{"id":11670,"date":"2012-04-30T03:41:39","date_gmt":"2012-04-30T03:41:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/what-the-new-twitter-chat-feature-means-for-marketing\/"},"modified":"2020-02-09T02:28:29","modified_gmt":"2020-02-09T02:28:29","slug":"what-the-new-twitter-chat-feature-means-for-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/what-the-new-twitter-chat-feature-means-for-marketing\/","title":{"rendered":"Twitter Chat \u65b0\u529f\u80fd\u5c0d\u884c\u92b7\u7684\u610f\u7fa9"},"content":{"rendered":"

In the ongoing clash of social giants battling to stay relevant through innovation and adaptation, Twitter recently rolled out Twitter chat (@chat), a giant chat room harnessing the power of Twitter into one profile. Alongside creating @chat, they\u2019ve also launched @TweetChat for news and information about this new feature. But rather than wading through what\u2019s already been said in an endless chain of conversation, here\u2019s what you need to know to get caught up.<\/p>\n

First, use your Twitter account to connect with TweetChat<\/a> to get started.<\/p>\n

Hashtags<\/b> \u2013 The way to navigate through the chat features is through hashtags, which let you identify target conversations and connect with people who are talking about the same things at the same time. The idea is to filter out the \u201cjunk\u201d conversation from conversation that matters to you. Hashtags also help direct you to the appropriate TweetChat room. Enter the hashtag at the top of the page to get started. (Tip:<\/b> Try to stay away from general subjects beyond just an initial query. General subject hashtags aren\u2019t specific enough and won\u2019t create the necessary filter.)<\/p>\n

Real-Time Conversations<\/b> \u2013 Hashtag supported tweets (each tweet automatically gets a hashtag added) are plugged into the Twitter \u201cmatrix,\u201d allowing for up to the minute conversation relevance.<\/p>\n

Customization<\/b> \u2013 The \u201cUser Control\u201d feature lets you highlight people you like while at the same time blocking unwanted users or spammers. \u201cSmart Pausing\u201d also delays the page from refreshing while you scroll down, letting you keep up at your speed and, also, not make the blunder of replying to the wrong person.<\/p>\n

Twitter Chat Schedule<\/a><\/b> \u2013 If you perform a general subject query in your interest\/industry, you\u2019ll see how wide the stream of conversation really is. Don\u2019t get lost in that stream by having no strategy when going into Twitter Chat. Just like anything else in the social web, there should be a plan of action. Try incorporating a game plan to help gauge your Twitter Chat ROI. Start with treating the chat like a conference. Conferences need planning, and the right conversations will be scheduled. Check out Twitter Chat Schedule to see when, what time and which hashtags are being frequented daily. Never stick to just one chat, especially when starting out. Get a feeling for a few different streams first.<\/p>\n

Think Differently<\/b> \u2013 The best way to get lost in conversation is to be everyone else. Stand apart by either being intelligently provocative, staying on message and stressing what makes you or your company stand apart. You can also tweet messages that read like sound bites, which spikes up the chance of retweets and subsequent new followers.<\/p>\n

Make Outside Connections<\/b> \u2013 Just like you would follow up after an in-person networking opportunity, take the time to follow up with the people you\u2019ve engaged in a virtual chat session. Ask a follow up question, thank them for their time\/retweet\/comment, engage them in an ongoing conversation, and then connect with them socially.<\/p>\n

Don\u2019t forget, there\u2019s a lot more to Twitter than just the chats. At the end of the day, the chats are their to boost your Twitter profile, but there\u2019s no point to that if you\u2019re not already make the most of your account. Here are some great Twitter tools to help squeeze some more Twitter juice:<\/p>\n