{"id":11611,"date":"2012-03-19T22:49:35","date_gmt":"2012-03-19T22:49:35","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/sendible-affordable-small-business-brand-management-needs\/"},"modified":"2021-03-15T15:34:39","modified_gmt":"2021-03-15T15:34:39","slug":"sendible-affordable-small-business-brand-management-needs","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/sendible-affordable-small-business-brand-management-needs\/","title":{"rendered":"Sendible\uff1a\u8ca0\u64d4\u5f97\u8d77\u7684\u4e2d\u5c0f\u4f01\u696d\u54c1\u724c\u7ba1\u7406"},"content":{"rendered":"

Small business owners know they can\u2019t ignore social media<\/a> anymore \u2013 especially if they focus on business to customer relationships (B2C). Social monitoring became a required part of business the minute Twitter gained a foothold and the moment businesses flocked to Facebook. And it doesn\u2019t get any easier. Now there\u2019s Pinterest, Klout and more\u2026not to mention the half dozen formidable apps and tools designed to help you get the most out of Twitter alone.<\/p>\n

And then there\u2019s brand management. One unhappy customer now has access to a public platform, equivalent in impact as if he or she arrived at the doorstep of every existing and potential client to spread their discontent. This level of accessibility has made it an imperative for small business owners to monitor social activity with the precision of military maneuvers.<\/p>\n

There\u2019s one problem. Traditional routes at performing these now very basic marketing tasks do take up a lot of time. Furthermore, many small business owners don\u2019t know social media\/brand management best practices or how to go about them. They also tend to lack an experienced team member (and don\u2019t have the budget to hire a marketing guru). They shy away from social media platforms for two reasons: fees and expertise. No small business owner already overwhelmed with their own workload wants to take on learning a new tool \u2013 nor do they want to pay what they consider a hefty price tag for it.<\/p>\n

Enter Sendible. Sendible does a lot of what other social media management tools do, but without the bells and whistles of larger platforms, like Engage121<\/a>. Sendible focuses on four key features, including\u2026<\/p>\n

Keeping It Simple<\/b> \u2013 The platform grants users access to multiple social media networks\/blogs through one platform.<\/p>\n

Managing Your Brand<\/b> \u2013 Sendible helps you keep on top of what\u2019s going on by keeping a watchful eye on mention of you or your brand across the social web.<\/p>\n

Making Sense of Social Marketing<\/b> \u2013 One of the biggest grievances business owners have against social media is the limited ability to track a return on investment (ROI). Sendible eases that frustration by allowing users to discover new customers and grow their followings.<\/p>\n

Measuring Your Success<\/b> \u2013 The same social ROI frustration is felt across content marketing. Business owners don\u2019t want to feel like their blog posts are sucked into the social vacuum. They want to know who\u2019s seen it, when and if it merits a viral lifespan. Sendible lets you know how effective your piece has been.<\/p>\n

For the smart pocket pinching executive wary of a poor economy in an election year, you can test drive the platform for 30 days. If interested, you\u2019ll be pleased to know it\u2019s incredibly affordable. A sole marketer will pay a just-under $30\/month price tag (with an option for a smaller plan for just under $10\/month). The \u201cmarketer\u201d plan however gets you social media management, message scheduler, access to reports, web monitor and contact management tools. Businesses interested in Sendible can opt in for just under $70\/month. Larger firms can choose between even more dynamic features, though their budget should range between $300 and $700.<\/p>\n

Note that all plans allow you to have access to a certain number of services. The $9.99 plan lets you have 15 services, the \u201cmarketer\u201d plan gives you 30, while the \u201cbusiness\u201d plan gets you 80. A \u201cservice\u201d under Sendible is just their way of describing a social platform like Twitter or Facebook, but also includes tools designed for them.<\/p>\n

Sendible<\/a> is also suitable for smaller boutique marketing firms\u2019 campaign management needs. The application for smaller firms is also reflected in the type of platforms you can connect with. They include the basics mentioned above, plus all popular blog platforms, foursquare, Linkedin and Instapaper \u2013 plus their popular sub pages.<\/p>\n","protected":false},"excerpt":{"rendered":"

Small business owners know they can\u2019t ignore social media anymore \u2013 especially if they focus on business to customer relationships (B2C). Social monitoring became a required part of business the minute Twitter gained a foothold and the moment businesses flocked to Facebook. And it doesn\u2019t get any easier. Now there\u2019s Pinterest, Klout and more\u2026not to…<\/p>\n","protected":false},"author":309,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11611","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"\nSendible\uff1a\u8ca0\u64d4\u5f97\u8d77\u7684\u4e2d\u5c0f\u4f01\u696d\u54c1\u724c\u7ba1\u7406 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/sendible-affordable-small-business-brand-management-needs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sendible\uff1a\u8ca0\u64d4\u5f97\u8d77\u7684\u4e2d\u5c0f\u4f01\u696d\u54c1\u724c\u7ba1\u7406 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Small business owners know they can\u2019t ignore social media anymore \u2013 especially if they focus on business to customer relationships (B2C). 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