{"id":11677,"date":"2012-05-03T04:00:28","date_gmt":"2012-05-03T04:00:28","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/beyond-google-alerts-the-latest-on-news-aggregators\/"},"modified":"2020-02-09T02:26:32","modified_gmt":"2020-02-09T02:26:32","slug":"beyond-google-alerts-the-latest-on-news-aggregators","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/beyond-google-alerts-the-latest-on-news-aggregators\/","title":{"rendered":"Google Alerts \u4ee5\u5916\u7684\u9078\u9805\uff1a\u6700\u65b0\u7684\u65b0\u805e\u8490\u96c6\u5de5\u5177"},"content":{"rendered":"

Ever wonder how some Facebook users seem to know everything that\u2019s going on in a particular industry? They\u2019re always posting all the top news, all the interesting news, all the offbeat but quirky features. They\u2019re always on and they\u2019re always posting. How do they do it?<\/p>\n

It definitely adds fuel to the fire as you\u2019re dragging your feet to your desk at 8 AM every morning, only to be reminded early on about your complete and utter irrelevance and incompetence when it comes to knowing what\u2019s on. You can thank digital media and the epic scale of technological evolution for the futility of not only waiting to hear the evening news but also how behind the the times you are if you\u2019re still searching for content via your favorite news websites.<\/p>\n

There\u2019s a better way. It\u2019ll make you faster, more informed, competitively capable and a better marketer. It all starts with letting go of Google Alerts.<\/p>\n

PR and marketing professionals at some of the most commanding agencies in leading cities are still relying on archaic Google Alerts, a basic news aggregator or news feeder. While Google Alerts will give you the news for any keyword, making it great for brand watching across the web (but not social web<\/a>), it is terribly inefficient for anything more aggregated. Anyone who knows anything about the web knows that there\u2019s a lot of collective intelligence beyond just the news, including blogs and social media conversations. Yet Google Alerts is incapable of navigating social channels, and blog search yields cannot filter junk let alone capture everything you need to know.<\/p>\n

Instead of waiting for information to come to you, go out and get it. While we wait for a truly great platform that evolves Google Alerts into a must-have app, we have the following ways to curate valuable news and content:<\/p>\n

Getting the Right Software<\/strong><\/p>\n

If you\u2019ve been an avid Benchmark blog reader, you already know of over 100 valuable SaaS platforms and apps that not only brand and buzz watch but also let you schedule updates so you\u2019re now the envy of marketers slumped over their desks in the AM. The right social web smart software is worth the cost. Going cheap here will ensure you\u2019re counting pennies when it comes to profits.<\/p>\n

Twitter<\/b> \u2013 You should make compiling Twitter lists a regular habit. This way, the news is as far and as customized as your assorted Twitter list. And with suites like TweetDeck, you know what\u2019s going on the second it happens across the web.<\/p>\n

Zemanta<\/a><\/b> \u2013 If you\u2019re a content creator, and you should be if you\u2019re in marketing, then you need access to all the major news sources in one go. Enter Zemanta. Zemanta is a top-rated pro blogging tool that gives you instant access to major news sources and over 300,000 blogs while you write.<\/p>\n

Popurls<\/a><\/b> \u2013 A top notch feeder that gives you custom content feeds across all industries, sources and even includes images. It features a clean tech-inspired dashboard and updates frequently so you\u2019re in the know up to the minute.<\/p>\n

NewsonFeeds<\/a><\/b> \u2013 A basic directory that gives you thorough listings of aggregate sources, including apps, websites and more.<\/p>\n

Kindle \u201cPulse\u201d<\/b> \u2013 Kindle\u2019s great Pulse feature gives you instant readable access to the top customizable feeds. The downside is that it still needs a lot of development to include additional pulse pages and branch out with trackable subjects.<\/p>\n

If your business is heavily focused on aggregated data, it might be worth your while to invest in a content manager \u2013 someone skilled in research and content curation, which includes smart print and web media, as well as social media, to get the best of the best for your content-based needs. The role should ideally be crafted to accommodate someone capable of editing and managing online communities, which are also a valuable and under-rated source for idea generation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ever wonder how some Facebook users seem to know everything that\u2019s going on in a particular industry? They\u2019re always posting all the top news, all the interesting news, all the offbeat but quirky features. They\u2019re always on and they\u2019re always posting. How do they do it? It definitely adds fuel to the fire as you\u2019re…<\/p>\n","protected":false},"author":309,"featured_media":11678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2186"],"yoast_head":"\nGoogle Alerts \u4ee5\u5916\u7684\u9078\u9805\uff1a\u6700\u65b0\u7684\u65b0\u805e\u8490\u96c6\u5de5\u5177 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/beyond-google-alerts-the-latest-on-news-aggregators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Alerts \u4ee5\u5916\u7684\u9078\u9805\uff1a\u6700\u65b0\u7684\u65b0\u805e\u8490\u96c6\u5de5\u5177 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Ever wonder how some Facebook users seem to know everything that\u2019s going on in a particular industry? They\u2019re always posting all the top news, all the interesting news, all the offbeat but quirky features. They\u2019re always on and they\u2019re always posting. How do they do it? It definitely adds fuel to the fire as you\u2019re…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/tw\/blog\/beyond-google-alerts-the-latest-on-news-aggregators\/\" \/>\n<meta property=\"og:site_name\" content=\"\u7e41\u9ad4\u4e2d\u6587 Benchmark Email\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail1\/?locale=zh_TW\" \/>\n<meta property=\"article:published_time\" content=\"2012-05-03T04:00:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-09T02:26:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/tw\/wp-content\/uploads\/sites\/8\/2020\/02\/social-cluster.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"203\" \/>\n\t<meta property=\"og:image:height\" content=\"162\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Shireen Qudosi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shireen Qudosi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/beyond-google-alerts-the-latest-on-news-aggregators\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/beyond-google-alerts-the-latest-on-news-aggregators\\\/\"},\"author\":{\"name\":\"Shireen Qudosi\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#\\\/schema\\\/person\\\/c099dec3152d6e05d39399caed12b90e\"},\"headline\":\"Google Alerts \u4ee5\u5916\u7684\u9078\u9805\uff1a\u6700\u65b0\u7684\u65b0\u805e\u8490\u96c6\u5de5\u5177\",\"datePublished\":\"2012-05-03T04:00:28+00:00\",\"dateModified\":\"2020-02-09T02:26:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/beyond-google-alerts-the-latest-on-news-aggregators\\\/\"},\"wordCount\":660,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/beyond-google-alerts-the-latest-on-news-aggregators\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/wp-content\\\/uploads\\\/sites\\\/8\\\/2020\\\/02\\\/social-cluster.jpg\",\"articleSection\":[\"\u5e73\u53f0\u529f\u80fd\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/beyond-google-alerts-the-latest-on-news-aggregators\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/beyond-google-alerts-the-latest-on-news-aggregators\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/tw\\\/blog\\\/beyond-google-alerts-the-latest-on-news-aggregators\\\/\",\"name\":\"Google Alerts \u4ee5\u5916\u7684\u9078\u9805\uff1a\u6700\u65b0\u7684\u65b0\u805e\u8490\u96c6\u5de5\u5177 - 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