{"id":11609,"date":"2012-03-15T03:19:33","date_gmt":"2012-03-15T03:19:33","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/small-business-strategy-understanding-memes\/"},"modified":"2020-02-09T02:36:53","modified_gmt":"2020-02-09T02:36:53","slug":"small-business-strategy-understanding-memes","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/small-business-strategy-understanding-memes\/","title":{"rendered":"\u5c0f\u578b\u4f01\u696d\u7b56\u7565\uff1a\u4e86\u89e3\u8ff7\u56e0"},"content":{"rendered":"

Memes have been around for a long time, including annoying icanhascheezburger memes of cats that can talk\/act like humans or the never ending Chuck Norris references. Memes are the argot of the internet. This year Tumblr image sharers started focusing on small image concepts (sometimes basic flash and\/or video based) to communicate emotions or ideas. Most commonly, you\u2019d see a phrase followed by explanation of it or answer to it via image. They take on all sorts of tones: comedic, emo, serious, political or just plain pointless. Even with the plain pointless ones, there\u2019s something more important to look at and that\u2019s shareability:<\/p>\n

Memes get looked at.<\/strong>
\nMemes get shared.<\/strong><\/p>\n

This really hits home on Facebook, where we frequently see meme explosions, most recently with occupational memes. Remember the \u201cWhat I do\u201d image chains that just about everyone was reposting last week?<\/p>\n

That specific meme is what caught my own attention. Everyone was sharing it despite their distinct interests and backgrounds. Memeticist and author of The Meme Machine<\/i> Susan Blackmore, explains why: \u201cMemes are essentially selfish pieces of information trying to use our brains to get themselves copied and passed on.\u201d<\/p>\n

\u201cMemes\u201d were first coined in Richard Dawkins book, The Selfish Gene<\/i>, where he described \u201ca meme as the social equivalent of a gene; ideas that make up the building blocks of culture are spread by imitation.\u201d<\/p>\n

So what is it about memes that gets people interested?<\/p>\n

    \n
  1. Communication<\/b> \u2013 Memes aren\u2019t text heavy. They\u2019re simple to grasp and so anyone can understand them.<\/li>\n
  2. Image<\/b> \u2013 Most memes are accompanied by an image. Those that are not, that come down to us as memorable quotes (\u201cOver nine-thousaaaaand,\u201d anybody?) are already embedded strongly within the internet\u2019s cultural consciousness and evoke specific image-based memories. This is why it makes sense that memes gained a footing in Tumblr, an image-based blog platform designed for quick expressions rather than an image archive (such as Pinterest). Memes can become more complex as they make their way to Facebook. All memes in turn can relate back to the popularity of image-based marketing<\/a>, which now extends to include Pinterest and infographics<\/a>.<\/li>\n
  3. Appeal<\/b> – Equally as important, memes cater to our own ego in some way \u2013 even if it\u2019s just something amusing to look at as a small distraction for our 9-5 drudge. Even the most basic pointless meme gets shared; smart memes go viral.<\/li>\n<\/ol>\n

    How You Can Take Advantage of the Meme Trend<\/strong><\/p>\n

    Meme marketing is known as \u201cmemetic marketing.\u201d But it\u2019s not your traditional marketing route; it\u2019s a guerrilla marketing approach designed to help a message go viral. And why does a message go viral more easily with meme marketing? Simply because of the points stated above: communication, image and appeal. All these factors are now more relative in the type of media consumption structure we have today with social forums.<\/p>\n

    Tips to Make Your Meme Go Viral<\/strong><\/p>\n

    Memetic marketing can be used by just about anyone, including advertising and marketing professionals. To get your meme to go viral, you should try to:<\/p>\n

    Appeal<\/b> \u2013 Memes shouldn\u2019t be too specific to any one group unless you’re marketing exclusively within that group. You can also create specific memes but then create different versions of that (though bear in mind that converting your company\u2019s equivalent of \u201cChocolate Rain\u201d to \u201cChocolate Cherry Diet Dr. Pepper\u201d may have limited memetic appeal).<\/p>\n

    Humor<\/b> \u2013 The best memes are funny, and funny will always get shared. The smarter and more original your meme is, the higher chances of it going viral. The guy who created the \u201cWhat White Chicks Say to Indian Girls\u201d meme shot to over 150K YouTube hits over two days, and was shared and re-shared by some of the biggest Indians in the industry. The idea wasn\u2019t original, since by then there were dozens of spin off takes on \u201cWhat White Girls Say,\u201d but this specific version was funny, well executed and, this is key, relatable beyond just racial divides.<\/p>\n

    Platforms<\/b> \u2013 Before you get started on creating your meme, consider which platform it\u2019d be best for, how you want users to share it and where your target audience is. While memes cross platforms (and that is how you should also release it), they tend to be more successful along one or two platforms tops. If you have the time, budget and are backed by a creative team, consider investing a portion of your memetic marketing in YouTube.<\/p>\n

    Independents have seen their own careers launched from simply creating incredibly witty and creative themed videos, usually starring the same group of people. What started as a curious passion arising out of boredom has now turned some independents into internet sensations. The same application could make or break your next campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Memes have been around for a long time, including annoying icanhascheezburger memes of cats that can talk\/act like humans or the never ending Chuck Norris references. Memes are the argot of the internet. 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