{"id":11531,"date":"2012-01-18T04:50:18","date_gmt":"2012-01-18T04:50:18","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/old-navys-email-marketing-up-sell-cuts-to-the-quick\/"},"modified":"2020-10-23T12:22:05","modified_gmt":"2020-10-23T12:22:05","slug":"old-navys-email-marketing-up-sell-cuts-to-the-quick","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/old-navys-email-marketing-up-sell-cuts-to-the-quick\/","title":{"rendered":"Old Navy\u7684\u7b2c\u4e8c\u6ce2\u96fb\u5b50\u90f5\u4ef6\u4fc3\u92b7\u8b93\u4eba\u75db\u4e0d\u6b32\u751f"},"content":{"rendered":"<p><img decoding=\"async\" alt=\"\"class=\"alignleft\" src=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/online-up-sell.jpg\" \/>My younger brother has been losing weight for a while now. He\u2019s almost at the point where he\u2019s basically halved himself, and not in the Dewey Cox sense of it.<\/p>\n<p>He had to acquire a whole new wardrobe. He sought out sales and found a sizable clearance sale going on at the Old Navy website. Just days after the he placed the order, he lamented that he had received an email offering an even bigger sale.<\/p>\n<p><object width=\"560\" height=\"315\"><param name=\"movie\" value=\"https:\/\/www.youtube.com\/v\/pBm2KqyLxTo?version=3&amp;hl=en_US\" \/><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><embed width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/v\/pBm2KqyLxTo?version=3&amp;hl=en_US\" type=\"application\/x-shockwave-flash\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n<p>It\u2019s an interesting <a href=\"https:\/\/www-new.benchmarkemail.wpengine.com\/\">email marketing<\/a> tactic. I know from personal experience in online shopping that when I do pull the trigger on something, there are probably other items I decided against. An email campaign touting even bigger savings than previously enjoyed seems a good way to get me to relent and buy the additional items.<\/p>\n<p>It\u2019s a spin on the classic up-sell move. A re-up, if you will. You\u2019re taking subscribers that you already converted and paving the way for them to do so again. It\u2019s a post-purchase tactic that many businesses would be smart to utilize.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My younger brother has been losing weight for a while now. He\u2019s almost at the point where he\u2019s basically halved himself, and not in the Dewey Cox sense of it. He had to acquire a whole new wardrobe. He sought out sales and found a sizable clearance sale going on at the Old Navy website.&hellip;<\/p>\n","protected":false},"author":26,"featured_media":11532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Old Navy\u7684\u7b2c\u4e8c\u6ce2\u96fb\u5b50\u90f5\u4ef6\u4fc3\u92b7\u8b93\u4eba\u75db\u4e0d\u6b32\u751f - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/old-navys-email-marketing-up-sell-cuts-to-the-quick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Old Navy\u7684\u7b2c\u4e8c\u6ce2\u96fb\u5b50\u90f5\u4ef6\u4fc3\u92b7\u8b93\u4eba\u75db\u4e0d\u6b32\u751f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"My younger brother has been losing weight for a while now. He\u2019s almost at the point where he\u2019s basically halved himself, and not in the Dewey Cox sense of it. He had to acquire a whole new wardrobe. 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