{"id":11572,"date":"2012-02-17T21:53:29","date_gmt":"2012-02-17T21:53:29","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/"},"modified":"2020-10-29T11:54:41","modified_gmt":"2020-10-29T11:54:41","slug":"10-ways-you-should-be-using-pinterest","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/","title":{"rendered":"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f"},"content":{"rendered":"

Back when I first talked about Pinterest<\/a>, it was seen more as a content curation source – but we were one of the first to spot the viral nature of its image marketing<\/a>. Fast forward a mere two months and Pinterest has boomed into one of the biggest social media platforms \u2013 a must have just as essential as Twitter and Facebook.<\/p>\n

What started out as a mostly female demographic in 2009 has exploded into a diverse user group that includes all ages, genders and interests. According to December 2011 reports, Pinterest now boasts over 3.3 million users and 7.21 unique visitors\u2026a figure that\u2019s jumped by 329% since just last September. At this rate, it\u2019s clear the social platform is mimicking Facebook circa 2006 in terms of growth. It\u2019s also already surpassed Google+ by becoming one of the most popular social media portals, especially when it comes to retail consumption.<\/p>\n

So how can a small business owner leverage Pinterest for their company\u2019s success? Try some of the ideas below:<\/p>\n

    \n
  1. Focusing on Lifestyles<\/b> \u2013 Pinterest attracts consumers to specific retailer sites. This can be accomplished once you understand that users flock to lifestyles. All industries, especially retailers, break down into sub industries. If you\u2019re a retail giant or a corner shop, understand your target group and create a visual board that centers on their interests, tastes and lifestyle preferences.<\/li>\n
  2. Move Beyond Your Product<\/b> \u2013 Do you share images of just your brand or product\u2026or do you share what inspires you? This has been a core dilemma for many businesses, including fashion giant Kate Spade. The answer relies on the principle of social media marketing<\/a>, and that means not being self-centered. If you\u2019re on Pinterest, share what moves you, what inspires you and what falls under your \u201clifestyle.\u201d The move beyond self-serving marketing will draw in a wider audience that appreciates the same aesthetics.<\/li>\n
  3. Diversify Your Pinboards<\/b> \u2013 While you shouldn\u2019t say \u201chere is what I\u2019m selling\u201d by plugging product-only images, you can share pins that touch on what you offer. If it\u2019s clothing, you can share a style board that encompasses select pieces. If you\u2019re marketing, you can share clever marketing ideas that touch on services you offer.<\/li>\n
  4. Hold Contests<\/b> \u2013 Contests are getting very popular on Pinterest. To hold a contest, ask that entries include a specific theme. Perhaps they\u2019ll be wearing your product, implementing a service or capturing a creative shot of something thematic relating to your industry or brand.<\/li>\n
  5. Know Your Audience<\/b> \u2013 Confused about your target audience? Running out of marketing ideas? Need to find new ways to target your core market? Go to Pinterest under relevant lifestyle pinboards for fresh and inspirational ideas. You may also get a marketing idea based on another successful campaign.<\/li>\n
  6. Create Smart Partnerships<\/b> \u2013 Pinterest is a relatively new market, so it\u2019s also relatively untapped for partnerships. If you execute tip number five, you\u2019ll likely come across boards that have a great following or clever perspective. Reach out to develop new contacts and emerge with creative partnership ideas that benefit both parties.<\/li>\n
  7. Recognize Your Audience<\/b> \u2013 Try having a board reserved for just great content or images shared by your audience and tag them where appropriate. Recognizing others will always work in your best interest. Currently Michael\u2019s arts and crafts stores and Better Homes and Gardens utilize this tip with a lot of success.<\/li>\n
  8. Get Original<\/b> \u2013 Come up with creative board names. It\u2019ll get you noticed and it ensures you\u2019re a creative thinker. Make sure board names still have some keyword relevancy.<\/li>\n
  9. Engage Others<\/b> \u2013 Just like commenting, engaging others on Pinterest is just as important. Do this by commenting on relevant boards.<\/li>\n
  10. Don\u2019t Forget the Basics<\/b> \u2013 Don\u2019t forget to link a Pinterest button back on your website to help divert traffic both ways. Also make sure your user name incorporates your company name.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Back when I first talked about Pinterest, it was seen more as a content curation source – but we were one of the first to spot the viral nature of its image marketing. Fast forward a mere two months and Pinterest has boomed into one of the biggest social media platforms \u2013 a must have…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11572","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\n\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Back when I first talked about Pinterest, it was seen more as a content curation source – but we were one of the first to spot the viral nature of its image marketing. Fast forward a mere two months and Pinterest has boomed into one of the biggest social media platforms \u2013 a must have…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-17T21:53:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-29T11:54:41+00:00\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\"},\"headline\":\"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f\",\"datePublished\":\"2012-02-17T21:53:29+00:00\",\"dateModified\":\"2020-10-29T11:54:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/\"},\"wordCount\":648,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/\",\"name\":\"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\"},\"datePublished\":\"2012-02-17T21:53:29+00:00\",\"dateModified\":\"2020-10-29T11:54:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/10-ways-you-should-be-using-pinterest\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"name\":\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail1\\\/?locale=zh_TW\",\"https:\\\/\\\/www.instagram.com\\\/benchmark.taiwan\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/e4ef80bf829cd482f3bf6c28d6091cf4\",\"name\":\"Shireen Qudosi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g\",\"caption\":\"Shireen Qudosi\"},\"description\":\"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/author\\\/shireenqudosi\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/","og_locale":"en_US","og_type":"article","og_title":"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f - Benchmark Email","og_description":"Back when I first talked about Pinterest, it was seen more as a content curation source – but we were one of the first to spot the viral nature of its image marketing. Fast forward a mere two months and Pinterest has boomed into one of the biggest social media platforms \u2013 a must have…","og_url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/","og_site_name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","article_published_time":"2012-02-17T21:53:29+00:00","article_modified_time":"2020-10-29T11:54:41+00:00","author":"Shireen Qudosi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Shireen Qudosi","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/"},"author":{"name":"Shireen Qudosi","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4"},"headline":"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f","datePublished":"2012-02-17T21:53:29+00:00","dateModified":"2020-10-29T11:54:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/"},"wordCount":648,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"articleSection":["\u5e73\u53f0\u529f\u80fd"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/","name":"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#website"},"datePublished":"2012-02-17T21:53:29+00:00","dateModified":"2020-10-29T11:54:41+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/tw\/blog\/10-ways-you-should-be-using-pinterest\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/tw\/"},{"@type":"ListItem","position":2,"name":"\u5341\u7a2e\u4f7f\u7528 Pinterest \u7684\u65b9\u5f0f"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/tw\/#website","url":"https:\/\/www.benchmarkemail.com\/tw\/","name":"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/tw\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/tw\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/tw\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW","https:\/\/www.instagram.com\/benchmark.taiwan\/"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/tw\/#\/schema\/person\/e4ef80bf829cd482f3bf6c28d6091cf4","name":"Shireen Qudosi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/558ab8e78927bc045d7ebb8bc5239ccb256bfc5555a92639a69b9e0869a03814?s=96&d=mm&r=g","caption":"Shireen Qudosi"},"description":"Shireen Qudosi is Benchmark Email's Online Marketing Specialist and Small Business Advocate. An Orange County based writer, Shireen specializes in online marketing and public relations. She has written for over 75 publications and has launched nine successful new media campaigns to date. Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others.","url":"https:\/\/www.benchmarkemail.com\/tw\/blog\/author\/shireenqudosi\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/comments?post=11572"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/posts\/11572\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/media?parent=11572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/categories?post=11572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/tw\/wp-json\/wp\/v2\/tags?post=11572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}