{"id":11568,"date":"2012-02-14T02:59:31","date_gmt":"2012-02-14T02:59:31","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/"},"modified":"2020-10-29T14:05:43","modified_gmt":"2020-10-29T14:05:43","slug":"lessons-marketers-can-learn-from-comic-cons-explosive-growth","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/","title":{"rendered":"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b"},"content":{"rendered":"<p>A recent article on Forbes.com dealt with the <a href=\"http:\/\/www.forbes.com\/sites\/carolpinchefsky\/2012\/02\/10\/7-secrets-of-san-diego-comic-cons-success\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">7 Secrets of San Diego Comic-Con\u2019s Success<\/a>, and in case you\u2019re among the few who still believe that superheroes are the exclusive domain of hapless nerds collecting comic books in their parents\u2019 basements, you may want to note that the annual gathering has become one of the nation\u2019s largest conventions, pumping nearly $200 million into the local economy. Not bad for a bunch of adults running around in brightly colored spandex. Comic-Con\u2019s astounding growth can be instructive for any small business that wishes to emulate their success.<\/p>\n<p><strong>A Cannes with Vulcan Ears<\/strong><\/p>\n<p>Comic-Con is not just a comic book expo, but a celebration of everything that is science fiction, fantasy and geek culture in America today. The four day event encompasses movies, television, video games, anime and much more, and attracts as many movie stars, directors and producers as any of the greatest international film festivals. Visualize a Cannes where instead of bikinis on the beach you have people running around with pointy Vulcan ears, light sabers, Batbelts and Thor hammers\u2026 and you\u2019re getting close.<\/p>\n<p><strong>Provide a Quality Experience &amp; Benefit from the Buzz<\/strong><\/p>\n<p>When the first Comic-Con was held 32 years ago, 300 fans showed up. The latest iteration attracted 130,000 and filled nearly half a million square feet of exhibition space. This mushrooming growth rate is certainly enviable and it was surprisingly accomplished by implementing a \u201cgrow slow\u201d policy. At the beginning, organizers adopted a viral marketing strategy to spread the word locally and among hard core fans. What makes this fact remarkable is that viral marketing essentially did not exist in the Seventies, so the pre-<a href=\"https:\/\/ui.benchmarkemail.com\/email-marketing\/Features-Social-Media\">social media<\/a> version of what is now commonplace centered on producing an entertaining event that ensured that the vast majority of attendees left the convention enthusiastic about the content and spread the word among their friends for the next Comic-Con. This Stone Age version of social media evangelism and advocacy reflects that the more things change the more they stay the same, as providing a quality experience and benefiting from the \u201cbuzz\u201d is a timeless truth of business.<\/p>\n<p><strong>Rich Content Catering to the Attendees\u2019 Interests<\/strong><\/p>\n<p>Comic-Cons are also unique in the sheer volume of hands-on features, workshops and classes that are presented for the benefit of the attendees. Over the course of the four days, up to 600 hours of programming is conducted, ensuring an overwhelmingly rich and gratifying experience for fans of every type. Although your business may not be producing a massive convention, the same concept can be applied to any marketing strategy, especially those aspects that are conducted online. If you can provide your followers and fans ample targeted content specifically designed to suit their particular preferences and requirements, you won\u2019t have to overly motivate them to turn them into your brand advocates, as they will spontaneously spread the word about the outstanding amount of relevant information you are providing with your social media presence and through your <a href=\"https:\/\/www-new.benchmarkemail.com\/\">email marketing<\/a>.<\/p>\n<p><strong>Amply Reward Your Supporters<\/strong><\/p>\n<p>Comic-Con has just a couple dozen full time employees, relying on a work force of nearly 3,000 volunteers to handle the mind-boggling logistics of such a massive event. The organizers offer free admission to the entire event in exchange for working just a single three hour shift, an incentive many find irresistible. The convention producers could easily have required much longer work commitments in exchange for the free admission, but setting the obligation at such a readily achievable level is key to keeping the volunteers happy and continuing to benefit from their \u201cspreading the word.\u201d When an online marketer provides an inducement to drive followers to a particular goal it must be almost irrationally generous to truly make an impact. The old chestnut of \u201cgive and ye shall receive\u201d certainly applies in these cases.<\/p>\n<p>Comic-Con\u2019s success is firmly based upon a clear comprehension of their market audience and what they want to see in a convention event, proving that profound consideration, along with generosity and quality content, are the best ways to ensure business success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent article on Forbes.com dealt with the 7 Secrets of San Diego Comic-Con\u2019s Success, and in case you\u2019re among the few who still believe that superheroes are the exclusive domain of hapless nerds collecting comic books in their parents\u2019 basements, you may want to note that the annual gathering has become one of the&hellip;<\/p>\n","protected":false},"author":139,"featured_media":11569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"A recent article on Forbes.com dealt with the 7 Secrets of San Diego Comic-Con\u2019s Success, and in case you\u2019re among the few who still believe that superheroes are the exclusive domain of hapless nerds collecting comic books in their parents\u2019 basements, you may want to note that the annual gathering has become one of the&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-14T02:59:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-29T14:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/blue-man-cosplay.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"96\" \/>\n\t<meta property=\"og:image:height\" content=\"144\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hal Licino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hal Licino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/\"},\"author\":{\"name\":\"Hal Licino\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/7832d9f5f413e91216f05ab6e943d01c\"},\"headline\":\"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b\",\"datePublished\":\"2012-02-14T02:59:31+00:00\",\"dateModified\":\"2020-10-29T14:05:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/\"},\"wordCount\":679,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/blue-man-cosplay.jpg\",\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/\",\"name\":\"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/blue-man-cosplay.jpg\",\"datePublished\":\"2012-02-14T02:59:31+00:00\",\"dateModified\":\"2020-10-29T14:05:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/blue-man-cosplay.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/blue-man-cosplay.jpg\",\"width\":96,\"height\":144},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/07\\\/Benchmark-Logo-Full-Color-RGB-1.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2026\\\/07\\\/Benchmark-Logo-Full-Color-RGB-1.png\",\"width\":150,\"height\":28,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/7832d9f5f413e91216f05ab6e943d01c\",\"name\":\"Hal Licino\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g\",\"caption\":\"Hal Licino\"},\"description\":\"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/hallicino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/","og_locale":"en_US","og_type":"article","og_title":"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b - Benchmark Email","og_description":"A recent article on Forbes.com dealt with the 7 Secrets of San Diego Comic-Con\u2019s Success, and in case you\u2019re among the few who still believe that superheroes are the exclusive domain of hapless nerds collecting comic books in their parents\u2019 basements, you may want to note that the annual gathering has become one of the&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2012-02-14T02:59:31+00:00","article_modified_time":"2020-10-29T14:05:43+00:00","og_image":[{"width":96,"height":144,"url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/blue-man-cosplay.jpg","type":"image\/jpeg"}],"author":"Hal Licino","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Hal Licino","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/"},"author":{"name":"Hal Licino","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/7832d9f5f413e91216f05ab6e943d01c"},"headline":"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b","datePublished":"2012-02-14T02:59:31+00:00","dateModified":"2020-10-29T14:05:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/"},"wordCount":679,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/blue-man-cosplay.jpg","articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/","name":"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/blue-man-cosplay.jpg","datePublished":"2012-02-14T02:59:31+00:00","dateModified":"2020-10-29T14:05:43+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/blue-man-cosplay.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/blue-man-cosplay.jpg","width":96,"height":144},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/lessons-marketers-can-learn-from-comic-cons-explosive-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u884c\u92b7\u4eba\u80fd\u5f9e\u52d5\u6f2b\u535a\u89bd\u6703\u7684\u7206\u70b8\u6027\u6210\u9577\u4e2d\u5b78\u5230\u7684\u4e8b"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2026\/07\/Benchmark-Logo-Full-Color-RGB-1.png","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2026\/07\/Benchmark-Logo-Full-Color-RGB-1.png","width":150,"height":28,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/7832d9f5f413e91216f05ab6e943d01c","name":"Hal Licino","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/07d4069f9d93e9a7a53f5781e350c7d44a8f8444751b62d37ac7fc9769ba757c?s=96&d=mm&r=g","caption":"Hal Licino"},"description":"Hal Licino is a leading blogger on HubPages, one of the Alexa Top 120 websites in the USA. Hal has written 2,500 HubPage articles on a wide range of topics, some of which have attracted upwards of 135,000 page views a day. His blogs are influential to the point where Hal single-handedly forced Apple to retract a national network iPhone TV commercial and has even mythbusted one of the Mythbusters. He has also written for major sites as Tripology, WebTVWire, and TripScoop.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/hallicino\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11568","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/139"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=11568"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11568\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media\/11569"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=11568"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=11568"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=11568"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}