{"id":11593,"date":"2012-03-02T21:47:59","date_gmt":"2012-03-02T21:47:59","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/kapost-delivers-content-marketing-20\/"},"modified":"2020-02-09T02:38:05","modified_gmt":"2020-02-09T02:38:05","slug":"kapost-delivers-content-marketing-20","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/kapost-delivers-content-marketing-20\/","title":{"rendered":"Kapost \u9001\u4e0a\u5167\u5bb9\u884c\u92b72.0"},"content":{"rendered":"

The new type of content marketer doesn\u2019t just write content and push it out into social media channels. Rather, they\u2019ve turned content into a full-time business. Kapost<\/a> highlights the function of the new rules of content marketing. A software that organizes content marketing into a structured process, Kapost helps users plan, produce, distribute and analyze content functionality. The result is marked improvements in both the time spent on content produced and the amount of content produced. It also facilitates contributor management. And combined, these attributes yield increased traffic. With Kapost, instead of pushing your message at customers, you create compelling content that draws in customers.<\/p>\n

Unfortunately, many small businesses don\u2019t recognize the value and need for a content marketer. Most have never heard of the title since it\u2019s a relatively new niche. The content marketing process that all content markets engage in includes: creating content ideas, on-boarding and organizing writers, running the content production process and editorial calendar, distributing content across different channels and promoting content and generating links. The end result is an increase in traffic, and increased traffic leads to increased leads. At the end of the day, marketing 2.0 is about engaging prospects, gaining customers and growing revenue through \u201cmarketers\u201d that now wear a \u201cpublisher\u201d cap as well.<\/p>\n

How Kapost Works<\/strong><\/p>\n

Kapost organizes content marketing into a structured business process by offering planning, production, distribution and analysis. Even though content marketing<\/a> seems like a creative process, there\u2019s a method to the madness and a significant amount of \u201cscience\u201d applied to a successful content marketing campaign. And it all starts with ideas.<\/p>\n

The platform offers a compelling \u201cPlanning\u201d segment that accommodates ideas, editorial calendars and assignments. The software allows users to submit ideas, and editors can filter them and assign them out to authors. And it\u2019s not just textual content. Kapost accommodates all types of content from text, to photo and multimedia content. When ready, content can be submitted to social channels and popular blog platforms, then Kapost reports back with analysis.<\/p>\n

Content managers using Kapost reportedly save about two hours per day in editorial work, gain about three times more contributors, get two times more content and get 70% more traffic than conventional content marketing channels alone. Kapost offers a free trial, for which you\u2019ll have to sit through a demo that includes pricing options.<\/p>\n

The Difference between \u201cGood\u201d Content and \u201cGreat\u201d Content<\/strong><\/p>\n

Having content isn\u2019t enough though. Despite how wonderful Kapost is, it won\u2019t help you if you have no or poor content to begin with. With the internet and instant digital access to just about any story on any subject, there\u2019s a flood of information out there. The downside with that is you must compete even more aggressively for attention among your top-rated consumers.<\/p>\n

Just having something to say isn\u2019t enough. What makes the differences between good and great content essentially comes down to two things, value and delivery.<\/p>\n

First, do you have something to say that\u2019s of value? Your content should always aim to give something of value, to communicate a message readers can leave feeling empowered by. Second, you should always aim to deliver your message in the most effective way possible (delivery has a broad-spectrum – and too few or too many words can cost you your audience). It also includes the \u201cpackaging.\u201d How are you offering the content, through what mode, and finally \u2013 what does it look like? Offer great content but through a poor vehicle and you\u2019ve just wasted what was otherwise stellar material.<\/p>\n","protected":false},"excerpt":{"rendered":"

The new type of content marketer doesn\u2019t just write content and push it out into social media channels. Rather, they\u2019ve turned content into a full-time business. Kapost highlights the function of the new rules of content marketing. 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