{"id":11592,"date":"2012-03-01T23:33:03","date_gmt":"2012-03-01T23:33:03","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/topsy-the-real-time-social-search-that-beats-google\/"},"modified":"2020-02-09T02:38:05","modified_gmt":"2020-02-09T02:38:05","slug":"topsy-the-real-time-social-search-that-beats-google","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/topsy-the-real-time-social-search-that-beats-google\/","title":{"rendered":"Topsy\uff1a\u6253\u6557Google\u7684\u5373\u6642\u793e\u7fa4\u641c\u5c0b\u5668."},"content":{"rendered":"

You know something\u2019s a hot trend when Google\u2019s on it \u2013 which is how you know that real time social media feeds are a big ticket item for search engines. Google implemented Twitter feeds into search results not too long ago, but with the juggernaut that is social media, are updated Twitter feeds in social results enough? No. Which is why Topsy is so powerful.<\/p>\n

Topsy<\/a> is the real-time search solution for \u201csocial\u201d web \u2013 which includes just about any social media or social media based website you can think of. Topsy tells you what\u2019s trending right now, and even breaks it down by links, tweets, photos, videos and experts. Basic searches can be conducted (with a setup that looks a lot like Google), or users can take advantage of more advanced searches that include the option to filter words, domains, Twitter users, specific result types, languages, relevance and time of publications. Think of it as your social media archive.<\/p>\n

Why Topsy Matters<\/strong><\/p>\n

Topsy matters simply because of its unique and powerful ability to harness social media intelligence. It\u2019s free to use, but yields a wealth of information about any general to specific item you\u2019d need to know about in social platforms. What are people saying and where are they saying it? That\u2019s the type of question Topsy is able to answer. They don\u2019t assess the data for you, but they do provide you the raw and accurate data you need to take the next step. Topsy identifies \u201cthe most important content seconds after it has been posted to the social web.\u201d<\/p>\n

What makes Topsy so great is that at its core it has fused what made both Google and Twitter so great. Google gives real time results, but it was Twitter\u2019s incredible ability to be an agent of social change and a representative of people\u2019s voices that boosted it as a near overnight success in the eyes of mainstream media \u2013 even to those people who had no idea how to use Twitter. Everyone identified its value and potential. Topsy does the same thing but with arguably more accurate metrics and a more scientific approach if only through its inclusion of all spear-heading conversations across all social channels.<\/p>\n

How You Can Harness Topsy<\/strong><\/p>\n

Because it\u2019s able to gather real-time data, Topsy is great for keeping tabs on trends or even getting an idea of where your core market would be. You will gain access to \u201csocial signals\u201d that let you know where user groups are headed. Social signals include getting a feel for the impact of events, be it something related to your clients, industry or your company directly. These feelers could be the difference between a success and failure as you and your colleagues determine the next step forward, which can save you a considerable amount of money. Speaking of money, with Topsy\u2019s social signals, you get cued to fluctuations in market trends so you\u2019re on top of the game and able to redirect your marketing attention to what\u2019s next on the horizon.<\/p>\n

Through keyword searches, you can see who is saying what and what platforms your core demographic is most actively engaged on. Whether you\u2019re in PR or offering a service\/product, you can utilize Topsy\u2019s advanced search filters to see where valuable conversations are taking place. Next, step in and contribute to them to attract an audience and build valuable conversations that convert into sales, customer loyalty and brand authority.<\/p>\n","protected":false},"excerpt":{"rendered":"

You know something\u2019s a hot trend when Google\u2019s on it \u2013 which is how you know that real time social media feeds are a big ticket item for search engines. Google implemented Twitter feeds into search results not too long ago, but with the juggernaut that is social media, are updated Twitter feeds in social…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11592","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\nTopsy\uff1a\u6253\u6557Google\u7684\u5373\u6642\u793e\u7fa4\u641c\u5c0b\u5668. - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/topsy-the-real-time-social-search-that-beats-google\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Topsy\uff1a\u6253\u6557Google\u7684\u5373\u6642\u793e\u7fa4\u641c\u5c0b\u5668. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"You know something\u2019s a hot trend when Google\u2019s on it \u2013 which is how you know that real time social media feeds are a big ticket item for search engines. 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