{"id":11659,"date":"2012-04-20T02:32:35","date_gmt":"2012-04-20T02:32:35","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/financial-social-media-marketing-101\/"},"modified":"2021-03-15T11:23:06","modified_gmt":"2021-03-15T11:23:06","slug":"financial-social-media-marketing-101","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/financial-social-media-marketing-101\/","title":{"rendered":"\u91d1\u878d\u696d\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u5165\u9580"},"content":{"rendered":"<p>What is Social Media? Can you define it? Social media is the virtual hub for real life conversation, and social networks grant users access to those channels.<\/p>\n<p><b>Social Media = Real Life Communications<\/b><br \/>\n<b>Social Networks = Access<\/b><\/p>\n<p>What you do with that access is up to you. In the case of a financial advisor, the firm they represent controls and limits that worldwide access. So what does that mean for a financial advisor?<\/p>\n<p>Social networks are simply a more efficient means to communication. Social media doesn\u2019t replace the old modes of communication; it\u2019s a vital asset to them. It\u2019s the last tool that needs to be added to the tool belt for an advisor to truly be a craftsman, if their firms would only let them\u2026<\/p>\n<p>With this limitation, financial advisors are in the social media marketing stone age. Most advisors at large financial institutions are limited in the way they can communicate with their clients. Yes they can pick up the phone and call, but the chance someone will answer on the other end <i>and<\/i> have time for a chat is marginal at best; they can send an email, but then you\u2019re waiting for a reply \u2013 if it comes; they can mail a letter, but there\u2019s a good chance it\u2019ll get thrown out as unsolicited marketing material.\u00a0Now if only they could use <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/email-marketing\/Features-Social-Media\">social media<\/a> to market and communicate to their clients the way clients now want to be communicated with.<\/p>\n<p>Financial firms use the FINRA and SEC regulation as the biggest objection for not letting their representative advisors communicate with clients and prospects. How can we actively monitor and archive all of their conversations?<\/p>\n<p>Thanks to technology, there are many companies that do this effectively.\u00a0Some companies like Actiance already monitor their email system; it\u2019s no different than blasting out emails to prospects, or having a one to one conversation with a prospect on social media. Financial firms can remain compliant yet socially viable with systems like\u00a0<a href=\"https:\/\/www.benchmarkemail.com\/blog\/\">Radian6<\/a>, Hearsay Social, Socialware, Arkovi, Linkedfa, Smarsh, Backupify; the list goes on and on.<\/p>\n<p>So the real reason isn\u2019t regulation, it\u2019s brand reputation concerns, time training requirements along with education and understanding gaps. But trusted and reputable financial giants have hired financial advisors to represent them, so they need to train them and trust them to grow the business to everyone\u2019s benefit and satisfaction, including the clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Social Media? Can you define it? Social media is the virtual hub for real life conversation, and social networks grant users access to those channels. Social Media = Real Life Communications Social Networks = Access What you do with that access is up to you. In the case of a financial advisor, the&hellip;<\/p>\n","protected":false},"author":285,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11659","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u91d1\u878d\u696d\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u5165\u9580 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/financial-social-media-marketing-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u91d1\u878d\u696d\u793e\u7fa4\u5a92\u9ad4\u884c\u92b7\u5165\u9580 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"What is Social Media? 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