{"id":11700,"date":"2012-05-22T04:21:58","date_gmt":"2012-05-22T04:21:58","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/tw\/blog\/will-yahoo-small-business-save-the-company-from-ceo-woes\/"},"modified":"2020-02-09T02:24:21","modified_gmt":"2020-02-09T02:24:21","slug":"will-yahoo-small-business-save-the-company-from-ceo-woes","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/tw\/blog\/will-yahoo-small-business-save-the-company-from-ceo-woes\/","title":{"rendered":"Yahoo! \u5c0f\u578b\u4f01\u696d\u80fd\u5426\u81ea\u6551\u65bcCEO\u707d\u96e3\uff1f"},"content":{"rendered":"

Yahoo is a company in turmoil. Despite a respectable first quarter earnings report and what looks to be at least a viable blueprint for recovery, there seems to be very little faith in the man who has been elected to serve as new leader. To say things are not looking good would be putting it mildly.<\/p>\n

Investors pushed hard for Yahoo to fire Scott Thompson, the man who just four months ago signed on as Chief Executive Officer for the struggling internet giant. Dan Loeb, founder of Third Point and one of Yahoo\u2019s most vocal investors, explicitly called for Thompson to be fired for the inaccuracies listed on his resume. Padding one\u2019s resume is a big deal in the corporate world, but there is even talk about how this issue could possibly lead to legal troubles for the company.<\/p>\n

What makes the resume dilemma even more interesting is the fact that Yahoo acknowledged the inaccuracies. That\u2019s right. The company confirmed that it was aware that Thompson does not really have the degree in computer science he claimed to receive from Stonehill College. And while it supposedly looked into the claim, Yahoo\u2019s response on the matter did not sit well with Loeb, who called it an insult to the firm\u2019s shareholders while reminding the world that CEOs for other companies have been fired for less serious offenses. Yahoo\u2019s newest CEO, Ross Levinsohn, has quite a hill to climb.<\/p>\n

Yahoo\u2019s Reconstruction Plan<\/strong><\/p>\n

It seems as if the main focus of Yahoo under Thompson\u2019s direction was downsizing. Last month, the company announced that it would trim roughly 14% of its workforce – which comes to around 2,000 jobs – in addition to consolidating a variety of existing services. However, Yahoo is also being proactive in its approach to survival, and one segment it has decided to target is small businesses.Yahoo! Small Business, the company\u2019s web hosting service, recently rolled out the Yahoo! Marketing Dashboard. It is essentially a new feature that helps small business owners improve their position by putting data connected to brand reputation, site performance and marketing results in a centralized area. So whether it is clicks or page views, Yahoo is providing this tool free of charge so users can find all the information they need in one place.Here is a brief rundown of what the Yahoo! Marketing Dashboard has to offer:<\/p>\n