{"id":11667,"date":"2012-04-25T21:37:38","date_gmt":"2012-04-25T21:37:38","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/facebooks-new-timeline-format-tees-off-online-marketers\/"},"modified":"2020-12-07T16:35:34","modified_gmt":"2020-12-07T16:35:34","slug":"facebooks-new-timeline-format-tees-off-online-marketers","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/facebooks-new-timeline-format-tees-off-online-marketers\/","title":{"rendered":"Facebook\u65b0\u7684\u6642\u9593\u8ef8\u6a21\u5f0f\u60f9\u706b\u7db2\u8def\u884c\u92b7\u4eba"},"content":{"rendered":"<p>The old proverb that, \u201cWhen you leave the old road for the new, you know what you\u2019re leaving but you don\u2019t know what you\u2019ll find,\u201d is proven by Facebook\u2019s recent adoption of the Timeline. The more <a href=\"https:\/\/ui.benchmarkemail.wpengine.com\/email-marketing\/Features-Social-Media\">social media<\/a>-savvy online brands accustomed to piling on striking functionality onto their important first pages now find that they are are limited to a billboard: A static wide-aspect ratio image with a small inset on the lower left-hand side.<\/p>\n<p>Predictably, a January 2012 SodaHead survey showed that 70% of Facebook users <a href=\"http:\/\/www.sodahead.com\/united-states\/public-opinion-rejects-facebook-timeline-infographic\/question-2429779\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\">despised the very idea of the Timeline layouts<\/a>, and if the survey had been taken among online marketers the percentage may have been much higher. This unbridled hatred is not strictly aesthetic, but due to the severe restrictions Facebook has placed on all \u201cfront page layouts,\u201d handicapping most marketing functions. Here\u2019s why users are steamed, and rightly so:<\/p>\n<p><strong>Kills All Meaningful Content above the Fold<\/strong><\/p>\n<p>Online Marketing 101 teaches that the most successful place to position content you want to feature prominently, like <a href=\"https:\/\/www.benchmarkemail.com\/resources\/free-html-email-templates\/\">email newsletter<\/a> subscription forms and Calls To Action, is in the top section of the page known as \u201cabove the fold.\u201d<\/p>\n<p>The Facebook Timeline layout neutralizes any advantages to marketers as there is no way to reconfigure the page in any way and you are therefore restricted to showing a pretty picture&#8230; and an unclickable one at that. But it gets worse. When most marketers upload their pretty picture they find that it\u2019s&#8230;<\/p>\n<p><strong>Blurry Beyond Belief<\/strong><\/p>\n<p>Go create the highest resolution image you can crank out of your 18 megapixel Canon EOS 60D, load it as your Facebook Timeline Cover Image and prepare to faint dead away. Your sparkling sharp photo has turned into a fuzzy, grainy, out of focus piece of junk that looks like it was shot on a $20 film camera and then magnified ten-fold.<\/p>\n<p>Even if you pre-format your photo to precisely 851 x 315 pixels to match the size of the section, you\u2019ll still find that Facebook thoughtfully degrades your picture quality to the point where you just want to scream.<\/p>\n<p><strong>Display 3 Page Thumbnails, Hide the Rest<\/strong><\/p>\n<p>Through the Timeline layout, Facebook offers the option that you can order your pages in any way you want as long as it\u2019s their way. The pages that were once listed on the left sidebar are now thumbnails.<\/p>\n<p>You might think that\u2019s an improvement until you realize that the first one is Photos (which can\u2019t be moved) and you only get three more pages to display. You can have more thumbnails to access your other pages but they\u2019re hidden away behind a fully unintuitive little arrow with a number equaling how many more pages you have and nothing else.<\/p>\n<p><strong>What Was Facebook Thinking?<\/strong><\/p>\n<p>The Timeline layout itself seems to have been designed in a reality-free zone where all mobile devices can display 851 pixel images while blatantly ignoring the fact that most smartphone users will be forced to horizontally scroll back and forth until they give up and leave in frustration.<\/p>\n<p>At this point, many online marketers may be dreaming of grabbing Mark Zuckerberg by his thrift store t-shirt and asking him just what the heck he was thinking. Driven by the misplaced desire to standardize the layouts of his social network, he has created a misshapen monster that neuters the most effective strategies utilized by online marketers.<\/p>\n<p>With a large number of those marketers equating the new Timeline layout to a swift kick in the face, Facebook is certain to&#8230; not do anything at all. All indications from the social network is that the Timeline layout is here to stay, so the rest of us are stuck with blurry cover photos and clumsy layouts graven in stone until Facebook goes the way of Webvan.com, Pets.com and Kozmo.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The old proverb that, \u201cWhen you leave the old road for the new, you know what you\u2019re leaving but you don\u2019t know what you\u2019ll find,\u201d is proven by Facebook\u2019s recent adoption of the Timeline. The more social media-savvy online brands accustomed to piling on striking functionality onto their important first pages now find that they&hellip;<\/p>\n","protected":false},"author":139,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11667","post","type-post","status-publish","format-standard","hentry","category-2186"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook\u65b0\u7684\u6642\u9593\u8ef8\u6a21\u5f0f\u60f9\u706b\u7db2\u8def\u884c\u92b7\u4eba - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/facebooks-new-timeline-format-tees-off-online-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook\u65b0\u7684\u6642\u9593\u8ef8\u6a21\u5f0f\u60f9\u706b\u7db2\u8def\u884c\u92b7\u4eba - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"The old proverb that, \u201cWhen you leave the old road for the new, you know what you\u2019re leaving but you don\u2019t know what you\u2019ll find,\u201d is proven by Facebook\u2019s recent adoption of the Timeline. The more social media-savvy online brands accustomed to piling on striking functionality onto their important first pages now find that they&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/facebooks-new-timeline-format-tees-off-online-marketers\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-25T21:37:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-07T16:35:34+00:00\" \/>\n<meta name=\"author\" content=\"Hal Licino\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hal Licino\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/facebooks-new-timeline-format-tees-off-online-marketers\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/facebooks-new-timeline-format-tees-off-online-marketers\\\/\"},\"author\":{\"name\":\"Hal Licino\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/2fa613dbba6c6712d3e4fc473f5a6ebb\"},\"headline\":\"Facebook\u65b0\u7684\u6642\u9593\u8ef8\u6a21\u5f0f\u60f9\u706b\u7db2\u8def\u884c\u92b7\u4eba\",\"datePublished\":\"2012-04-25T21:37:38+00:00\",\"dateModified\":\"2020-12-07T16:35:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/facebooks-new-timeline-format-tees-off-online-marketers\\\/\"},\"wordCount\":637,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/facebooks-new-timeline-format-tees-off-online-marketers\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/facebooks-new-timeline-format-tees-off-online-marketers\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/facebooks-new-timeline-format-tees-off-online-marketers\\\/\",\"name\":\"Facebook\u65b0\u7684\u6642\u9593\u8ef8\u6a21\u5f0f\u60f9\u706b\u7db2\u8def\u884c\u92b7\u4eba - 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