed to give you (and your customers) peace of mind, <a href=\"http:\/\/www.zendesk.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">ZenDesk<\/a> offers four key features, including: a ticket system, macros settings, triggers and mobile phone support. A ticket system is really key for any help desk since it gives both sides a digital and trackable trail. The ZenDesk bonus is that tickets aren\u2019t necessarily first come first serve, which could confuse and thwart efforts to separate &#8220;red flag&#8221; questions from your run of the mill ones. The app lets you reprioritize tickets based on need using \u201ctriggers\u201d that you can set up to flag queries with keywords in them.<\/p>\n<p>The next step in the help desk process is making sure you\u2019re not wasting your time with communications that should be automated. The general \u201cthank you for contacting us\u201d type responses should be on auto-pilot so you or your staff aren\u2019t wasting time with those emails.<\/p>\n<p>At the end of the day, not all customers want to communicate via email and some questions need direct contact. ZenDesk allows the user to do just that through mobile apps for all major phones, including the iPhone, Android, BB and even the iPad. This lets you make sure your customers can talk to a \u201clive\u201d person when they need it. The feature is great for a small business with limited staffing to a one-man show where you\u2019re wearing all the hats and can\u2019t be tied to a desk all day. This way you speak to someone when it matters.<\/p>\n<p>The service is affordable for even that one-man DIY type, including a 30 day trial to make sure you\u2019re happy with the return. With a $9 \u201cStarter\u201d Plan all the way to just under $100\/agent for an \u201cEnterprise,\u201d it\u2019s really a very small dollar investment to make sure you\u2019re covering all your bases.<\/p>\n<p><strong>Top Help Desk Software and App Competitors<\/strong><\/p>\n<p>ZenDesk has some aggressive competition, including <a href=\"http:\/\/www.kayako.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Kayako<\/a>, <a href=\"http:\/\/tenderapp.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Tender Support<\/a>, <a href=\"http:\/\/getsatisfaction.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Get Satisfaction<\/a>, <a href=\"http:\/\/www.thevisionworld.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Vision Helpdesk<\/a>, os Ticket, Helpdesk Pilot, Mojo Helpdesk, DeskPRP and <a href=\"http:\/\/www.cerberusweb.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">Cerb5<\/a>. While their features overlap, ZenDesk stands out with the multiple features it offers, including multi-channel integration, help desk page branding and the ability to integrate into CRM solutions (such as Salesforce and Highrise) and business applications (including Google Analytics).<\/p>\n<p><strong>How a Help Desk Factors into Marketing<\/strong><\/p>\n<p>A significant part of any marketing effort is to make sure your company\u2019s image is well-received by a target audience. If your website, branding and other marketing materials are fantastic, but your end user can\u2019t get simple questions answered or speak to a live person, then all prior efforts are wasted. A central help desk solution is really the last peg when it comes to a comprehensive strategy to attract and keep customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The old way of doing business included a physical storefront or office. One of the benefits of physical storefronts was the sales assistant \u2013 in the case of a physical office, it\u2019d be the gate keeping receptionist. Customers could always rely on someone being there to field questions and send them in the right direction.&hellip;<\/p>\n","protected":false},"author":309,"featured_media":11504,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ZenDesk\uff1a\u5275\u5efa\u670d\u52d9\u53f0\u4f86\u52a0\u5f37\u4f60\u7684\u884c\u92b7\u529b - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/zendesk-create-a-help-desk-to-advance-your-marketing-efforts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ZenDesk\uff1a\u5275\u5efa\u670d\u52d9\u53f0\u4f86\u52a0\u5f37\u4f60\u7684\u884c\u92b7\u529b - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"The old way of doing business included a physical storefront or office. 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